Christmas

Advertisements
What makes a
Christmas
Advertisement?

Brainstorm with
your buddies!
Famous advertisements in the past…
WATCH
Video Advertisements

Sainsburys: Sprite:
https://www.bing.com/videos/riverview/relatedvideo?&q=chris https://www.bing.com/videos/riverview/relatedvideo?&q=sprit
tmas+advert+sainsbury%27s+football&&mid=C4D12FCC78FB63 e+cranberry+christmas+commercial&&mid=9A60F1DB9D0ECD
9870BFC4D12FCC78FB639870BF&&FORM=VRDGAR BD9D299A60F1DB9D0ECDBD9D29&&FORM=VRDGAR

Marks and Spencer's: Coke:

https://www.bing.com/videos/riverview/relatedvideo?&q=mar https://www.bing.com/videos/riverview/relatedvideo?&q=chris
ks+and+spencer+christmas+advert&&mid=8F27F21AA1C6F7B5 tmas+advertisements+tv&&mid=DE2C68A512A3C4BB8E0CDE2
882F8F27F21AA1C6F7B5882F&&FORM=VRDGAR C68A512A3C4BB8E0C&&FORM=VRDGAR
 Discuss

• What made these

advertisements appeal to you?
• What did they have in common?
• What sorts of products/services
were they advertising?
• How did they advertise?
What is persuasive language?
A good way to make your writing more persuasive is to think of the following:
P - ersonal - keep your writing friendly.
E - motive - use words that make your reader have strong feelings.
R - hetorical questions - to make your reader stop and think.
S - ay it again - repeat your message!
U - undermine - mention different opinions to yours and say why they are wrong.
A - necdote - a short, funny real-life story to make your reader feel they know
you.
D - irect - use the words you and your to make your reader feel special.
E - xaggeration – make a big deal of what you say!
 How do we use persuasive language in
advertisements?
• Advertisements want to get you to buy a product or service, so you
want the buyer to think about that product or service LONG after
they see the advertisement. Use catchy headlines and repeated
sayings.
• You want them to feel emotional about it – at Christmastime, the
advertisers usually try to do it in a way that makes people connect
the product to “warm and fuzzy” feelings.
• Advertisers want people to think they cannot live without their
product – so try to make the buyer feel special and wanted,
especially at Christmas! Exaggerations are another good way to do
this.
• Anecdotes and stories help the buyer to imagine their life with the
product in it.
Creating your product
• The brief:
• It must not cost more than $100.
• Work in groups of 2 or independently.
• It must be appropriate for people aged 11-
14 years old.
• You must be able to market it to them in a
Christmas advertisement.
• Create a name for your company.
• Due FRIDAY 1st of December
Advertising
Pitch
• Why people need our product?
• Why is it better than other products?
• Why would it be a good Christmas gift?
• Who would this be a good Christmas gift for?
• Who is our target market?
• What is the cost?