Lesson 9 第九课

Story 故事
After the introduction, tell your story. Tell the story about how you found this system. Tell them you understand.
Relate to them.
简介过后，告诉你的故事。叙述你是怎样找到这个解决方案。告诉他们你了解他们，把你的故事和他们连接
一起

I personalized the story. I was vulnerable and told them I knew how they felt. Here’s what I went through. It sets up
the personalization.
我创造属于自己的故事。我之前自己是脆弱的，与他们同感深受。我走过了这一切。故事建立了个性化。

Story Telling Formula

a) The Call 启蒙点:
When did you get the call to get into this work? 什么时候什么事情启发了你这一切？

b) The Pit 陷坑:

Describe the time that you were in the pit facing your biggest challenge with no hope, feeling frustrated.
叙述你掉入陷坑时候，那种面对巨大挑战时候无助的情景

c) The Journey 过程:

Describe the years of searching and studying to find the solution that would change your life.
叙述过去你寻寻觅觅寻找可以突破的解决方案的过程

d) The Moment of Breakthrough 突破点:

What was the moment that you discovered this secret that changed your life?
讲解当你找到可以改变你的秘诀/方案的时候
e) Fascinating Results 振奋人心的结果:
What were the results that you got?
最后你得到什么结果？

- imaginable situation 故事必须让人可以想象那个画面

- Emphaty 感同身受
- Batman Vs Robin
- Be vulnerable 展示脆弱的一面
- Credibility 可信任性的证明