Bba Syllabus (Semesters 1-6) Version 3.0 (W.e.f. 2019 - 22 Batch)

Syllabus of
Bachelor of Business
Administration
Semester 1,2,3, 4, 5 & 6
Batch (2019-22)
w.e.f - 2017-18
B.B.A. SYLLABUS (SEM I to VI) Version 3.0 (w.e.f. 2019 – 22 Batch) Page 1
1st Semester: Scheme of Study
End Term Mid Term
Contact
Total Theory/ Theory/
Name of the Subject Credits Hours Per CIA** Attendance
Marks Practical Practical
Week
Exam Exam
* Principles of Management 4 4 100 70 20 5 5
* Business Accounting - I 4 5 100 70 20 5 5
*Managerial Economics 4 4 100 70 20 5 5
»Case Study Analysis 3 3 100 70 20 5 5
∞English 2 2 50 35 10 2.5 2.5
Behavioral Science 3 3 100 70 20 5 5
Total of Semester 20 21 550 385 110 27.5 27.5
**CIA – Continuous Internal Assessment – Based on Class Participation/ Assignment
*Core Subjects | Generic Subjects | » Skill Enhancement Subjects |∞ Ability

Enhancement Subjects
2nd Semester: Scheme of Study
End Term Mid Term

Contact Theory/ Theory/
Total
Week
Exam Exam
*Financial Management 4 5 100 70 20 5 5
*Business Accounting -II 4 5 100 70 20 5 5
*Macro Economics
4 5 100 70 20 5 5
∞Hindi
2 3 50 35 10 2.5 2.5
»Organizational Behaviour
4 4 100 70 20 5 5
E - Commerce
2 3 50 35 10 2.5 2.5
Total of Semester
20 25 500 350 100 25 25

3rd Semester: Scheme of Study
End Term Mid Term
Contact
Week
Exam Exam
5
*Marketing Management 5 5 100 70 20 5
5
*Managerial Accounting 5 5 100 70 20 5
5
Business Mathematics
5 5 100 70 20 5
and Statistics
*Human Resource 5
5 5 100 70 20 5
Management
Information Technology 2.5

3 3 50 35 10 2.5
for Managers
Business Awareness – I 2.5

2 2 50 35 10 2.5
25
Total of Semester 25 25 500 350 100 25
*Core Subjects | Generic Subjects | » Skill Enhancement Subjects | ∞ Ability

Enhancement
Subjects
4th Semester: Scheme of Study
End Term Mid Term
Contact
Week
Exam Exam
5
* Strategic Management 5 5 100 70 20 5
5
* Quantitative Techniques 5 5 100 70 20 5
5
* Research Methodology 5 5 100 70 20 5
5
Ð Business Law 5 5 100 70 20 5
5
Ð Taxation 3 3 100 70 20 5
2.5
Business Awareness – II 2 2 50 35 10 2.5
27.5
Total of Semester 25 25 550 385 110 27.5
*Core Subjects | Generic Subjects | » Skill Enhancement Subjects | ∞ Ability

Enhancement
Subjects | Ð Discipline Specific Elective
S. Name of the Contact End Mid Term
No Subject Credit Hours Total Term Theory/ CIA Attendance
Per Marks Theory/ Practical **
Week Practical Exam
Exam
1A *Principles of 100
Investment
Management 5 5 70 20 5 5
(Elective – I,
Finance)
2A *International
Finance
5 5 100 70 20 5 5
(Elective – II,
Finance)
1B * Consumer
Behaviour
5 5 100 70 20 5 5
(Elective – I,
Marketing)
2B * Advertising and
Sales Promotion
5 5 100 70 20 5 5
(Elective – II,
Marketing)
1C *Recruitment and
Selection 5 5 100 70 20 5 5
(Elective – I, HRM)
2C * Industrial
Relations and
5 5 100 70 20 5 5
Labour Laws
(Elective – II, HRM)
3 * Production and
Operations 5 5 100 70 20 5 5
Management
4 Ð Entrepreneurship
5 5 100 70 20 5 5
Development
5 *Summer Internship 5 100 100
6 ▲International
3 4 100 70 20 5 5
Economics
7 »Management
2 2 50 35 10 2.5 2.5
Information System
TOTAL 30 26 650 485 110 27.5 27.5
⃰ Core Subjects ▲ Generic Subjects ∞Ability Enhancement SubjectsÐDiscipline Specific

Elective
»Skill Enhancement Subjects
**CIA - Continuous internal Assessment - Based on Class Participation / Assignment
Week Practical Exam
Exam
1 * Banking Concepts 5 5 100 70 20 5 5
and Practices
2 *Company Accounts 5 5 100 70 20 5 5
and Audit
3 * Sales and
Distribution 5 5 100 70 20 5 5
Management
4 * Brand
5 5 100 70 20 5 5
Management
5 * Training and 5 5 100 70 20 5 5

Development
6 * Performance
5 5 100 70 20 5 5
Management and
Appraisal System
7 ÐBusiness Ethics 5 5 100 70 20 5 5
8 ∞Environmental 5 5 100 70 20 5 5
Science
9 ▲Retail 4 5 100 70 20 5 5
Management
9 Ð Dissertation 6 5 100 70 30
TOTAL 35 35 700 490 150 30 30
⃰ Core Subjects ▲ Generic Subjects ∞Ability Enhancement Subjects
» Skill Enhancement Subject |Ð Discipline Elective Subject
Syllabus of
Administration
Semester 1
Batch (2019-22)
w.e.f - 2017-18
1st Semester: Scheme of Study
End Term Mid Term
Contact
Week
Exam Exam
* Principles of Management 4 4 100 70 20 5 5
* Business Accounting - I 4 5 100 70 20 5 5
*Managerial Economics 4 4 100 70 20 5 5
»Case Study Analysis 3 3 100 70 20 5 5
∞English 2 2 50 35 10 2.5 2.5
Behavioral Science 3 3 100 70 20 5 5
Total of Semester 20 21 550 385 110 27.5 27.5

PRINCIPLES OF MANAGEMENT
Total Lectures Required – 40 Total Tutorials Required - 10
Objectives:
The objective of this paper is to identify the foundation terms and concepts that are commonly
used in management. It also identifies the essential elements for effective management
practice. This course will determine the relationship between management functions.
Learning Outcomes:
Course Specific Knowledge

• Evolution of Management Thought – Students should be able to understand the process of
evolution of management as a practice since its inception to modern era.
• Schools of Management Thought – This will help the students in understanding the different
approaches to management adopted in the history of management practice till date. This opens
their minds to understand management as a practice in a holistic view.
• Management processes – With this, the students should be in a position to understand the basic
management processes, their need, role and importance and moreover this ensures a better
understanding of the Inter - relationship of all management functions.
MODULE 1 INTRODUCTION TO MANAGEMENT 10 Lectures

TOPICS
1 WhyStudy Management? 1
2 The evolution of Management, Definition and importance of 1
Management
3 Different Schools of Management Thought, Classical and 2
management Science school
4 Behavioral School, Human Relation School, Operational Approach 3
5 2
System Approach and Contingency Approach to Management
Assignment 1 Case Study: Forwarding Blockbuster, based on Schools of 1
management thought. (Classroom Discussion and Evaluative)
MODULE 2 MANAGEMENT PROCESS 6 Lectures
TOPICS
1 An overview of planning & Organizing 1
2 Staffing, Directing and controlling 1
3 Planning, Meaning, Objective, Nature and Importance 1
4 2
Planning process, Planning premises, Types of plan
Assignment 2 Case Study: Icelandic Volcano based on Planning. (Classroom 1
Discussion and Evaluative)
MODULE 3 ORGANIZING 8 Lectures
TOPICS
1 Meaning and importance, organization structure / chart, 2
Responsibility and Authority
2 1
Span of Control, Delegation of Authority
3 Centralization-Decentralization, Line and Staff Relationships, Types 2
of Organization
4 2
Formal and Informal groups in Organizations, Matrix Organization
Assignment 3 Case Study: Case let on Gunjan Ltd. and Home Creation (based on 1
Organizing – Authority and Responsibility and Centralization and
Decentralization respectively). (Classroom Discussion and Non -
Evaluative)
MODULE 4 STAFFING, DIRECTING AND CONTROLLING 13 Lectures
TOPICS
1 Staffing function, Manpower needsManpower position 1
2 1
Recruitment and Selection
3 1
Training and Development
4 1
Performance appraisal, Human resource audit
5 1
Meaning of direction, Nature of directing, Motivation
6 Basis of motivation-fear, Money, Satisfaction, Importance of 1
behavior
7 Individual needs, Needs of organization, Factors influencing 1
performance
8 Work environment, Group dynamics- formal & Informal, 1
Communication principles and practices
9 1
Concept of managerial control
10 1
Importance of control, Control process
11 1
Methods of control
12 1
Essentials of effective control
Assignment 4 Case Study: Case let on Khidmat Restaurant (based on Directing), 1
Export House (based on Controlling). (Classroom Discussion and
Non - Evaluative)
MODULE 5 SOCIAL RESPONSIBILITY OF MANAGEMENT 3 Lectures
TOPICS
1 What is social responsibility? Need for Social Responsibility 1
2 Responsibility towards owners, employees, consumers, 1
government, community and society
3 1
Green Management Concept
Text Books:
• Management, Stephen P. Robbins, MeryCoulter, NeharikaVohra, Pearson.
Reference Books:
• Management: Text & Cases, Rao&Harikrishna, EXCEL BOOKS

• Management : A Global Perspective, Weihrich, TMH Essentials Of
Management, Koontz, TMH
BUSINESS ACCOUNTING - I
Total Lectures Required – 50 Total Tutorials Required -10
Objectives:
The objective of this subject is to equip the students the knowledge of basic accounting concepts and
principles and its application in preparation of final accounts.
Learning Outcomes:
▪ Students will learn the meaning of basic accounting terms which will help them to check the relevancy
of transactions happening in the business by classifying the accounts into different categories.
▪ Students will get to know about various accounting principles and policies and how it is implemented in
the process of accounting.
▪ Students will understand the basic concept of depreciation as per AS 6 and learn how to calculate the value
of assets as it would be shown in the balance sheet for assessing the earning potential of a business.
▪ Students will learn about the reasons of disagreement between cash book and pass book balance and how
it can be rectified with the help of a bank reconciliation statement. It will also help them to understand
the impact of this disagreement on accounts.
▪ Students will learn how the final accounts are prepared for non-corporate entities and how the learnt
concepts can be used for the purpose of assessment of profit or loss and ascertainment of financial
position for a given period.
Skill Enhancement:
▪ The course adopts a practical approach wherein the students will be able to significantly enhance
their accounting skills with respect to preparation of books of accounts and finalization of accounts.
▪ The students will be able to assess the extent to which a business has been able to achieve its
financial objectives and identify the areas in which it needs to improve. This will enhance the analytical
and problem solving skills of the students.
MODULE 1 INTRODUCTION TO ACCOUNTING 10 Lectures

TOPICS
1 Why Business Accounting knowledge is required? 1
2 Accounting - definition and Scope, objectives, users and advantages of 2
Accounting
3 Terms used in accounting, Accounting v/s Book Keeping, Classification of 5
accounts, Application of golden rules of accounting
Case Study Case Study-A Case Study on “Kim Fuller”- Analysis of Business Information 1
Assignment Classification of Business Transactions 1
MODULE 2 CONCEPTUAL FRAMEWORK 4 Lectures

TOPICS
1 Accounting Concepts, Principles and Conventions as per GAAP 3
Case Study Case let-Analyze the case let on the basis of the knowledge acquired from 1
Accounting Principles.
BBA – SYLLABUS FOR SEM I, II, III, IV, V & VI (BATCH: 2018-21
MODULE 3 RECORDING OF TRANSACTIONS 20 Lectures
TOPICS
1 Accounting Process – Cycle of Accounting – A practical approach 1
2 Journals, Ledger, Cash Book (including triple column) – practical problems 8
3 Trial Balance (with adjustments) - practical problems 5
4 Bank Reconciliation Statement – practical problems 5
(excluding amended cash book and balances of different periods)
Assignment Case Study-Analysis of Business Transactions Of “P.C. Depot.” 1
MODULE 4 DEPRICIATION 6 Lectures

TOPICS
1 Meaning, Need & Importance of depreciation 1
2 Methods of charging depreciation – SLM & WDV only 1

3 Practical problems on SLM & WDV methods only, 4
(excluding change of method – as per AS 6)
MODULE 5 FINAL ACCOUNTS 10 Lectures

TOPICS
1 Format and Content of Trading, Profit & Loss Account and Balance Sheet 2
2 Practical problems on preparation of Final accounts (for non-corporate bodies 7

only) – with adjustments
Case Study A study on the accounting practices adopted by a sole proprietor and how do 1
they present their balance sheet.
Text Books:
• Advanced Accounting - Vol I-TS Shukla&Grewal, S Chand Publication.

• Accounting Text & Cases-Robert N Anthony, David H Hawkins, Kenneth A Merchant, McGraw Hill
Publications.
Reference Books:
• Financial Accounting, 2017-R Narayanswamy, PHI Learning Private Limited.
MANAGERIAL ECONOMICS
Total Lectures Required –40 Total Tutorials Required -10
Objectives:
The objective of this course is to familiarize students with the issues in business economics and their application
in business decisions. Students should be able to relate the concepts of economics in their business decisions.
Learning Outcomes:
Course-Specific Knowledge
▪ Demand and supply- Students should be able to analyze the law of demand and supply and use in taking
business decisions. They should be aware of the different exceptions to the law.
▪ Production and Cost Theory. Students, given data on production and input usage will be able to derive
the combination of inputs (machines, unskilled labor, skilled labor, etc.) which maximizes profits.
Students, given data on prices and costs, should be able to derive the optimal quantity of goods to
produce.
▪ Pricing. Students, given data on the firm’s costs, sales price, and sales, will be able to derive the price
to charge that maximizes profits under a variety of circumstances, including perfect and imperfect
competition and when the firm can identify groups of consumers who are willing to pay different
amounts.
Skill Enhancement
▪ Quantitative Skills. The course takes a scientific approach to business decisions, where optimal
decisions are computed mathematically based on formulas derived from firm level data. Thus the
students will significantly enhance their quantitative skills.
▪ Problem Solving Skills. Students learn how to anticipate how other firms and consumers will respond
to decisions they make, and how to incorporate these responses into their own decisions. In doing so,
students significantly enhance their problem solving skills.
MODULE 1 INTRODUCTION 3 Lectures

TOPICS
1 Why study ManagerialEconomics? 1
2 Meaning, Nature and Scope of Business Economics – Micro and Macro 1
3 Basic economic problems, market forces in understanding basic 1
problems.
MODULE 2 DEMAND AND SUPPLY ANALYSIS 11 Lectures

TOPICS
1 Concept of Demand, Elasticity of Demand and their types 3
2 Revenue Concepts - Total Revenue, Marginal Revenue, Average 2
3 Concept and Law of Supply 2
4 Factors Affecting Supply, 2
5 Elasticity of Supply 1
CASE STUDY “DOES MARKS AND SPENCER HAVE A FUTURE” (EVALUATIVE) 1
MODULE 3 PRODUCTION ANALYSIS 6 Lectures
TOPICS
1 Factors of Production, 2
2 Production function (SR & LR), 1
3 Law of variable proportion, Returns to scale 3
MODULE 4 COST ANALYSIS 10 Lectures

TOPICS
1 Accounting Costs and Economic Costs 2
2 Short Run Cost Analysis: Fixed, Variable and Total Cost Curves 4
3 Average and Marginal Costs 2
4 Long Run Cost Analysis: Economies and Diseconomies of Scale 1
Long Run Average and Marginal Cost Curves
5. ASSIGNMENT: MPLETE THE GIVEN SCHEDULE (NON EVALUATIVE) 1
MODULE 5 MARKET & PRICING 10 Lectures

TOPIC
1 Types of Market, Equilibrium Price Determination (TC-TR & MC-MR 2
approach)
2 Perfect Competition - Equilibrium of Firm and Industry under Perfect 3
Competition
3 Monopoly - Price Determination under Monopoly 2
4 Monopolistic Competition - 2
5 Price and Output Determination under Monopolistic Competition. 1
CASE STUDY: The curios case of cement cartel
Unit of TFC TVC TC AFC AVC AC MC
output
0 30 0
1 30 10
2 30 18
3 30 24
4 30 32
5 30 50
6 30 72
Text Books:
• Varshney&Maheshwari, ManagerialEconomics (Sultan Chand & Sons: New Delhi)
Reference Books:
• Samuelson, N., and Economics (Tata-McGraw Hill: New Delhi)

• Dewett, KK, Modern Economic Theory
Suggested Reading:
• A Case Study of Monopolistic Competition“The motor vehicle repair and servicing industry”
• Adjusting to Oil Price Shocks“Short-run and long-run demand and supply curves”
CASE STUDY ANALYSIS
Total Lectures Required –30 Total Tutorials Required - 10
Objectives:
• To develop the competence to analyze managerial situations and arrive at solutions that can be
implemented using knowledge and framework integrated from various courses.
Learning Outcomes:
Course Specific
1. Develop competencies to identify key problems in different situations.

2. To be able to identify and evaluate alternative solutions.
3. To select and implement the best fit alternative available.
4. Develop a research based approach in developing a case study and suggesting a solution thereof.
MODULE 1 CASE ANALYSIS 15 Lectures

TOPICS
1 Identification of problems/ decision areas in the case – Major and minor 1
problems
2 Identification of protagonists 1
3 Analysis with reference to the long term and short term objectives of the 1
organization
4 Identification of theoretical concepts applicable in the given situation 1
5 Evaluation of alternative solutions 1
6 Selection of optimum solution with justification 1
7 Implementation of the solution 1
8 Analysis of Case Studies – A sequential Approach (7 CASE STUDIES) 7
Evaluative A Case Study Analysis Report (Any One out of above 7) 1
Assignment
MODULE 2 CASE WRITING 15 Lectures
TOPICS
1 Approaching the organization and identifying the right person to collect the 1
data
2 Collecting the data/information 2
3 Analyze the data to identify the problem 2
4 Define the focus (functional area) of the case 1
5 Writing the case 1
6 Case Analysis- with suggested solution 1
7 Writing Case Studies – Based on different situations 6
Non Evaluative Formulate a Case Study based on given situation 1
Assignment
Suggested Readings:
• Readings specific to each case from Books on cases compiled in various areas of management.
• Schmidt Marty J, The Business Case Guide, The matrix Solution, Second Edition or later edition.
ENGLISH

Objectives:
• To enjoy & appreciate literature through a critical study of selected literary works with a view to
develop human and aesthetic values, power of expression, and interest in global thought and culture.
• To speak & write clearly in English using appropriate grammar, vocabulary and idiom
Learning Outcomes:
Course Specific
5. Poems - students should be able to understand the style of writing of poem and be able to appreciate
the style.
6. Tenses, active passive voice –helps the students to develop better oratory skills. It also helps in adding
an impetus to the student’s writing skills.
7. Drama- Students learn the different characterization as portrayed by the writers.
Skill Enhancement
1. Oratory skills- Students have a command over language and their vocabulary is improved.
2. Writing skills- their writing skills are developed by the study of parts of speech and through their
exposure to different poems and drama by prominent writers.
MODULE 1 POEMS l 5 Lectures

TOPICS
1 Why study English as a Language? 1
2 Sonnet No 116 –By William Shakespeare 2
3 Break BreakBreak –By Alfred, Lord Tennyson 2
Assignment 1 The sonnet 116 has rendered an elegant portrait of faith under pressure. Elaborate
MODULE 2 POEMS ll 4 Lectures
TOPICS
1 The Retreat - By Henry Vaughan 2
2 Report on Experience - By Edmund Blunden 2
MODULE 3 DRAMA 3 Lectures
TOPICS
1 ‘The Dear Departed ‘ By Stanley Houghton 3
Assignment 1 The deer departed shows inhuman attitude of Amelia & Elizabeth towards their father.
Explain reference to the play.
MODULE 4 READING SKILLS/ SHORT STORY 4 Lectures
TOPICS
1 The Face on the Wall by E.V. Lucas 2
2 The Scientific Point of View by J.B. Haldane 2
MODULE 5 GRAMMAR 4 Lectures
TOPICS
1 Tense, Subject –Verb Concord, Active & Passive Voice, Transformation of 4
sentences
Text Books:
• The Wringed Word “By David Green, Macmillan India, New Delhi.”
• High school English grammar & composition “by Wren & Martin (S.Chand&Co.ltd, New Delhi)”
Reference Books:
• A comprehensive Grammar of Current English’ by Dr. C .J. Joseph , E.G Myall , and A. Biswas (Inter
University Press (P) Ltd, Delhi).
BEHAVIORAL SCIENCE
Objectives:
The purpose of this paper is to understand the aspects of personality, activities that improve awareness, develop
talents & potential, facilitate employability and contribute to the realization of aspirations.
Learning Outcomes:
• Develop & exhibit an accurate sense of self.
• Appreciate importance of positive personality.
• Practice personal & professional responsibility with better understanding.
• Apply comprehensive set of skills & knowledge for life success of self & others.
MODULE 1 INTRODUCTION TO PERSONALITY DEVELOPMENT 6 lectures

TOPICS
1 Meaning, Importance of PD & factors influencing 1
personality.
2 Basic personality traits, Types & personality disorders 1
3 Factors influencing PD, Developing personality 1
4 Lateral Thinking – Concept & Development. 1
Freud’s Psychoanalytic theory of PD, Erik Erikson’s Stages of 1
Psychological development
Evaluative Class room exercise on Lateral thinking. 1
MODULE 2 SELF ANALYSIS & ESTEEM 8 lectures

TOPICS
1 Self-esteem, Do’s & Don’ts for developing SE 1
2 Types of behaviors, Difference b/w aggressive, submissive & 2
assertive behavior. Concept of success & failure.
3 Body language & facial expression – Concept, Importance, how to 2
understand. Lateral Thinking – Concept & Development.
4 SWOT Analysis &Johari window Model, S.M.A.R.T Goals. 2
Non-Evaluative Exercise on Murphy’s Law in context to everyday life situations. 1
MODULE 3 PROFESSIONAL GROOMING 10 lectures

TOPICS
1 2
Attitude – Definition, types, function, barriers & factors influencing
attitude.
2 1
Understanding workplace interpersonal relations.
3 Conflict & Stress Management 2
4 Leadership, character building & work ethics. 2
5 Team work & time management. 2
Non-Evaluative Group PPTs. 1
MODULE 4 EMPLOYABILITY QUOTIENT 6 lectures
TOPICS
1 Resume building 2
2 Facing the interview 2
3 Psychometric analysis 1
Evaluative Class room exercise on Psychometric test. 1
Text Books:
1. Personality development by KVSG Murli Krishnan.
Syllabus of
Administration
Semester 2
Batch (2019-22)
w.e.f - 2017-18
2nd Semester: Scheme of Study
End Term Mid Term

Contact Theory/ Theory/
Total
Week
Exam Exam
*FinancialManagement 4 5 100 70 20 5 5
*Business Accounting -II 4 5 100 70 20 5 5
*Macro Economics
4 5 100 70 20 5 5
∞Hindi
2 3 50 35 10 2.5 2.5
»Organizational Behaviour
4 4 100 70 20 5 5
E - Commerce
2 3 50 35 10 2.5 2.5
Total of Semester
20 24 500 350 100 25 25
*Core Subjects | Generic Subjects | » Skill Enhancement Subjects |∞ Ability Enhancement

Subjects
FINANCIAL MANAGEMENT
Objective:
To help the students to gain first-hand knowledge of the basic concepts of finance and its management to enable
easy decisions on matters relating to business
Learning Outcome:
What students are expected to learn at the end of the course?
• The students will get to know about the basic concepts of finance and how it is managed.
• The students will learn about the importance of time value of money.
• The students will have an overview of the various techniques to do project appraisal.
• The students will understand the importance of leverage and the uses of cash in business.
MODULE 1 INTRODUCTION TO FINANCIAL MANAGEMENT 5 Lectures

TOPICS
1 Why is it important to study Financial Management? 1
2 Meaning, Need, Scope, Objectives of Financial Management 1
3 Financial Planning- Its use in personal life and business 1
4 Finance Function, Classification of Sources of Finance 1
Classroom Discussion on various financing sources to start a new business 1
discussion
MODULE 2 TIME VALUE OF MONEY 13

Lectures
TOPICS
1 Concept, Importance 1
2 Compounding Techniques, Problems 3
3 Discounting Techniques, Problems 2
4 Present Value of Annuity 4
5 Present Value of Perpetuity 1
6 NumericalS 1
Assignment Identify the usage of Time Value of Money concept in Financial Management 1
1
MODULE 3 INVESTMENT DECISIONS 14 Lectures

TOPICS
1 Nature of Investment Decisions, Investment evaluation criteria 1
2 Pay-back period – Discounted and Non-discounted 3
3 Average Rate of Return 2
4 Net Present value 4
5 Internal rate of return 2
6 Comparison between NPV and IRR – Practical Problems on all above 1
Assignment Use NPV/IRR/ARR/IRR for any project evaluation in an industry of your choice 1
2 and outline the observations
MODULE 4 LEVERAGE ANALYSIS 6 Lectures
TOPICS
1 Nature and Meaning of Leverage Analysis 1
2 Types of Leverage – Operating, Financial and Combined 1
3 Degree of Leverages – Practical problems 4
MODULE 5 CASH MANAGEMENT 12 Lectures

TOPICS
1 Motives of Handling Cash, Objectives of Cash Management 1
2 Tradeoff between Cost and Benefit 2
3 Dimensions of Cash Management 4
4 Cash Budgets, Numerical Problems 4
Case Study Management of Cash in Public Sector Enterprises 1
Text Books:
Financial Management-S.P. Gupta , SBPD Publications
Reference Books:
Financial Management by D.K. Goel and Shelly Goel - Avichal Publishing Company (APC)
BUSINESS ACCOUNTING - II
Objectives:
The objective of this subject is to acquaint students with the advanced business accounting concepts
and principles for various forms of business and its application for preparation and interpretation
of financial statements of corporate entities.
Learning Outcomes:
• Students will be able to understand and interpret the financial statements of a company.
• Students will get to know about the basic accounting concepts of royalty accounting and non-
profit making organizations.
MODULE 1 FINANCIAL STATEMENTS OF CORPORATE ENTITIES 6 Lectures
TOPICS
1 Why Business Accounting II, Objectives & Learning Outcome 1
2 Statutory requirement for preparation of financial statements 1
3 Format for Preparation of Statement of Profit and Loss 2
4 Format for Preparation of Balance Sheet as per Schedule III 1
Prepare the financial statements of any listed company with the help
Evaluation of accounting information obtained from its annual report
Assignment -
1 1
MODULE 2 ACCOUNTING FOR SHARES 15 Lectures
TOPICS
1 Basic concepts of shares, Types of shares 1
2 Difference between equity and preference shares, Types of share capital 1
3 Journal entries for Issue (par & premium), calls in arrears, calls in advance – 5
along with short practical problems
4 Pro-rata allotment of shares - along with short practical problems 3
5 Forfeiture & Re-issue of shares - along with short practical 5
MODULE 3 VALUATION OF GOODWILL 7 Lectures
TOPICS
1 Need and importance – as per AS-26 for Valuation of Goodwill 1
2 Various Methods of calculation of goodwill (Normal, Average & Super profits 1
method, Capitalization method
3 Simple problems based on above methods 5
MODULE 4 ACCOUNTING FOR NON PROFIT ORGANISATIONS 12 Lectures
TOPICS
Meaning of Debenture, Types of Debenture, Difference between

1 Debentures 2
and Shares
Issue of Debentures - Journal entries for issue of debentures, practical

2 problems 3
3 Redemption debentures, Methods of redemption, statutory provisions & 2
Journal entries
4 Simple problems based on above topics 5
MODULE 5 ACCOUNTING FOR NON PROFIT ORGANISATIONS 10 Lectures
TOPICS
1 Meaning of Non Profit Organizations (NPO), Nature of activities undertaken by 1
NPO, Capital and Revenue items
2 Format of Receipts and Payments account; Income & Expenditure account; 3
Balance Sheet, Principles of identification and treatment of various items
Simple problems based on preparation of Income & Expenditure and Balance
3 Sheet from Receipts and Payment account 5
Prepare the format of Receipt & Payments accounts, Income & Expenditure
Evaluation account and Balance Sheet as applicable for non-trading organizations.
Assignment -
2 1
Text Books:
• ISC Accountancy – D.K. Goel

• Advanced Accounts - M.C Shukla, T.S. Grewal& S.C Gupt
MACRO ECONOMICS
Objectives:
This course aims to introduce the students to the basic concepts of Macroeconomics which deals
with the aggregate variables of the economy. This course discusses the preliminary concepts
associated with the determination and measurement of aggregate macroeconomic variable like
savings, investment, GDP, money and inflation.
Learning Outcomes:
• At the end of the course students should be aware of the different aggregates like GDP,
Inflation, savings, etc.
• Students should be able to analyse the effects of different variables such as, rate of interest,
rate of investment, money policies, etc. on the economy of a country.
MODULE 1 INTRODUCTION TO MACROECONOMICS & BASIC CONCEPTS 4 Lectures
TOPICS
1 Why Macro economic analysis, Objective & Learning Outcome 1
2 Macro vs. Micro Economics; Why Study Macroeconomics? Limitations of 1
Macroeconomics
3 Stock and flow variables, equilibrium and disequilibrium 1
Partial and General Equilibrium Statics – Comparative Statics and

4 Dynamics 1
MODULE 2 NATIONAL INCOME 15 Lectures
TOPICS
1 Introduction to National Income 1
2 Concepts of GDP, GNP, NDP and NNP at market price and factor cost 4
Personal Income and Disposable personal Income; Real versus Nominal

3 GDP, 2
GDP Deflator
Rules and approaches of Measurement of GDP (Income, expenditure,

product
4 and Value added approaches), Difficulties of Estimating National Income, 7
Circular Flow of Income and expenditure in two, three, and four-sector
economy
Evaluation Which method is used in India for measuring N.I.?

Assignment -
1 1
MODULE 3 MONEY & INFLATION 9 Lectures
TOPICS
1 Evolution, Definitions and Functions of money 2
2 Value of Money, Measures of Money Supply in India 2
3 Inflation, Deflation, Depression and Stagflation Inflation- Meaning, Types, 3
Causes and effects. Demand-pull and cost-push inflation; the cost of

inflation
and anti-Inflationary Measures
Deflation- Meaning, Causes, Costs and Anti-Deflationary Measurers,

4 Depression 2
and Stagflation; Inflation vs. Deflation
MODULE 4 BANKING 8 Lectures
TOPICS
1 Commercial Banking: Functions, theories; credit creation 2
2 Commercial banking in India; Structure; Nationalization: objectives, 2
performance and evaluation
3 Central Banking: Meaning and functions 2
4 Techniques of credit control with special reference to India, credit policy in 1
India
Evaluation What is the effect of Demonetization on Indian Economy?

Assignment -
2 1
MODULE 5 BUSINESS CYCLES 4 Lectures
TOPICS
1 Meaning of Trade cycle 2
2 Characteristics of trade cycles 2
Text Books:
• Ahuja, H.L , Macro Economic Theory and Policy , Ahuja, H.L., Advanced Economic Theory , S. Chand
Publications
• Sundaram, K.P.M ., Money Banking Trade and Finance , Sultan Chand & Sons
Reference Books:
• Karl E. Case and Ray C. Fair , Principles of Economics ,Pearson Education Inc., 8th Edition
• Suraj B Gupta , Monetary Economics Institutions , Theory and Policy , S. Chand
HINDI
Objectives:
• हहिंदी भाषा अभभव्यक्ति का माध्यम है और भिक्षिि व्यक्तिसेयह अपेिाकी जािीहै कक वह सभ्य और सस

ु िंस्कृि
भाषा का इस्िेमाल करे गा।
• उच्चिर किाओिं में भाषा अध्ययन केरूप में हहिंदी का प्रयोग ना केवल भाषाई अक्स्मिा केजागरण के भलए
आवश्यक है बक्ककइससे भाषाएिं भी सबल और मजबूि होिी है ।
इकाई१ भक्तिकालीनह द
िं ीकवििाकबीर 4 Lectures
TOPICS
1. हहन्दीपढ़नेकाउद्दे श्यतयाहै 1
1 1. बुराजोदे खनमैंचला, बुरानभमभलयाकोय। 3
जोहदलखोजाआपना, मुझसेबुरानकोय॥
2. पोथीपहढ़पहढ़जगमुआ, पिंडििभयानकोय।
ढाईआखरप्रेमका, पढ़े सोपिंडििहोय॥
3. साधुऐसाचाहहए, जैसासूपसुभाय।
सार-सारकोगहहरहै , थोथादे ईउडाय॥
4. धीरे -धीरे रेमना, धीरे सबकुछहोय।

मालीसीिंचेसौघडा, ॠिुआएफलहोय॥
5. मालाफेरिजग
ु भया, कफरानमनकाफेर।
करकामनकािारदे , मनकामनकाफेर॥
6. क्जनखोजातिनपाइया, गहरे पानीपैठ।

मैंबपुराबूिनिरा, रहाककनारे बैठ॥
7. बोलीएकअनमोलहै , जोकोईबोलैजातन।
हहयेिराजूिौभलके, िबमुखबाहरआतन॥
8. “ऐसीबनीबोभलये, मनकाआपाखोय।
औरनकोिीिलकरै , आपौिीिलहोय॥
9. मायामुईनमनमुआ, मरीमरीगयािरीर।
आसात्रिसनानमई
ु , योंकहीगएकबीर॥
10. तनिंदकतनयरे राखखए, ऑ िंगनकुटीछवाय,
त्रबनपानी, साबुनत्रबना, तनममलकरे सुभाय।
11. दल
ु भ
म मानुषजन्महै , दे हनबारम्बार,
िरुवरज्योंपत्ताझडे, बहुररनलागेिार।
12. कबीराखडाबाजारमें, मािंगेसबकीखैर।

नाकाहूसेदोस्िी,नकाहूसेबैर॥
13. रािगिंवाईसोयके, हदवसगिंवायाखाय।

हीराजन्मअमोलसा, कोडीबदले जाय॥
14. बडाहुआिोतयाहुआजैसेपेडखजूर।
पिंछीकोछायानहीिंफललागेअतिदरू ॥
15. मनहीिंमनोरथछािंडीदे , िेराककयानहोई।

पानीमेंतघवतनकसे, िोरूखाखाएनकोई॥
इकाई२ आधुननककवििा 5 Lectures
TOPICS
1 सभ
ु द्रा कुमारी चौहान 2
2 - झािंसीकीरानी 2
पररयोजना झासी की रानी का जीवनी भलखे 1
कायम
इकाई३ क ाननया 9 Lectures
TOPICS
1 प्रेम चिंद्र की कहातनया 1
2 कप्िानसाहब 3
3 फातिहा 3
4 मिंि 2
इकाई-4 व्याकरण 8 Lectures
TOPICS
1 व्याकरण - 1
भलिंग
2 वचन 1
3 समास 2
4 ववपरीि िब्द 1
5 अिंगेजी िब्द का हहिंदीअनुवाद 1
6 पयामयवाचीिब्द 1
7 हहिंदी िब्द का अिंगेजी अनुवाद 1
इकाई-5 पत्रलेखन 4 Lectures
TOPICS
1 पि लेखन - औपचाररक , अनौपचाररक, तनबिंध 2
2 तनबिंध 1
3 पररयोजना कायम-बस्िु एविं सेवा कर (GST) पर अपने ववचार दें I 1
Text Book:
1: पॉचफूल-प्रेमचिंद
2: आधुतनकहहिंदीव्याकरणऔररचना- िासुदेिनिंदनप्रसाद
ORGANIZATIONAL BEHAVIOR
Objectives:
The course aims to provide an understanding of basic concepts, theories and techniques in the field
of human behaviour at the individual, group and organizational levels in the changing global scenario.
Learning Outcomes:
• Understand analyze and describe behavior in organization.

• Learn to improve, enhance or change work behavior so that organization can achieve their
goals.
• Understand what makes people behave the way they do.
• Understand the basis of motivation & what they should do to motivate others
MODULE 1 INTRODUCTION TO ORGANIZATIONAL BEHAVIOUR 5 Lectures
TOPICS
1 Why Organizational Behavior, Objective and Learning Outcomes 1
2 What is Organizational behavior 1
3 The Hawthorne Studies, contributing disciplines to the OB field 1
4 OB Models, S-O-B-C Model, contingency OB Models 1
5 Challenges and opportunities for OB 1
MODULE 2 INDIVIDUAL BEHAVIOUR 5 Lectures
TOPICS
1 Biographical characteristics, Ability, Learning 1
2 Values, Attitudes 1
3 Personality: Definition, determination 2
4 Traits, attributes, Locus of control 1
MODULE 3 PERCEPTION 8 Lectures
TOPICS
1 Meaning and Significance, factors influencing perception 1
2 Motivation: Meaning and importance 1
3 Maslow’s need hierarchy 1
4 Herzberg’s two factor theory 1
5 Theory x and theory y 1
6 McClelland’s theory. Vroom’s expectancy theory 1
7 Management by objectives 1
8 Job enrichment 1
MODULE 4 INTERPERSONAL BEHAVIOR, GROUP DYNAMICS & LEADESHIP 11 Lectures
TOPICS
1 Nature of Interpersonal behavior 1
2 Transactional Analysis (TA), levels of self-awareness, Johari window 1
3 Ego states, Transactions. Benefits and uses of TA 1
4 Group Dynamics, concept of group. Types of groups 1
5 Stages of group development, group interaction 1
6 Factors influencing group behavior, group structure 1
7 Power, intergroup relationships, group 1
8 Decision making, conflicts, work teams 1
9 What is Leadership, Leadership theories styles 1
10 Managerial grid, Fiedler model, Trust and Leadership 1
Evaluative
Assignment 1 Difficult Transactions 1
ORGANIZATIONAL CULTURE & MANAGEMENT OF ORGANIZATIONAL
MODULE 5 CHANGE 11 Lectures
TOPICS
1 Concept of Organizational climate, factors of Organizational climate 1
2 Developing a sound Organizational climate, climate and culture 1
3 Participation and Organizational climate, Morale and productivity 2
Organizational culture, impact of Organizational culture, Developing

4 sound 2
Organizational culture
Management of Organizational Change: Nature of change, forces of

5 change 1
6 Resistance to change, role of change agents, stages in planned change 1
Concept of Organizational Development (OD), step in OD, OD

intervention
7 techniques 2
Evaluative
Assignment 2 Hindustan Lever research Centre 1
Text Books:
• Khanka, S.S, Organizational Behavior, Sultan Chand and Sons, New Delhi.
Reference Books:
• Prasad , L.M, Organizational Behavior, Sultan Chand & Sons,2003

• Chabbra T.N. & Singh ,B.P., Organizational Behavior, Sultan Chand & Sons
E-COMMERCE
Total Lectures Required – 20 Total Tutorials Required – 05
Learning Objectives:
• Define e-commerce and describe how it differs from e-business

• Identify the unique features of e-commerce technology and their business significance
• Describe the major types of e-commerce
Students will learn:

• To identify the key components of e-commerce business models.
• To describe the major B2C business models.
• To describe the major B2B business models.
• To recognize business models in other emerging areas of e-commerce.
• To understand key business concepts and strategies applicable to e-commerce.
MODULE 1 INTRODUCTION TO E-COMMERCE 8 Lectures

TOPICS
1 Introduction to E-commerce, E-Commerce & E-Business 1
2 Features of E-commerce 1
3 Network Infrastructure 1
4 E-Commerce payment mechanism 1
5 E-Commerce revenue streams 1
6 Advertising and Promotion, Building an Ecommerce website 1
7 Customer Service and service quality evaluation (SERVQUAL) 1
Assignment 1 Paytm’s growth in India as a digital payment platform 1
MODULE 2 E-BUSINESS MODELS 5 lectures

TOPICS
1 Business toConsumer (B2C) 1
2 Businesstobusiness (B2B) 1
3 Consumertoconsumer (C2C) 1
4 M-commerce Business Models 1
Assignment 2 Project Report on any E commerce website 1
MODULE 3 SECURITY AND LEGAL ISSUES 7 Lectures

TOPICS
1 Cyber Fraud and solutions 1
2 Online Contracts 1
3 Digital Signatures, Digital Certificates 1
4 Concept of Encryption and Cryptography 1
5 IT Act to legalize Ecommerce 1
6 Taxation in relation to E-Commerce 1
Class Consumer Protection in Cyberspace 1
Discussion
Suggested Readings:
1. E-Commerce, 4th Edition, Business,Technology, Society, By Kenneth C. Laudon, Carol G. Traver, SPD
2. E-Commerce, K.K. Bajaj, Debjani Nag, TMH India
3. e-Business & e-Commerce for Managers, By Harvey M. Deitel, Paul J. Deitel, Kate Steinbuhler, SPD
4. E-Commerce: An Indian Perspective, S. J. Joseph, P. T., PHI
5. The Information Technology Act, Bare Act with Short Notes, Universal Law Publishing Co. Pvt. Ltd
Syllabus of
Administration
Semester 3
Batch (2019-22)
w.e.f - 2017-18
3rd Semester: Scheme of Study
End Term Mid Term
Contact
Week
Exam Exam
5
*Marketing Management 5 5 100 70 20 5
5
*Managerial Accounting 5 5 100 70 20 5
5
Business Mathematics
5 5 100 70 20 5
and Statistics
*Human Resource 5
5 5 100 70 20 5
Management
Information Technology 2.5

3 3 50 35 10 2.5
for Managers
Business Awareness – I 2.5

2 2 50 35 10 2.5
25
Total of Semester 25 25 500 350 100 25
*Core Subjects | Generic Subjects | » Skill Enhancement Subjects | ∞ Ability Enhancement

Subjects
MARKETING MANAGEMENT

Objectives:
The objective of this paper is to identify the foundation terms and concepts that are commonly
used in marketing. It also identifies the essential elements for effective marketing practice.
This course will determine the complete relationship between marketing and other management
functions.
Learning Outcomes:
• Develop an understanding about Marketing, its importance and various functions.
• Understand different Market segments and accordingly formulate the STP for the product.
• Should be able to identify the marketing Mix.
• Understand the Product concept and should be able to analyze the Product life cycle for each.
• Develop an understanding of the various pricing strategies used by firms and its effect on sales.
• Understand the Promotional mix.
• Develop an understanding for various distribution techniques used by Marketers.
Skill enhancement:
• Critical thinking: The course will develop the student’s ability to think critically and analyze
the Marketing environment and other Marketing activities involved
• Conceptual skill: Students will be able to conceptualize the tools of Marketing. Identify
the Marketing Mix.
• Decision making: Develop the student’s ability to segment the Market and accordingly
develop the Marketing mix strategies. Strategies involving the development of the
product, pricing it, promoting it and placing it in the Market.
• Team work: Strengthen the student’s abilities to understand the various market conditions,
the target market and develop a marketing plan.
MODULE 1 BASICS OF MARKETING 10 Lectures

TOPICS
1 Introduction: Definition, nature, scope and importance of 2
Marketing
2 Evolution of the Study of Marketing 2
3 Types & Features of Markets 2
4 Marketing functions 1
5 Market research 1
6 Marketing mix 1
Case Study: Amazon.com Inc.’s Marketing Mix (4Ps) Analysis and

7 1
Dabur Marketing Mix Analysis. (EVALUATIVE)
MODULE 2 MARKET SEGMENTATION, TARGETING, POSITIONING 7 Lectures

TOPICS
1 Concept of Market Segmentation 2
2 Basis of Market Segmentation 1
3 Process Targeting 1
4 Positioning 2
Case Study on HUL STP Strategies for soaps and detergents (CLASS
5 1
ROOM DISCUSSION)
MODULE 3 PRODUCT CLASSIFICATION 10 Lectures

TOPICS
1 Concept of Product & Service 1
2 Classification of products. 1
3 Product mix 3
4 New Product development 2
5 Product Life cycle 1
6 Marketing of products vs marketing of services 1
7 Case Study: ITC Product Mix (NON-EVALUATIVE) 1
MODULE 4 PRICING 10 Lectures

TOPICS
1 Pricing objectives 1
2 Consumer Psychology & pricing. 1
3 Pricing and changing environment 1
4 Essential steps in setting a price 3
5 Adapting the price 3
6 Case Study on The Impact of Reliance JIO on Indian Mobile Industry 1

(class room discussion)
MODULE 5 DISTRIBUTION AND PROMOTION 13 Lectures

TOPICS
1 1
Channels of distribution: Need, Types of marketing channels
2 Selection of channels 2
3 Evaluate the effectiveness of the Marketing channel 1
Case Study : The epic rise of Patanjali : the game changer in FMCG
4 1
industry (class room discussion)
5 Promotion: Nature & importance of promotion 1
6 Marketing communication mix 1
7 Steps in developing effective communication mix 1
8 Models of communication. 3
9 2
Case study: Cola wars: Pepsi vs Coca cola (class room discussion)
Text Books:
▪ Introduction to marketing – Philip Kotler

MANAGERIAL ACCOUNTING
Total Lectures Required – 50 Total Tutorials Required -10
Objectives:
The objective of this subject is to equip the students with such knowledge which will enable them to take
better managerial decisions.
Learning Outcomes:
Course Specific Knowledge:
▪ Common size and comparative analysis- Students should be able to analyze the statement of profit and
loss and balance sheet and use in taking business decisions.
▪ Ratio Analysis-. Students, given data of balance sheet and profit and loss should be able to analyze the
financial position of the organization using various ratios.
▪ Standard Costing and variance analysis – Students should be able to evaluate the difference between
the Actual with the budgeted and analyze the variances. It helps in Cost control.
Skill Enhancement:
▪ Quantitative Skills. The course takes a scientific approach to business decisions, where optimal decisions
are computed mathematically based on formulas derived from firm level data. Thus the students will
significantly enhance their quantitative skills.
▪ Decision making and problem solving. Scientific analysis of problems and taking appropriate business
decision to improve profitability.
MODULE 1 COMPARITIVE & COMMON SIZE STATEMENTS 6 Lectures

TOPICS
1 Why Managerial Accounting knowledge is required? 1
2 Preparation of Comparative & Common Size Statements – Need, Importance 2
and format
3 Practical Problems relating to preparation and interpretation of Comparative 2
& Common Size Balance Sheet & Statement of Profit & Loss
Assignment • Take up the balance sheet of 2 Companies in a similar Industry and 1
Compare its Financial Position for 2 years. Also interpret which
Company functions in a better manner. (evaluative)
MODULE 2 RATIO ANALYSIS 12 Lectures

TOPICS
1 What is Ratio Analysis? Need & Importance of the same in decision 2
making
2 Types of Ratios - Profitability, Solvency, Liquidity, Activity – Formulae for 4
each
3 Practical problems and Interpretation 5
Assignment • Take up the balance sheet of a company (Current Year) and calculate 1
the different ratios (Profitability, Liquidity & Solvency) and Interpret
the same by comparing the same with the past year ratios. (non-
evaluative)
MODULE 3 CASH FLOW STATEMENT 12 Lectures

TOPICS
1 What is Cash Flow Statement? What is its importance in an organization, 3
format, and types of activities (Indirect Method only)
2 Practical Problems. 9
QUIZ
MODULE 4 FUND FLOW STATEMENT 10 Lectures

TOPICS
1 What is Fund Flow Statement? What is its Need? How does it differ from 1
Cash Flow Statement?
2 Techniques of preparation of fund flow statement 1
3 Practical problems on the preparation of Fund Flow Statement 8
MODULE 5 STANDARD COSTING & VARIANCE ANALYSIS 10 Lectures

TOPICS
1 Meaning, Advantages, Limitations, Preliminaries, Steps in setting up of 2
standard costs, Differences between Budgetary control and standard
costing, estimated cost.
2 Meaning, Favorable and Unfavorable variances, Controllable and 6
uncontrollable variances, Uses of variances, Analysis of variances, Types
of variances Material, Labour& Overhead
3 Impact and Effect of the Variances. 2
QUIZ
Case study - The annual report of TRF Limited for the Financial Year 2016-17 is provided. Find the Statement of
Profit & Loss and Balance Sheet and do the following:
(i) Draw Comparative and Common Size Income Statement and Position Statement and interpret
the results.
(ii) Calculate the following ratios for 2016 and 2017 and interpret the results.
a) Gross Profit Ratio
b) Operating Ratio
c) Return on Capital Employed
d) Current Ratio
e) Liquid Ratio
f) Debt Equity Ratio
Text Book:
• Management Accounting: Text, Problems and Cases 7th edition, M.Y Khan & P.K. Jain
Reference Book:
• Introduction to Management Accounting – B.K. Mehta
BUSINESS MATHEMATICS AND STATISTICS
Objectives: Understanding basic terms in the areas of business calculus and financial mathematics,
independently solving of business problems.•
Learning outcomes:
On successful completion of this course, student should be able to:
▪ Define basic terms in the areas of business Maths and financial mathematics,
▪ Explain basic types and methods of interest account and their basic applications in practice,
▪ Solve problems in the areas of, simple and compound interest account, use of compound
interest account, loan and consumer credit
▪ Discern effects of various types and methods of interest account
▪ Connect acquired knowledge and skills with practical problems in economic practice
Skill Enhancement:
▪ Quantitative Skills. The course takes a scientific approach to business decisions, based on the study of
simple interest, compound interest.
▪ Decision making and problem solving. Scientific analysis of problems and taking appropriate business
decision to improve profitability equipped with the knowledge of correlation, regression analysis.
MODULE 1 THEORY OF EQUATIONS 9 Lectures

TOPICS
1 Introduction, Meaning and Type of Equations 1
2 Simultaneous Equations (only two variables) 2
3 Elimination and Substitution Methods only 2
4 Quadratic Equations, Problems on Commercial Applications 3
Assignment 1 Theory of Equation (Non Evaluative) 1
MODULE 2 COMMERCIAL ARITHMETIC 11 Lectures

TOPICS
1 Simple Interest 2
2 Compound Interest including half yearly and quarterly calculations 2
3 Annuities, Percentage, Percentage Calculations bills discounting 3
4 Ratio and Proportion, Unitary Method 3
Assignment 2 Simple and Compound Interest (Evaluative) 1
MODULE 3 STATISTICAL REPRESENTATION OF DATA 6 Lectures

TOPICS
1 Diagrammatic representation of data 2
2 Frequency distribution 1
3 Graphical representation of Frequency Distribution – Histogram, Frequency 3
Polygon, Ogive, Pie-chart
MODULE 4 MEASURES OF CENTRAL TENDENCY AND DISPERSION 11 Lectures
TOPICS
1 Arithmetic mean, Geometric mean and Harmonic mean 2
2 Combined Mean; Mode and Median, quartiles, deciles, and percentiles 4
3 Range, Inter quartile range, quartile deviation and mean deviation 3
4 Variance and Standard deviation 1
Assignment 3 Case Study in Statistics: Hospital Communication System (Evaluative) 1
MODULE 5 CORRELATION, REGRESSION AND INDEX NUMBERS 13 Lectures
TOPICS
1 Correlation, Definition, Types of Correlation, Degree of Correlation, Karl 3
Pearson Co-efficient of Correlation, Spearman’s Rank Correlation
2 Simple Linear Regression Analysis: Regression equations and estimation. 3
Relationship between correlation and regression coefficients
3 Meaning of Index Number, Problems in construction of Index Number 3
4 Type of Index Numbers, Different formulae, Uses of index numbers 3
Assignment 4 Case Study on Correlation (Non Evaluative) 1
Text Books:
• Gupta, B.N., Business Mathematics and Statistics, SBPD Publications.

• Gupta, S.P., Statistical Methods, Sultan Chand & Sons.
Reference Books:
• Soni, R.S., Business Mathematics and Statistics, ANE Books Publisher.

HUMAN RESOURCE MANAGEMENT
Objectives:
The objective of the course is to familiarize students with the different aspects of managing Human
Resources in the organization through the phases of acquisition, development and retention.
Learning Outcomes:
Course Specific knowledge:
After studying this course the students will be able to:

• Demonstrate proficiency in fundamental human resources concepts and how they apply to real world
situations.
• Formulate human resources policies and practices that help promote the organization’s strategic goals.
• Develop an understanding of the challenges of human resources management and successfully manage
and resolve conflicts.
• Understand various employment acts that will be useful in maintaining workplace harmony.
Skill enhancement:
• Critical thinking: The course will develop the student’s ability to think critically and analyze opportunities
to improve organizational performance through human resources management.
• Analytical skills: Provide the student with analytical skills to utilize Human Resources metrics and
technological applications to enhance the effectiveness of recruitment, training, development and
retention of human resources.
• Conceptual skill: Students will be able to conceptualize the impact of the alignment of human resources
strategy with the organization as a whole.
• Decision making: Develop the student’s ability to make managerial and ethical decisions based on human
resource professional standards and practices that are in the best interest of the organization.
• Team work: Strengthen the student’s abilities to work in and lead teams that culturally and geographically
diverse.
MODULE 1 INTRODUCTION TO HUMAN RESOURCE MANAGEMENT 7 Lectures

TOPICS
1 Human resources in Organizations 1
2 Role of Human Resource Management 1
3 The historical background of Human Resource Management, 2
4 Contrast of Personnel Management and H.R.M.
5 Human Resource Development 1
6 Typical Organizational set up of a Human Resource Management 1
Department
7 Human Resource Planning (HRP) 1
MODULE 2 RECRUITMENT and SELECTION; TRAINING and DEVELOPMENT 15 Lectures
TOPICS
1 Recruitment, the Concept, Strategy, Source and Process 3
2 Selection, Methods of selection- 2
3 Use of tests in selection 3
4 Promotions and transfers 1
5 Need for training, Methods of training 2
6 Evaluation of training programme 1
7 Induction of personnel 1
8 1
9 Development 1
QUIZ
MODULE 3 PERFORMANCE APPRAISAL 11 Lectures

TOPICS
1 Meaning and purpose-methods of performance appraisal, limitations 2
2 Wage and salary administration: 1
3 Principles and techniques of wage fixation 2
4 Job evaluation-methods of wage payment-incentive schemes 2
5 Work environment: Fatigue, Monotony, Boredom and accidents 2
Assignment 1: 2
• A report on Case Study: HR Reconstructing: Coca Cola and
Dabur Way
MODULE 4 TRADE UNIONS 6 Lectures

TOPICS
1 Organization-structure and functions 2
2 Trade Union Movement in India 1
3 Worker’s participations in Management: Ways of participation 1
4 Review of workers participation in Management in India 1
5 QUIZ 1
MODULE 5 INDUSTRIAL RELATIONS 11 Lectures

TOPICS
1 Factors influencing industrial relations 1
2 Mechanism of Settlement of disputes - Collective bargaining, 2
Adjudication and Arbitration
3 Industrial Dispute Act, Factories Act, Works standing orders 3
4 Industrial Safety, Employee Services, Personnel Research 2
5 Human Resources Audit 1
QUIZ 1
Assignment 2:
A report on Case Study: Labour Problems: Philips India
1
.
Text Books:
• Human Resource Management, D.K. Bhattacharyya, EXCEL BOOKS.
• Human Resource & Personnel Management, Aswathappa, TMH.
• Human Resource Management, V. S. P. Rao, EXCEL.
Reference Books:
• Human Resource Management, A. Ghanekar, EPH.

• Human Resource Management & Industrial Relation, Kulkarni M.V.EPH.
• Human Resource Management & TQM, AroraReshma. EPH.
• Human Resource Development: Planning & Deployment, AlokeSen, ASIAN BOOKS.
INFORMATION TECHNOLOGY FOR MANAGERS
Objectives:
This paper aims to familiarize the students with computer and it’s applications in the relevant fields
and provides them with proper exposure to other related papers of IT.
Learning Outcomes:
• To learn the formal way of presentation & comprehension of simple words and phrases used in day to
day context.
• Students will be able to relish the different aspects of literature.
MODULE 1 INTRODUCTION TO COMPUTERS 6 Lectures

TOPICS
1 Introduction, Characteristics of Computers, Block Diagram of Computer 1
2 Types of Computers and Features 1
3 Types of Programming Languages 2
4 Data Organization, Types of Memory (Primary and Secondary) 1
5 I/O Devices, Number Systems 1
MODULE 2 OPERATING SYSTEM AND SERVICES IN OPERATING SYSTEM 6 Lectures

TOPICS
1 Dos – History, Files and Directories 1
2 Internal and External Commands 2
3 Batch Files 1
4 Types of O.S. 2
Assignment:
• Draw the block diagram for computers and explain the various
the components in few words, viz. Input, Storage, Processing,
Output and Control
MODULE 3 FEATURES OF MS - WINDOWS 6 Lectures

TOPICS
1 Features of Windows 3
2 Features of MS Office 3
MODULE 4 EDITORS AND WORD PROCESSORS 6 Lectures

TOPICS
1 Basic Concepts 3
2 Examples: MS-Word - Introduction to Desktop Publishing 3
MODULE 5 SPREADSHEETS ANDF DATABASE PACKAGES 6 Lectures
TOPICS
1 Purpose, Usage, Commands 1
2 MS-Excel, Creation of files in MS-Access 1
3 Switching between applications 2
4 MS –PowerPoint 2
Text Books:
• Fundamental of Computers – By V. Rajaraman (Prentice Hall).
• Fundamental of Computers – By P. K. Sinha (B.P.B. Publication).
Reference Books:
• MS- Office 2000(For Windows) – By Steve Sagman.
Assignment:
• Draw the block diagram for computers and explain the various the components in few
words, viz. Input, Storage, Processing, Output and Control.
BUSINESS AWARENESS - I
Objectives:
The Business Awareness is a practical paper and has links to many other subjects. The knowledge gained should
enable candidates to provide more rounded business-related solutions when working on later subjects and help
them in the development of their practical work-based skills.
Learning Outcomes:
Course Specific Knowledge
• Understanding the Industry and its current scenario in global perspective with special emphasis to Indian
context is vital in the development of a broad outlook of the students.
• Knowledge of competition is an important precursor to understand the underlying competitive strategies
which is the key for any organization to be successful.
• The competitive positions and strategies give the students an In-depth knowledge about different
strategies, their scope, applications and implications in the real business context.
Skill Enhancement
• Decision Making Skills – The better understanding of the strategies will develop the decision making skills
of the students.
• Problem Solving Skills – The in-depth knowledge of strategies develops the problem solving approach of
the students. This is further aggravated by the case studies which helps the students to not only develop
the solution to the given problem but also polishes the approach towards it.
MODULE 1 INTRODUCTION TO INDUSTRY 3 Lectures

TOPICS
1 What is an Industry?
Primary, Secondary & Tertiary Industries 1
2 Current scenario of Major Industries - Growth & Scope.
Competition Analysis: Porter’s Five Forces. 2
Basic Competitive Strategies-
• Overall Cost Leadership
• Differentiation
• Focus
MODULE 2 COMPETITIVE POSITIONS AND THEIR STRATEGIES 7 Lectures
TOPICS
1 Market Leader Strategies
• Expand Total Market
• Protect Market Share
• Expand Market Share
Defense Strategies 3
• Position Defense
• Mobile Defense
• Flank Defense
• Contraction Defense
• Pre-Emptive Defense
• Counter-Offensive Defense
With reference to the examples of : Gillette, Coke, Microsoft and Intel
2 Market challenger Strategies
• Frontal Attack
• Bypass Attack 2
• Encirclement Attack
• Guerrilla Attack
• Flank Attack
With reference to the examples of : Amul, LG, ITC, Pepsi and Coca-Cola
3 Market Follower Strategies
• Imitation
• Cloner 1
• Counterfeiter
• Adaptor
With reference to the examples of : TATA sky and Naukri.com
4 Market Niche Strategies 1
With reference to the examples of : Designer clothes and high-end cars
MODULE 3 INDUSTRIAL VISIT 1 Lecture
Assignment 1: Students will prepare and submit the assignment report on the Industrial Visit.
(Evaluative)
MODULE 4 CASE STUDIES 9 Lectures
(Classroom Discussion)
TOPICS
1 Will Mahindra & Mahindra Rise Again?
1. Introduction: Automobile Industry
• Classification of Automobile
• Key players
• Taglines and Punchlines
• Market Overview
• Recent Trends & Strategies
• Growth & Opportunities 3
• Latest Policies Formulated
2. Introduction: Case Study
• History
• Market Overview
• Market Share and Segments
• Various Models for SUV & MUV Segment
• Competitors
3. Problems & Solution
Models to be used: Marketing Mix, SWOT Analysis, Ansoff’s Matrix
2 Whosoever buys Horlicks must recon with better informed consumers in a
7000 crore market.
1. Introduction: FMCG
• Evolution of FMCG in India
• Three main segments of FMCG
• Urban-Rural Industry Breakup
• Major Players
• Market Share
• Porter’s Five Forces Analysis of the FMCG Industry
• Strategies Adopted
• FMCG Growth Drivers 3
• Impact of GST
• Key M&A in the Industry
2. Introduction : Case Study
• History overview of Horlicks
• Market Overview
• Key Players in Health Food Beverages Industry
• Market Share of Horlicks and Competitors
• Variants of Horlicks
Models to be used: Product Line Analysis, Value Preposition, Brand
Positioning, BPL, PESTEL Analysis
3 How is Dominos planning to win the pizza war in India?
1.Introduction
• To Global fast food (QSR) Industry
• Fast Food Industry Trend in India
• Key Players 3
• Fast Food Market Drivers
• Five Forces Analysis
2. Introduction: Case Study
• Introduction of Domino’s in Indian Market
• SWOT Analysis of Dominos vs. other pizza brands in India
particularly focusing on Pizza Hut.
• Analysis of Domino’s Sales Graph
• Pizza war over the years
• Domino’s Strategy to keep consumers interested.
Assignment 2: Students will prepare and submit the assignment on “Strategy of the Market Leader of
Aviation or Pharmaceutical Industry”.
(Evaluative)
Suggested Readings:
▪ The Economic Times, The Business Standard.
References:
• Forbes Magazine, Internet.

Syllabus of
Administration
Semester 4
Batch (2019-22)
w.e.f - 2017-18
End Term Mid Term
Contact
Week
Exam Exam
5
* Strategic Management 5 5 100 70 20 5
5
* Quantitative Techniques 5 5 100 70 20 5
5
* Research Methodology 5 5 100 70 20 5
5
Ð Business Law 5 5 100 70 20 5
5
Ð Taxation 3 3 100 70 20 5
2.5
Business Awareness – II 2 2 50 35 10 2.5
27.5
Total of Semester 25 25 550 385 110 27.5
*Core Subjects | Generic Subjects | » Skill Enhancement Subjects | ∞ Ability Enhancement

Subjects | Ð Discipline Specific Elective
STRATEGIC MANAGEMENT
Course Objectives:
The objective of this paper is to identify the foundation terms and concepts that are commonly used
in Strategic Management. It also identifies the essential elements for effective corporate strategic
practices and how it can be applied in management.
Learning Outcomes:
• Develop an understanding about strategic Management and its importance
• Should be able to analyze the external and internal environment.
• Identify the various strategic options
• Exploring the contemporary strategic practices.
Skill Enhancement:
• Critical thinking: The course will develop the student’s ability to think critically and analyze the
internal and external strategic environment.
• Conceptual skill: Students will be able to conceptualize the various corporate strategies.
• Decision making: Develop the student’s ability to analyze the strategic environment and
accordingly decide on the strategies they can best adopt.
MODULE 1 INTRODUCTION TO STRATEGIC MANAGEMENT 8 lectures

TOPICS
1 Defining Strategic Management 2
2 Functions, Importance and Limitations of strategic Management 2
3 Strategic Vision, Mission, Objectives 2
4 Strategic Management Model 2
MODULE 2 EXTERNAL ENVIRONMENT ANALYSIS 10 lectures

TOPICS
1 The structure-Conduct-performance Model 2
2 The Macro Environment- PEST analysis 2
3 PORTER’S five forces model 2
4 Government’s role in Business 2
Assignment 1: Government’s MAKE IN INDIA’S impact on the FMCG industry 2
MODULE 3 INTERNAL ORGANISATION ANALYSIS 5 lectures

TOPICS
1 Managing strategic Capability- Porter’s value chain Analysis 2
2 SWOT analysis and GAP analysis 2
Class Discussion: SWOT Analysis For a Company 1
MODULE 4 STRATEGIC OPTIONS 13 lectures

TOPICS
1 SBU and competitive advantages 2
Porter’s generic strategies
2 BCG matrix 1
3 Types of strategy, levels of strategy, integration and diversification strategies 3
4 Merger and acquisition 2
Assignment 2: prepare a report on Amazon’s Acquisition of Whole Foods 1

Market
Case Study: Nestle 4

Class Discussion: ITC
Class Discussion: Flipkart&Myntra ; Idea & Vodafone
MODULE 5 STRATEGY IMPLEMENTATION, STRATEGY EVALUATION AND 14 lectures

CONTEMPORARY STRATEGIC PRACTICES
TOPICS
1 Strategy implementation-issues 2
2 Strategic leadership 2
3 Strategy evaluation and control 2
4 CSR and strategy 1
5 Blue and red ocean strategy 4
Class Discussion : TATA group, HUL 3
Case Study: Shakti Ama
Text Books:
• David, Strategic Management, Prentice Hall
• Jauch&Gleuck, Strategic Management, Tata-McGraw Hill
• Ashwathappa, Business Environment for Strategic Management, Himalaya Publishing
QUANTITATIVE TECHNIQUES
Course Objectives:
• Understand why statistics are important for making business decisions (when to use
quantitative analysis vs. “common sense”).
• Demonstrate a sound knowledge of statistical terms.
• Be able to explain the merits and limitations of various statistical techniques.
• Be able to read and interpret statistical information and be able recognize.
Learning Outcomes:
• The course is aimed to enable management students familiar with statistical and
mathematical tools to apply in business models.
• Understand statistical inference in relation to international business decision-
making
• Analyze output from both specialist and general office software.

• Produce quantitative analysis using specialist software
• Convey the results of quantitative analysis
MODULE 1 MATRICES & DETERMINANTS 10 LECTURES
TOPICS
Definition of matrix, Types of matrices – Column Matrix, Row matrix, Square

1
matrix, Rectangular Matrix, Upper and Lower Triangular Matrix, Scalar Matrix,
Identity matrix, symmetric Matrix, Equal and Equivalent Matrices 2
Algebra of matrices- addition, subtraction, multiplication of matrices, scalar
2 multiplication of a matrix, Adjoint and inverse of Matrices Application
problems of matrices 5
Determinants, Value of determinants ,
3 Rules regarding value of determinants, Cramer’s Rule to solve simultaneous
equations – two variables and three variables cases only 3
PROGRESSIONS (ARITHMETIC PROGRESSION AND GEOMETRIC

MODULE 2 11 LECTURES
PROGRESSIONS)
TOPICS
Introduction to sequence and series of terms, introduction to progressions -
1 Arithmetic Progressions, Geometric Progressions 2
Arithmetic Progressions - common difference - Nth term- Sum of n
terms, Geometric Progressions - common Ratio,- nth term , sum of
2 n terms 5
Identification of Arithmetic Progressions, Geometric Progression, Application
3 problems of progressions 4
MODULE 3 TIME SERIES 9 LECTURES

TOPICS
1 Definition and Concepts of Time series, components of Time series- Secular
Trend , Seasonal Variations, Cyclical Variations and Irregular Variations 2
Methods to find trend values , Graphical Method, Moving Averages method
(3, 4, 5, 6,7 years moving averages), -Least square Method (odd years and
2
even years),
Application problems to find trend values. 4
3 Measurement of Seasonal Variations by simple average methods 3
MODULE 4 PERMUTATION AND COMBINATIONS 9 LECTURES

TOPICS
Introduction, Fundamental principles of counting,
1 Factorial Notation, Definition of Permutation 2
Linear permutation - permutation of like things and unlike things, Application
2 problems on Permutation 4
3 3
Definition of Combination, Application problems on combination
MODULE 5 THEORY OF PROBABILITY 11 LECTURES

TOPICS
1 Approaches to calculation of probability, Useful terms used in probability,
Concept of Conditional probabilities 5
2 Addition & Multiplication theorems on probability, Bayes’ theorem and
Numerical Problems of Probability 6
Text Books:
• Business Mathematics & Statistics by Dr. S.K. Singh & Dr. A.K. Singh
• Quantitative Techniques in Management by J.K.Sharma
• Business Mathematics & Statistics by Dr. B.N. Gupta
Reference Books:
• Statistics and Management by P.N.Arora

• An Introduction to Probability and Statistics, by Vijay and K.Rohatgi ,
RESEARCH METHODOLOGY
Course Objectives:
The primary objective of this course is to develop a research orientation among the students and to
acquaint them with fundamentals of research methods. Specifically, the course aims at introducing
them to the basic concepts used in research and to scientific social research methods and their
approach. It includes discussions on sampling techniques, research designs and techniques of analysis.
Learning Outcomes:
• Develop understanding of the basic framework of research process.
• Explain the features of a good research design and its various types.
• Have in depth knowledge about different methods of data collection.
• Know about the different sampling techniques.
• Understand steps involved in processing of data.
• Understand the application of statistical methods in research.
MODULE 1 INTRODUCTION TO RESEARCH METHODOLOGY 9 LECTURES

TOPICS
1 Why there is a need to study Research methodology? 1
2 Meaning and types of Research 2
3 Research Process 2
4 Criteria of good research 1
5 Research problem and hypothesis- Defining a research problem, 3
formulation of hypothesis, Importance of research problem and
hypothesis
MODULE 2 RESEARCH DESIGN AND SAMPLING DESIGN 8 LECTURES

TOPICS
1 Meaning and need of Research Design 1
2 Features of a good design 1
3 Different research designs 2
4 Population and sample 1
5 Different methods of sampling- Probability and Non- Probability sampling 3
MODULE 3 DATA COLLECTION METHODS AND MEASUREMENT TECHNIQUES 13 LECTURES

TOPICS
1 Primary Data collection methods- Questionnaire, Interview, Observation, 3
Schedule
2 Secondary Data Collection methods 1
3 Difference between primary and secondary data collection methods 1
4 Selection of appropriate method of data collection 1
5 Measurement in research and Types of Measurement scales 2
6 Scaling- Meaning and important scaling techniques 3
Evaluative The administrators of Carmel School, one of the city’s largest chains of 1
Assignment pre-nursery schools, are concerned with the attitude parents have
towards the various aspects of the school and whether they would
recommend the school to their friends and colleagues. For this, they have
authorized the undertaking of a marketing research study to gather
information, and have directed that it cover the following areas- all the
functions with which the parents and the child come into contact (such as
admissions, school infrastructure, teachers, teachers’ attitude, meals, fee
structure, parent-teacher interaction, hygienic conditions and so on).
Design a questionnaire that can be used for this study
Case Study Tupperware India PVT. Ltd. 1
MODULE 4 PROCESSING OF DATA 7 LECTURES

TOPICS
1 Need of data processing 1
2 Editing of data 1
3 Coding of data 1
4 Classification of data 1
5 Tabulation of data 1
6 Data diagrams 2
MODULE 5 STATISTICS IN RESEARCH 13 LECTURES

TOPICS
1 Measures of Central Tendency- Mean, Median and Mode 4
2 Measures of Dispersion: Mean Deviation from Mean, Median, Mode; 4
Standard Deviation; Variance
3 Correlation: Meaning, types and methods of measuring correlation 2
4 Regression: Simple linear Regression model 2
Case Study Mairi Hospital 1
Text Book:
• Kothari, C.R., Research Methodology: Methods and Techniques, New Age International
Publishers
Reference Books:
• Chawla, Deepak and NeenaSondhi, Research Methodology- Concepts and Cases, Vikas
Publishing House Private Ltd., New Delhi.
• Zikmund, Babin, Carr, Adhikari and Griffin, Business Research Methods, South-Western,
Cengage Learning
BUSINESS LAW
Course Objective:
The objective of the subject is to impart basic knowledge of the important corporate laws along with
relevant case laws.
Learning Outcomes:
Course specific knowledge:
• Students will understand the basic legal terms used in commercial dealings.
• The students will understand how agreements / contracts are made.
• The students will get to know the key clauses incorporated in the contract of sale of
goods.
• The students will understand the way in which partnership business functions.
• The students will be able to understand the basic concepts and definitions of company.
• The students will learn about corporate functioning and its administration.
Skill Enhancement:
• The students will be able to make legally binding contracts and assess its legal
enforceability in day to day activities.
• The students will be able to read and interpret annual reports of a company and learn
about its basic clauses.
• The students will understand how a company functions in reality.
MODULE 1 INDIAN CONTRACT ACT, 1872 15 Lectures

TOPICS
1 Why Mercantile Law? Need and Importance of having in-depth knowledge of 1
the same
2 Contract – Meaning, characteristics and kinds, Difference between 1
agreement and contract
3 Essentials of valid contract - Offer and acceptance, consideration, contractual 3
capacity, free consent, legality of objects
4 Void agreements, Performance of Contract, Types of performance, Discharge 4
of contract – modes of discharge including breach and its remedies,
Contingent contracts, Quasi – contracts
5 Special Contracts - Contract of Indemnity, Guarantee, Bailment, Pledge & 5
Agency – Features, Types and Parties involved
Evaluative “All agreements are not contracts, but all contracts are agreements” – 1
Assignment With reference to the above statement, discuss the essential elements of a
valid contract in detail along with examples
MODULE 2 SALE OF GOODS ACT, 1930 8 Lectures

TOPICS
1 Contract of sale, meaning & features; difference between sale and agreement 2
to sell
2 Conditions and warranties – Express and Implied 2
3 Transfer of ownership in goods including sale by non-owners 2
4 Unpaid seller – meaning and rights of an unpaid seller - against the goods and 2
the buyer, Auction Sales
MODULE 3 INDIAN PARTNERSHIP ACT, 1932 10 Lectures

TOPICS
1 Introduction to Partnership, Meaning, Features 1
2 Types of Partnership, Kinds of Partners, Partnership Deed 2
3 Registration of Firm, Rights and Duties of Partners, Authority of Partners 3
4 Dissolution of Partnership, Types of Dissolution, Re-constitution of 3
Partnership
Non- Discuss the standard clauses in a partnership deed and assess its implications 1
Evaluative upon the relations of partners
Assignment
MODULE 4 INTRODUCTION TO COMPANY FORM OF BUSINESS 7 Lectures

TOPICS
1 Meaning and Definition – Features – Steps in formation of Joint Stock 2
Company, High Lights of Companies Act 2013
2 Kinds of Companies – One Person Company, Private Company, Public 4
Company, Company limited by Guarantee, Company limited by Shares,
Holding Company, Subsidiary Company, Government Company, Associate
Company, Small Company, Foreign Company, Global Company, Body
Corporate, Listed Company
Classroom Discuss the features of various types of companies by taking suitable 1
Discussion examples of each type
MODULE 5 COMPANY ADMINISTRATION 10 Lectures

TOPICS
1 Directors – Board Powers, Types of Directors, Appointment, Qualifications 3
and Disqualifications, Removal of Directors
2 Key Managerial Personnel – Managing Director, Whole time Directors, 2
Company Secretary, Chief Financial Officer, Independent Director –
Appointment and Powers
3 Corporate Meetings - Types of Meetings – Annual General Meeting – 2
Extraordinary General Meetings – Statutory requirements
4 Board Meetings and Types of Resolutions 2
Classroom Discuss the Annual Report of any company 1
Discussion
Text Books:
• Elements of Mercantile Law – N.D. Kapoor – Sultan Chand & Sons
Reference Books:
• Business Law – Tejpal Seth – Pearson

• Mercantile Law – PC Tulsian& Bharat Tulsian – McGraw Hill
• Companies Act And Rules - Bare Act – Taxmann’s Publications
TAXATION

Objectives:
To expose the students to the basic of Direct and Indirect Tax, so that the same can be incorporated
in their future life.
Learning Outcomes:
• The students will be able to understand the difference between Direct & Indirect Taxation
• They will be able to understand the different aspect of Direct Taxation & Indirect Tax
• The students will be able to compute Total Income and Tax Liability of an Individual Assesse.
MODULE 1 INTRODUCTION TO INCOME TAX & RESIDENTIAL STATUS 8 Lectures

TOPICS
1 Why Taxation ,Scope, Importance 1
2 Types of Taxes, Definitions: Assessment, Assessment Year, Previous Year, 1
Assesse, Person
3 Concept of Five Heads of Income 1
4 Residential Status of Individual, HUF, Company with Problems (individual 2
only)
5 Incidence of Tax with Problems 3
MODULE 2 INCOME FROM SALARY 10 Lectures

TOPICS
1 Meaning – Salary u/s 17(1), Basis of Charge 1
2 Allowances –Different types of Allowances-Fully Taxable, Fully Exempt 2
,Partially Taxable- House Rent Allowance, Entertainment Allowance,
children Education allowance, Hostel Expenditure Allowance, Transport
allowance
3 Perquisites–Rent Free Accommodation 2
4 Deductions from Salary U/S 16 1
5 Problems on Computation of Income from Salary 4
MODULE 3 INCOME FROM HOUSE PROPERTY &PROFITS AND GAINS OF BUSINESS OR 12 Lectures
PROFESSION
TOPICS
1 Meaning, Deemed Owners 1
2 Treatment of Unrealized Rent, Loss due to Vacancy, Deductions from Annual 1
Value
3 Problems on Gross & Net Annual Value Computation 3
4 Meaning and Definition of Business, Deductions and Expenses Expressly 2
Allowed & Disallowed
5 Limits for Tax Audit of Accounts of Business and Profession 1
6 Problems on computation of Profits and gains of Business or Profession 4
MODULE 4 CAPITAL GAINS &INCOME FROM OTHER SOURCES, DEDUCTIONS, REBATE, 15 Lectures
COMPUTATION OF TOTAL INCOME AND TAX LIABILITY
TOPICS
1 Capital Assets and Capital Gains- Meaning, types 1
2 Computation of Short term & Long Term Capital Gains with Problems 3
3 Items Taxable under the head Other Sources- Bank Interest, Income of Minor, 2
Casual Income- Winning from Lottery, Horse Race, Card Games
4 Problems on Income from Others Sources 2
5 Deductions u/s 80C, 80D, 80DDB, 80E, 80TTA,Rebate u/s 87A 2
6 Computation of Total Income and Tax Liability of an Individual Assesse. 4
(Individuals only).
Assignment Detailed report on Income Tax Returns with special importance to ITR 1 SAHAJ. 1
I
(Evaluative)
MODULE 5 OVERVIEW OF GOODS & SERVICE TAX 5 Lectures

TOPICS
1 Meaning, Need for GST 1
2 Taxes under GST (CGST, SGST, IGST, UTGST) 1
3 Difference Between VAT, Service Tax & Excise Duty with GST 2
Assignment Detailed Report on Registration under GST 1

II (Non –
Evaluative)
Text Book:
• Direct Taxation law and practice - Dr .V. K. Singhania
Reference Books:
• Income Tax Law & Accounts – P.K Pani, P. K. Jain, R. K. Tyagi

• Income Tax law and practice-R.K.Jain
• Income Tax law and practice-Dr. H.C. Malhotra and S.P.Goyal
BUSINESS AWARENESS - II
Objectives:
The Business Awareness is a practical paper and has links to many other subjects. The knowledge
gained should enable candidates to provide more rounded business-related solutions when working
on later subjects and help them in the development of their practical work-based skills.
Learning Outcomes:
• Students will be able to understand the Startup and concepts related to startups.
• The students will also be actively involved in brainstorming in finding startup ideas.
• The students will get to know about startup profiles of upcoming startups.
• The students will understand the concepts of Entrepreneurial Support.
• The students will also be exposed to the practical exercise of designing and implementing a B
Plan.
MODULE 1 UNDERSTANDING THE STARTUP 5Lectures
TOPICS
1 General Concepts related to Startup, Bootstrapping, Burn rate, Exit 1

Strategy, Venture Capital, Incubator
2 Finding Startup Ideas, Types of Startup Ideas, Sources of Startup Ideas 2
3 A-V Session on How to Start a Startup, Startup Profile - “The Banyan 2

Nation”
Assignment 1 Report on any Indian start up
(Evaluative)
MODULE 2 SOURCES OF ENTREPRENEURIAL SUPPORT 5 Lectures
TOPICS
1 Progressive Policies 1
2 Business Incubation 2
3 Business Cluster 2
Example: Call Centers in Gurugram
MODULE 3 THE BUSINESS PLAN 10 Lectures
TOPICS
1 What is a B plan? 1
2 How to create a B plan? 1
3 Assignment : Project: 8
Assignment 2
(Evaluative)
• Executive Summary
• Company Description
• Products and Services
• Marketing Plan
• Operational Plan
• Management & Organization
• Startup Expenses & Capitalization
• Financial Plan
• Appendices
Suggested Readings:
• The Economic Times, The Business Standard
References:
• Forbes Magazine, Internet.

Syllabus of
Administration
Semester 5
Batch (2019-22)
w.e.f - 2017-18

Week Practical Exam
Exam
1A *Principles of 100
Investment
5 5 70 20 5 5
Management
(Elective – I,
Finance)
2A *International
Finance 5 5 100 70 20 5 5
(Elective – II,
Finance)
1B * Consumer
Behaviour 5 5 100 70 20 5 5
(Elective – I,
Marketing)
2B * Advertising and
Sales Promotion 5 5 100 70 20 5 5
(Elective – II,
Marketing)
1C *Recruitment and
5 5 100 70 20 5 5
Selection
(Elective – I, HRM)
2C * Industrial
Relations and 5 5 100 70 20 5 5
Labour Laws
(Elective – II, HRM)
3 * Production and
5 5 100 70 20 5 5
Operations
Management
4 Ð Entrepreneurship 5 5 100 70 20 5 5
Development
5 *Summer Internship 5 100 100
6 ▲International 3 4 100 70 20 5 5
Economics
7 »Management 2 2 50 35 10 2.5 2.5
Information System
TOTAL 30 26 650 485 110 27.5 27.5
⃰ Core Subjects ▲ Generic Subjects ∞Ability Enhancement SubjectsÐDiscipline Specific Elective

»Skill Enhancement Subjects
PRINCIPLES OF INVESTMENT MANAGEMENT
Objectives:
To provide insight about the relationship of the risk and return and how risk should be measured to bring
about a return according to the expectations of the investors and also to familiarize the students with the
fundamental and technical analysis of the diverse investment avenues.
Learning Outcomes:
• All students attending this course will familiarize themselves with the securities markets
• He/she will be able to fairly analyze stocks to help them make informed decisions
• The course will also give them an overview of the MNCs and their ways of managing capital
• It will help students develop their fundamentals on securities markets
INVESTMENT SCENARIO 12 Lectures

MODULE 1
TOPICS
1 Risk and Return-Alpha & Beta 11
Classroom Understanding Risk and Return Analysis of ICICI Securities 1
Discussion
MODULE 2 SECURITY MARKET INDICATORS 8 Lectures
TOPICS
1 Fundamental Analysis 7
Evaluative Analyze stock of any Indian Company using Fundamental Analysis 1

Assignment
MODULE 3 EQUITY STOCK VALUATION MODELS 12 Lectures

TOPICS
1 Bond Valuation 11
Non Is Zero Coupon Bond worth the issue? 1

Evaluative
Assignment
MODULE 4 EFFICIENT MARKET HYPOTHESIS 8 Lectures

TOPICS
1 Technical Analysis 8
MODULE 5 EMERGING TREND OF SECURITY ANALYSIS IN GLOBAL MARKET 10 Lectures

TOPICS
1 Cash management – Receivables management 3
2 Payables management – working capital financing issues 3
3 Other issues in working capital management by MNC. 3
Case Working Capital Management at Nestle Bangladesh 1

Discussion
Text Books:
• Portfolio Management- Kevin

• Portfolio Management- Prasanna Chandra
• Portfolio Management- Barua
Reference Books:
• Stock Exchanges and Investments- Raghunathan

• Security Analysis and Portfolio Management- Fisher and Jordon
• Portfolio Management – V. K. Bhalla
INTERNATIONAL FINANCE
Objectives:
To provide students with a basic knowledge of how international financial markets work.Provide
students with an understanding of exchange rates and why currency values fluctuate. Explore methods
used to manage risk in the global markets. Support student learning through site visits to cultural and
financial centers.Provide an in-depth understanding of the process and techniques used to make
international investment decisions
Learning Outcome:
• Demonstrate knowledge of theories related to foreign exchange rate determination

• Explain the nuances of international trade and international capital budgeting
INTRODUCTION TO CONSUMER FINANCIAL MANAGEMENT 8 Lectures

MODULE 1
TOPICS
1 International flow of funds, International trade theory 3
2 International financial institutions( IMF, World Bank, ADB, WTO) 2
3 Balance of payments 2
Classroom Discuss various sources of finance with examples 1
discussion
MODULE 2 FOREX MARKET 12 Lectures
TOPICS
1 Forex Market: Structure-India and global 4
2 Exchange rate quotes, Spot, forward, SWIFT - Role and 4

significance, OTC derivatives -Swaps,
3 Swap Options, Forward Rate Agreements (FRAs), Caps, Floors 3

and Collars. Currency Futures in India – MCX and NSE.
Evaluative Currency Future Market in India 1

Assignment
MODULE 3 EXCHANGE RISK MANAGEMENT 12 Lectures

TOPICS
1 Defining and measurement of foreign exposure,types of 3
exposures, variability of cash flows
2 Management of Exchange Risk, hedging 3

3 Types of Risk (Transaction Risk, Translation Risk and Operational 5
Risk). Identification of risk, measuring risk and managing risk)
Non Managing Exchange rate risk 1

Evaluative
Assignment
MODULE 4 INTERNATIONAL PROJECTS MANAGEMENT 10 Lectures

TOPICS
1 International Projects Appraisal, issues in cost of capital, APV, 3
2 Issues in cost of capital, APV, 3
3 Choice of discount rate, NPV, international CAPM. 3
Case Study Daichi Sankyo of Japan buys out 34.8 percent stake in Ranbaxy 1
of India
MODULE 5 WORKING CAPITAL MANAGEMENT in MNCs 8 Lectures

TOPICS
1 Cash management – Receivablesmanagement 3
2 Payables management – working capital financing issues 2
3 Other issues in working capital management by MNC. 3
Text Books:
• Jeff Madura. International Corporate Finance, 8th Edition, Thomson Southwestern.
• Alan C Shapiro. Multinational Financial Management. John Wiely& Sons
Reference Book:
• Levi, Maurice D. International Finance, Routledge Publication
• Resnick, Bruce G; Eun, Cheol S. International financial management, Tata McGraw Hill
CONSUMER BEHAVIOR
Objective:
The course aims to provide students with a tool kit of consumer behaviour concepts and to build the skill in
them to use these concepts to understand and analyse consumer situation. This tool kit covers the essentials of
consumer decision making, Psychology and social/cultural influences.
Learning Outcome:
• The students will be able to understand the basic concepts of consumer behavior
• The students will get to know the determinants of consumer behavior
• The students will learn about the decision making process
• The students will know about the relation between diffusion and adoption
• The students will get to know about the Consumer rights
MODULE 1 INTRODUCTION TO CONSUMER BEHAVIOUR 12 Lectures

TOPICS
1 Concept-Definition; applying consumer behavior knowledge 1
2 Internal and external determinants of Consumer Behavior 4
3 Factors affecting consumer behavior(Buyers black box and EKB Model) 3
4 Application of Market Segmentation in Consumer Behavior 3
Evaluative Integrating the concept of ethics in Consumer Behavior 1
Assignment
MODULE 2 DETERMINANTS OF CONSUMER BEHAVIOUR – INTERNAL 12 Lectures

TOPICS
1 Consumer as an individual- Needs – wants, Maslow’s Hierarchy of Needs; 2
2 Motivation – Definition and Process; Motivation and Consumer Behavior 2
3 Perception – Marketers concern; perceptual risks; 3
4 Learning – definition tri-component model; 2
5 Changing attitudes; how marketers influence attitudes. 2
Classroom Consumer Perception of Digital payment mode 1
Discussion
MODULE 3 DETERMINANTS OF CONSUMER BEHAVIOUR – EXTERNAL 10 Lectures

TOPICS
1 Consumers in their Social & Cultural Settings – Reference groups 2
2 Family (Importance of family influences in Consumer behavior, meaning of 2
family & its importance in marketing decision, family life cycle, role)
3 Social class concept, characteristics and influence 2
4 Concept * importance of cultures, subcultures, marketer’s concern. Cross 3
cultural consumer behavior
Classroom Discuss on Acculturation and Enculturation 1
Discussion
MODULE 4 CONSUMER’S DECISION MAKING PROCESS 12 Lectures

TOPICS
1 Steps in decision making process – five steps, EKB model 3
2 Types of decisions – RPS, LPS, EPS 2
3 The effect of personal influence & opinion leadership (elements & importance 2
of opinion leadership, reasons of such influence & reasons for accepting them.)
4 Process of opinion leadership. Diffusion of innovations – Concept, process of 2
diffusion,
5 relation between diffusion & adoption, stages in a process of product adoption, 2
factors influencing the rate of diffusion
Case Study Diffusion of Innovation in Social Networking Sites 1
MODULE 5 CONSUMER BEHAVIOUR AND SOCIETY 4 Lectures

TOPICS
1 Consumer Protection 2
2 Public Policy 1
Non- Consumer Protection Act 2018 1
Evaluative
Assignment
Text Books:
• Batra&Kazmi, Consumer Behavior, Text & Cases, Excel Books.

• Schiffman&Kanuk, Consumer Behavior, Prentice Hall
Reference Books:
• Loudon & Delia Bitta, Consumer Behavior, Tata McGrawHill.

• Bennett &Kassarjian, Consumer Behavior, Prentice Hall
ADVERTISING AND SALES PROMOTION

The purpose of this paper is to provide students with an appreciation and understanding of integrated
marketing communications. Students will be introduced to marketing communications theory and
marketing communications disciplines (advertising, direct marketing, interactive marketing, public
relations, sales promotion and personal selling) and will learn how to apply these to the strategic design,
execution and evaluation of integrated marketing communications campaigns.
Learning Outcome:
Be informed of, both practically and conceptually, in the field of public relations, advertising, brand
communication, marketing communication, persuasive communication, communication management,
corporate communication.
Students will learnto:
1. Understand what advertising is & its role in advertising and brand promotion.
2. Understand the structure of the advertising industry.
3. Be able to identify, analyze and understand the advertising environment.
4. Be able to prepare advertising message & fully integrate the creative process.
MODULE 1 ADVERTISING 12 lectures

TOPICS
1 Objectives, task and processes 2
2 Market segmentation and target audience – image analysis 3
3 Assessing communication objectives 2
4 Message design 2
5 Personal and non-personal communication. Channels 2
Non evaluative Discussion on advertising & promotion of Idea cellular. 1
MODULE 2 MEDIA 10 lectures

TOPICS
1 Mass media, selection, planning and scheduling 2
2 Integrated programme and budget planning 2
3 Implementing the programme coordination and control 2
4 Advertising agencies, organization and operation 2
Evaluative PPT on developing an advertising plan for any product. 2
MODULE 3 SALES PROMOTION - I 10 lectures

TOPICS
1 3
Introduction, correlation between promotion expenditure &
sales generation.
2 3
Pull-Push strategy.
3 Elements of promotion mix, a planning framework of 3
promotion strategy.
Non evaluative Debate on Should surrogate advertising be consider ethical? 1
MODULE 4 SALES PROMOTION - II 12 lectures

TOPICS
1 Decision sequence analysis for promotional planning 2
2 Managing Sales promotion 2
3 Managing consumer promotions 2
4 Managing Trade promotion 1
5 Managing sales force promotion 2
6 Managing promotion in service marketing 1
7 Measuring performance of sales promotion 1
Evaluative Design a discount coupon & give away pamphlets for any 1
home décor brand.
MODULE 5 PUBLIC RELATIONS 6 lectures

TOPICS
1 Public Relation 2
2 Role of Public Relations 3
Non Class discussion on how will a IT firm choose a PR agency. 1
evaluative
Text Books:
• Integrated Marketing Communication by Clow and Baak
• Advertising & Promotion, Belch, TMH
• Advertising Management, U.C.Mathur, New Age International
Reference Books:
• Advertising & Sales Promotion, Kajmi&Batra, Excel Books
RECRUITMENT AND SELECTION

Objectives:To make the students aware of the concepts and laws of Recruitment & Selection function of a
business organization
Learning Outcome:
• To understand the concepts, principles and process of recruitment and selection
• To develop an understanding of how to assess recruitment needs and design selection
programs in an Organizational setting
• To familiarize with the levels, tools and techniques involved after selection of a candidate
MODULE 1 CONCEPTS OF RECRUITMENT 8 lectures

TOPICS
1 Meaning, Objectives, Scope & Definition 1
2 Importance and relevance of Recruitment 1
3 Job Analysis - Concept, Specifications, Description 2
4 Job Analysis Process And Methods, Uses of Job Analysis 2
5 Job Design – Introduction, Definition, Modern Techniques 1
6 Factors affecting Job Design, Contemporary Issues in Job 1
Designing
Case study Job analysis at Apollo Hospital
MODULE 2 SOURCE OR TYPE OF RECRUITMENT 12 lectures

TOPICS
1 Direct/Indirect, Internal/ External 2
2 Internal – Notification, Promotion – Types, Transfer – Types, 3
Reference
3 External – Campus Recruitment, Advertisement, Job Boards – 3
Website/Portals, Internship, Placement Consultancies
4 Technique of Recruitment – Traditional Vs Modern 2
5 Evaluation of Recruitment- Outsourcing Programme 2
Evaluative Recruitment and Selection in a Global Organization
Assignment
MODULE 3 SELECTION 8 lectures

TOPICS
1 Concept of Selection, Criteria for Selection, Process 1
2 2
Advertisement and ApplicationScreening – Pre and Post Criteria for
Selection, steps of selection
3 Interviewing – Types and Guidelines for Interviewer& 3
Interviewee, Types of Selection Tests, Effective Interviewing
Techniques
4 Selection Hurdles and Ways to Overcome Them 2
Case Study Selecting a programmer
MODULE 4 INDUCTION 8 lectures

TOPICS
1 Concept, Types-Formal /Informal, Advantages of Induction, How 2
to make Induction Effective
2 Orientation & On boarding- Program and Types, Process 2
3 Current trends in Recruitment and Selection Strategies – with 3
respect to Service, Finance, I.T., Law And Media Industry
Non Designing an Induction Program 1
Evaluative
Assignment
MODULE 5 PRACTICAL 14 lectures

TOPICS
1 Preparing Bio-data and C.V. 3
2 Group Discussion & Personal Interview 2
3 Video and Tele Conferencing Skills 2
4 Presentation and Negotiation Skills 2
5 2
Aesthetic Skills
6 Etiquettes – Different Types and Quitting Techniques 2
7 Exit Interview- Meaning, importance 1
Text Books:
1 Handbook of Strategic Recruitment & Selection : A systems Approach- By Bernard o’ Meara
2 Recruitment & Selection : A Competency Approach- By Gareth Roberts
3 Recruitment & Selection –By Eric Garner
INDUSTRIAL RELATIONS AND LABOUR LAWS

Course Objectives:
To impart knowledge and enable the students to interpret the contents of the laws relating to Trade
Unions, Standing Orders and Industrial Disputes.
Learning outcomes:
At the end of the course, the students will be able to-
▪ Understand and apply the theories, institutions and practices of Industrial Relations.
▪ Understand the psyche of industrial labour and the issues involved in dealing with organized
workforce.
Module 1 INDUSTRIAL RELATIONS 9 Lectures
Concept and Perspective of Industrial Relations, Evolution of Industrial Relations

in India, Current I.R. Scenario in Indian and in Global Context 2
Anatomy of Industrial Conflicts, State and Industrial Relations Policy, Industrial
Disputes: Causes and Preventive Measures, Settlement Machinery 3
Tripartite and Bipartite bodies, India and ILO 2
Collective Bargaining: Concept and Evolution 2

Evaluative
Assignment A Report on Evolution of Industrial Relations in India
22
Module 2 LABOUR LAWS
Lectures
Industrial Employment (Standing Orders) Act (1946):-
Short Title, Extent and Application, Classification of Workmen, Tickets,
Publication of Working Time, Holidays, Pay Days, Wage rates; Shift Working,
Attendance and Late Coming, Leave, Casual Leave, Festival Holidays and Leave,
Payment of Wages, Stoppage of Work, Termination of Employment, Disciplinary
Action of Misconduct, Transfers, Service Record 2
Employee’s (Workmen’s) Compensation Act (1923):-
Short Title, Extent, Commencement and Application, Employer’s liability for
compensation, Amount of Compensation, Method of calculation wages,
Distribution of compensation, Compensation not to be assigned, attached or
charged, Notice and Claim, Insolvency of Employer, Schedule I (Part I, Part II),
Schedule II, Schedule III (Part A, B and C) and Schedule IV 2
Payment of Gratuity Act (1972):-
Short Title, Extent, Commencement and Application, Controlling Authority,
Payment of Gratuity, Compulsory Insurance, Power to exempt, Nomination,
Determination of amount of gratuity, Inspectors, Power of Inspectors, Recovery
of Gratuity, Exemption of employer from liability in certain cases, Mode of
Payment of Gratuity 2
Employee Provident Funds and Miscellaneous Provisions Act (1952):-
Short Title, Extent and Application, Provision of contribution under Employees’
Provident Funds Scheme, Contributions, Employees’ Pension Scheme,
Employees’ Deposit Linked Insurance Scheme, Protection against attachment 2
Payment of Bonus Act (1965):-
Short Title, Extent and Application, Computation of gross profits (Schedule I, II),
computation of available surplus, sums deductible from gross profits, calculation
of direct tax payable by the employer, eligibility for bonus, disqualification for
bonus, payment of maximum bonus, computation of number of working days, 2
set on and set off of allocable surplus, Customary or Interim Bonus, Time limit
for payment of bonus, Maintenance of register, records, etc., Schedule IV
Employee State Insurance Act (1948):-

Short Title, Extent, Commencement and Application, Establishment of ESIC,
Employees’ State Insurance Fund, Chapter IV- Contributions, Provisions as to
payment of contributions, Method of payment of contributions, Employers to
furnish returns and maintain registers, Chapter V-Benefits 2
Maternity Benefit Act (1961):-
Short Title, Extent, Commencement and Application, Employment of, or work by,
women prohibited during certain period, Right to payment of maternity benefit,
Continuation of payment of maternity benefit, Payment of benefit in certain
cases, and cases of death, Payment of medical bonus, Lave for miscarriage, Leave
for illness arising out of pregnancy, delivery, premature delivery, or miscarriage,
Nursing Breaks, Dismissal during absence of pregnancy, Cases of no deduction of
wages 2
Industrial Disputes Act (1947):-
Short Title, Extent, Commencement and Application, Authorities under the act,
Chapter V – Strikes and Lockouts, Lay off and Retrenchment 1
Trade Unions Act (1926):-
Short Title, Extent, Commencement and Application, Chapter – II - Registration
of Trade Unions, Chapter III – Rights and Liabilities of Registered trade Unions,
Chapter IV – Regulation 1
Factories Act (1948):-
Short Title, Extent, Commencement and Application, Chapter III – Cleanliness,
Chapter IV – Safety, Chapter V – Welfare, Chapter VI – Working Hours, Chapter
II – Section 7A, 7B, Section 8 and 9, Chapter VII (Section 67), Chapter X –
Penalties and Procedure 2
Minimum Wages Act (1948):-
Short Title, Extent, Fixing of minimum rate of wages, Minimum rate of wages,
Procedure of fixing and revising minimum wages, Payment of minimum rates of
wages, Fixing hours for a normal working day, Overtime, Minimum time rate
wages for piece work, Maintenance of registers and records 2
Contract Labour (Regulation and Abolition) Act (1970):-
Short Title, Extent, Commencement and Application, Chapter III – Registration
of Establishments Employing Contract Labour, Chapter IV – Licensing of
Contractors, Chapter V – Welfare and Health of Contract Labour 2
Module 3 EMPLOYEE WELFARE 6 Lectures
International Scenario, Labour welfare in India, Benefits & Services 2
Industrial Health, Occupational Hazards, Diseases, Alcoholism and Drug Abuse.

Absenteeism and Turnover and laws pertaining to occupational hazards 2
Statutory Provisions on Safety-Work Stress, Industrial Health; laws pertaining to
Industrial Safety 2
Module 4 TRADE UNIONS AND LABOUR RELATIONS 8 Lectures

Trade Unionism, Theories of Trade Unionism 2
Evolution of Trade Unionism in India, Problems of Trade Unions 2
Internal / External Union Leadership, National Commission on Labour 2
Labour Policy, Impact of technology on Labour Relations 1
Recent Trends in Labour Relations 1
Non
Evaluative
Assignment A Write up on Impact of Technology on Labour Relations
Module 5 GRIEVANCE HANDLING 5 Lectures
Employee Discipline, Domestic enquiry code of Discipline and Grievance

Handling 3
Standard Grievance Handling Procedure 2
Text Books:
1. S VenkataRatnam, Industrial Relations, Oxford Publications
References:
1. Nair and Nair, Personnel Management and Industrial Relations, S Chand and Company
2. Arun Monappa, Industrial relations, Tata McGraw Hill
3. Ajay Garg, Labour Laws: One Should Know, Nabhi Publications
PRODUCTION & OPERATIONS MANAGEMENT

Objectives: The objective of this course is to develop the understanding of the strategic and
operational issues in the operational/ manufacturing environment of any organization and the
various decisions involved in the operational activities and the methods by which best possible
alternative decision can be taken.
Learning Outcome: Operations & Production Management enable students in guiding and handling
the operational and technical functions of the organization specially concern with the development,
manufacturing and production of goods. The course provides all the necessary skills required to be in
operations like supervision, inventory control, planning etc. and also helps in improving their creativity
and technical knowledge.
MODULE 1 INTRODUCTION : OVERVIEW OF OPERATIONS & 10 Lectures

PRODUCTION MANAGEMENT
TOPICS
1 OPM Management: Introduction, definition. 1
2 Historical evolution of OPM. 2
3 Understanding similarities and difference among products, 2
goods and services
4 Strategy framework 2
5 Using operations as an competitive advantage 1
6 Forecasting in OPM 1
7 Non-Evaluative:Class discussion on McKinsey’s strategy 1
framework
MODULE 2 STRATEGIC DECISION 10 lectures

TOPICS
1 Planning & designing product/service 2
2 Designing facility location 2
3 Selection & management of product technology 2
4 Long range capacity planning 1
5 Process strategy 2
6 Evaluative:Case study on Domino’s operations strategy 1
implications
MODULE 3 OPERATION DECISIONS 10 Lectures

TOPICS
1 Planning production schedule 1
2 Inventory planning material 1
3 Material & capacity requirement planning 1
4 Just in Time-JIT, Line of balance - LOB 2
5 Inventory management 2
6 Planning & scheduling service operations. 2
7 Evaluative Assignment: Toyota’s JIT strategy. 1
MODULE 4 PRODUCTIVITY & QUALITY TOOLS 10 Lectures

TOPICS
1 Total Quality Management (TQM) 2
2 Work sampling 1
3 Quality circle 2
4 Work study – Method study & work measurement. 2
5 Value Analysis 2
6 Non- Evaluative : TQM in Tata Steel Ltd. 1
MODULE 5 CONTROLLING & IMPROVEMENT DECISIONS 10 Lectures

TOPICS
1 Value chain & Supply chain management 2
2 Maintenance Management 2
3 Improving operations process. 2
4 Controlling operations for production 2
5 Non- Evaluative Assignment: Discussion on value chain model 2
followed by E-Commerce companies.
Books &references:
1. Management of production systems - Agarwal N.L, ParagDiwan.
2. Aswanthappa K, Sridhar Bhatt K - Production & Operations Management.
ENTREPRENEURSHIP DEVELOPMENT
Objectives: The objective of this paper is to thoroughly make students understand the process of
Entrepreneurship
Learning Outcome:
The students are expected to understand the process of Entrepreneurship, its planning, launching
and scaling up.
• Understand the process of Entrepreneurship

• Understand the planning, execution , scaling up and coping with failure of business plan
• Understand the ‘entrepreneurship’ as a career option, as job-providers
MODULE 1 THE ENTREPRENEURIAL PERSPECTIVE 7 Lectures

TOPICS
1 Why study ETP? 1
2 The nature and importance of entrepreneurs 2
The entrepreneurial and intrapreneurial mind – the individual 4
3 entrepreneur
MODULE 2 CREATING AND STARTING THE VENTURE 11 Lectures

TOPICS
1 Creativity and Business idea 2
2 Project identification, search of a Business idea identification of project 5
identification of Business opportunities.
3. The Business plan – the marketing plan – the financial plan – the 3
organizational plan
Case Study I :Tying the Knots of global success 1
MODULE 3 FINANCING THE NEW VENTURE 6 Lectures

TOPICS
1 Sources of capital 3
2 Informal risk capital and venture capital 3
MODULE 4 ENTREPRENEURSHIP DEVELOPMENT 8 Lectures
1 Role of EDI’s, NIESBUD, NSIC 6

2 Role of DIC’S in promoting entrepreneurial decision making. 2
MODULE 5 MANAGING, GROWING AND ENDING THE VENTURE, CAREER 18 Lectures

OPTIONS OF ENTREPRENEURSHIP
TOPICS
1 Launch – managing early growth 3
2 Expansion – going public – ending the venture 3
Case Study II: Making light of competition 1
3 Entrepreneurship as - Job providers 2
4 Role of Entrepreneur in economic Development 3
5 Setting up of a small industry – an overview of steps involved 6
Sicknessin small industries-Reasons &Remedies.
Text Books:
1.Entrepreneurial Development -By Dr. S.S. Khanka (S. Chand)

2. Fundamentals Of Entrepreneurship By Sanjay Gupta.(Sbpd)
Reference Books:
1. Entrepreneurial Development - By Dr. C.B.Gupta And Dr. N.P.Srinivasan (S.Chand)
2. Entrepreneurship - HisirichPeterrs, Tmh Publication
3. Entrepreneurship & New Venture Creation - David H Holt. Prentice Hall Of lndia Ltd
4. Dynamics Of Entrepreneurial Development - Vasant Desai
INTERNATIONAL ECONOMICS

Objectives: This course exposes students to the theory and functioning of the international trade. It
provides the students a thorough understanding and deep knowledge about the basic principles that
tend to govern the free flow of trade in goods and services at the global level.
Learning Outcome:
At the end of the course, Students will
• Have deep knowledge about the various theories involved in International Trade
• Get an insight into the exchange rate determination
• Understand the concept of balance of payment in detail
• Become aware of the various international organizations
• Get a clear picture of international trade relations of India with other nations.
MODULE 1 INTRODUCTION AND THEORIES OF INTERNATIONAL TRADE 14Lectures

TOPICS
1 Importance of the study of international economics 1
2 Theories of absolute advantage, Comparative advantage and 5
opportunity cost
3 Heckscher – Ohlin theory of trade – its main features, assumptions 4
and limitations
4 Inter –regional and international trade with reference to 4
India
MODULE 2 EXCHANGE RATE 11 Lectures

TOPICS
1 Concept and Types of Exchange Rate 3
2 Exchange Rate Determination: Trade or Elasticity Approach, Mint 6
Parity Theory, Purchasing-Power Parity Theory, Modern Theory
3 Fixed versus Flexible exchange rate. 2
Classroom The Financial Crisis of 2008- Causes and its Consequences
Discussion
MODULE 3 BALANCE OF PAYMENTS 7 Lectures

TOPICS
1 Concepts and components of balance of trade and balance of 2
payments
2 Equilibrium and disequilibrium in balance of payments 2

3 Causes behind deficit in the balance of payment 1
4 Consequences of disequilibrium in balance of payments 1
5 Various measures to correct deficit in the balance of payments. 1
MODULE 4 INTERNATIONAL ORGANISATIONS 4 Lectures

TOPICS
1 I.M.F.- Functions of IMF, Critical Appraisal of IMF 2
2 Other International Financial Institutions: IBRD, IFC, IDA, ADB 2
MODULE 5 FOREIGN TRADE OF INDIA 4 Lectures

TOPICS
1 Trends and Features of India’s Trade 1
2 Balance of Payment of India 1
3 Foreign Trade Policy of India 1
Evaluative Select any one country having a trade relation with India 1
Assignment and portray the picture of international trade between the
two.
TEXT BOOKS:
1. Money, Banking and International Trade- R.R.Paul
REFERENCE BOOKS:
1. Money, Banking, International Trade and Public Finance- M.L. Jhingan
MANAGEMENT INFORMATION SYSTEM

Objective: The objective of the course is to acquaint the students about the concept of information
system in business organizations, and also the management control systems.
Learning Outcome: Management Information System enables students in getting an in depth understanding
of the concept of Information Systems, the structure of designing systems, the need for system analysis,
database management systems, ways to implement different information systems for information exchange
and decision making purpose.

• The student can learn systematic design view concept.
• It’s help draw implementation and manipulating the organization.
• It will let the student have an overview of different decision making tools and techniques
through systems.
MODULE 1 INTRODUCTION : OVERVIEW OF MANAGEMENT 6 Lectures

INFORMATION SYSTEMS
TOPICS
1 Definition, Purpose, Objectives and Role of MIS in Business 1
Organization with particular reference to Management Levels
2 MIS Growth and Development, Location of MIS in the 1
Organization – concept and design
3 Transaction Processing System, Decision Support System 1
4 Executive Information system 1
5 Expert System, and the recent developments in the field of MIS 1
6 MIS and Decision Making Concepts. 1
MODULE 2 CONCEPT OF MIS AND INFORMATION SYSTEMS 5 lectures

TOPICS
1 Concept of Information, Classification of Information 1
2 Value of Information 1
3 MIS and Information Concepts 2
Assignment Expert System and its Implementation in MIS and what 1
are the major roles in Decision Support System in MIS.
MODULE 3 SYSTEM DEVELOPMENT 11 Lectures

TOPICS
1 Concept of System 1
2 Types of Systems – Open, Closed, Deterministic,Probabilistic, etc 1
3 System Development Life Cycle 1
4 Concept of Systems Analysis and Design (SAD) 1
5 Need for Systems Analysis- SRS, DFD, DD & Decision tables 1
6 The Process of SAD 1
7 MIS and System Analysis 1
8 System Design – design methods 1
9 Detailed System Design 1
10 Design Documentation 1
11 System Implementation & testing 1
MODULE 4 IMPLEMENTATION OF MIS 4 Lectures

TOPICS
1 Planning, Designing, and Implementation of MIS 1
2 Concept of Philosophy of DSS 1
3 Introduction to Enterprise Management System 1
Assignment Draw a systematic DFD of Personal Budgeting System( choose 1
your own entity) ,write analysis report for designing and
documentation.
MODULE 5 CONTROLLING & IMPROVEMENT DECISIONS 4 Lectures

TOPICS
1 The Concept of DBMS 1
2 Objectives, Role, Advantages & Disadvantages of DBMS 1
3 SQL 1
4 Use of databases for integration across functional areas. and 1
RDBMS
Text Book:
1. D.P. Goyal: Management Information Systems. MacMillan.

2. Davis & Olson: Management Information Systems
3. Murdic, R.G. and Ross J.E., Information System for Modern Management (PHI:New Delhi)
PROJECT VIVA & VOCE/INTERNSHIP

MAX. MARKS: 100 EXTERNAL ASSESSMENT:50
TOTAL CREDITS: 5 INTERNAL ASSESSMENT: 50
Each student shall undergo practical training of six weeks during the vacations after Fourth Semester in an
approved business/industrial/service organization and submit at least two copies of the Summer Training
Report to the Dean/Head of the Department of the Institution within two weeks of the commencement of the
Fifth Semester. The Summer Training Report shall carry 100 marks. It shall be evaluated for 50 marks by an
External Examiner to be appointed by the University and for the rest of the 50 marks by an Internal Board of
Examiners to be appointed by the Dean of the Institution. This Internal Board of examiners shall comprise of a
minimum of two Internal Faculty Members.
Syllabus of
Administration
Semester 6
Batch (2019-22)
w.e.f - 2017-18

Week Practical Exam
Exam
1 * Banking Concepts 5 5 100 70 20 5 5
and Practices
2 *Company Accounts 5 5 100 70 20 5 5
and Audit
3 * Sales and
5 5 100 70 20 5 5
Distribution
Management
4 * Brand
5 5 100 70 20 5 5
Management
5 * Training and 5 5 100 70 20 5 5

Development
6 * Performance
5 5 100 70 20 5 5
Management and
Appraisal System
7 ÐBusiness Ethics 5 5 100 70 20 5 5
8 ∞Environmental 5 5 100 70 20 5 5
Science
9 ▲Retail 4 5 100 70 20 5 5
Management
9 Ð Dissertation 6 5 100 70 30
TOTAL 35 35 700 490 150 30 30
⃰ Core Subjects ▲ Generic Subjects ∞Ability Enhancement Subjects
» Skill Enhancement Subject |Ð Discipline Elective Subject
BANKING CONCEPTS AND PRACTICES

Objectives:
The objective of this course is to give the students an overview and in-depth knowledge of Banking &
Finance with practical inputs and prepare them for a fulfilling career in Banks as well as other Financial
Institutions.
Learning Outcome:
• Each student will get an idea of the system of banking and the functioning of the banking
system in India
• They will get to know about three different areas-banks, financial services and non-banking
financial services in particular
EVOLUTION OF BANKING 4 Lectures

MODULE 1
TOPICS
1 Why Study Banking Concepts and Practices? 1
2 Origin of the Word Bank, Meaning and Definition of Bank 1
3 Evolution of banking in the west. Evolution of banking in 1
India
Classroom Modern Banking Practices in India 1
discussion
MODULE 2 FUNCTIONS OF THE BANK 12 Lectures
TOPICS
1 Accepting deposits: Demand Deposits: Current & savings; 3

Time deposits – Recurring & Fixed deposits
2 Granting Loans & Advances- Term loan, Short-term credit, 2

Overdraft, cash Credit, Purchasing & discounting of bills
3 Agency functions - payment & collection of Cheques, Bills 3
& Promissory notes, Execution of standing instructions,
Acting as a Trustee, Executor
4 General Utility Functions: Safe Custody, safe deposit 3
vaults, Remittances of Funds, Pension Payments, Acting as
a dealer in Foreign exchange
Evaluative Electronic Banking Services and its Implications on Banks in India 1
Assignment
MODULE 3 PROCEDURE FOR OPENING AND OPERATING OF DEPOSIT 15 Lectures
ACCOUNT
TOPICS
1 Procedure for opening of Deposit account: Know your 3
Customer Norms (KYC norms), Application form,
Introduction, Proof of residence, Specimen signature &
Nomination: Their importance. No. frills Account.
2 Procedure for operating Deposit account: Pay - in- slips, Issue 6
of pass book, (Current Savings or Recurring deposits), Issue of
Cheque book, Issue of fixed deposit receipt, Premature
encashment of fixed deposits & loan against fixed deposit.
Recurring deposits: Premature encashment & loan against fixed
deposit. Closure of accounts and Transfer of accounts to other
branches.
3 Types of account holders a) Individual account holders – Single 5
or joint, Illiterate, Minor, Married women. Pardahnashin
woman, Non-residents accounts b) Institutional account
holders- sole Proprietorship firm, joints stock company Hindu
Undivided family, Clubs, Associations & Societies & Trusts.
Non Impact of Corporate Governance on Banks in India 1
Evaluative
Assignment
MODULE 4 METHODS OF REMITTANCES 10 Lectures

TOPICS
1 Demand drafts, bankers, Cheques, Mail transfer, 4
Telegraphic transfer
2 Electronic Funds Transfer. 5
Case Study ICICI Bank’s Internet Banking Initiative 1
MODULE 5 NON-BANKING FINANCIAL INSTITUTIONS IN INDIA 9 Lectures

TOPICS
1 Mutual Fund-Meaning, Types, present Position and 3
Importance
2 Housing Finance-NHB,(National Housing 6
Banks)HDFC-(Housing Development Finance co-
operation) SBI-(State Bank of India)International
Banking : concept, of share Banking – Diversification
in Banking – Multinational Banking – The
Eurocurrency market
Text Books:
1 Principles and system of banking – by G.S.Popli&Anuradha Jha
2 Principles &Practices of Banking – by Indian Institute of Banking & Finance
Ref Books:
1 Retail Banking- by Indian Institute of Banking & Finance
COMPANY ACCOUNTS AND AUDIT

Objectives:
To impart the knowledge about books maintained in an organization and the concepts of share valuation,
liquidation and basics of auditing.
Learning Outcomes:
• Each student will get an idea of shares and debentures, redemption and forfeitures
• They will get to know about valuation of shares
•
They will also understand the analysis of a company’s balance sheet
MODULE 1 INTRODUCTION 12 lectures
TOPICS
1 Books 1
2 Shares and Debentures of Companies: Books Maintained by 2
Companies,
3 Issue and Forfeiture of shares; 2
4 Issue of Debentures; 2
5 Redemption of Redeemable Preference Shares; 2
6 Redemption of Debentures 2
Evaluative Various Cases of redemption of debentures 1
Assignment
MODULE 2 BUSINESS PURCHASE OF BUSINESS SCALE 8 lectures

TOPICS
1 Conversion, Absorption, 4
2 Amalgamation & External Reconstruction 4
MODULE 3 VALUATION OF SHARES 8 lectures

TOPICS
1 4
Asset-Backing Method
2 Yield Method, And Fair Value Reconstruction and capital 4
Reduction
MODULE 4 CONSOLIDATED BALANCE SHEET 8 lectures

TOPICS
1 Holding company and subsidiary company 3
2 Group Balance sheets, Consolidated Profit & Loss A/c. 4
Evaluative Analysis of Balance Sheet of a Listed Company 1
Assignment
MODULE 5 LIQUIDATION 14 lectures
TOPICS
1 Legal Provision, Statement of affairs and Deficiency 3
Account;
2 Liquidator’s Accounts: Compulsory Winding up, Members 3
Voluntary Winding up, Creditors Voluntary Winding up
3 Power and duties of Liquidators 2
4 Appointment of Company auditors, Remuneration of 2
auditors, Renewal of auditors
5 Compliance with legal provisions. Rights of Company 2
Auditors, Duties of Company auditors
6 Manufacturing and other Companies (Auditors Report) 2
order. Joint Audit, Audit of Accounts of companies
incorporated outside India.
Text Books:
1 Auditing- By Aruna Jha
2 Auditing – by B.K. Mehta
Ref Books:
1 Fundamental of Accounting & Auditing –By S.P. Oberoi
SALES AND DISTRIBUTION MANAGEMENT

Objective:
The course aims to develop among the students an understanding and appreciation of the Sales &
Distribution processes in organizations. The course includes the familiarization of concepts, approaches
and the practical aspects of the key decision making variables in sales force and distribution channel
management.
Learning Outcome:
The purpose of this course is to acquaint the students with the concepts which are helpful in
developing and managing sales force and marketing channels so as to gain competitive advantage. The
course is designed to familiarize students with the concepts, techniques and the practical aspects of the
key decision making variables in distribution channel management.
1. Recognize and demonstrate the significant responsibilities of sales person as a KEY individual.
2. Describe and Formulate strategies to effectively manage company’s sales operations.
3. Evaluate the role of Sales manager and his/ her responsibilities in recruiting, motivating,
managing and leading sales team.
4. Illustrate the fundamentals of Distribution channels, Logistics and Supply Chain Management
MODULE 1 SALES MANAGEMENT 6 Lectures

TOPICS
1 Why Study Sales and Distribution Management 1
2 Organization framework of the field sales force: Types and methods of 1
Field Sales Organization
3 Career in Field Sales Management 1
4 Field Sales Manager – His tasks and responsibilities 1
5 Relation with sales man and relationship with the top management 1
Evaluative Case study on Hindustan Unilever Ltd. sales team management & 1
Assignment strategy
MODULE 2 SALESMANSHIP & SALES FORECASTING 7 Lectures

TOPICS
1 Definition- theoretical aspects of salesmanship 2
2 Characteristics of successful salesman-selling systems and terms 2
3 Methods and procedural steps in sales forecasting 2
Classroom Discussion on Coca-cola’s sales forecast & rise in profit 1
Discussion
MODULE 3 BUDGETING 16 Lectures
TOPICS
1 Sales budgets – Purpose of sales budget 2
2 Salesman expenses control, estimating the cost of distribution 4
allocation of field sales resources, designing sales territories, procedure
for designing
3 Determining manpower requirements, recruiting, methods and the 3
selection system
4 Sales Audit and Analysis – Control of sales efforts and costs. Sales 6
quotas, types of sales quotas, its purpose and managerial evaluation
Classroom Discuss on Acculturation and Enculturation 1
Discussion
MODULE 4 DISTRIBUTION MANAGEMENT 10 Lectures

TOPICS
1 Role of distribution in marketing mix-Role and functions 2
2 Transport and Handling: Economics of transportation 3
3 Determining optimum mode of transport organization, machines, 4
procedures and documentation
Case Study Case study on Patanjali’s distribution channel 1
MODULE 5 DEALER NETWORK 11

Lectures
TOPICS
1 Role of middlemen/dealer in marketing and distribution 2
2 Dealer function at wholesale and retail level 2
3 Strategic plan of network – location, selection 3
4 Appointment and Termination of dealers, Morale and Motivation 3
Non- Direct & indirect distribution channel comparision in context to Samsung 1
Evaluative &Iphone
Assignment
TextBooks:
1 Sales & Distribution Management, S.L. Gupta, EXCEL BOOKS
2 Sales Management. M.V.Kulkarni. EPH
Ref Book: 1 Physical Distribution Management. . M.V.Kulkarni. EPH
BRAND MANAGEMENT
Objectives:
To sensitize students with the concepts related to brand management and impart them with the
knowledge of how different brands have been progressing through different phases and how are they
making business decisions related to brand image & positioning and several other brand management
strategies.
Learning Outcome:This subject aims to develop learner’s knowledge of branding frameworks,

strategies and brandings role within business and society. By the end of this subject learners should fully
appreciate the value of a brand to an organisation.
Students will:
1. Understand key principles of branding.
2. Understand & conduct measurement of brand equity & performance.
3. Practically develop a brand including positioning & communication.
MODULE 1 BRAND AND BRAND MANAGEMENT 12 lectures

TOPICS
1 Commodities Vs Brands, The role of brands, 2
2 The brand equity concept, Brand Equity Models – Brand 3
Asset Valuation,
3 Aaker Model, BRANDZ, 2
4 Brand Resonance 2
5 Building Brand Equity, Brand Identity and Brand image 2
Non- Class discussion on Red bull’s branding strategy. 1
Evaluative
MODULE 2 BRAND LEVERAGING AND BRAND 8 lectures

PERFORMANCE
TOPICS
1 Establishing brand equity management system 2
2 Measuring sources of brand equity and consumer mindset 3
3 Co-branding, celebrity endorsement 2
Evaluative Case study on building brand culture by Asian paints. 1
MODULE 3 BRAND POSITIONING AND BRAND BUILDING 12 lectures

TOPICS
1 2
Brand knowledge
2 Brand portfolios and market segmentation 3
3 Steps of brand building 2
4 Identifying and establishing brand positioning 2
5 Defining and establishing brand values 2
Evaluative PPT on any product’s brand development process. 1
MODULE 4 DESIGNING AND SUSTAINING BRANDING STRATEGIES 8 lectures

TOPICS
1 Brand hierarchy 1
2 Branding strategy 2
3 Brand extension and brand transfer 2
4 Managing brand over time 2
Non evaluative Class discussion on brand extensions for Coca Cola 1
MODULE 5 MEASURING BRAND EQUITY 10 lectures

TOPICS
1 Brand Value chain 2
2 Brand Audits 2
3 Brand Tracking 2
4 Brand Valuation 2
Non evaluative Quiz on logo & taglines of various brands. 2
Text Books:
1 Product management - Donal R. Lehmann, Russel S. Winer
2 Strategic Brand Management - Kevin Lane Keller
3 Marketing Management - Philip Kotler
Ref Books:
1 Branding Concepts & Process - DebashishPati
2 Brand Positioning Strategies for Competitive Advantage -SubratoSen Gupta
TRAINING AND DEVELOPMENT

Objectives:To enable students understand the concepts, principles and process of training &
development and develop an understanding of how to assess training needs and design training
programmes in an Organisational setting
Learning Outcome:
Students will:
a. Understand key principles of training.
b. Understand the process of training and development.
c. Practically develop a training programme and also evaluate it.
MODULE 1 INTRODUCTION 11 lectures
TOPICS
1 Introduction To Training Concept: Definition, 2
Meaning, Need For Training
2 Importance Of Training, Objectives Of Training 2
3 Concepts Of Education 2
4 Training And Development 2
5 Overview Of Training Functions, Types Of training 2
Case study Answering the phone “Good News, Bad News” 1
MODULE 2 PROCESS OF TRAINING 11 lectures

TOPICS
1 Steps In Training, Identification Of Job Competencies 2
2 Criteria For Identifying Training Needs (Person Analysis, 2
Task Analysis, Organization Analysis)
3 Assessment Of Training Needs 3
4 Methods And Process Of Needs Assessment 3
Evaluative What a waste of time? 1
Assignment
MODULE 3 DESIGNING AND IMPLEMENTING A TRAINING PROGRAM 11 lectures

TOPICS
1 Trainer Identification, Methods And Techniques Of Training 3
2 Designing A Training Module (Cross Cultural, Leadership, 3
Training The Trainer, Change)
3 Management Development Program 3
4 Budgeting Of Training 1
Case Study Learning and Development at CHOC Company 1
MODULE 4 EVALUATION OF TRAINING PROGRAM 9 lectures

TOPICS
1 Kirkpatrick Model Of Evaluation 2
2 CIRO Model 2
3 Cost-Benefit Analysis 2
4 ROI Of Training 2
Activity Designing the Model 1
MODULE 5 LEARNING 8 lectures
TOPICS
1 Principles Of Learning 2
2 Theories Of Learning 2
3 Reinforcement Theory 1
4 Social Learning Theory 1
5 Resistance To Training 1
Activity Quiz 1
Text Books:
1 Employee Training And Development - Raymond Noe
2 Every Trainers Handbook- DevendraAgochia
Ref Books:
1 360 Degree Feedback, Competency Mapping And Assessment Centre- Radha Sharma
PERFORMANCE MANAGEMENT & APPRAISAL SYSTEM

To understand the importance of employee performance to achieve the organisational goals and also
identify the process of performance management applications.
Learning Outcome:
• To understand the concepts, principles and process of performance management.
• To develop an understanding of how to assess the performance of employees.
• To familiarize with the levels, tools and techniques involved.
MODULE 1 INTRODUCTION TO PERFORMANCE MANAGEMENT 8 lectures

SYSTEM
TOPICS
1 Aims of Performance Management, Purpose of 1
Performance Management
2 Employee Engagement and Performance Management 2
3 Principles of Performance Management 1
4 Overview of Performance Management as a System 2
5 Dimensions of Performance Management 1
Non Evaluative “The bad apple” 1
Assignment
MODULE 2 MECHANICS OF PERFORMANCE 8 lectures

APPRAISAL
TOPICS
1 Definitions and Dimensions of PA 1
2 Purpose of PA and Arguments against PA 1
3 Necessity of Performance Appraisal and its Usage by 2
Organisations
4 Characteristics of Performance Appraisal 2
5 Performance Appraisal Process 1
6 Mistakes made by Human Resource Department 1
MODULE 3 PERFORMANCE APPRAISAL METHODS 4 lectures

TOPICS
1 Performance Appraisal Methods, 2
2 2
Traditional Methods, Modern Methods, and Performance
Appraisal of Bureaucrats – A New Approach
MODULE 4 PERFORMANCE APPRAISAL FEEDBACK 17 lectures

TOPICS
1 Feedback – Role, Types and Principles, 2
2 Situations Requiring Feedback and Pitfalls, 2
3 Components of a Feedback and Steps in giving a Constructive 2
Feedback,
4 Levels of Performance Feedback 2
5 Introduction, the Impact of 360-Degree Feedback on 1
Organisations,
6 Concept of 360-Degree Feedback System, 2
7 Purpose, Methodology, Ratings, 1
8 Advantages and Disadvantages of the Method, 1
9 3
The Process of 360-Degree Feedback, Operating 360-Degree
Appraisal
Evaluative 1
Assignment “The wrong leader”
MODULE 5 ISSUES IN PERFORMANCE MANAGEMENT 13 lectures

TOPICS
1 Role of Line Managers, 2
2 Performance Management and Reward: Role of Line 2
Managers in Performance Management,
3 Performance Management and Reward, 2
4 Concepts related to Performance and Reward, 2
5 2
Linking Performance to Pay – A Simple System Using Pay
Band,
6 2
Linking Performance to Total Reward, Challenges of Linking
Performance and Reward
Activity 1
Designing the performance appraisal using pay band
Text Books:
1 Handbook of Strategic Recruitment & Selection : A systems Approach- By Bernard o’ Meara
2 Recruitment & Selection : A Competency Approach- By Gareth Roberts
3 Recruitment & Selection –By Eric Garner
BUSINESS ETHICS
Objectives: The basic objective of this paper is to make the students realize the importance of valuesand
ethics in business. This course endeavours to provide a background to ethics as a preludeto learn the
skills of ethical decision-making and, then, to apply those skills to the real andcurrent challenges of the
information professions
Learning Outcome:
MODULE 1 INTRODUCTION 15 Lectures

TOPICS
1 Ethics in Business – meaning & concept; Nature of Business 2
Ethics
2 Sources of Ethics, Myths about Ethics, Importance of Ethics in 2
Business, Ethical Dilemmas
3 Current issues in Corporate Ethics. 2
4 Moral standards & ethical decision making; Consequentialist 4
& Non-Consequentialist Principles
5 Egoism, Utilitarianism, Right & Justice principles; Trusteeship 4
theory of Mahatma Gandhi
7 Non-Evaluative:Class discussion 1
MODULE 2 VALUES AND ETHICS 9 lectures

TOPICS
1 Ethical & Unethical Behavior 2
2 Benefits of managing ethics in an organization, essential 4
features, types & relevance of values in ethical business
3 Importance of values in formulation of an ethical organization 2
6 Evaluative:Case study 1
MODULE 3 CODE OF ETHICS 9 Lectures

TOPICS
1 Meaning & Concept; Conditions for making codes effective 3
2 Code of Conduct 3
3 Establishing priority between norms & beliefs 2
4 Ethical responsibilities of Senior Management 1
MODULE 4 CORPORATE SOCIAL RESPONSIBILITY OF BUSINESS 8 Lectures

TOPICS
1 Historical background, meaning & concept 2
2 Why should Business assure Social Responsibility 2
3 Social Responsibility of Business involves Ethics 2
4 Stakeholder Engagement: A key to success 2
MODULE 5 CORPORATE GOVERNANCE 9 Lectures

TOPICS
1 Meaning & Concept 1
2 Basic Ingredients for good Corporate Governance 1
3 Reasons for recent interest in Corporate Governance 2
4 Role of Codes (CII, SEBI, etc), 3
5 Promoting value based Governance in organization 2
Text Books:
1 Human Values: A.N.Tripathi, New Age International
2 Values & Ethics in Management, Tripat Kaur, Galgotia Publishers
3 Business Ethics.Pherwani.EPH.
Ref Books:
1 Human values for Managers, S K Chakraborty
2 Business ethics & managerial values, S K Bhatia
ENVIRONMENTAL SCIENCE
Objectives:
To acquaint the students with a better understandingof the relationships between humans
and the environment, environmental problemsincluding their causes and consequences.
Learning Outcome: Learning Outcome:
• Understand key concepts from economic, political, and social analysis as they pertain to
the design and evaluation of environmental policies and institutions.
• Appreciate concepts and methods from ecological and physical sciences and their
application in environmental problem solving
• Appreciate the ethical, cross-cultural, and historical context of environmental issues and
the links between human and natural systems
• Reflect critically about their roles and identities as citizens, consumers and environmental
actors in a complex, interconnected world
MODULE 1 ECOSYSTEM AND HOW THEY WORK 7 Lectures

TOPICS
1 Structure and function of an ecosystem, Types of ecosystem, Producers 2
, Consumers and decomposers
2 Food chains, Food webs, ecological pyramids, energy flow in the 3
ecosystem.Introduction, types, characteristic feature, structure and
function of forest ecosystem, desert ecosystem, aquatic ecosystem
3 Lithosphere, Biosphere, and Hydrosphere, Major issues of 2
Biodiversity, Biosphere reserves, National parks and sanctuaries
Evaluative A report on field trip
Assignment
MODULE 2 CONCEPT OF SUSTAINABILITY AND INTERNATIONAL EFFORTS FOR 5 Lectures

ENVIRONMENTAL PROTECTION
TOPICS
1 Concept of sustainable development, Emergence of environmental 1
issues
2 International Agreement on Environmental management, Problem 2
of population growth
3. Population explosion, Family welfare Programme. 1
Case Study I : 1
MODULE 3 RENEWABLE AND NON-RENEWABLE RESOURCES 5 Lectures

TOPICS
1 Defining resources, classification of resources, Soil and land 2
degradation
2 Economic development and resources use, Natural resources 3
accounting
Non A detailed report on any one of the following:
Evaluative a) The Exxon Valdez Oil Spill
Assignment b) Jilin Chemicals Plant Explosion
c) The three mile Island Nuclear Explosion
d) The Kuwait Oil Fires
MODULE 4 POLLUTION AND PUBLIC POLICY (AIR, WATER,SOLID & WASTE) 12 Lectures
1 Water Pollution; Water resources of India, Hydrological 2

Cycle, Methods of Water conservation and
management.Ground and surface water pollution
2 Recycling and management of water and waste water 2
{domestic and industrial}. Water borne diseases and health
related issues
3 Air pollution and air pollutants, sources of air pollution, its 3
effect on human health and vegetation. Greenhouse effect,
global warming and climate change.
4 Ambient air quality standards, steps taken by government to 2
control air pollution, Its impact on human health
5 Municipal solid waste management, segregation, disposal 3
methods, composting, land fill sites etc, Hazardous waste
management, biomedical waste management
MODULE 5 MANAGING, GROWING AND ENDING THE VENTURE 11 Lectures

TOPICS
1 Legal framework; Constitutional provisions, The Indian Penal 2
Code
2 Role of Judiciary in Environmental protection 2
3 Wild life {protection} Act, 1972,Water [prevention and control 3
of pollution] Act,1974
4 Environment [protection] Act,1986,Air [prevention and control 3
of pollution]Act,1981, Forest Conservation Act
Case Study II: 1
Text Books:
Gupta N.C.; Social Auditing of Environmental Law in India, edited book, New Century
1 Publications, Delhi-2003.
2 Uberoi, N.K.; Environmental Management, Excel Books, New Delhi,2000
RETAIL MANAGEMENT
Total Lectures Required - 40 Tutorial Required - 5
Course Objective
The objective of the course is
• Providing insights on Retail Operations.
• Enable the students to become good Retail Planners and Decision Makers and
• Help Focus on Change and Adaptation to Change.
Learning outcomes
At the end of the course, the student will be able to-
• Explain the Retail Management the concepts, important tools and their applications in
improvement of Retail Operations and Management to run the retail Business
Module 1 INTRODUCTION TO RETAIL 8 Lectures

TOPICS
What is Retail?; Functions of a retailer; The Rise of the
1 Retailer; Evolution ofRetail in India; Drivers of Retail 2
change in India;
Drivers of Retail change in India; Understanding the retail
2 consumers- Emergence of young earning India, Rise of 2
consumerism in India
Size of Retail in India: Clothing ,Textiles and Fashion
accessories-Food And Food, services, Books & Music,
3 1
Communication accessories ;Emerging Sectors; FDI in
retail; Ethical Issues in Retail;
Ethical Issues in Retail; Threat of new entrants; Retail
4 1
marketing strategy,
Retail Franchising, Retail Store Location and Site Location,
5 2
Retail Store Design.
Module 2 BASICS OF RETAIL MERCHANDISING 5 Lectures
The process of retail merchandising Visual
2
merchandising,merchandise assortment planning,
The method of merchandise procurement, retail pricing and
2
evaluating merchandise performance,
Retail Communication Mix 1
Module 3 RETAIL STORE OPERATIONS 7 Lectures
Servicing the Retail Customers, Retail Human Resource 4

Management, Financialaspects of Retail Management,
Retail Information System, Supply Chain Management in 3

Retailing, Career prospects in Retailing sector
Module 4 THE EVOLUTION OF RETAIL FORMATS 12 Lectures

The Concept of life cycle in Retail-Innovation, accelerative 3
growth-Maturity, Decline-Phases of growth in retail
markets;
Classification based on ownership /Merchandise 3

offered/Franchising /Non Store
Retailing/Direct selling/Direct response 3

marketing/Telemarketing/Fairs and Road Shows/Event
Management/Automated Vending/kiosks/
The Cash & Carry/credit Marketing/Brand Management. 3
Module 5 CUSTOMER RELATIONSHIP 8 Lectures

MANAGEMENT IN RETAILING,
What is CRM; Components of CRM; Defining 3

CRMConcepts; Understanding Goal of CRM
Using Customer touch points ; Deciding who should lead 3

the CRM
Functions : Marketing/Sales/Customer Services/ Product

Support-Channel and other partners 2
Text Book -
Retailing Management-SwapnaPradhan- Tata McGraw Hill; New Delhi
Reference Book -
Retailing Management Bajaj, Chetan, Tuli, Rajnish and Srivastava, Nidhi – Oxford University; New Delhi
Indian Retailing Text and Cases - Ramkrishnan and Y.R.Srinivasan, Oxford University Press
The Art of Retailing-A.J.Lamba – Tata McGraw Hill; New Delhi
Retail Management- Michael Havy ,Baston, Aweitz and Ajay Pandit; Tata Mcgraw Hill
DISSERTATION PROJECT
MAX. MARKS: 100 EXTERNAL ASSESSMENT:70
TOTAL CREDITS: 6 INTERNAL ASSESSMENT: 30
Each students shall take up a topic of the relevant specialization subject and prepare a research based
‘Dissertation Project’ Report in at least two copies to the Dean/ Programme Co-ordinator of the
Department/Course before the end of the semester.
This report shall carry 100 marks out of which 70 will be evaluated by an external examiner and 30 by two
internal faculty members appointed by the Dean/ Programme Coordinator.

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Syllabus of

* Principles of Management 4 4 100 70 20 5 5

* Business Accounting - I 4 5 100 70 20 5 5

*Managerial Economics 4 4 100 70 20 5 5

»Case Study Analysis 3 3 100 70 20 5 5

∞English 2 2 50 35 10 2.5 2.5

Behavioral Science 3 3 100 70 20 5 5

Total of Semester 20 21 550 385 110 27.5 27.5

**CIA – Continuous Internal Assessment – Based on Class Participation/ Assignment

*Core Subjects | Generic Subjects | » Skill Enhancement Subjects |∞ Ability

End Term Mid Term

*Financial Management 4 5 100 70 20 5 5

*Business Accounting -II 4 5 100 70 20 5 5

**CIA – Continuous Internal Assessment – Based on Class Participation/ Assignment

*Core Subjects | Generic Subjects | » Skill Enhancement Subjects |∞ Ability

Information Technology 2.5

Business Awareness – I 2.5

**CIA – Continuous Internal Assessment – Based on Class Participation/ Assignment

*Core Subjects | Generic Subjects | » Skill Enhancement Subjects | ∞ Ability

**CIA – Continuous Internal Assessment – Based on Class Participation/ Assignment

*Core Subjects | Generic Subjects | » Skill Enhancement Subjects | ∞ Ability

⃰ Core Subjects ▲ Generic Subjects ∞Ability Enhancement SubjectsÐDiscipline Specific

**CIA - Continuous internal Assessment - Based on Class Participation / Assignment

5 * Training and 5 5 100 70 20 5 5

TOTAL 35 35 700 490 150 30 30

⃰ Core Subjects ▲ Generic Subjects ∞Ability Enhancement Subjects

» Skill Enhancement Subject |Ð Discipline Elective Subject

**CIA - Continuous internal Assessment - Based on Class Participation / Assignment

* Principles of Management 4 4 100 70 20 5 5

* Business Accounting - I 4 5 100 70 20 5 5

*Managerial Economics 4 4 100 70 20 5 5

»Case Study Analysis 3 3 100 70 20 5 5

∞English 2 2 50 35 10 2.5 2.5

Behavioral Science 3 3 100 70 20 5 5

Total of Semester 20 21 550 385 110 27.5 27.5

**CIA – Continuous Internal Assessment – Based on Class Participation/ Assignment

*Core Subjects | Generic Subjects | » Skill Enhancement Subjects |∞ Ability

Total Lectures Required – 40 Total Tutorials Required - 10

Course Specific Knowledge

MODULE 1 INTRODUCTION TO MANAGEMENT 10 Lectures

3 Planning, Meaning, Objective, Nature and Importance 1

MODULE 3 ORGANIZING 8 Lectures

• Management: Text & Cases, Rao&Harikrishna, EXCEL BOOKS

Total Lectures Required – 50 Total Tutorials Required -10

MODULE 1 INTRODUCTION TO ACCOUNTING 10 Lectures

MODULE 2 CONCEPTUAL FRAMEWORK 4 Lectures

MODULE 4 DEPRICIATION 6 Lectures

2 Methods of charging depreciation – SLM & WDV only 1

MODULE 5 FINAL ACCOUNTS 10 Lectures

2 Practical problems on preparation of Final accounts (for non-corporate bodies 7

• Advanced Accounting - Vol I-TS Shukla&Grewal, S Chand Publication.

Total Lectures Required –40 Total Tutorials Required -10

MODULE 1 INTRODUCTION 3 Lectures

MODULE 2 DEMAND AND SUPPLY ANALYSIS 11 Lectures

MODULE 4 COST ANALYSIS 10 Lectures

MODULE 5 MARKET & PRICING 10 Lectures

• Samuelson, N., and Economics (Tata-McGraw Hill: New Delhi)

Total Lectures Required –30 Total Tutorials Required - 10

1. Develop competencies to identify key problems in different situations.

MODULE 1 CASE ANALYSIS 15 Lectures

Total Lectures Required –20 Total Tutorials Required - 8

MODULE 1 POEMS l 5 Lectures

Total Lectures Required –30 Total Tutorials Required - 10