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Media Kit

Contents
.
3... Understand Wildflower Media
4... Our Brand Network
5... Audience, Reach & Awards
6... 2023 Editorial Calendar
7... Special Editions
8... Digital Advertising
9... Social Media Advertising
10... Print Advertising
12... Sponsored Writing
13... Email Marketing
Who We Are Our Mission
Wildflower Media Group Our mission is to cultivate a
creative space where culture and ideas run freely.
As a modern, yet distinguished media group we take
Creative freedom and inclusivity are at the core of our
pride in the things that make our media great. From
employees minds. We aim to create a fun and diverse
body positivity to skintone inclusion we take these
media company in which passion flows endlessly.
new-age principles and implement them throughout
Started in 2002 by acclaimed photographer and
our magazine, online media, and branded products.
producer Nan Goldin, our goal from the start was to
celebrate stories which were not being covered by the
Taking a strict yet bold approach is bred into
mainstream media (at the time). Diversity and inclusion
our company’s main goals, and we take this into
were and are still two words which helped define our
consideration when picking advertisements, features,
brands and grow our empire to a status never dreamed
sponsored writing, and even the smallest of side
of before. Since the start, our goal has remained laser-
pieces. Accuracy in reporting is a necessity when
focused on sharing the sides of which have not been
producing content for Wildflower, and this is seen in
explored by the largest media companies such as
even our youngest or most senior producers.
Vogue or Elle.
As a collection of three major companies each
specializing in different things under the Wildflower
name, we present to a broad community. This is seen
in our partnerships with major retailers and companies
such as Walmart, CVS, and more under our parent
company Conde Nast. Tackling real issues through a
scope of luxury and quality goods, we hold the market
in luxury beauty media.

As a team of qualified, hard-working media producers,


there is currently over 200 people staffed by the
Wildflower Media Group.

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Our Family of Brands

Wildflower Monthly
Wildflower Monthly is Wildflower Media beauty
the monthly issue of our Wildflower Media is the
acclaimed beauty and online sibling to our monthly Wildflower Beauty
lifestyle magazine. There print magazine. With W by Wildflower is the
are 12 issues that come out exclusive stories, deals, beauty brand built from the
on the first of each month and more the reach on this years of knowledge and
as well as a Mini Mag or a website is unreal. More research done by our teams.
Zine which comes every two advertising options are Including some of the world’s
months with the monthly available including varying most acclaimed makeup
issue. Known for our iconic sizes and more interactive artists and skincare experts,
nameplate and dedication to ads. There is also always the our team has developed
diverse, inclusive storytelling opportunity for sponsored innovative and timeless
this magazine has a posts, writing, and long- solutions to enhance the
readership of over 15 million form content. The website beauty you were born with.
worldwide. For only $7 per is free for anyone to access, From skin prep to final steps
month (or $12 per issue but has exclusive stories for our award-winning products
bought individually) you can those which are subscribed will have you hyped! Find
have exclusive access to to the print magazine. Other us at Walmart, CVS, and in
tips, tricks, and stories never elements such as blogs, other select locations. Prices
heard before! videos, and more are free. range from $4.99 to $14.99.

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Audience and Accolades

SLO Population 8.38


Million
Location
NYC Total Followers 86
Million

U.S. Readers 7
Million
Global Readers 15
Million
Millenials Reach 12.5
Million

#3
Beacon Award Winner: Best Social Media

beauty publisher on
social media Beacon Award Winner: Inclusivity Champion

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Wildflower

01 07
produces 12 Published January 1st yearly, this issue includes Published July 1st yearly, this issue dives into
issues and 6 advice on how to be your most authentic self more serious topics including a mid year
extras yearly and enhance your natural beauty. round-up of prominent topics.
as follows:
Yearly Editorial Calendar

02 08
Published February 1st yearly, this is a standard Published August 1st yearly, this is a standard
issue of Wildflower which includes beauty issue of Wildflower which includes beauty
reviews, recommendations, and more. reviews, recommendations, and more.

03 09
Published March 1st yearly, this is a standard Published September 1st yearly, this is a
issue of Wildflower which includes beauty standard issue of Wildflower which includes
reviews, recommendations, and more. beauty reviews, recommendations, and more.

04 10
Published April 1st yearly, this issue includes Published October 1st yearly, this issue
and explores the topics of spring, color, and includes and explores topics ranging from fall
bold usage of beauty. beauty to pre-winter tips.

05 11
Published May 1st yearly, this is a standard Published November 1st yearly, this is a
issue of Wildflower which includes beauty standard issue of Wildflower which includes
reviews, recommendations, and more. beauty reviews, recommendations, and more.

06 12
Published June 1st yearly, this issue includes Published December 1st yearly, this issue
and explores summer, suncare tips, and the includes and explores parties, winter beauty
inevitable craving for a vacation. must-haves and an exclusive gift guide.

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Editorial Content
02
This issue includes a Mini Mag with a surprise
topic! This is a 10-page extra included with
subscriptions and in select stores.
Beauty
Insider tips and tricks to help and enhance your daily
routine.

04
This issue includes a Zine with a surprise
topic! This is a 10-page extra included with
subscriptions and in select stores. Lifestyle
How to live a life of luxury and curate a helpful
passion to share.

06
This issue includes a Mini Mag with a surprise
topic! This is a 10-page extra included with Features
subscriptions and in select stores. Exclusive product recommendations from the most
coveted brands.

Style
08
This issue includes a Zine with a surprise
topic! This is a 10-page extra included with The latest news in fashion, beauty, lifestyle, and
subscriptions and in select stores. more.

Culture

10
This issue includes a Mini Mag with a surprise Stories and interviews from people commonly
topic! This is a 10-page extra included with shunned from media.
subscriptions and in select stores.

12
This issue includes a Zine with a surprise
topic! This is a 10-page extra included with
subscriptions and in select stores.

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Digital Advertising
As a digital
advertiser with
Large Billboard
1 large billboard presented
Wildflower Media across the top of website.
there is potential 970px by 270px
for massive growth. Rotates monthly
With a continued $560/month
partnership,
advertisers report
Midpage Billboard
1 large billboard presented
a 63% increase on across the middle of website. Large Billboard
website traffic due 970px by 270px
to the many ad Rotates monthly
options available $450/month
for our website. Rectangle
Our website is a
Rectangle Rectangle
1 horizontal ad presented on
hub for beauty the side of the website. Junior
centered content, 300px by 600px
including videos, Rotates monthly
blogs, digital $400/month
special issues, and
much more. Rectangle Junior
1 horizontal ad presented on Midpage Billboard
Photos/ads submitted are the side of the website.
to be of high quality and 300px by 250px
are subject to rejection Rotates monthly
if the standards of our $320/month
company are not met.

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Sponsored Social
Media Packages
With over 86 million total followers and growing daily
Wildflower Media is one of the most coveted beauty sources
on the web. Our reach spreads across YouTube, Instagram,
Twitter, Facebook, and more! Below is a list of simple packages
available to the everyday business. For more information on
specifics and more call or advertising department listed on the Social Media Reach
back of this book.

Twitter 45.2m
Single Ad
Includes a single advertisement in the form of any social media
post you desire. From Instagram stories to Twitter threads we

Instagram 26.3m
can make sure you reach a diverse, young audience. Examples
include: a sponsored Instagram reel (1 min.) that details the
launch of a new product, or a feature for a hero product in a

YouTube 8.6m
YouTube video that lasts between 1-2 minutes.
$400/post or feature

Double or Triple Ads


Same specifications as the single ad, with double the exposure!
Examples include: a sponsored Instagram reel (1 min.) that
Facebook 4.9m
Other 1m+
details the launch of a new product, and a feature for a hero
product in a YouTube video that lasts between 1-2 minutes.
$300/post or feature

Dedicated Ads
This advertisement is more hands on than the first two because
it includes a full ad campaign. This can range from a few posts
spread across social media or a long-form production solely
based on your advertisement. Call for inquiries.
$2000/campaign or feature

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Print Ads
One Size Truly Fits All

In our monthly print


magazine we run full page
advertisements for our
clients. This offers the best
recognition and coverage as
it is not able to be distracted
from by other materials.
This way of advertising also
eliminates conflicts of interest
as no advertisement will ever
be placed next to or on the
same page as another ad.

On the next page you will


find all of our advertising
packages for full page print
ads. These ads can come to
us fully done, or our in-house
design team can work with
you to create your perfect ad.

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Four Ads
With this package includes 4 full page
Eight Ads
With this package includes 8 full page
advertisements spread across 4 issues of which advertisements spread across 8 issues of which
are your choice (first come, first serve). 8.5in are your choice (first come, first serve). 8.5in
by 11in advertisements fully finished with high by 11in advertisements fully finished with high
quality images will need to be submitted 3 days quality images will need to be submitted 5 days
before the deadline so it can be approved by our before the deadline so it can be approved by our
team. If you would like, our team can design your team. If you would like, our team can design your
ads for you and with you. This does not include ads for you and with you. This does not include
photoshoots or logo creation, but will include photoshoots or logo creation, but will include
design, copywriting, and more. design, copywriting, and more.

$8,000 total $14,000 total

Twelve Ads
With this package includes 12 full page
Open Rate Ads
With this package includes a single full page
advertisements spread across all 12 issues advertisement in a single issue of your choice (first
published yearly. 8.5in by 11in advertisements fully come, first serve). 8.5in by 11in advertisements
finished with high quality images will need to be fully finished with high quality images will need to
submitted 7 days before the deadline so it can be be submitted 2 days before the deadline so it can
approved by our team. If you would like, our team be approved by our team. If you would like, our
can design your ads for you and with you. This team can design your ad for you and with you. This
does not include photoshoots or logo creation, but does not include photoshoots or logo creation, but
will include design, copywriting, and more. will include design, copywriting, and more.

$22,000 total $2,500 per advertisement

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Advertisements on our weekly email marketing newsletter
is a way to directly interact with and gain trtaffic from real Email Marketing
customers. See our packages available below.
Ad Packages
Billboard
Spans across the top of the email newsletter which is sent out
Your Ad Here weekly. Size is variable based on the device it is viewed on, so our
design team will help optimize your advertisement as part of the
package. Time of ad release and takedown is flexible.
$100 a day / $400 a week / $2000 a month

Mid Page Billboard


Spans across the middle of the email newsletter which is sent out
weekly. Size is variable based on the device it is viewed on, so our
design team will help optimize your advertisement as part of the
package. Time of ad release and takedown is flexible.
$50 a day / $200 a week / $1000 a month

Pop Up Ad
Pops up when the email newsletter is first opened, it is the first
thing you see. It also must be clicked out of to exit the ad, leaving
the consumer with nothing to be distracted by. Which ad shows will
be based upon an algorithm to show the consumer which product
Featured Story: Wedding Hijab
This story follows the tale of a woman
best fits their needs.
searching for her dream wedding attire.
Notice how we didn’t say dress! In Muslim $5000 a month
12 culture there is a specific way to dress
based on each community and rules.
Sponsored Writing and Content
Printed Monthly & Special Editions Half Page Sponsored Story $3,000
Includes a half a page story that will honestly evaluate
Our sponsored writing may be different from product/service’s strengths and weaknesses, highlight
other media groups. We stress the truth in the experience, and more.
each and every piece. This means a writer or
two will be assigned to work with you/your Full Page Sponsored Story $6,000
brand to try and thoroughly test the product/ Includes a full page story that will honestly evaluate
service out. Once the testing phase is over product/service’s strengths and weaknesses, highlight
(usually one or two weeks) we can move on to the experience, and more.
the writing process. This means you will work
with a writer to produce a piece that not only Sponsored Blog Post $1,000+
describes and reviews the item/service but Includes a blog post of determinable size that will
honestly lays out all of the positive attributes. honestly evaluate product/service’s strengths and
We work to highlight any negative attributes weaknesses, highlight the experience, and more. Size
in a way that recommends the product to of post, placement on site, and more determine the
someone in a different situation. For example, final price paid.
if a writer is reviewing a face mask, and lists
one of the negative attributes as “drying”
we may flip that and say that this product is
recommened for oily skin. After the writing is
approved by both your writer and you, it can
be designed, photographed and published. As
for timing, the shortest time we have produced
a sponsored piece of writing for a client is two

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Ad Department
Main Office
Contact 294-394-9833 (ext. 23)
advertising@wildflower.com 294-394-9833
inquiries@wildflower.com
Billing Department
Us 294-394-9833 (ext. 15)
billing@wildflower.com
84 S Broad St.
New York, NY

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