THE VORBIT

Branding Essencials

Prepared by
1. Brand Marque

The brand marque is the most important aspect

of the brand identity. It’s the starting point for
a complex system of regulations and distinctive
variations. While it’s important to follow these
rules, it’s also important to apply the brand
marque with creative intelligence, ensuring every
instance of use brings alive the heart and soul of
the brand.
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2. Brand Marque _ Colour variants

Multi-Colour

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On colour background/On dark image

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Greyscale

Black & White

Brand Marque _ FREE ZONE

The space around the brand marque is as important as the brand marque itself. No words or design
element should enter the free zone considered around it. Keeping the tree zone sacred not only
enhances its appearance but also helps position the brand marque correctly on any format.

The size of the letter E from the typeface, as illustrated, is an ideal free zone that has to be
mandatorily followed. 1 E space at the left and right, 1.5 E space at the top and bottom. While it can
be larger than the recommended size, the free zone can never be smaller.
 Brand Marque _ Don’ts

Never change the authorised versions of the brand marque as it will undermine the consistency of
the overall identity. As long as the brand marque is applied only using the provided files (and not
altered in any form) possible mistakes in its application should be easy to avoid.

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Do not use the brand marque Do not use the brand marque in a
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on any photograph or textured
background
colour that isn’t specified

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Do not change, enlarge or modify Do not stretch any element of the
any element of the brand marque brand marque

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Do not outline the brand marque

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Do not use the free-zone as a box or frame; it is
meant to help positioning the brand marque but
should not be coloured
Brand Marque _ Tagline Placement

Never change the authorised versions of the brand marque as it will undermine the consistency of
the overall identity. As long as the brand marque is applied only using the provided files (and not
altered in any form) possible mistakes in its application should be easy to avoid.

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P: +91 78291 37370
E:sanil@sanil.design
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