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QUARTER CONTENT STANDARDS PERFORMANCE MOST ESSENTIAL LEARNING DURATION K-12 CG Code
STANDARDS COMPETENCIES
Quarter 1 The learner The learner
demonstrates independently Discuss the relevance of the course Week 1-2
understanding of key creates/provides a
concepts, underlying quality and Explore job opportunities for
principles, and core marketable product Entrepreneurship as a career
competencies in and/or service in
Entrepreneurship. Entrepreneurship as
prescribed in the
TESDA Training
Regulation.
The learner The learner Recognize a potential market Week 3-6 TLE_ICTAN11/12PC-Ia-1
demonstrates independently or
understanding of with his/her
concepts, underlying classmates presents • Analyze the market need
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The learner The learner Recognize the importance of marketing Week 7-9 TLE_ICTAN11/12EM-Ia-
demonstrates independently creates mix in the development of marketing 1
understanding of a business vicinity strategy
environment and map reflective of
market in one’s potential market in Describe the Marketing Mix (7Ps) in
locality/town. one’s locality/town. relation to the business opportunity
vis-à- vis:
Product;
Place;
Price;
Promotion;
People;
Packaging; and
Positioning