WAKE UP TO A BOWL OF DREAMY

GOODNESS
ABOUT THE
PRODUCT
Dreamy Flakes Cereal is a
conceptual brand aimed to be a
healthy breakfast that kid's would
love.
 ABOUT BOX
FRONT BACK

• Rectangular Box
• Typography
• Eye Catching Colors

• Evee (Main Character)

 NUTRITIONAL FACTS
KCAL 82g
• Our Product Is Not
too Healthy Nor
too bad because it
contains natural
colors and flavours
in it!
 INSIDE OF THE BOX

• CEREAL

• PACK OF STICKERS

• STICKER BOOK
 SLOGAN’s

• Wake up to a bowl of dreamy goodness!

• A dreamy breakfast for a dreamy day ahead!

• dream big with Dreamy Flakes!

 DEMOGRAPHICS
• Health-conscious adults who are looking for a quick and easy breakfast option.
• Parents who want to provide a healthy breakfast option for their children, without
compromising on taste or convenience.
• Fitness enthusiasts who are looking for a high-protein, low-sugar option that
• Seniors who may have specific dietary requirements or health concerns that make it
important for them to choose a healthy breakfast option.
• Busy professionals who want a nutritious breakfast option that will help them stay
focused and energized throughout the day.
• College students who are looking for a healthy and affordable breakfast option that can
be easily prepared in a dorm room or shared kitchen.
 PSYCHOGRAPHICS
• Ethically conscious consumers who prefer products that are sustainably sourced
and environmentally friendly.
• Busy individuals who prioritize convenience and time-saving solutions.
• Value-driven consumers who are willing to pay more for high-quality products that
align with their values and beliefs.
• Tech-savvy consumers who are influenced by online reviews and social media
marketing.
• Foodies who are passionate about trying new, innovative products and exploring
different flavors and textures.
• Collectors may try to collect all stickers which would take more than 10 boxes to
complete one sticker box
 WHAT SETS US UNIQUE?

Our cereal is a unique combination

of whole grain blend and sweet
corn, baked into light and
toasty flakes!

mixed with freeze dried

strawberries, blueberries and
delicious chocolate chunks.
 AIM
In this project, I created a brand aimed at
children as well as adults using vibrant colors
and illustration to create a playful atmosphere
allowing the child to feel as though they were
being immersed into a fantasy world while
enjoying the cereal.
 DISTRIBUTION CHANNELS

Consumer

Manufacturer
Retailer

Wholesaler Retailer
 PR OUTREACH
MEDIA
CHANNELS GOALS
SOCIAL
MEDIA TV RADIO PRESS MARKETIN
LOGO
G ADVERTISEME
BRANDIN
STRATER NT
G
GY

Click the highlighted

section of any bar
and drag the
handles
 INSTAGRAM

DREAMY
FLAKES
MY ARTWORK SAMPLES
THANKS!
Does anyone have any questions?

s300125869@ddsbstudent.ca
Postal: L1H 0A7
DreamyFlakes