GNH COMPANY

2020
PROFILE
Brand Attributes

Feeling;
Culture ; - Comfortable Client ;
Quality Oriented - Inspired Flexible, Thinker
- Understood

Voice ; Impact ;
- Smart Knowledge-
-Friendly able

Loves & Hates

Loves ;
- CNN
- BBC
- Twitter
- MSI
- Puma Hates ;
- Netflix - Bad service
- Coca-cola - Hoax
- Wasting time
- Line today
- Tribunnews
BRAND
ARCHETYPE The SAGE
The archetype brand of our journalism company is The
Sage. The Sage is the best brand archetype at developing
significant expertise such as gathering information in
almost any situasion, so that it is to useful to others. The
Sage brand archetype seeks the truth and wants to find
the good. Global News Hunter will promise learning and
teaching knowledge and therefore will often make use of
their higher levels of vocabulary or symbolic
imagery. Sage brands should watch out for being too
patronising thought.

GOAL ; BRAND VOICE ;

To use exploring - Expert
knowledge to
- Thinker
understand the
world - Knowledge

STRATEGY ; BRAND MESSAGE

Seek out the
information and
EXPLORE INFORMATION AND
knowledge
CONQUER THE WORLD WITH
KNOWLEDGE
GREATEST FEAR ;
Being misled or
ignored
CORE CUSTOMER

Demographics ;
- male, female
- Hermione Granger (20), Luna Lovegood (20), Harry Potter (35)
- Live in London
- They are Teacher and student of Hogwarts
Customer Back Story ;
- They are from educated family
- Their parents are people who are experts in their fields
- They loves reading and exploring
- They are among the gifted teacher and students

Exceed their need’s ;

- Use high level vocabulary and always factual
- Can be opinionated and getting caught in details
- Explore the words in our world

Customer’s need ;
- Information that’s truly trusted
- Help them solve a problem
- Educational information
- Many more ideas and jokes

Who,s Consume ;
*Student
*College
*Scholar
*Teacher
*Knowledge Literate Society
 1. Moodboard & Stylescapes
STYLESCAPES

& MOODBOARD
 2. The our Logo

Brand Story
GNH is a journalistic company brand, which stand
for Global News Hunter. GNH was founded in 2020
and carries the concept of intelligence and knowl-
edge. the media used by the Global News Hunter
are newspaper, knowledge books, radio, web
news, and television. “Explore your words in our
world” is a slogan suitable for GNH aimed at youth
to be more creative and educative.

Logo Responsive
 3. Brand Guidelines

Color Background


 

  
    

 
   

 
 


Color Guide

#316EB6 #1992D1

#28ABE2
 4. Logo Usage

Ps : Do not center the logo on the letterhead,

always keep the distance beetween the logo and
the others, don’ t put up too big logos except on
billboards
MANAGING DIRECTOR
 THANK YOU

Global News Hunter