SWIFT REBRANDING

TEAM SWIFTY
Belicia Chevolleau
Jui Ying (Kelly) Chu
Yu Ching (Crystal) Huang
TARGET CONSUMER ○ INTEREST: Looking for something
○ AGED 21-27 y/o (generation z/y) delicious for the best value
○ INCOME: Low income
i. Part-time worker
ii. Unemployed
iii. Students
○ WHERE:
i. Engage with audience on
social media, mainly Instagram
ii. They look for deals + sharing
○ Limited-time offers, discount
coupons/discounts on social
coupons that must be redeemed
media and websites like
on certain days.
Redflagdeals, saveforless,
○ Doing SEO for the website.
iLoveSaving, and dealmoon
BIG IDEA
Tagline:
For the love of meat!
● Bold, unapologetic meat lover

Social Media Hashtag:

● #SwiftMeats
○ Simple (use swift as a verb)
○ Links brand name to meat
 Logo
● Chalkboard font gives hand-rendered look that speaks of a sandwich

DESIGN CONCEPT ●
board delicatessen.
Maple leaf in the “i” helps to show that it’s a Canadian brand.
● “For the love of Meat” under the brand name gives consumers an idea
of what the brand is offering.

Colours
1. Pink (Product Name) = the color of ham, personality/handwritten.
2. White (Description + Label) = Deliver powerful and clear messages; the
results are often clean, crisp and contemporary. We want to make sure
the customers will be able to understand our product.
3. Yellow (Logo) = eye-catching, bright and stand out on the package.

Overall
Pig graphic = emphasize origin; how ham is made.
The package has peekaboo, transparent cut outs, so consumers can
assess food freshness and determine food quality. It also boldly
connects the origin of the meat to the product.

The package in black = high quality, premium, and classic.

We will have the transparent element on every product, but the

graphics will be slightly different to present the best high-quality food
from Swift. Also, the colour of the cursive script can change to match
the meat.
 SwiftMeats

SAMPLE SOCIAL POST & CAMPAIGN

SwiftMeats

Tone: Cheeky and fun.

Aim: Show quality + relatable
Campaign Strategy:
- Quirky posts
- Quick college prep videos
- Appetizing food post
- Offers on instagram posts
- Instagram as our
primary channel to
maximize budget and
target demographic