INDEX

Sr No. Particulars Page no

1. OBJECTIVES

2. HISTORY OF McDonalds
- Profile
- McDonald Intro
- Company History

3. HISTORY OF DOMINOS
- Board of Directors
- Company Profile

4. RESEARCH METHODOLOGY
- Data Source
- Research Approach
- Sampling unit
- Data Completion and Analysis
- Scope

5. LIMITATION OF RESEARCH STUDY

6. ANALYSIS AND INTERPRETATION

7. CONCLUSION

8. RECOMMENDATION

9. BIBLIOGRAPHY

10. ANNEXURE
 Introduction of McDonald

McDonald corporation is the world largest chain of fast food

restaurants, serving nearly 47 million customers daily.] McDonald's
primarily sells hamburgers, cheeseburgers, chicken products, French
fries, breakfast items, soft drinks, milkshakes and desserts. More
recently, it has begun to offer salads, wraps and fruit. Many
McDonald's restaurants have included a playground for children and
advertising geared toward children, and some have been redesigned
in a more 'natural' style, with a particular emphasis on comfort:
introducing lounge areas and fireplaces, and eliminating hard plastic
chairs and tables.

In addition to its signature restaurant chain, McDonald’s Corporation

holds minority interest in Pret A Manger (a UK-based sandwich
retailer), and owned the Chipotle Mexican Grill until 2006 and the
restaurant chain Boston Market until 2007. The company has also
expanded the McDonald's menu in recent decades to include
alternative meal options, such as salads and snack wraps, in order to
capitalize on growing consumer interest in health and wellness.

Each McDonald's restaurant is operated by a franchisee, an

affiliate, or the corporation itself. The corporations' revenues come
from the rent, royalties and fees paid by the franchisees, as well as
sales in company-operated restaurants. McDonald's revenues grew
27% over the three years nding in 2007 to $22.8 billion, and 9%
growth in operating income to $3.9 billion.
 McDonald's

Type Public (NYSE: MCD) PROFILE:

May 15, 1940 in San
Bernardino, California
Founded McDonald's Corporation,
1955 in Des Plaines,
Illinois
Dick and Mac McDonald
McDonald's restaurant
Founder(s) concept
Ray Kroc, McDonald's
Corporation founder.
Headquarters Oak Brook, Illinois, USA
No. of
31,000+ worldwide
locations
Area served Worldwide
James A. Skinner
Key people
(Chairman) & (CEO)
Industry Restaurants
Fast Food
(hamburgers • chicken •
Products french fries • soft drinks •
milkshakes • salads •
desserts • breakfast)
Market cap US$ 60.07 billion (2008)
Revenue ▲ US$ 22.79 billion (2007)
Operating
▼ US$ 3.879 billion (2007)
income
Net income ▼ US$ 2.359 billion (2007)
History of McDONALD:
▲ US$ 29.391 billion
Total assets
(2007) The business began in
▼ US$ 15.279 billion 1940, with a restaurant
Total equity
(2007)
Employees 390,000 (2008)
McDonalds.com
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opened by siblings Dick and Mac McDonald in San Bernardino,
California. Their introduction of the "Speedee Service System" in
1948 established the principles of the modern fast-food restaurant.
The original mascot of McDonald's was a man with a chef's hat on
top of a hamburger shaped head whose name was "Speedee."
Speedee was eventually replaced with Ronald McDonald in 1963.

The present corporation dates its founding to the opening of a

franchised restaurant by Ray Kroc, in Des Plaines, Illinois on April 15,
1955 , the ninth McDonald's restaurant overall. Kroc later purchased
the McDonald brothers' equity in the company and led its worldwide
expansion and the company became listed on the public stock
markets in 1965. Kroc was also noted for aggressive business
practices, compelling the McDonald's brothers to leave the fast food
industry. The McDonald's brothers and Kroc feuded over control of
the business, as documented in both Kroc's autobiography and in the
McDonald brothers autobiography. The site of the McDonald
brothers' original restaurant is now a monument.

With the expansion of McDonald's into many international markets,

the company has become a symbol of globalization and the spread of
the American way of life. Its prominence has also made it a frequent
topic of public debates about obesity, corporate ethics and consumer
responsibility.

Corporate overview

Facts

McDonald's restaurants are found in 119 countries and territories

around the world and serve nearly 47 million customers each day.
McDonald's operates over 31,000 restaurants worldwide, employing
more than 1.5 million people. The company also operates other
restaurant brands, such as Piles Café, and has a minority stake in
Pret a Manger. The company owned a majority stake in Chipotle
Mexican Grill until completing its divestment in October 2006. Until
December 2003, it also owned Donatos Pizza. On August 27, 2007,
McDonald's sold Boston Market to Sun Capital Partners.

Types of restaurants

Most standalone McDonald's restaurants offer both counter service

and drive-through service, with indoor and sometimes outdoor
seating. Drive-Thru, Auto-Mac, Pay and Drive, or McDrive as it is
known in many countries, often has separate stations for placing,
paying for, and picking up orders, though the latter two steps are
frequently combined; it was first introduced in Arizona in 1975,
following the lead of other fast-food chains. In some countries
"McDrive" locations near highways offer no counter service or
seating. In contrast, locations in high-density city neighborhoods often
omit drive-through service. There are also a few locations, located
mostly in downtown districts, that offer Walk-Thru service in place of
Drive-Thru.

Specially themed restaurants also exist, such as the "Solid Gold

McDonald's," a 1950s rock-and-roll themed restaurant. In Victoria,
British Columbia, there is also a McDonald's with a 24 carat (100%)
gold chandelier and similar light fixtures.

The site of the first McDonald's to be franchised by Ray Kroc is now a

museum in Des Plaines, Illinois. The building is a replica of the
original, which was the ninth McDonald's restaurant.

To accommodate the current trend for high quality coffee and the
popularity of coffee shops in general, McDonald's introduced
McCafés. The McCafé concept is a café-style accompaniment to
McDonald's restaurants. McCafé is a concept of McDonald's
Australia, starting with Melbourne in 1993. Today, most McDonald's
in Australia have McCafés located within the existing McDonald's
restaurant. In Tasmania there are McCafés in every store, with the
rest of the states quickly following suit. After upgrading to the new
McCafe look and feel, some Australian stores have noticed up to a
60% increase in sales. As of the end of 2003 there were over 600
McCafés worldwide.

Some locations are connected to gas stations/convenience

stores,while others called McDonald's Express have limited seating
and/or menu or may be located in a shopping mall. Other McDonald's
are located in Wal-Mart stores. McStop is a location targeted at
truckers and travelers which may have services found at truck stops.

Redesign

A McDonald's in Shenango Township, Pennsylvania just outside of

New Castle was rebuilt in 2007 with the new "Forever Young" look.

A refurbished stand-alone McDonalds in Portsmouth, England. Unlike

international McDonald's, British McDonald's are simply being
refurbished rather than rebuilt.

In 2006, McDonald's introduced its "Forever Young" brand by

redesigning all of their restaurants, the first major redesign since the
1970s.

The new design will include the traditional McDonald's yellow and red
colors, but the red will be muted to terra cotta, the yellow will turn
golden for a more "sunny" look, and olive and sage green will be
added. To warm up their look, the restaurants will have less plastic
and more brick and wood, with modern hanging lights to produce a
softer glow. Contemporary art or framed photographs will hang on the
walls.

The exterior will have golden awnings and a "swish brow" instead of
the traditional double-slanted mansard roof.

The new restaurants will feature are

• The "linger" zone will offer armchairs, sofas, and Wi-Fi

connections
• The "grab and go" zone will feature tall counters with bar stools
for customers who eat alone; Plasma TVs will offer them news
and weather reports.
• The "flexible" zone will be targeted toward families and will have
booths featuring fabric cushions with colorful patterns and
flexible seating.
• Different music targeted to each zone

Business model
McDonald's Corporation earns revenue as an investor in properties, a
franchiser of restaurants, and an operator of restaurants.
Approximately 15% of McDonald's restaurants are owned and
operated by McDonald's Corporation directly. The remainder are
operated by others through a variety of franchise agreements and
joint ventures.

The McDonald's Corporation's business model is slightly different

from that of most other fast-food chains. In addition to ordinary
franchise fees and marketing fees, which are calculated as a
percentage of sales, McDonald's may also collect rent, which may
also be calculated on the basis of sales. As a condition of many
franchise agreements, which vary by contract age, country and
location, the Corporation may own or lease the properties on which
McDonald's franchises are located. In most, if not all cases, the
franchisee does not own the location of its restaurants.

The UK business model is different, in that fewer than 30% of

restaurants are franchised, with the majority under the ownership of
the company. McDonald's trains its franchisees and others at
Hamburger University in Oak Brook, Illinois.

In other countries McDonald's restaurants are operated by joint

ventures of McDonald's Corporation and other, local entities or
governments.

As a matter of policy, McDonald's does not make direct sales of food

or materials to franchisees, instead organizing the supply of food and
materials to restaurants through approved third party logistics
operators.

According to Fast Food Nation by Eric Schlosser (2001), nearly one

in eight workers in the U.S. have at some time been employed by
McDonald's. (According to a news piece on Fox News this figure is
one in ten). The book also states that McDonald's is the largest
private operator of playgrounds in the U.S., as well as the single
largest purchaser of beef, pork, potatoes, and apples. The selection
of meats McDonald's uses varies with the culture of the host country.
Controversies

Discarded packaging

As a prominent example of the rapid globalization of American fast

food industry, McDonald's is often the target of criticism for its menu,
its expansion, and its business practices.

The McLibel Trial, formally known as McDonald's Restaurants v

Morris & Steel, is a prime example of this criticism. In 1990, activists
from a small group known as London Greenpeace (no connection to
the international pressure group Greenpeace) distributed leaflets
entitled What's wrong with McDonald's?, criticising its environmental,
health, and labor record. The corporation wrote to the group
demanding they desist and apologize, and, when two of the activists
refused to back down, sued them for libel in one of the longest cases
in British civil law. A documentary film of the McLibel Trial has been
shown in several countries.

In 1999, French anti-globalisation activist José Bové vandalized a

half-built McDonald's to protest against the introduction of fast food in
the region.

In 2001, Eric Schlosser's book Fast Food Nation included criticism of

the business practices of McDonald's. Among the critiques were
allegations that McDonald's (along with other companies within the
fast food industry) uses its political influence to increase its profits at
the expense of people's health and the social conditions of its
workers. The book also brought into question McDonald's
advertisement techniques in which it targets children. While the book
did mention other fast-food chains, it focused primarily on
McDonald's.

In 2002, vegetarian groups, largely Hindu, successfully sued

McDonald's for misrepresenting their French fries as vegetarian.

Morgan Spurlock's 2004 documentary film Super Size Me said that

McDonald's food was contributing to the epidemic of obesity in
society, and that the company was failing to provide nutritional
information about its food for its customers. Six weeks after the film
premiered, McDonald's announced that it was eliminating the super
size option, and was creating the adult happy meal.

Anthony Bourdain on his show, No Reservations, has criticized

McDonald's among other fast-food restaurants for its culinary
blandness.

Arguments in defense of McDonald's:

A McDonald's resturant with a Playplace in Moncton, Canada

In response to public pressure, McDonald's has sought to include

more healthy choices in its menu and has introduced a new slogan to
its recruitment posters: "Not bad for a McJob". (The word McJob, first
attested in the mid-1980s and later popularized by Canadian novelist
Douglas Coupland in his book Generation X, has become a buzz
word for low-paid, unskilled work with few prospects or benefits and
little security.) McDonald's disputes the idea that its restaurant jobs
have no prospects, noting that its CEO, Jim Skinner, started working
at the company as a regular restaurant employee, and that 20 of its
top 50 managers began work as regular crew members. In 2007, the
company launched an advertising campaign with the slogan "Would
you like a career with that?" on Irish television, outlining that their jobs
have many prospects.

In a bid to tap into growing consumer interest in the provenance of

food, the fast-food chain recently switched its supplier of both coffee
beans and milk. UK chief executive Steve Easterbrook said: "British
consumers are increasingly interested in the quality, sourcing and
ethics of the food and drink they buy". McDonald's coffee is now
brewed from beans taken from stocks that have been certified by the
Rainforest Alliance, a conservation group. Similarly, milk supplies
used for its hot drinks and milkshakes have been switched to organic
sources which could account for 5% of the UK's organic milk output.
McDonald's announced on May 22, 2008 that, in the U.S. and
Canada, it will be introducing cooking oil for its french fries that
contains no trans fats. The company will use canola-based oil
with corn and soy oils by year's end for its baked items, pies and
cookies.

Product

McDonald's predominantly sells hamburgers, various types of

chicken sandwiches and products, French fries, soft drinks, breakfast
items, and desserts. In most markets, McDonald's offers salads and
vegetarian items, wraps and other localized fare. This local deviation
from the standard menu is a characteristic for which the chain is
particularly known, and one which is employed either to abide by
regional food taboos (such as the religious prohibition of beef
consumption in India) or to make available foods with which the
regional market is more familiar (such as the sale of McRice in
Indonesia).

Advertising
McDonald's has for decades maintained an extensive advertising
campaign. In addition to the usual media (television, radio, and
newspaper), the company makes significant use of billboards and
signage, sponsors sporting events from ranging from Little League to
the Olympic Games, and makes coolers of orange drink with their
logo available for local events of all kinds. Nonetheless, television has
always played a central role in the company's advertising strategy.

To date, McDonald's has used 23 different slogans in United States

advertising, as well as a few other slogans for select countries and
regions. At times, it has run into trouble with its campaigns.
Domino's Pizza
From Wikipedia, the free encyclopedia

Jump to: navigation, search

Domino's Pizza, LLC

Type Public (NYSE: DPZ) (BMV: ALSEA)

Founded 1960

Headquarters Ann Arbor, Michigan

Tom Monaghan, Founder

Key people
David Brandon, Chairman & CEO

Industry Restaurants

Products Pizza, Buffalo Wings, Hot Sandwiches

Revenue ▲ $1.462 billion USD (2007)

Employees 145,000

Website www.dominos.com

Domino's Pizza, Inc. (NYSE: DPZ) is an international fast food pizza delivery
corporation headquartered just outside Ann Arbor, Michigan, United States. It was
founded by Tom Monaghan. There are currently about 8,500 corporate and franchised
stores in all 50 states and 55 countries.[1] It was the second-largest pizza chain behind
Pizza Hut in the United States when it went public in 2004 for just under $15 a share.[2] It
is commonly offered in school cafeterias.
Products

The exterior of a Domino's Pizza store in North London, England.

Until the late 1980s, Domino's kept its menu very simple. Most stores sold only one type
of crust (Classic Hand Tossed, also referred to as regular crust) in two sizes (large and
small) and only one choice of beverage (Coca-Cola Classic). Later, competition from
other delivery chains forced Domino’s to add Ultimate Deep Dish and Crunchy Thin
Crust, get rid of the small size (although the small size is now returning nationwide[7]),
and add medium and extra-large sizes (available at most locations), a choice of several
beverages, and side orders such as bread sticks and chicken wings (Domino's was the first
national pizza chain to sell chicken wings).

In the late 1990s, Domino's saw its take-out and delivery orders shrink with the
introduction of Little Caesars' Hot-N-Ready Pizza special. To combat falling sales, the
company's then-Vice President, Ken Calwell, introduced the "555" Deal coupled with
vigorous advertising and marketing techniques. When a customer ordered the 555 Pizza
Deal, they were able to obtain three medium pizzas for the price of $5 apiece, hence the
name 555. In some areas, this offer has become the "5.55" deal, an increase of $1.65.

The Oreo Dessert Pizza was first introduced in Ann Arbor, MI and was only available for
a limited time. The crust which was layered with vanilla sauce was then covered with
Oreo cookie crumbles, and finished with icing on top.[8] The farcical, almost ridiculous,
nature of the television commercials for the product often led the product to be
lampooned by satirists Stephen Colbert and Jon Stewart on their respective television
shows.

Domino’s has also introduced numerous innovations in the pizza industry including the
now standard use of corrugated cardboard delivery boxes, the modern belt-driven pizza
oven, modern and centralized ingredient logistics, and the Heat Wave, a portable
electrical bag system that uses patented magnetic induction technology to keep the pizza
hot during delivery.

Franchisees

The rights to own, operate and franchise branches of the chain in Australia, New Zealand,
France, Belgium, the Netherlands and the Principality of Monaco are currently owned by
Domino's Pizza Enterprises, having been sold off by the parent company between 1993
and 2007. The master franchises for the UK and Ireland were purchased by Domino's
Pizza Group (now publicly traded as Domino's Pizza UK & IRL) in 1993

Major franchises-

• Domino's Pizza Enterprises

• Domino's Pizza UK & IRL

Controversies

Political issues

Tom Monaghan is one of the founders of Domino's, and while he is no longer involved
with the running of the corporation, the company has been recognized because of
Monaghan's financial support of Christian pro-life religious and political organizations,
such as Operation Rescue and the Thomas More Law Center.

30 Minute guarantee

Starting in 1973, Domino's Pizza had a guarantee that a customer would receive their
pizza within 30 minutes of ordering, or they would receive the pizza free. The guarantee
was reduced to $3 off in the mid 1980s due to concerns over drivers breaking traffic laws
and putting themselves and others at risk trying to fulfill the guarantee.[citation needed] To
further reduce accidents and unsafe driving, Domino's did not hold their drivers
accountable for any lates.[citation needed] In 1992, the company settled a lawsuit brought by the
family of an Indiana woman who had been killed by a Domino's delivery driver, paying
the family US$2.8 million. The guarantee was dropped that same year because of the
"public perception of reckless driving and irresponsibility", according to Monaghan.[10]

In 2008, the company again advertised a 30 minute delivery time in the U.S.; the fine
print in the material stated the time as merely an "estimate". However, in Brazil, Chile,
India, Indonesia, Lebanon, Mexico and Turkey, Domino's still guarantees delivery within
30 minutes, or the order is free but online orders are not available. In Israel, late delivery
results in cash back on the spot anywhere from a 5th to half the price of the order
(depending on the delay).

Advertising

In the 1980s, Domino's Pizza was well known for its advertisements featuring The Noid.
That concept was created by Group 243 Inc. who then hired Will Vinton Studios to
produce the television commercials that they created. Customers were implored to order
from Domino's in order to "avoid the Noid."

In 1989, a man, Kenneth Lamar Noid, who thought the ads were a personal attack on
him, held two employees of an Atlanta, Georgia, Domino's restaurant hostage for over
five hours. After forcing them to make him a pizza, Noid surrendered to police. Noid was
charged with kidnapping, aggravated assault, extortion, and possession of a firearm
during a crime, but he was found not guilty by reason of insanity.[11] Contrary to popular
belief, this incident did not cause Domino’s to pull the "Noid" campaign off the air; in
reality, Noid creator and owner Will Vinton Studios asked for a larger amount of money
for continued use of the Noid character, and Domino’s chose not to renew its contract.

In the first few years after the end of the Noid campaign, Domino's introduced their
"Something for Nothing" campaign, often accompanied by an animated domino wearing
sunglasses. Occasionally, a female domino with a blond ponytail would appear as well.
This lasted until 1994. Following the introduction of buffalo wings to the menu,
Domino's began using the "Gotta Be, Gotta Be Domino's" slogan, with the music set to
the tune of Queen's "We Will Rock You". Some early commercials centering on the
buffalo wings featured a buffalo with "wings" flying down to a football stadium. One of
the ads featured NBC broadcasters Charlie Jones and Paul Maguire. The campaign lasted
until 1996, after which the slogan was retired and the Domino's logo was revised to its
current form.

In Canada during the 1990s, a Domino's TV ad featured a family ordering a pizza, and
having it delivered by Wayne Gretzky.

In 2000, Domino’s introduced another advertising mascot for its North American
customers, Bad Andy. His objective was to get Domino’s employees to break the rules
set down by the company (his most famous was trying to get a worker to use a rolling pin
to shape the crust, even resorting to stalking to get him to try it). The slogan that
accompanied Andy was "Bad Andy. Good Pizza." It was not well received, and lasted
only a little over a year.

In 2008, Domino's introduced yet another mascot for North America, "Pasta Dude". This
was to introduce pasta dishes to its menu in competition with Pizza Hut who had also
added pasta to its menu. It was a satirical take on blatant pandoring toward "urban youth
culture". "Pasta Dude" is shown wearing a baseball cap backwards, a gold chain with a
large, square "Domino's Pizza" medallion and sneakers. All the while he is rhyming
about the new pasta line up and is shown doing various "Hip Hop Dance" inspired moves
before being swatted by a spatula. Within a few weeks it was soon edited to remove a
"questionable" dance move to prevent any bad press. The dance move in question looked
as if "Pasta Dude" was depicting a sexual position. To be more accurate, "Pasta Dude's
left hand looked as if it were placed on the small of an invisible partner's back, while his
right hand slapping their bottom from behind.
HISTORY OF DOMINOS

1983

The first Australian Domino's Pizza store opened

in Springwood, Queensland, on 27 December
1983. Domino's Pizza quickly expanded
throughout Brisbane, Sydney
and Perth.

1993

The Australian and New Zealand Master Franchise

was purchased by Silvio's Dial-a-Pizza.

From 1993 to 1995 Domino's Pizza and Slivio's Dial-a-Pizza brands

were operated separately.

1995

The decision was made to combine both operations and convert

Silvio's Dial-a-Pizza stores to Domino's Pizza stores. At this time
Silvio's Dial-a-Pizza operated 70 pizza stores across suburban and
regional Australia. Starting in 1995 Silvio's Dial-a-Pizza stores were
progressively re-branded as Domino's Pizza stores.

2001 - 2003

The foundations of the current Senior Management Team came

together when Don Meij and Grant Bourke, the two largest Domino's
Pizza franchisees in Australia, merged their 25 franchised stores into
the corporate store network. As consideration for their stores, Don
Meij, Grant Bourke and their related parties received 20% of
Domino's Pizza, and subsequently acquired a further 2.8% in 2002.

Following the merger in July 2001, Domino's Pizza operated 50

corporate and 128 franchised stores.
 2004

In 2004 a key franchisee, Andrew Rennie, merged

his nine franchised stores into the corporate store
network in return for a 3.5% interest in the
Company. As a result of these mergers, Don Meij,
Grant Bourke and Andrew Rennie have a relevant
interest in shares in the Company as at 13 April 05
equating to 25.5%

300th Australian store opened in Melbourne in August 2004.

Don Meij named 2004 Ernst and Young Australian Young

Entrepreneur of the Year.

2005

On 16 May, Domino’s Pizza Australia New Zealand Ltd successfully

listed on the Australian Stock Exchange, following an oversubscribed
offer, becoming the first and only publicly-listed Australian pizza
maker.

Domino's Pizza boosted its store numbers with the acquisition of 16

Big Daddy pizza stores in Melbourne and 30 Pizza Haven stores in
New Zealand.

On 25 August 2005, Domino’s opened its 400th store in Aspley,

Queensland.

Domino’s Pizza established Domino's Pizza College centres to train

staff in all capital cities across Australia

The Domino's Pizza Luv Lub, the national Domino's Pizza product
development kitchen, opened in Brisbane.

The Company-owned direct mail centre, Domino's Direct, opened.

In September, Domino’s Pizza partnered with Telstra to launch an

Australian-first mobile phone ordering system.
In late 2005, trials began for Domino’s Pizza’s internet ordering
system.

2006

On 4 July 2006, Domino’s Pizza purchased existing Domino’s Pizza

operations in France, Belgium, the Netherlands and the Principality of
Monaco from Domino’s Pizza Inc, giving the Company its first
foothold in Europe.

The European purchase sees Domino’s Pizza surpass the 500th store
mark.

With more than half of its Australian stores now online, Domino’s
Pizza launched the second stage of its internet ordering system. The
Australian-first online ordering technology allows customers to view,
order and track the progress of their pizza order in real time on the
internet.

Domino’s Pizza launched its Domino’s Services and Supplies

enterprise, which will in-source the purchase and maintenance of
equipment for all Australian stores.

Domino's Pizza is now the largest quick service pizza franchise in

Australia with more Network Stores and Network Sales than any
competitor. It is also the largest franchisee for the Domino’s Pizza
brand in the world.

Domino’s operations now extend across five countries, with over 600
stores employing approximately 14,000 people and making more
than 60 million pizzas a year.

Domino’s changed its name to Domino’s Pizza Enterprises Ltd, to

reflect its global network.
Board of director of DOMINOS:

Ross Adler
Non-Executive Chairman
Ross was a Non-Executive Director of the Commonwealth Bank of
Australia from 1991 to September 2004, and was a Director of Telstra
between 1995 and 2001. Ross is also Chairman of AUSTRADE and
Executive Chairman of Amtrade International Pty Ltd. Ross was Chief
Executive Officer of Santos Ltd from 1984 to 2000. Previously he was
Deputy Managing Director of Australian Paper Manufacturers (now
AMCOR) and Managing Director of Brown & Dureau. Ross has been
an adviser to Domino’s Pizza for three years. Ross holds a Bachelor
of Commerce from Melbourne University and an MBA from Columbia
University.

Paul Cave
Non-Executive Director
Paul is the founder and Chairman of BridgeClimb. Paul founded
BridgeClimb in 1998, following nine years of development, planning
and construction. Paul, along with the BridgeClimb business, has
been highly rewarded by the tourism and business community in
Australia. Paul was awarded the National Entrepreneur of the Year
(Business) in 2001, and the Australian Export Heroes Award in
2002/2003. Paul’s career included marketing and general
management roles for B&D Roll-A-Door, before founding the Amber
Group in 1974. In 1996, Paul sold his interest in the Amber Group to
management. Paul is a director and founding shareholder of InterRisk
Australia Pty Ltd. Paul holds a Bachelor of Commerce from the
University of NSW.
Barry Alty
Non-Executive Director
Barry has had a retail career spanning 40 years with leading retailers
including Woolworths and Foodland. Barry spent the first 16 years of
his career with Woolworths (New Zealand), culminating in his
appointment as National Merchandise Controller. He began
employment with Foodland in March 1993 as General Manager –
Western Australian Operations. He was appointed Chief Executive
Officer in September 1994 and Managing Director in November of the
same year, serving until 2000. Barry was appointed General Manager
of Queensland Independent Wholesalers in 1987, and held various
industry consulting appointments in Queensland and Papua New
Guinea. Barry is a Member of the Australian Institute of Company
Directors.

Don Meij
Chief Executive Officer/ Managing Director
Don commenced his career as a delivery driver for Silvio’s Dial-a-
Pizza in 1987 and became a store manager in 1989. Don became
Director of National Operations between 1991 and 1993 for Silvio’s
Dial-a-Pizza. In 1993, when Silvio’s Dial-a-Pizza acquired Domino’s
in Australia, Don became General Manager of Domino’s Pizza. In
1996 Don became a Franchisee and built a network of 17 stores,
before vending his stores into Domino’s Pizza in 2001. Don became
Chief Operating Officer of Domino’s Pizza in 2001 and Chief
Executive Officer in 2002. Don has won a number of international
Domino’s awards, notably, 1996 International Manager of the Year
and in 2004 the Chairman’s Award, for Outstanding Leadership in
Domino’s Pizza in the worldwide network. Don’s Industry Awards also
include the 2002 Qld Retail Franchise Australian Institute of
Management (AIM) Professional Manager of the Year 2004, and The
Ernst & Young Australian Young Entrepreneur of the Year in 2004.
Grant Bourke
Executive Director
Grant has been a part of Domino’s Pizza for 12 years since he
became a Franchisee in 1993. In 2001 Grant vended his eight-store
franchise network into Domino’s Pizza’s Corporate Network. Between
2001 and 2004 Grant was a Director of Corporate Store operations
for Domino’s Pizza. Prior to joining Domino’s Pizza, Grant spent six
years with Masterfoods (Mars Inc) working in various technical, sales
and marketing roles for the company throughout South East Asia,
New Zealand and Australia. Grant has won many awards within
Domino’s Pizza, including National Sales Champion in 1995, Golden
Franchisee award in 1995, Franchisee of the year 1997 and 1998,
and the Golden Eagle in 1999 for his contribution to Domino’s Pizza.
Most notably Grant won the Chairman’s Award, for Outstanding
Leadership in Domino’s Pizza in the worldwide network. Grant holds
a Bachelor of Science (Food Technology) from the University of NSW

OBJECTIVES:

1. To provide the goods and services of Mc.Donalds and

Domino’s.
2. To determining the customer satisfaction regarding fast food
restaurant.
3. To know the customer relation.
4. To know the sales.
 RESEARCH METHODOLOGY

It is well known fact that the most important step in marketing

research process is to define the problem. Choose for investigation
because a problem well defined is half solved. That was the reason
that at most care was taken while defining various parameters of the
problem. After giving through brain storming session, objectives were
selected and the set on the base of these objectives. A questionnaire
was designed major emphasis of which was gathering new ideas or
insight so as to determine and bind out solution to the problems.

DATA SOURCE

Research included gathering both Primary and Secondary data.

Primary data is the first hand data, which are selected a fresh and
thus happen to be original in character. Primary Data was crucial to
know various customers and past consumer views about restaurant
and to calculate the market share.
Secondary data are those which has been collected by some one
else and which already have been passed through statistical process.
Secondary data has been taken from internet, newspaper, magazines
and companies web sites.

RESEARCH APPROACH

The research approach was used survey method which is a

widely used method for data collection and best suited for descriptive
type of research survey includes research instrument like
questionnaire which can be structured and unstructured. Target
population is well identified and various methods like personal
interviews and telephone interviews are employed.
SAMPLING UNIT

It gives the target population that will be sampled. This research

was carried in City jalandhar only.

These were 50 respondents.

DATA COMPLETION AND ANALYSIS

After the data has been collected, it was tabulated and findings
of the project were presented followed by analysis and interpretation
to reach certain conclusions.

SCOPE
My project was based on the Comparative Study of McDonald V/S
Dominos and data was taken in the City jalandhar only.

LIMITATIONS

1. Research work was carried out in one jalandhar only the finding
may not be applicable to the other parts of the country because of
social and cultural differences.

2. The sample was collected using connivance-sampling techniques.

As such result may not give an exact representation of the
population.
3. Shortage of time is also reason for incomprehensiveness.

4. The views of the people are biased therefore it doesn’t reflect true
picture.

RECOMMENDATIONS:

1. Dominos should introduce some more flavour having more fast

food.
2. McDonald should be think customer satisfaction.
3. More franchisee should be opened.
4. They also introduce some good discount schemes for peoples
5. The price should be affordable.

BIBLIOGRAPHY

1. www.mcdonald.com

2. www.google.com

3. www.dominos.com

4. www.wikipedia.com

5. www.yahoo.com

QUESTIONNAIRE
NAME: - ………………………………………………

CONTACT NO ……………………………………….

AGE:- 15-20 20-25

25.30 Above 30

OCCUPATION:- Businessman Employee

Student Other

Q1) Which fast food restaurants do you like?

A) McDonald ( ) B) Dominos ( )

Q2) In a week how many time you pay a visit to these fast food restaurant?

A) Ones a week ( ) B) Twice a week ( )

C) Thrice a week ( ) D) More than this ( )

Q3) Do you quite often go at fast food functions?

A) Yes ( ) B) No ( )

Q4) Why you prefer the above place?

A) Price ( ) B) Quality ( )

C) Service ( ) D) Both b&c ( )

Q5) The service of this restaurant (McDonalds/ Dominos) is?

A) Slow ( ) B) Fast ( )

C) Medium ( )

Q6) According to you in terms of market share the fast food restaurant
( McDonald/Dominos) is in?

A) Number 1 ( ) C) Number 2 ( )

B) Number 3 ( ) D) Number 4 ( )

Q7) The customer service satisfaction of this restaurant is.

A) Good ( ) C) Very Good ( )

B) Bad ( )

Q8) Does restaurant provides hygienic food.

A) Yes ( ) B) Not so much ( )

C) Not at all ( )

Q9) Does this restaurant has home delivery facility

A) Yes ( ) B) No ( )

Q10) What things should be improved by the restaurant to make it even

better

A) Quality ( ) B) Price ( )

C) Service ( )

Q11) Any suggestion?

Data Analysis and
Interpretation:
1). Which fast food restaurant do you like
McDonald’s 76%

Dominos 24%

2) Do you quite obtain go at fast food junction?

Yes 80%
No 20%

3) In a week how many times you pay a visit to these

fast food restaurants ?
One a time 51%
Twice a week 30%
Thrice 10%
More than this

4 ) Why you prefer the above place?

McDonalds’ 60% quality
16% service
Dominos 24% service

5) According to you in term of market share the fast

food restaurants (McDonalds / dominos)is in ?
McDonalds 72% no. 1
4% no. 2

Dominos 2% no.1
22% no.2

6) The service of these restaurants (McDonald

/dominos) is
McDonalds 70 % fast
6% medium
Dominos 24 % fast
7) The customer service satisfaction of this restaurant is
McDonalds 76% very good

Dominos 4% very good

20 % good

8) Does restaurant provides hygienic food.

McDonalds 62 % very hygienic

14 % hygienic
Dominos 18% hygienic
6% very hygienic

9) Does these restaurants deliver food to home?

McDonalds 73 % yes
3% no

Dominos 16% yes

8 % no
10) What things should be improves by the
restaurants to make it even better.
McDonalds 66 % quality
10 % service

Dominos 18 % quality
6% service

Conclusion

In the end we can say that from the 100 sample

people 80 are asking they obtain go to rest and 20 are
asking they are not obtain go .
Most of the people go once a week and if we see the
performance of people from McDonalds and dominos
.McDonalds because out of 100 -76 goes to
McDonalds 24 goes to dominos
People likes McDonalds quality and service and as
dominos only service
Delay of McDonalds is fast and customer having is
very good .so we can say that people will like more
McDonalds then the dominos
 McDonald's -- Much Maligned, But an
Engine of Economic Development
Adrian E. Tschoegl, Wharton School of the University of Pennsylvania

Abstract
Critics have excoriated the US fast-food industry in general, and McDonald's most
particularly, both per se and as a symbol of the United States. However, examining
McDonald's internationalization and development abroad suggests that McDonald's and
the others of its ilk are sources of development for mid-range countries. McDonald's
brings training in management, encourages entrepreneurship directly through franchises
and indirectly through demonstration effects, creates backward linkages that develop
local suppliers, fosters exports by their suppliers, and has positive external effects on
productivity and standards of service, cleanliness, and quality in the host economies.

Domino Reactions in Organic Synthesis

2ND ABSTRACT

The phrase "Domino Reactions" comes from an analogy with a row of

domino tiles that falls down sequentially, and refers to a sequence in
which chemical bonds are formed one after another. The formation of
more than one inter- or intramolecular bond in a single synthesis step
enables the elaboration of most highly complex molecules.

The book "Domino Reactions in Organic Synthesis" organizes these

reactions according to mechanistic principles in chapters with such
titles as “Anionic Domino Reactions”, in which the fundamentals are
first explained, followed by several examples from the current
literature that await discovery by the reader. It makes sense to
classify the reactions from a mechanistic perspective, and provide a
brief introduction for each; this is probably the only meaningful way to
present these transformations. This monograph is thus better viewed
as a textbook or as a source of original ideas rather than as a
traditional reference work.

However, it should be emphasized that there are in excess of 1000

literature citations to be found in this book. The majority of the
reaction examples are moreover accompanied by mechanistic
explanations, so that the reader gleans detailed insights into the
design of these domino reactions. Even when the molecules
presented are rather complex, one still gains a deep-seated
understanding of the mechanisms involved, which will be an
advantage when drawing upon one’s own creativity.
This book is aimed at advanced students who are interested in
natural product synthesis, but also at the chemists working in
research and development who wish to employ these extraordinary
reactions to generate complex molecules. Several hundred target
structures are included, and certainly the value of this monograph lies
in its organization and in the detailed mechanistic presentations. In
addition, readers will find themselves astounded by several of the
complicated reactions that are covered, which makes this book a very
interesting read!