GRAPHIC STANDARD MANUAL

introduction 2

Introduction
This manual has been designed for easy reference to the information
needed to visually reproduce Doma Dona brand.These standards
ensure a consistent global presentation of Doma Dona visual identity,
which is critical to the success of the brand.
contents 3

2. Introduction
3. Contents
4. Logo
4. Basic
5. Correct Spacing ( Doma Dona Logo )
6. Correct Spacing ( Icon & Typeface )
7. Color
8. Misuse

9. Typeface

10. Application
10. Name Card
11. Name Card
12. Letterhead
13. Stationery Mock Up

14. Thank You

Logo Basic 4

Basic
Doma Dona logo is a symbol for high quality Indonesian
coffee, handpicked by a dedicated coffee farmers in
Doma Dona mountain, Tana Toraja. Its also about
comfortable space for people to commune, killing times,
enjoying a zip of coffee and blending together with their Symbol
significant or less significant others.

Here are some guidelines and suggestions on how to

handle the logo in the best possible ways :

• Only show the logo in Doma Dona blue, Doma Dona

brown or black and white.
Logo
• Don’t alter, rotate, distort or modify the logo.
• Don’t put the logo on top of a very messy background
• Don’t accessorize the logo with extra elements like
blings, 3d effects, etc.
• Don’t change the typography of the logo.
• Follow the clear space guidance in this document.
• The visual relationship between each element in the
Typo
logo is fixed. This identifier must not be re-propor
tioned, redrawn or modified in any way. In order to
maintain maximum impact, the immediate area around
the authenticity logo must be kept relatively clear it
must be easily seen.
Logo Correct Spacing 5

Doma Dona Logo

Doma Dona logo should have a margin of clear
space on all sides around it minimum equal to
half of the Doma Dona typeface x-height until one
x-height.

No other elements (text, images, other logos,

GIFs, etc.) can appear inside this clear space.

x height x height

Minimal Size 1/2 x height

The logo must be flexible in size

to accomodate a variety of
demands. To insure readability
and maintain integrity,we have 2 cm
formulated a minimal size which
1/2 x height
is at least 2 cm in height.

x height
Logo Correct spacing 6

Doma Dona Icon & Typeface

1/2 x height
If used separately by itself, Doma Dona icon &
typeface should have a margin of clear space on
x height
all sides around it minimum equal to half of the
Doma Dona typeface x-height until one x-height.

No other elements (text, images, other logos,

GIFs, etc.) can appear inside this clear space.

1/2 x height

x height

x height x height

1/2 x height

1/2 x height

x height
Logo Color 7

Color
Doma Dona logo is always either Doma Dona blue,
Doma Dona Brown or Black and White. It must be
legible and maintain the integrity of its form.

#B27C5
#3D465C
Pantone Solid Coated 4645 C
Pantone Solid Coated 2379 C

#000000 #FFFFFF

Pantone Solid Coated Black 6 C Pantone Solid Coated 663 C

Logo Misuse 8

Misuse

Do not use Do not do this, And this as well, Do not put the logo Do not use it in
earlier version please, just please don’t. on top of a messy outlines
of the logo don’t, God Only the worst background or on
forbid. of people do top of a too similar
this colored background

Do not rotate Do not use logo Do not modified Do not mixed Do not put the
the logo with color the logo and the colors or logo without
different than typeface makes it enough space
suggested gradient, or around
using any
Photoshop
effects
Typeface 9

Typeface Futura
Doma Dona typeface is simple, universal and easy
to understand. It is the common thread throughout
our brand and allows us to emphasize the voices on
Doma Dona.
Futura Medium
For title we use futura medium and for text we use
ABCDEFGHIJKLMNOPQRSTU
futura book with different variations, kernings, abcdefghijklmnopqsrtuvwxyz
space, etc.
1234567890!@#$%%^&**

Futura Book
ABCDEFGHIJKLMNOPQRSTU
abcdefghijklmnopqsrtuvwxyz
1234567890!@#$%%^&**
Application Name card 10

Name Card

#3D465C

Pantone Solid Coated 2379 C

#B27C56

Pantone Solid Coated 4645 C

Application Name card 11

Name Card

Old Mill Brown Kraft

Old Mill Brown Kraft

Application Letterhead 12

Letterhead
Application Stationery Mock Up 13

Stationery Mock Up
Thank You 14

Thank You If you have any questions about

the information presented in this
We realize these guidelines can seem complicated and challenging to
follow. And we appreciate the energy you put into protecting the manual, please call SENKA at
brand you are proud to have in your venue — and the brand we are +62 817 207 111 or +62 878 2173 3127
proud to share with you.