🎨

The Importance of Colors in

Design
Type 📚 Educational
Medium Text

Category Design

Status WIP

Reminder @November 17, 2021

https://www.artworkabode.com/blog/the-science-of-colors-in-
URL
design/

Author ArtworkAbode

Created
@November 17, 2021 5:02 PM
Time

Last
@February 2, 2022 5:10 PM
Updated

🌟 Key Takeaways 🥊 Action Items

1. Colors are probably most important Apply right colors in your designs.
part of any design.

2. The science of colors in design is

important, especially for designers
and artists and those who hope to
gain the attention of their audiences.

📝
The Importance of Colors in Design 1
 📝 Notes
Studies have shown that while a black and white image can hold someone’s
attention for less than two-thirds of a second, an image with color can hold attention
for more than two seconds.

Studies have shown that most people make a subconscious judgment about a
brand or product within the first 90 seconds and that 90% of this judgment is based
solely on color. This ties into the fact that 92,6% of people who make purchases say
that the visual appearance of the product is the number one deciding factor in which
product they buy.

Color should be used sparingly, and only for specific purposes:

Overuse of color can detract from its original benefit

Avoid overusing saturated colors:

Saturated colors suffer the worst from the neutralizing effect of overuse

In search tasks, color can be a distraction:

Though color can highlight a target element, it can also prove a distraction, or
worse, significantly increase a user’s cognitive workload if used incorrectly

The Importance of Colors in Design 2

The Importance of Colors in Design 3
 Color Pointers Every Designer Must Follow
Vibrancy
The vibrancy of an image, or how bright and saturated the colors are, determine the
emotion of your design. While bright, vibrant colors can make users feel more
productive, darker colors allow their minds to focus, relaxing them.

Shades
The opposite of a tint, a shade is a color plus black, offering a deeper and richer

The Importance of Colors in Design 4

 feeling, making spaces feel cozy. ▼

Tints
A tint, in color theory, is a mixture of color and white, lightening the color without
making it brighter. ▼

Tones
A tone is created by adding both black and white to color – or adding grey. Toned
colors are generally more pleasing to the eye. ▼

Contrast
Because accessibility is key to design, color contrast is important for designers to
remember – the difference in color between two elements, such as the text and
background on an image.

Why a Professional Designer Is a Must for Every Business

Good design is vital to the success of a business, and hiring professional designers
who understand the basic principles, and the science of colors in design will help to
ensure that your brand is remembered favorably.

The Importance of Colors in Design 5

The Importance of Colors in Design 6
 Extracting Color Palette from photo.

The Importance of Colors in Design 7

 https://www.youtube.com/watch?v=hzYsmOz28Y8&ab_channel=AdobeCreative
Cloud

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