McDonald's

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For other uses, see Macdonald (disambiguation).
"McD" redirects here. For other uses, see MCD (disambiguation).
"McDo" redirects here. For the Philippine fast-food chain that is known locally as this name,
see McDonald's Philippines. For the French fast-food chain that is also known locally as this name,
see McDonald's France.
For technical reasons, "McDonald's #1 Store Museum" redirects here. For the museum,
see McDonald's No. 1 Store Museum.

McDonald's Corporation

McDonald's logo

Type Public

 NYSE: MCD
Traded as
 DJIA component
 S&P 100 component
 S&P 500 component
 TYO: 2702
 BMV: MCD

ISIN US5801351017

Industry Restaurants

Genre Fast food restaurant

Founded May 15, 1940; 79 years ago in San Bernardino,
California

Founders Richard and Maurice McDonald

Headquarters Chicago, Illinois

U.S.[1]

Number of 37,855 restaurants (2018)

locations

Area served Worldwide

Key people  Enrique Hernandez Jr.[2]

 (Chairman)
 Steve Easterbrook
 (president and CEO)

Products  Hamburgers
 chicken
 french fries
 soft drinks
 milkshakes
 salads
 desserts
 coffee
 breakfast
 wraps

Revenue US$21.025 billion (2018)

Operating income US$8.823 billion (2018)

Net income US$5.924 billion (2018)

Total assets US$32.811 billion (2018)

Total equity US$-6.258 billion (2018)

 Number of ~ 210,000 (2018)
employees

Website www.mcdonalds.com
corporate.mcdonalds.com

Footnotes / references
[3][4]

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McDonald's Corporation is an American fast food company, founded in 1940 as a restaurant

operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They
rechristened their business as a hamburger stand, and later turned the company into a franchise,
with the Golden Arches logo being introduced in 1953 at a location in Phoenix, Arizona. In 1955, Ray
Kroc, a businessman, joined the company as a franchise agent and proceeded to purchase the
chain from the McDonald brothers. McDonald's had its original headquarters in Oak Brook, Illinois,
but moved its global headquarters to Chicago in early 2018.[5][6][7]
McDonald's is the world's largest restaurant chain by revenue,[8] serving over 69 million customers
daily in over 100 countries[9] across 37,855 outlets as of 2018.[10][11] Although McDonald's is best
known for its hamburgers, cheeseburgers and french fries, they also feature chicken
products, breakfast items, soft drinks, milkshakes, wraps, and desserts. In response to changing
consumer tastes and a negative backlash because of the unhealthiness of their food,[12] the company
has added to its menu salads, fish, smoothies, and fruit. The McDonald's Corporation revenues
come from the rent, royalties, and fees paid by the franchisees, as well as sales in company-
operated restaurants. According to two reports published in 2018, McDonald's is the world's second-
largest private employer with 1.7 million employees (behind Walmart with 2.3 million employees).[13][14]

Contents

 1History
 2Corporate overview
o 2.1Facts and figures
o 2.2Finance
o 2.3Business model
o 2.4Headquarters
o 2.5Board of directors
o 2.6Global operations
 3Products
o 3.1International menu variations
 4Restaurants
o 4.1Types of restaurants
 4.1.1McDrive
  4.1.2McCafé
 4.1.3"Create Your Taste" restaurants
 4.1.4Other
 4.1.5Special diet
 4.1.6Playgrounds
 4.1.7McDonald's Next
o 4.22006 redesign
o 4.3Smoking ban
 5Treatment of employees
o 5.1Automation
o 5.2Wages
 5.2.1Strikes
o 5.3Working conditions
 6Animal welfare standards
 7Marketing and advertising
o 7.1Space exploration
o 7.2Children's advertising
o 7.3Sports awards and honors
 8Charity
o 8.1McHappy Day
o 8.2McDonald's Monopoly donation
o 8.3McRefugee
 9Criticism
o 9.1Company responses to criticism
o 9.2Environmental record
o 9.3Legal cases
 9.3.1European Union
 9.3.2Malaysia
 9.3.3Australia
 9.3.4United Kingdom
 9.3.5United States
o 9.4Use of genetically modified food
o 9.5Traces of faeces
 10See also
 11References
 12Further reading
 13External links

History
Main article: History of McDonald's
The oldest operating McDonald'srestaurant is the third one built, opened in 1953. It is located at 10207
Lakewood Blvd. at Florence Ave. in Downey, California (at 33.9471°N 118.1182°W)

The siblings Richard and Maurice McDonald opened in 1940 the first McDonald's at 1398 North E
Street at West 14th Street in San Bernardino, California (at 34.1255°N 117.2946°W) but it was not
the McDonald's recognizable today; Ray Kroc made changes to the brothers' business to modernize
it. The brothers introduced the "Speedee Service System" in 1948, putting into expanded use the
principles of the modern fast-food restaurant that their predecessor White Castle had put into
practice more than two decades earlier.[citation needed] The original mascot of McDonald's was a chef hat
on top of a hamburger who was referred to as "Speedee". In 1962, the Golden Arches replaced
Speedee as the universal mascot. The symbol, Ronald McDonald, was introduced in 1965. The
clown, Ronald McDonald, appeared in advertising to target their audience of children.[15]

Logo from 1940 until 1948

Logo from 1948 until 1953

Logo from 1953 until 1960

On May 4, 1961, McDonald's first filed for a U.S. trademark on the name "McDonald's" with the
description "Drive-In Restaurant Services", which continues to be renewed. By September 13,
McDonald's, under the guidance of Ray Kroc, filed for a trademark on a new logo—an overlapping,
double-arched "M" symbol. But before the double arches, McDonald's used a single arch for the
architecture of their buildings. Although the "Golden Arches" logo appeared in various forms, the
present version was not used until November 18, 1968, when the company was favored a U.S.
trademark.
The present corporation credits its founding to franchised businessman Ray Kroc in on April 15,
1955. This was in fact the ninth opened McDonald's restaurant overall, although this location was
destroyed and rebuilt in 1984. Kroc later purchased the McDonald brothers' equity in the company
and begun the company's worldwide reach. Kroc was recorded as being an aggressive business
partner, driving the McDonald brothers out of the industry.
Kroc and the McDonald brothers fought for control of the business, as documented in Kroc's
autobiography. The San Bernardino restaurant was eventually torn down (1971, according to Juan
Pollo) and the site was sold to the Juan Pollo chain in 1976. This area now serves as headquarters
for the Juan Pollo chain, and a McDonald's and Route 66 museum.[16] With the expansion of
McDonald's into many international markets, the company has become a symbol of globalization and
the spread of the American way of life. Its prominence has also made it a frequent topic of public
debates about obesity, corporate ethics, and consumer responsibility.