Parent Company Coffee Day Enterprises Limited

Industry Food and Beverage

Sector Private

General Description:

Coffee Day Enterprises are the parent company of the Coffee Day Group, which houses Café
Coffee Day that pioneered the coffee culture in the chained café segment in India. This coffee
goes all over the world to clients across, Europe and Japan, making them one of the top coffee
exporters in the country. They opened our first Café Coffee Day outlet in Bengaluru in 1996.
Coffee Day serves 1.8 billion cups of coffee annually in six countries. Coffee Day group started
its operations in 1993 through its subsidiary Coffee Day Global Limited, which presently has
established the largest footprint of café outlets in India – spread over 245 cities. Coffee Day
Enterprises has been facing a downward spiral since March this year.

Coffee Day Beverages is a subsidiary of Coffee Day Enterprises Limited headquartered in

Bangalore. This vending business unit brings coffee to ever more convenient locations—at home
or office. An important part of their vertically integrated business model, they have developed
vending machines using in-house technology that dispenses hot coffee as well as teas of different
flavors. Coffee Day Beverages has embarked on a dynamic journey to become the largest ‗fresh
milk – roasted coffee beans vending chain‘ with a distinct brand identity of its own. Today, they
have become the largest player in the segment with 1.5 billion cups of coffee served annually
through and 59,000+ machine installations across 24,000+. They are proud to have the first in-
house coffee machine design & manufacturing facility in India, started in the year 2002.

Their presence across various formats consists of corporates, government bodies‘ offices, hotels
and restaurants, automobile showrooms, jewellery showrooms and apparel stores, airport
lounges, railway stations, road transport hubs, petrol stations, malls, schools, colleges, hospitals
and their clients span top IT sector companies, banking and finance sector companies, premium 5
star hotels, telecom, media & advertising, co-working, real estate, among others.

Coffee Estates & Manufacturing Unit:

Their 15000+ acres of coffee estates today are tucked in the hills of Chikmagalur, also known as
the cradle of coffee in India. Apart from growing their own coffee, they source coffee from
11,000 small growers. Each steaming cup of coffee is made from finest handpicked and expertly
roasted beans from their own Coffee Estates. As all their activities are vertically integrated, the
beans are cured, roasted and even packaged in their own manufacturing units in Chikmagalur.
M&A:

One of the proud additions to their portfolio of impressive machine offerings is a joint venture
with Schaerer to give the best of Swiss technology in perfect partnership with the warmth of
Indian hospitality.

Subsidiary companies of Coffee Day Group:

 Café Coffee Day

 Café Emporio
 Coffee Day Fresh ‗n Ground
 Coffee Day Xpress …………..etc.

Products & Services:

 Vending Machines
 Sienna-a semi-automatic machine which is used at their café chain
 Celesta-a fully automatic coffee vending machine which is currently
deployed at multiple client locations across the country

…………… and many more

 Products
 Coffee Beans & Powder
 Tea & Infusions
 Soups & Malts
…………… and many more

Strengths:

 The best ingredients are used and strict quality checks are performed to ensure consistent
quality of the coffee beans.
 Their network is spread wide with an understanding of the functioning of each one.
 A dynamic Research and Development centre is an integral part of the factory which
focuses on innovation and technology.
 Their portfolio of machines are CE certified & ISO 9001: 2015 certified
  750+ technicians across 29 states servicing in 1350+ cities, their reach to service
customers in every nook and cranny of the country is unchallenged, with 21+ service
stations located in major branches

…………… and many more

Competitors:

Growth & Revenue:

 Gross revenues increased by 22% to Rs.43, 305 million in 2017-18, compared with
Rs.35, 519 million reported in 2016-17.

 Coffee Day Enterprises, which had admitted to being under a debt of Rs 4,970 crore soon
after the death of its founder VG Siddhartha

Awards:

 A feather they proudly wear in their cap is their certification by the UTZ and the
Rainforest Alliance, owing to their efforts in protecting the environment.

 Café Coffee Day was ranked as 22nd Most Trusted Service Brand in India, as 27th Most
Exciting Brand in India and as 2nd Most Exciting Brand under the category of ―Food
Services‖ in India, under a survey done by Brand Equity (Economic Times) in 2014

…………… and many more

Recent News:

Oyo, Apax join race for significant stake in CCD (Nov, 2019)

https://economictimes.indiatimes.com/markets/stocks/news/oyo-apax-join-race-for-significant-
stake-in-ccd/articleshow/72215853.cms

Coffee Day jumps 5% as PE firms look to pick stake in firm (Nov, 2019)
https://economictimes.indiatimes.com/markets/stocks/news/coffee-day-jumps-5-as-pe-firms-
look-to-pick-stake-in-firm/articleshow/72066721.cms

KKR India CEO Sanjay Nayar quits Coffee Day board (Nov, 2019)

https://economictimes.indiatimes.com/markets/stocks/earnings/kkr-india-ceo-sanjay-nayar-quits-
coffee-day-board/articleshow/72043418.cms

Debt-ridden Coffee Day Enterprises raises Rs 2,700 crore via investments in Bangalore IT
park (Sept, 2019)

https://www.indiatoday.in/business/story/debt-ridden-coffee-day-enterprises-raises-rs-2-700-
crore-via-investments-in-bangalore-it-park-1600500-2019-09-18

Source: http://www.coffeedaybeverages.com/

http://www.coffeeday.com/