Strat egic plan o f dis tri bution

Le t's lis t en!

1. Distribution channel is the _M_A_IN______________ strategy

that
helps dealers to penetrate the _T_A_R_G_E_T _________market.

2. A wide diversity of factors such as nature of the prod-

ucts, market, and _B_U_S_IN_E_S_S__________ , among
others,
requires to be analyzed to decide the most convenient
_D_IS_T_R_I_B_U_T_IO_N channel.

3. Market is the interchange of _P_R_O_D_U_C_T ______in

which some people offer any merchandise and others buy
it, _P_A_Y______________ a negotiated price.

4. _C_O_N_S_U_M_E_R_________ obtain ser vices or goods to

satisfy
their _N_E_E_D_S____________

5. Companies get together people who have similar

_G_O_A_L_S____________ and expect _S_A_T_IS_F_Y_______
them to the consumers’ needs. ____
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