ANSWERS

1. MOUNTAIN DEW
2. MCDONALDS
3. STARBUCKS
4. GOOGLE
5. MERCEDEZ-BENZ
6. FERRARI
7. AMAZON
8. THE NORTH FACE
9. TOBLERONE
10. ADIDAS
11. KELLOG’S
12. HEINZ
 BUSINESS
BRANDING
MARKETING STRATEGY (PRODUCT
CONCEPT DEVELOPMENT)
WHAT IS A BRA ?

Brand = a product or a range of products (product line)

with a unique and easily recognisable character.

= a category of products that are all made

by a particular company & all have a particular name.

= makes consumers spend for your product or service.

DEFINITIONS OF BRANDING

It is creating
names, symbol, or
designs that
identifies and
differentiates a
product from the
other products.
“BRAND IS THE SUM TOTAL OF HOW SOMEONE
PERCEIVES A PARTICULAR ORGANIZATION.
BRANDING IS SHAPING THAT PERCEPTION.”
ASHLEY FREIDLIN, CEO & FOUNDER OF GUILD
DISTINCTIVE ELEMENTS OF BRANDING

What’s in a Brand Name?

Brand
Name
Types
 DISTINCTIVE ELEMENTS OF BRANDING
What’s in a
Brand Name?

Whatchamacalit??

Brand Name:
The name we use
to identify the
product/business
with.
Whatchamacalit???

Brand Name: The

name we use to
identify the
product/business
with.
TASK 1:From a
given set of brands,
List down (2) brands
for each types of
brand names:
1. Founder
2. Fabricated
3. Metaphor
4. Acronym
5. Real words
6. Onomatopoeia
7. Portmanteau
8. Ingredients
9. Geography
10. Humor / Slang
DISTINCTIVE ELEMENTS OF BRANDING

 LOGO

A symbol or
other design
adopted by the
business to
identify its
brand.
TASK 6: GUESS THE BRAND LOGO!

1 2 3 4 5

6 7 8 9 10
ANSWERS
Guess the Brand Logo
1) Lego
2) Dove
3) Cebu Pacific
4) Burger King
5) Adidas
6) Motorola
7) Coca-Cola
8) Huawei
9) Apple
10) LG
DISTINCTIVE ELEMENTS OF BRANDING

TAGLINE /SLOGAN

 A catchphrase or slogan, a short, memorable description

that becomes identified with a product or business.
They are created & intended to leave a lasting impression
during short encounter with the recipient.
 It offers information that can be easily remembered.
 It should help the audience understand the bigger
picture & leave them enticed & wanting more.
DISTINCTIVE ELEMENTS OF BRANDING

 TAGLINE /SLOGAN

 It has different STYLES: A) Humorous Taglines – present an

idea by using sayings & phrases that will entertain the audience
& create a sense of fun. B) Serious Taglines – invoke
overwhelming emotions; spurring viewer to take action.
C) Inspirational Taglines – make people think more about
common problems & cause them to seek deeper answers
regarding an issue.
DISTINCTIVE ELEMENTS OF BRANDING

HOW TO DEVELOP A TAGLINE

 It should be short
 Creative
 Use simple language – clear & understandable, use descriptive
or fancy words
 Focus on friendly approach – to build connection with the
viewers
TASK 5: NAME THE COMPANIES WHO USE THE
FOLLOWING FAMOUS TAGLINES:

Open Happiness I’m Loving It

The Company for Women Delighting You Always

Because I’m Worth It We Find Ways

The Best a Man can Get Connecting People

Have a Break Finger Lickin’ Good

Once you Pop you can’t stop Hanap.. Usap…Deal

 ANSWER TO TASK 5

Open Happiness Coca- Cola I’m Loving It McDonald’s

The Company for
Avon Delighting You Always Canon
Women
Because I’m Worth
L’Oreal We Find Ways BDO
It
The Best a Man can
Gillette Connecting People Nokia
Get

Have a Break KitKat Finger Lickin’ Good KFC

Once you Pop you

Pringles Hanap.. Usap…Deal Sulit.com.PH
can’t stop
DISTINCTIVE ELEMENTS OF BRANDING

What’s your Color Scheme?

• Colour increases brand recognition by up
to 80%.
• Colour ads are read up to 42% more
than similar ads in black and white.
• Colour can be up to 85% of the reason
people decide to buy.
DISTINCTIVE ELEMENTS OF BRANDING

Color Schemes
RGB
• RGB stands for red, green and blue, which are the base colours in the
RGB colour model. This colour model is based on light.

CMYK
• CMYK stands for cyan, magenta, yellow and black. The base for CMYK
is white (like most paper). CMYK can create a wide array of colours
(though not as many as RGB).
In past surveys the AA’s black and yellow was the best
colour scheme for recall (98%) closely followed by
Easyjet’s orange (93%) and Cadbury’s purple (88%)

TASK 2:
Can you guess
each of the
CLUE: CLUE: Helps you…
companies
based solely on
their colour
schemes?
DISTINCTIVE ELEMENTS OF BRANDING

 SHAPE
• Either the distinct shape of the offering or the shape of
the packaging.

• Can you recognise the following brands from their shapes

alone?
TASK 3: GUESS THE PRODUCT FOR THE FF.
PACKAGING SHAPES:
DISTINCTIVE ELEMENTS OF BRANDING

 BRAND PERSONALITY
DISTINCTIVE ELEMENTS OF BRANDING

 BRAND PERSONALITY
DISTINCTIVE ELEMENTS OF BRANDING
FINAL TASK: IN MANILA PAPER, COPY THE TABLE BELOW AND
LIST DOWN THE BRANDS, DRAW THE LOGOS, & WRITE THE
TAGLINES FOR THE FF. INDUSTRIES:
A) SOCIAL MEDIA B) FOOD/FOOD ESTABLISHMENTS
C) VEHICLE D) COMPUTER & TECH. E) FASHION

Brand Name Logo Tagline/Slogan Why people want

to buy this?
Social media      

Food/ Food      

Establishments

Vehicles      

Computer &      

Technology
Fashion      
 Quiz: Identify the Logos & match its slogans of brands. .

1. Impossible is nothing 2. Think different 3. Hanap…Usap…Deal

4. Taste the feeling 5. Good feeling, good food 6. Revs your heart
7. Hello, moto 8. Life’s good
9. Number one ice cream ng bayan.. 10. Choice of the new generation