Brand

Guidelines

Version 2
October 2019
SKY Brand Manual Page 2

Logotype

The logo is the main element of the SKY

brand. Proper use of the logo helps unify
our family of programs. Our new identity
consists of three elements – typeset logo,
program name, and optional tagline.

Primary Logo

Programs

Taglines

SKY Schools Breathing life into education

SKY Campus Experience lasting happiness
Logotype Page 3

Our tagline can be used with the primary

logo when needed.

SKY Schools
Vertical

Horizontal

SKY Campus
Vertical

Experience lasting happiness Experience lasting happiness

Horizontal
Experience lasting happiness
Logotype Page 4

When you use the logo, its location

relative to other elements is important.
01 Clear Space You want to make sure there’s enough space around the logo and its
elements. Pay attention to the spacing between the primary logo and
02 Primary Logo
Minimum Size program name. When resizing the logo make note of the minimum
size to ensure the logo is readable and clearly recognizable.
03 Element Spacing

01

02 03

.5” 1/2 x
Application of Logo Page 5

+ CAMPUS NAME

Vertical @ BINGHAMTON
UNIVERISTY

@ U of A

Horizontal
@ UCSF
@ CU BOULDER

Black @ GEORGIA TECH

& White

@ UCSF

@ UCSF
@ PURDUE
Application of Logo Page 6

DO NOT do the following:



@ UCSF @ UCSF @ UCSF

DO NOT use the logo in DO NOT change the DO NOT change the
any other color except for typefaces of any part spacing between the
blue or black. of the logo different parts of the logo

@ BINGHAMTON @ BINGHAMTON
UNIVERISTY UNIVERISTY @ BINGHAMTON
UNIVERISTY

DO NOT use two DO NOT change the DO NOT use the

different colours within size of the different campus name without
the same logo elements of the logo the box behind it

@ U of A

campus
happiness
@ georgia tech U of A

DO NOT use lower case DO NOT change the DO NOT remove the ‘@’
text anywhere in the logo layout of the given logo in symbol when using the logo
except the word ‘sky’ any way or form with the campus name
Logotype Page 7

coquette
We use Coquette Extra Bold for the
logo, all lowercase. This typeface will
exclusively be used for the wodk ‘sky’
within all logo marks a variations.

CAMPU S
HAPP IN ESS

Proxima Nova
The Proxima Nova font family has a
variety of weights and styles. Proxima
Nova Semi-Bold is used in the logo to
identify the program name.
SKY Brand Manual Page 8

Logo TypeTypography

Typography plays a big role in shaping

our identity. When used consistently, we
can start to create a more recognizable
brand.

Primary
Typeface
Eileen
Eilleen is SKY’s primary typeface. With various weights and styles, it
will be used to expand materials in print and digital mediums.

ABCDEFGHIJKLNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
01234567890., /!@()

Secondary
Typeface
Proxima Nova
The Proxima Nova font family has a variety of weights and styles.
Proxima Nova Semi-Bold will be used an as alternative to Eileen, in
digital materials like slide decks, and other brand assets.

ABCDEFGHIJKLNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
01234567890., /!@()
SKY Brand Manual Page 9

Color Palette

Our main brand color is sky blue. A

secondary palette adds warmth, vibrancy,
and friendliness to the brand.

Primary
Palette SKY BLUE
#3 D8B E8

#3 3 4B 68 #E6EB E F #E C C 8AF

Secondary
Palette #C EEB EF #F97D 4 6 #5AD 2 E 2 #C C D B A7 #E E B A3 D

The secondary palette can be used in illustrations, patterns and as

accent colors to add personality to print and digital materials. The
secondary colours must be used with the sky blue, and other primary
colors. They should only be used as highlights, not as the hero color.
SKY Brand Manual Page 10

Social Media

Here is how we invision your social media.

It reflects your brand while feelings young,
clean and calm
SKY Brand Manual Page 11

Brand Application

Your brand in action. Print and digital

elements all working together to create a
cohesive & vibrant system