Questionnaire

The impact of packaging material, printed information, and design of the food and beverages
packaging on consumer buying behavior in Klang Valley.

Part 1
Age
1) <20
2) 21-30
3) 31-40
4) 41-50
5) >51
Educational level
1) Secondary
2) Bachelor’s degree
3) Master’s degree
4) Doctorate
Income:
1) <RM1000
2) RM1000-2000
3) RM2000-3000
4) RM3000-4000
5) >RM4000
Part 23
Consumer buying behavior
1) How often do you purchase food and beverage products on store?
(Daily, twice a week, weekly, twice a month, monthly)
2) How much do you normally spend in buying food and beverage products in a single
purchase?
(<RM20, RM20-RM50, RM50-RM100, RM100-RM150, >RM150)
3) What is your preferred marketplace to buy food and beverage products?
(Roadside shops, nearby vendor/shop, Supermarket, Wholesale market)
4) What is your preference on packaging?
(In loose form, Vendor packaged, Branded (packaged))
5) Do you often influenced by friends or relatives on selecting the brand of the product?
(Yes, No)

Package material (Strongly disagree, disagree, neutral, agree, strongly agree)

1) I prefer package that made from environmentally friendly material.
2) I prefer package that made from recyclable material
3) The quality of the packaging material is important during buying process
4) The quality of packaging is related with the price of the product
5) I prefer package that has physical and barrier protection from shock, temperature,
oxygen, etc.

Printed information (Strongly disagree, disagree, neutral, agree, strongly agree)

1) The language used on the package influences consumer behavior during the buying
process
2) I prefer product which the origin is clearly stated (eg: milk from New Zealand)
3) The nutritional information (low fat & sugar, high vitamins, made from natural
ingredients) influence the buying decision.
4) I prefer product which the potential health benefits is stated.
5) I prefer product with production process claim information is stated.

Design (Strongly disagree, disagree, neutral, agree, strongly agree)

1) The color combination evokes my feelings and affects my buying decision
2) A unique font style and size attract my attention and buying decision
3) The size and shape affect my judgment and decisions directly.
4) An innovative design of packaging attracts me and affect my buying decision.
5) The graphics and image shown on the packaging influence my buying decision.