Strategic plan of distribution

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1. Distribution channel is the _________________

MAIN strategy that
helps dealers to penetrate the _________________ market.
TARGET

2. A wide diversity of factors such as nature of the prod-

ucts, market, and _________________
BUSINESS , among others,
requires to be analyzed to decide the most convenient
_________________
DISTRIBUTION channel.

3. Market is the interchange of _________________

PRODUCT in
which some people offer any merchandise and others buy
it, _________________
PAY a negotiated price.

4. _________________
CONSUMER obtain ser vices or goods to satisfy
their _________________
NEEDS

5. Companies get together people who have similar

_________________
OBJETIVES and expect them to _________________
SATISFY
the consumers’ needs.

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