June 2015 is when it happened

I woke up in the morning and checked my phone as I normally do.

Before I tell you what I saw, I’ll explain what I had accomplished in the
previous 90 days or so.

I started an eBay business

I was buying electronic cigarettes in bulk, and shipping them myself.

I grew this business to over $50,000 in sales per month

Honestly, I felt like I had literally cracked the code to life. I was a 25 year
old on pace to make over $500,000 in a year

That morning when I had woke up what I saw on my phone is something

I will never forget.

eBay had went one by one, and deleted my products.

They even sent me an email, warning me that my shop was in danger of

being shut down.

They had changed their policies and no longer were allowing electronic
cigarettes to be sold.

They killed my eBay store.

Now, I’m not sure what type of income you’re used to – but let me tell
you this….

Going from $50,000 per month – back to being paycheck to paycheck

hurts. A lot.
That’s when I discovered print on demand.

I started seeing people online talking about making tons of cash online,
dropshipping with Shopify.

After some more digging, it led me to discover print on demand.

I immediately opened my first store.

It failed.

So I opened another. And another, and yet again – another store.

After about 6 months of that

– I had finally begun to make
consistent sales.

Fast forward to now, I’ve

made about a half million in
profit from this business
model.

And it’s all because I’ve been

able to create viral print on
demand products.

This week, we’ll be

discussing everything you
need to know about the ads
strategy I’ve been using!

This strategy has also

produced approx. $5 million
in student sales!
Print on demand is different

Have you ever seen products like this? Stuff you usually see in
infomercials. They’re silly right?

But – they sell.

Products like these have become a billion dollar industry.

Why?

Because they solve problems for people!

Our print on demand products don’t solve problems.

Which means, in order to make sales – we need to do something very

difficult.

Which is, get people to purchase based on emotion.

This means we need to create a winning product.

A winning product is simply, the perfect combination of niche, product

choice & design.
Everyone is just one product away

What does it mean to be one product away?

In a world where we have the internet, it means being able to change

your life with just one winning product.

Now, I’m not talking about being able to retire from your day job or
anything.

Or being able to buy Lamborghinis…

What I’m talking about though is being able to create massive freedom
in your life with a winning product.

Think about it like this.

Let’s say that you create something epic.

And you are able to sell 5 of them per day.

(If you follow what I teach, you’ll be choosing a high profit product and
potentially make like $20 profit per sale)

That means with those 5 sales, you’re making about $100 per day in
profit.

Now do that for a month…

That’s $3,100 in profit (approximately)

Would that be life changing?

Stop…

This is the MOST important part of this guide.

To succeed with print on demand, you NEED to have a winning product.

This week, you’ll learn all about how to use ads to promote your stuff,
but keep in mind – any ad strategy will be useless if you don’t have
products people actually wanna buy!

On the next few pages, you’ll see some of the things we’ll be doing –
and how you can implement them!
What to expect this week:
• All of our training will happen LIVE!
• Replays will be available
• You’ll see a complete schedule inside of
our private Facebook group.
• Details about the daily trainings on the
next few pages!

Do your best to join me LIVE so you can

ask questions J
 Our Daily Trainings

Monday: Mindset, Ad Creatives

Tuesday: Audiences That Buy
Wednesday: Testing & Selling With Ads
Thursday: Brand Building Webinar
Friday: Retargeting & Custom Audiences
Saturday: Instagram Influencer Marketing
Sunday: Wrap Up Recap And Q&A

*Saturday & Sunday Is LIVE Bonus Content

 Day One Content

Today we will be discussing mindset, and ad

creatives.

When it comes to mindset, I’ll be reviewing how to

get motivated, and more importantly – how to STAY
motivated!

We’ll also be making some images & videos that

could be used as ads!

Use the next few pages to follow along.

Simple image ads for PPE testing.
For PPE, you just want to choose a really clear
image of your product & design. Add a line of
text, and a link to your product. That’s it.
 Daily Worksheet

For conversion ads, you can choose to use

either a video or an image for your ad.
• Just like with PPE testing, you want to make
sure to add a short & simple ad copy.
• Youl’ll also want to add a headline, and a description
as shown.
• I like to use the “GET OFFER” button.
 Day Two Content

Today we’ll be discussing how to build audiences that

buy.

When you’re running an ad, the most important part

is your targeting. In other words, determining who
Facebook will show the ad to!

I’ll be reviewing targeting strategies, how to find

interests to target and more!

Use the next page to follow along!

Audience Building Checklist
Determine Demographics
q Ideal gender
q Ideal age
q Ideal location
Assembling Audiences
q Discover at least 10
interests
q Combine them using
variations of the “narrow”
and “exclude” features
q Explore options with
segmenting by ages and
genders too
 Day Three Content

Today I will be reviewing both my PPE testing &

conversion campaign strategies!

• PPE campaigns are done solely to test

• Conversion campaigns are done after a successful
test, and are for selling your product!

The next few pages will serve as a guide to use along

with our live training!
LAUNCHING PPE CAMPAIGNS
q Start new campaign
q Select engagement objective
q Input targeting (from prior day)
q $1 daily budget per ad set
q Select Facebook mobile
placements only
q Adjust ad copy and creative
Diagnosing Failing PPE Tests
If Metrics Are Off By A Lot
q Assess targeting
q Consider showing your
products on ”different roads”
q Ensure your image clearly
showed the product
If Metrics Are Off Slightly
q See if specific age ranges
performed better
q See if improvements can be
made to the design or product
choice.
q Ensure your image clearly
showed the product
 LAUNCHING CONVERSION CAMPAIGNS

q Start new campaign

q Select conversions objective
q Select purchase event
q Input targeting (from winning PPE
ad sets)
q Select Facebook mobile placements
q Adjust ad copy and creative
Diagnosing Failing Conversions

Failed Within 24 Hours

q Assess targeting
q Assess your ad creative for clearly
showing design
q Assess ad copy
q Consider a flawed initial PPE test
Failed After 24 Hours
q Assess store branding
q Change the pricing
q Change shipping price/explanation
q Make design changes
q Change product
Product Launch Sequence (Ads)

Build Audiences
q Discover interests
q Assemble them
PPE Test
q Run PPE tests for 24 hours or so
q Assess them
Launch Conversion Ads
q Launch conversion ads
q Assess after 24 hours
q Monitor them beyond 24 hours
 Our Daily Trainings

Monday: Mindset, Ad Creatives

Tuesday: Audiences That Buy
Wednesday: Testing & Selling With Ads
Thursday: Brand Building Webinar
Friday: Retargeting & Custom Audiences
Saturday: Instagram Influencer Marketing
Sunday: Wrap Up Recap And Q&A

*Saturday & Sunday Is LIVE Bonus Content

 Your Invitation To Work With Directly Me To Create A
Wildly Profitable POD Store!

Here are the 3 key things I focus on for my stores

• Creating an optimized store, designed to get people to make
purchases.
• How to outsell the competition in your niche with better
designs and products
• How to create massive flows of free traffic to cut down on
marketing expenses
• & more!

During the POD Ads Masterclass I will share a way for your and I to work
together on your POD brand.

Here’s what you should consider when deciding if working closer with me
makes sense for you…

q You want to start a POD store, but you don't know what to sell, or
even what would be good to sell.
q You've started your store, but are afraid what you've created isn't
gonna get the results you want.
q You've been running your store and have lost a considerable amount
of money so far.
q You know you have the dedication to make print on demand work, it
just isn't working for you.
q You know that if you had the right formula to follow, you could follow
it.

If you answered yes to any of these questions then you are the perfect
type of person that I want to work with.

I will be sharing how you can I can work together this week, so stay
tuned!
 EVERYTHING TAUGHT DURING THIS TRAINING IS
NORMALLY ONLY TAUGHT PRIVATELY INSIDE OF MY
COACHING PROGRAM…

During the Print On Demand Ads Masterclass I will be

revealing a major part of the Facebook ads strategy I use
& teach so you can copy it…

And this strategy doesn’t just work for me…

My clients have generated approximately $5 million in

sales so far on their stores using it!
Client Success

Anna found MASSIVE success with

selling print on demand jewelry!

Here she is with her $250k mug!

“A huge thank to Joe! He planted

the seed in me to focus on high
profit products! Thanks again Joe”

Liz found HUGE success selling

high profit print on demand
apparel!

Here she is with her $100k mug!

When I first met Liz she was stuck

selling t-shirts. She also had a
weak niche. A year or so later she
has completely transformed her
business!
Client Success

Adam SOARED to six figures with

his POD store using my ads
strategy!

Here he is with showing off his

$100k mug!

“This is more than just a mug to

me, it’s a milestone!”

Jackson scaled to his first $50k

month in less than 100 days of
running his POD store on Shopify!

Here he is sharing his success and

his $50k mug!

“Anyone struggling needs to

speak to this man!”
Client Success

Chad absolutely CRUSHED it with

paid aids and high profit products!

Here he is with showing off his

$250k mug!

“Looking forward to reaching

$500k with Joe Robert”

Quan was able to QUICKLY scale

to $30k with his store!

Here he is with his $30k mug!

“I’m so excited, thanks Joe Robert

for this awesome gift!”
Client Success

Adam recently cross $1 million in sales on his store!

Erin got her store featured in Vogue magazine!

Opey grew his POD brand to over $1 million in 2020!

 The POD Ninjas Mug Club

When members of my training programs reach certain sales

milestones I send them a mug! So far I’ve sent out about 100 of
them!

POD Ninjas students have achieved approximately $5 million in

sales on their own stores so far following these winning product
strategies!