NARASARAOPET INSTITUTE OF PHARMACETETICAL SCIENCE IV/IV B.PHARMACY 1-SEM,1-MID EXAMINATION SUB: PHARMACY ADMINSTRACTION MAX.TIME: DATE: MAX.

MARKS:20M

1. ---- refers to anybody of persons who are intimate business relation and carry on any extensive transaction in any commodity. A. Market. B. organization C. Body corporate D. institution [ ]

2. --- refers to focus all scientific, social ethical and managerial experience on marketing. A. over marketing B. de marketing C. social marketing D. Meta marketing. [ ]

3. The product, the price structure, the promotional activities and the distributions system are the four inputs refers to -----A. promotional mix B. product mix C. marketing mix D. place mix. [ ]

4. ----- refers to external factors a d forces that affect the companys ability to develop and maintain successful transactions and relationship with its target customers. A. market segment B. marketing mix C. marketing environment D. marketing system [ ]

5. Modern marketing concept lays greater importance on the freedom of the A. producer ] B. seller C. advertiser D. consumer. [

1) _____________________ consists of a large identifiable group within a market. 2) Name, term, symbol, design and the like refer to _____________________ 3) Personal selling relates to _____________________ 4) General insurance is the insurance coverage given to _____________________assets. 5) consumer bill of rights refers to _____________________ 6) Sale and agreement to sell are_____________________

7) Direct channel is the _____________________channel. 8) Insurance creates lot of_____________________

9) Product life cycle concept was convinced and popularized by_____________________ 10) Price is determinant of _____________________ 11)The insured has to surrender all his rights to the insurance who have paid the claim to the extent of the amount paid by the _____________________ 12)_____________________ And_____________________ management functions are closely related. 13) production manager is a part of_____________________ management 14) administration refers to _____________________ 15)----is the performance of business activities designed to plan, price, promote and distribution want satisfying product and service to present and potential customer.