BBA Syllabus BOS-2021-24( Entre)

Syllabus
For
Three Year Full Time
BBA Program
2021-2024
SCHOOL OF COMMERCE
MANAGEMENT AND
RESEARCH
ITM UNIVERSITY, RAIPUR
SCMR_BOS_BBA2021-2024
1
B.B.A PROGRAM 2021-2024
The Syllabus Book presents the broad objectives, structure, and contents of our Three-Years
Bachelor of Business Administration (BBA) Program. The Syllabus is directional in scope and
permits the much desirable flexibility to keep pace with the ever-growing body of knowledge,
experiments and explorations in management education with special emphasis towards the human
side of enterprise.
2021
ITM University Raipur
2
PROGRAM DESIGN AND REQUIREMENTS
BBA course aims at exploring management skills in the students. The course curriculum is
designed in such a way so as to develop basic business and management skills in the students.
The course structure is spread across six semesters in three years which focuses on detailed study
of business administration. It involves detailed study of different aspects of the business and
managing its operations. It equips the students with the latest business knowledge to meet the
requirements of changing corporate firms.
The successful completion of the course leads the management graduates to get basic knowledge
of various fields such as general managerial principles, processes and concepts. These are building
blocks for working in different types of organization in diverse business conditions. A wide range
of opportunities open in front of the students once the course is completed.
THE BBA PROGRAM’S EDUCATIONALOBJECTIVE:
 Graduates shall become a Business Executive professional.

 Graduates shall become Researcher in the selected areas of Business administration.
 Graduates shall become an Entrepreneur or a Consultant.
Broadly, the course is of three years divided into six semesters, each semester is having
Compulsory papers of full credit, which is having 60 or 45 sessions and AECC courses of 30
sessions each. The course structure is designed in such a way that in V and VI semester students
will opt any two from the offered specialization in Marketing, Finance and Human Resource
Digital Marketing and Entrepreneurship. This Course will develop competency in the students for
respective fields.
PROGRAM OUTCOMES:
 An ability to apply the fundamental knowledge of, Marketing, Finance and Human
relations in the field of management.
 An ability to design and conduct projects as well as to analyse and interpret data
 Ability to create and apply appropriate system, techniques or process to meet desired need
within realistic constraints such as economic, environmental, social, political, ethical,
health and safety, manufacturability and sustainability.
 An ability to function in multidisciplinary teams.
 Ability to identify, formulate and solve business problems.
 An understanding of ethical values and norms of business practices.
 An ability to communicate effectively with various stakeholders.
 The broad education necessary to understand the impact of business solutions in a global,
economic, environmental and societal context.
 A recognition is needed for enhancing the ability and to engage in lifelong learning.
 Knowledge of contemporary issues in respective Business domain.
 An ability to use the various techniques and skills necessary for business practices.
 Ability to apply the relevant Management knowledge and managerial skills to manage the
project of multidisciplinary nature.
3
ASSESSMENT/EVALUATION OF THE COURSE:
Candidates will be Continuously Evaluated/Assessed based on their performance both Internally

and Externally. The Weightage of Internal Marks would be 30% and for external 70%. The
External Marks will be evaluated on the basis of End-term Examination and Internal Marks will
be evaluated on the basis of Class Participation/Tests/Assignments/Presentations etc. Candidates
should mandatorily pass Separately in both Internal & External Exams.
MOOCs COURSES
MOOCs platform is World's Largest Online Free E-Learning Platform Portal designed to achieve
the three cardinal principles of Education Policy viz., Access, Equity and Quality. Candidates will
be compulsorily required to qualify any two MOOCs courses of minimum 8 weeks which is
equivalent to 2 credits each available on MOOCs platform during three years of program.
4
B.B.A. (Entrepreneurship) First Semester Syllabus
Teaching and Examination Scheme
Hours per C Examination Scheme

Week
Sl. Categ Subject Subject Name

N ory Code Theory Prac Practi Total
o Marks tical cal
(Inte (Exter
L T P rnal) nal)
ESE IA
1 CO-1 BBAT101C FUNDAMENETALS 3 1 4 70 30 - - 100

O OF MANAGEMENT
2 CO-2 BBAT102C BUSINESS 4 1 5 70 30 - - 100

O ACCOUNTING
3 CO-3 BBAT103C STATISTICS FOR 4 1 5 70 30 - - 100

O BUSINESS
DECISIONS
4 GE-1 BBAT104G BUSINESS ETICS 3 1 4 70 30 - - 100

E AND CORPORATE
SOCIAL
RESPONSIBILITY
5 AEC BBAT105A ENGLISH 1 2 2 35 10 5 - 50
C-1 C
Total Credit 15 4 2 20 315 130 5 - 450
*L-Lecture, P-Practical, C-Credit, IA-Internal Assessment, ESE- End Semester
5
B.B.A. (Entrepreneurship) Second Semester Syllabus
Hours C Examination Scheme

per Week
Sl. Category Subject Subject Name
No Code Theory Practical Practical Total
Marks (Internal) (External)
ESE IA
L T P
1 CO-4 BBAT201CO MANAGERIAL 3 1 - 4 70 30 - - 100

ECONOMICS
2 CO-5 BBAT202CO COST AND 4 1 - 5 70 30 - - 100

MANAGEMENT
ACCOUNTING
3 CO-6 BBAT203CO ORGANISATIONAL 3 1 - 4 70 30 - - 100

BEHAVIOUR
4 GE-2 BBAT204GE QUANTITATIVE 4 1 - 5 70 30 - - 100

METHODS IN
BUSINESS
5 AECC-2 BBAT205AC ENVIRONMENTAL 2 - - 2 35 15 - - 50

STUDIES
Total Credit 16 4 - 20 315 135 - - 450
6
B.B.A. (Entrepreneurship) Third Semester Syllabus

per Week
ESE IA
L T P
1 CO-7 BBAT301CO FINANCIAL 3 1 - 4 70 30 - - 100

MANAGEMENT
2 CO-8 BBAT302CO MARKETING 3 1 - 4 70 30 - - 100

MANAGEMENT
3 CO-9 BBAT303CO HUMAN 3 1 - 4 70 30 - - 100

RESOURCE
MANAGEMENT
4 GE-3 BBAT304GE PRODUCTION 4 1 - 5 70 30 - - 100

AND OPERATIONS
MANAGEMENT
5 SEC-1 BBAT305SC PERSONALITY 2 - 2 3 70 15 15 - 100

DEVELOPMENT
AND
COMMUNICATION
SKILLS
Total Credit 15 4 2 20 350 135 15 - 500
7
B.B.A. (Entrepreneurship) Fourth Semester Syllabus

per Week
ESE IA
L T P
1 CO-10 BBAT401CO BUSINESS 3 1 - 4 70 30 - - 100

RESEARCH
2 CO-11 BBAT402CO LEGAL 3 1 - 4 70 30 - - 100

ASPECTS IN
BUSINESS
3 CO-12 BBAT403CO INCOME TAX 3 1 - 4 70 30 - - 100
4 CO-13 BBAT404CO BUSINESS 4 1 - 5 70 30 - - 100

MATHEMATICS
5 SEC-2 BBAT405SC IT TOOLS FOR 2 - 2 3 70 15 15 - 100

BUSINESS
Total Credit 15 4 2 20 350 135 15 - 500
8
B.B.A.(Entrepreneurship) Fifth Semester Syllabus
Hours per C Examination Scheme

Week
Sl. Categor Subject Code Subject Name
No y Theory Pra Pra Total
Marks ctic ctic
al al
L T P (In (Ex
ter ter
nal nal
) )
ESE IA
1 INTRODUCTION TO 3 1 - 4 70 30 - - 100
CO-14 BBAET501C ENTREPRENUERSHIP
O
2 1
CO-15 BBAET502CO RETAIL 3 - 4 70 30 - - 100
MANAGEMENT
3 SELLING SKILLS 1 - 2 2 35 10 5 - 50
SEC-3 BBAET502SC
4 - - - 6 50 25 25 50 150
SUMMER
SIP BBAD502SI
INTERNSHIP & VIVA
VOCE
Select any Two Specialization
5 FINANCIAL 3 1 - 4 70 30 - - 100
MARKETS,
DSE BBAET503DE
INSTITUTIONS AND
1
SERVICES
6 KEY CONCEPTS OF 3 1 - 4 70 30 - - 100
DSE BBAET504DE MARKETING,
2 SALES AND
DISTRIBUTION
MANAGEMENT
7 MANAGEMENT OF 3 1 - 4 70 30 - - 100
INDUSTRIAL
DSE BBAET505DE
RELATIONS AND
3
LABOUR LAWS
Total Credit 13 4 2 24 365 155 30 50 600
9
B.B.A.(ENTREPRENEURSHIP) Sixth Semester Syllabus

per
Sl. Categor Subject Code Subject Name Week
No y Theory Pra Practi Total
Marks ctic cal
al (Exter
L T P (In nal)
ter
nal
)
ESE IA
ENTREPRENEURIA 4 1 - 5 70 30 - - 100
1 GE-4 BBAET601G
L DEVELOPMENT
E
4 1 - 5 70 30 - - 100
2 SEC-4 BBAET602SC E-COMMERCE
2 - - 2 35 15 - - 50
ECA BBAEV603E ECA AND GI *
3 &GI C
Select any Two Specialization
4 FINANCIAL 3 1 - 4 70 30 - - 100
DSE 4 BBAET604DE STATEMENT
ANALYSIS
5 ENTREPRENUERAL 3 1 - 4 70 30 - - 100
DSE 5 BBAET605DE MARKETING
6 TRAINING AND 3 1 - 4 70 30 - - 100

DSE 6 BBAET606DE
DEVELOPMENT
Total Credit 14 4 - 20 295 130 5 20 450
10
SUMMARY OF CREDIT SYSTEM (B.B.A.
ENTREPRENEURSHIP)
S.N SEMEST NO.OF C G SE DS AEC ECA& SI MOO

O. ER CREDI O E C E C GI P C
T
1 I 20 14 4 2
2 II 20 13 5 2
3 III 20 12 5 3
4 IV 20 17 3
5 V 24 8 2 8 6
6 VI 20 5 5 8 2
GRAND 124 64 19 13 16 4 2 6
TOTAL
MOOC 04
COURSES
GRAND 128 64 19 13 16 4 2 6 4
TOTAL
11
IMPORTANT ABBREVIATIONS:
CATEGORY DESCRIPTION
AECC Ability-Enhancement Compulsory Course
CC Core Course
GE Generic Elective
SEC Skill-Enhancement Elective Course
DSE Discipline Specific Elective
ECA & GI Extra Curricular & General Interest

SIP Summer Internship Project
12
ITM UNIVERSITY – RAIPUR
SCHOOL OF COMMERCE MANAGEMENT AND RESEARCH
BACHELORS OF BUSINESS ADMINISTRATION 2021-24(ENTREPRENEURSHIP)
SEMESTER – I
S.No. Category Subject Code Subject Name Hours
1 CO-1 BBAET101CO Fundamentals Of Management 60
2 CO-2 BBAET102CO Business Accounting 60
3 CO-3 BBAET103CO Statistics For Business Decisions 60
4 GE-1 BBAET104GE Business Ethics And Corporate Social Responsibility 60
5 AECC-1 BBAET105AC English 30
Total 270
SEMESTER – II
1 CO-4 BBAET201CO Managerial Economics 60
2 CO-5 BBAET202CO Cost And Management Accounting 60
3 CO-6 BBAET203CO Organisational Behaviour 60
4 GE-2 BBAET204GE Quantitative Methods in Business 60
5 AECC-2 BBAET205AC Environmental Studies 30
Total 270
SEMESTER – III
1 CO-7 BBAET301CO Financial Management 60
2 CO-8 BBAET302CO Marketing Management 60
3 CO-9 BBAET303CO Human Resource Management 60
4 GE-1 BBAET304GE Production And Operations Management 60
5 SEC-1 BBAET305SC Personality Developmentand Communication Skills 45
Total 285
SEMESTER – IV
1 CO-11 BBAET401CO Business Research 60
2 CO-12 BBAET402CO Legal Aspects In Business 60
3 CO-13 BBAET403CO Income Tax 60
4 CO-14 BBAET404CO Business Mathematics 60
5 SEC-2 BBAET405SC IT Tools For Business 45
Total 285
SEMESTER – V
1 CO-15 BBAET501CO Introduction to Entrepreneurship 60
13
2 CO-16 BBAET502CO Retail Management 60
3 SEC-3 BBAET502SC Selling Skills 30
4 SIP BBAET502SI Summer Internship 90
Select any 2 groups
FINANCE
3 DSE 1 BBAET503DE Financial Markets, Institutions And Services 60
ENTREPRENEURSHIP
4 Key Concept of Marketing, Sales and 60
DSE 2 BBAET504DE Distribution Management
HUMAN RESOURCE MANAGEMENT
5 DSE 3 BBAET505DE Management Of Industrial Relations And Labour Laws 60
Total 360
SEMESTER – VI
1 GE-3 BBAET601GE Entrepreneurial Development 60
2 SEC-4 BBAET602SC E-commerce 60
3 ECA & GI BBAET603EC ECA AND GI * 30
Select any 2 groups
FINANCE
4 DSE 4 BBAET604DE Investment Analysis and Portfolio Management 60
ENTREPRENEURSHIP
5 DSE 5 BBAET605DE Entrepreneurial Marketing 60
HUMAN RESOURCE MANAGEMENT
6 DSE 6 BBAET606DE Training and Development 60
TOTAL 270
GRAND TOTAL 1740
14
B.B.A.
(ENTREPRENEURSHIP)
SEMESTER
I
15
Name of the Programme/ Semester: BBA-I Branch: Management
Name of the Subject: Fundamentals of Management Subject Code: BBAT101CO
Total Marks for Evaluation:100 No. Of Hours:60
Course Objective: To familiarize the student with the concepts, principles, and functions of
Management and the recent developments in Management Practice.
Course Outcomes:
 Recall the concept of Management, Management Approach, and its environment.
 Explain the concept and process of planning, forecasting and decision making.
 Apply the features of organization structure and concept of authority and responsibility.
 Classify the concept of directing and theories of leadership.
 Illustrate the controlling process & technique.
Unit-I Hours:11
Concept, Nature, Scope, Importance, Functions, Principles and Levels of Management, Functions
and Responsibilities of Managers, Evolution of Management Thought: Scientific Management
Approach, Administrative Approach, Human-Relations Approach, Decision-Science Approach,
Systems Approach, Contingency Approach. External and Internal Environment.
Unit-II Hours:14
Planning: Meaning, Importance & Process. Objectives: Concept, Management by Objective, Policy
and Strategy: Concept and Features, Concept of Forecasting, Decision Making: Importance &
Process, Effective Decision Making.
Unit-III Hours:12
Organizing: Concept, Features of Organization Structure, Organisation Chart. Departmentalisation:
Need and Bases for Departmentalisation, Span of Management. Authority and Responsibility:
Concept. Centralization and Decentralization-Rationale. Line and Staff: Concept.
Unit-IV Hours:11
Direction: Concept, Importance, Principles. Human Factor and Directing.
Unit-V Hours:12
Controlling: Concept, Importance, Process, Controlling Techniques, Control of Overall
Performance.
Textbooks:
• Principles&PracticesofManagement,L.M.Prasad,SultanChand&Sons,NewDelhi,9thEdition, 2015.
• Management, Stephen Robbins & Coulter Mary, Prentice Hall India, 14thEdition, 2016.
Reference Books:
• Management, Stoner, Freeman & Gilbert Jr. Prentice Hall, 6thEdition, 2009.
• Essentials of Management, Harold Koontz & HeinzWeihrich , Tata McGraw Hill, 8thEdition,
2010.
16
Name of the Subject: Business Accounting Subject Code: BBAT102CO
Total Marks for Evaluation:100 No .of Hours:60
Course Objective: To familiarize the students with the mechanics of preparation of Financial
Statements, understanding Corporate Financial Statements, their analysis and interpretation.
Course Outcomes:
 Explain financial accounting and generally accepted accounting principles in view of
recording transactions in journal. Record the monetary transactions in as per international
accounting standards.
 Explain the process of preparing ledger, subsidiary books, cash book, bank reconciliation
statement and trial balance.
 Explain the concept of depreciation.
 Explain the concept of preparation of financial statement.
 Illustrate the components of Financial Statements of business entities.
 Solve practical questions of Cash Flow Statement.
 Make use of financial statement analysis techniques for interpreting Financial Statements of
Corporate Entities.
Unit-I Hours:10
Financial Accounting: Introduction, Importance, Scope, and Limitations, Users of Accounting
Information, Branches of Accounting, Basic Terms, Generally Accepted Accounting Principles,
Accounting Equation. Introduction to International Financial Reporting Standards (IFRS).
Understanding Accounting Standards issued by the ICAI related to Disclosure of Accounting
Policies, Depreciation Accounting, and Revenue Recognition. Accounting Process, Nature of
Accounts and Rules of Debit and Credit, Recording Transactions in General Journal.
Unit-II Hours:12
Preparation of Ledger Accounts. An overview of Subsidiary books: Purchase Book, Purchase
Returns Book, Sales Book and Sales Returns Book. Recording Transactions in two column and three
column Cash Book. Preparation of Trial Balance, Bank Reconciliation Statement. Opening and
Closing Entries.
Unit-III Hours:12
Understanding Accounting Standards issued by the ICAI related to Disclosure of Accounting
Policies, Depreciation Accounting, and Revenue Recognition. Methods of charging Depreciation:
Straight-line Method, and Written-Down-Value Method. Change in Method as per AS-6, Adjustment
Entries. Post-adjusted Trial Balance. Preparation of Financial Statements: Preparing Trading Account,
Profit & Loss Account and Balance Sheet for a Sole Proprietor.
Unit-IV Hours:14
Understanding Contents of Financial Statements of a Company as per Companies Act 2013.
Understanding the Contents of a Corporate Annual Report. Preparation of Cash Flow Statement as
perAS-3 (Revised).
17
Unit-V Hours:12
Analyzing Financial Statements: Objectives of Financial Statement Analysis, Sources of
Information, Standards of Comparison, Techniques of Financial Statement Analysis: Horizontal
Analysis, Vertical Analysis, and Ratio Analysis. Meaning and Usefulness of Financial Ratios,
Analysis of Financial Ratios from the perspective of different Stakeholders like Investors, Lenders,
and Short-term Creditors. Profitability Ratios, Solvency Ratios, Liquidity Ratios and Turnover
Ratios, Limitations of Ratio Analysis.
Text Books:
 Financial Accounting-Dr. Karim, Khanuja and Mehta, SBPD Publishing House, Revised edition
2016.
 Management Accounting-Dr. S.P. Gupta&Dr. K.L. Gupta, SahityaBhawan Publications, 2019.
Reference Books:
 Corporate Accounting-Dr. Karim, Khanuja and Mehta, SBPD Publishing House, 2015.
 Financial Accounting- Dr. S.M Shukla, SahityaBhawan Publications, 2018.
 Financial Accounting for Management- N Ramachandran, McGraw Hill, 5th Edition 2020.
 Financial Accounting – CA P.C. Tulsian& CA Bharat Tulsian, S. Chand Publishing, 2nd Edition,
2016.
 5. Financial Accounting–Bhushan Kumar Goyal& HN Tiwari, Volume 1, Taxmann, 8th Edition
2020.
18
Name of the Subject: Statistics for Business Decisions Subject Code: BBAT103CO
Course Objective: To familiarize the students with various Statistical Data Analysis tools
That can be used for Effective Decision Making.
Course Outcomes:
 Define the basic statistical concepts.
 Explain simple linear regression and correlation analysis in business decision making.
 Explain time series with different structures and Trend.
 Illustrate the basic concepts of probability and theoretical probability (binomial, normal)
Distributions.
 Explain the concept of index numbers and its construction.
Unit-I Hours:12
Measures of Central Value: Characteristics of an Ideal Measure, Measures of Central Tendency:
Mean, Median, Mode, Harmonic Mean and Geometric Mean. Merits, Limitations and Suitability of
Averages. Relationship between Averages. Measures of Dispersion: Meaning and Significance.
Absolute and Relative Measures of Dispersion: Range, Quartile Deviation, Mean Deviation, Standard
Deviation, Coefficient of Variation, Moments, Skewness, Kurtosis.
Unit-II Hours:12
Correlation Analysis: Meaning and Significance. Correlation and Causation, Types of Correlation.
Methods of studying Simple Correlation: Scatter diagram, Karl Pearson’s Coefficient of Correlation,
Spearman's Rank Correlation Coefficient, Bivariate Correlation. Regression Analysis: Meaning and
Significance, Regression vs. Correlation. Linear Regression,Regression lines ,Bivariate Regression
and Standard Error of Estimate.
Unit-III Hour:12
AnalysisofTimeSeries:Meaning,SignificanceandUtility,ComponentsofTimeseries,Models: Additive
and Multiplicative, Measurement of Trend: Method of Least squares, Parabolic Trend and
Logarithmic Trend.
Unit-IV Hours:11
Probability: Introduction, Definition, Basic terminology used in Probability theory, Approaches and
Rules of Probability: Addition rule, Multiplication rule, Conditional Probability, Steps involved in
Solving Problems on Probability, Bayes Theorem.
19
Unit-V Hours:13
Index Numbers: Introduction, Definition, Classification: Base year and Current year, Characteristics
of Index numbers, Main steps in the Construction of Index Numbers, Methods of Computation of
Index Numbers, Un-Weighted Index Numbers, Weighted Index numbers, Tests for Adequacy of
Index Number, Cost of Living Index Numbers, Consumer Price Index, Utility of Consumer Price
Index Numbers, Assumptions of Cost of Living Index Number, Steps in construction of Cost of
Living Index Numbers, Methods of Constructing Consumer Price Index: Aggregate Expenditure
method, Family Budget method. Weight Average of Price Relatives, Base Shifting, Splicing and
Deflating Index Number, Limitations of Index Numbers, Utility and Importance of Index Numbers.
Text Books:
 Statistical Methods- S.P. Gupta, Sultan Chand & Sons, 43rd. Edition 2018.
 Statistics for Management - Levin Richard , H. Siddiqui Masood , S. Rubin.
 David , Rastogi Sanjay, Pearson, 8th Edition, 2017.
Reference Books:
 Fundamentals of Statistics- S.C. Gupta, Himalaya Publishing House, Edition 7th Edition 2018.
 Fundamentals of Statistics – D. N. Elhance, Veena Elhance, & B.M. Agrawal, Kitab Mahal,
1stEdition, 2019.
 Business Statistics-G.C. Beri, McGraw Hill Publication, 3rd Edition, 2017.
 Business statistics – Naval Bajpai, Pearson Publication, 2017.
 Complete Business Statistics- Amir Aczel ,Jayavel Sounderpandian,P Saravanan McGraw
Hill Publication 7 th Edition, 2017.
20
Name of the Program/Semester: BBA- I Branch: Management
Name of the Subject: Business Ethics and CSR Subject Code: BBAT104GE
Total Marks for Evaluation :100 No. of Hours: 60
Course Objective: To make the students realize the importance of Values and Ethics in Business. This
course endeavors to provide a background to Ethics as a prelude to learn the skills of Ethical Decision-
Making and then, to apply those skills to the real and current challenges in their professions.
Course Outcomes:
 Explain ethics & its fundamental concept.
 Explain the concept of Business Ethics & ethical decision making in functional
areas of business.
 Explain the role of regulatory bodies in corporate governance.
 Illustrate the roles, duties & responsibilities of auditor in corporate governance.
 Explain the concept of corporate social responsibility.
Unit-I Hours:10
Ethics: Meaning, and Nature of Ethics, Importance of Ethics. Belief, Values, Attitude & Virtue
Ethics, Difference between Morality & Ethics Theory of Ethics: Utilitarianism; Weighing Social
Cost and Benefits, Ethics of Care, integrating utility, Rights, Justice and Caring. Virtue Ethics.
Unit-II Hours:14
Business Ethics: Meaning, Nature, & Importance of ethics in business. Types of Business Ethics,
Principles of Business Ethics and Moral issues in Business, Worker’s and Employee’s Rights and
Responsibilities.
Making Decision in Business Ethics: Meaning and Importance of Ethical Decision, Process of
Ethical Decision Making, Ethics in Functional area of Business: Marketing, Finance, HR and
Production.
Unit-III Hours:12
Corporate Governance: Concept, Need to improve Corporate Governance Standards, Features of
Good Governance, The Board Quality, Independent Directors on the Board, Executive and Non-
Executive Directors, SEBI Clause 49, Directors and Financial Institutions in enhancing Corporate
Governance, Critical issues in Governance of Board Directors.
Unit-IV Hours:12
Role of Auditors in enhancing Corporate Governance, Duties and Responsibilities of Auditors,
Corporate Governance and Internal Auditors, Whistle blowing: Kinds of Whistle blowing.
Discrimination, Affirmative action and Reverse Discrimination: Equal Employment Opportunity,
Affirmative action, Preferential hiring.
21
Unit-V Hours:12
Corporate Social Responsibility: Meaning, Evolution of Corporate Social Responsibility, Common
Indicators for measuring Business Social Performance, Impact of CSR Practices on Sustainable
development, Reporting Social Responsibility measures in Annual Report.
Textbooks:
 Business Ethics, Andrew Crane and Dirk Matten, Oxford University Press,4 t h Edition 2015.
 Governance, Ethics and Social Responsibility of Business, C B Gupta, Sultan Chand and Sons, 2nd
Edition 2014.
Reference Books:
 Business Ethics, C.V.S Murthy, Himalaya Publishing House, 3rd fully revised edition 2016
 Business Ethics and Values, D. Senthil and A Senthil, Himalaya Publishing House, 4th Edition 2016
 Business Ethics and Corporate Social Responsibility, SumithaAyodhya and K Govinda Bhat, Himalaya
Publishing House, 2nd Edition
22
Name of the Programme/Semester: BBA-I Branch: Management
Name of the Subject: English Subject Code: BBAT105AC
Total Marks for Evaluation: 50 No. Of Hours:30
Course Objective: To enable the students of management to speak and write with a fair degree of
grammatical correctness.
Course Outcomes:
 Choose the proper syntax of a sentence using tense, parts of speech, and modal verbs.
 Identify the types of Clauses in English Grammar.
 Recall the Structural rules of sentences in English Grammar.
 Classify different types of speech for meaningful sentences.
 Apply English language in an effective and correct way.
Unit-I Hours:06
Tense: Simple Present, Progressive and Present Perfect, Simple Past, Progressive and Past Perfect, Indication
of Futurity. Modals: will, shall, should, would, ought to, and others, Verb Structures:
Infinitives, Gerund and Participles. Linking Devices, Parts of speech.
Unit-II Hours:06
Clauses: Co-ordinate Clause-with, but, either-or, neither-nor, otherwise, or else, Subordinate Clauses: Noun
Clause-as subject, object and complement, Relative Clause: Restrictive and Non-Restrictive, Adverb Clauses:
open a hypothetical conditionals, (with because, though where, so that, as long as, as soon as) Comparative
Clauses.
Unit-III Hours:06
Structural Items: Simple, Compound and Complex Sentence.
Unit-IV Hours:06
Reported Speech: Declarative Sentences, Imperative Sentences, Interrogatives (wh-questions, yes/no
questions, Exclamatory Sentences. Voice: Transformation of Sentences from Active to Passive and visa-versa.
Unit-V Hours:06
Composition: Paragraph Writing, Essay and Letter Writing, Book Reading Review.
Text Books:
 High School English Grammar & Composition, Wren & Martin, S. Chand & Company Pvt Ltd, 2016.
 2.Oxford Handbook on English Grammar, Bas Aarts, Jill Bowie, and Gergana Popova, Oxford University
Press, 2019.
23
Reference Books:
 English Made Easy, Chetanan and Singh, BSC Publishers & Distributors, Reprint Edition 2018.
 English Grammar in Use Book with Answers, Raymond Murphy, Cambridge, 4th Edition.
 Practical English Usage, Michael Swan, Oxford University Press, 3rd Edition.
 Oxford Modern English Grammer, Bas Aarts, Oxford University Press, 2011.
 English Grammer & Composition, S.C. Gupta, Arihant Publication, 2019.
24
B.B.A.
(ENTREPRENEURSHIP)
SEMESTER
II
25
Name of the Programme/Semester: BBA-II Branch: Management
Name of the Subject: Managerial Economics Subject Code: BBAT201CO
Course Objective: To provide a strong theoretical base of Economics and to develop the ability to apply the
concepts in analysing and interpreting business decisions.
Course Outcomes:
 Explain the basic concept of demand, supply and their determinant.

 Demonstrate the theory of Consumer Behaviour in business domain.
 Interpret the concepts of cost, nature of production and its relationship to Business operations.
 Compare the concept of price and output decisions of firms under various market structure
 Solve the basic concept of national income accounting and its various methods.
Unit- I Hours: 12
Meaning, Nature and Scope of Business Economics, Micro and Macro Economics, Basic Economic Problems, Market
Forces in Solving Economic Problems. Demand, Supply and Market Equilibrium: Individual Demand, Market Demand,
Market Equilibrium. Elasticity of Demand: Price Elasticity of Demand, Income Elasticity of Demand, Cross Price
Elasticity of Demand. Supply: Individual Supply, Market Supply, Elasticity of Supply.
Unit -II Hours: 12

Theory Of Consumer Behaviour: Cardinal Utility Theory, Ordinal Utility Theory- Indifference Curves, Budget
Line, Consumer Choice, Price Effect, Substitution Effect, Income Effect For Normal, Inferior and Giffen
Goods. Law of Diminishing Margin Utility ,Revealed Preference Theory.
Unit- III Hours: 12

Three Stages of Production. Optimizing Behavior in Long Run: Isoquants, Isocost Line, Optimal Combination
of Resources. Costs and Scale: Traditional Theory of Cost-Short Run and Long Run, Modern Theory of Cost:
Short Run and Long Run, Economies of Scale, Economies of Scope..
Unit -IV Hours: 14

Theory of Firm and Market Organization: Perfect Competition-Basic Features, Short Run Equilibrium of
Firm/Industry, Long Run Equilibrium of Firm/Industry, Effect of Changes in Demand. Monopoly: Basic
Features, Short Run Equilibrium, Long Run Equilibrium, Effect of Changes in Demand, Comparison with
Perfect Competition, Welfare Cost of Monopoly, Price Discrimination. Monopolistic Competition: Basic
Features, Demand and Cost, Short Run Equilibrium, Long Run Equilibrium, Excess Capacity. Oligopoly:
Kinked Demand Curve Model, Dominant Price Leadership Model.
Unit -V Hours: 12
National Income: Concepts, Definition, Methods of Measurement, National Income in India, Problems in
Measurement of National Income & Precautions in Estimation of National Income
26
Text Books:
 Managerial Economics Theory and Applyings, D.N Dwivedi, Vikas Publishing House, 8thEdition. 2016.
 Principles of Economics, Deviga Vengedasalam, Karunaagarn Madhavan, Oxford University Press, Reprint
2018.
Reference Books:
 Managerial Economics, Geetika and Piyali Ghosh, Tata McGraw Hill, 3rdEdition 2017.
 Managerial Economics Principles and World-wide Applying (MEPWA), Dominick Salvatore and
Siddhartha K. Rastogi, Oxford University Press,8th Edition, 2016.
 Managerial Economics Theory and Applyings, Dr.D.M Mithani, Himalaya Publishing House, 2013.
 Economics, Paul A Samuelson, William D Nordhaus, McGraw-Hill Publication, 20 th edition.
 Managerial Economics, Christopher R. Thomas, S. Charles Maurice and Sumit Sarkar, Tata McGraw Hill,
Education Pvt. Ltd. New Delhi,9th Edition, 2011.
27
Name of the Subject: Cost and Management Subject Code:BBAT202CO
Accounting
Course Objective: To acquaint students with basics of Cost Accounting and Management Accounting and
their role in Planning, Controlling and Decision-Making.
Course Outcomes:
 Explain the basic concepts of Cost Accounting.

 Explain the concepts of Material, Labour and Overhead Costs.
 Explain the Concepts of Absorption Costing and Marginal Costing.
 Compare the performances of the company through budgetary control.
 Make use of formulas under Standard Costing for variance analysis.
 Explain the basic concepts of Management Accounting.
 Construct various statements for analysis of Financial Statements.
Unit- I Hours:10
Cost Accounting: Introduction, Nature, Scope & Principles. Comparison of Management Accounting with
Cost Accounting and Financial Accounting. Cost: Concepts, Elements of Cost, Components of Total Cost,
Classification of Costs. Methods and Techniques of costing. Role of Cost accounting in Decision-Making,
Preparation of cost sheet and unit or output costing.
Unit -II Hours:14

Material costing: Materials Purchase, Storage, Pricing and Control. Labour Costing: Accounting and Control
of Labour Cost. Labour turnover causes and effects. Overhead costing: Overheads Classification, Overhead
Allocation and Absorption of factory overheads.
Unit- III Hours:12

Absorption Costing: Preparation of cost and Statement of cost and profit. Marginal Costing: Cost-Volume-
Profit Analysis: Marginal cost, Contribution per unit and Total contribution. Profit Volume Ratio, Break-even
Analysis.
Unit-IV Hours:12
Budgets and Budgetary Control: Meaning, Types of Budgets, Steps in Budgetary Control, Fixed and Flexible
Budgeting. Standard Costing and Variance Analysis: Meaning of Standard Cost and Standard Costing,
Advantages, Limitations and Applications. Calculation of Material and Labour Variances.
Unit -V Hours:12
Management Accounting: meaning, nature and scope. Analysis of Financial Statement: Comparative &
Common size statement. Preparation of Fund flow statement and Cash flow statement for analysis of
Financial Statement.
Text Books:
 Cost and Management Accounting. Front Cover, M.N. Arora. Himalaya Publishing House.
 Management and Cost Accounting. Front Cover, Colin Drury. Thomson Learning.
28
Reference Books:
 Cost Accounting: Theory and Problems. Front Cover. S. N. Maheshwari. Shree Mahavir Book
 Department.
 Advanced Accounts Vol-I eBook: S C Gupta.
 Cost Accounting: Foundations and Evolutions. Front Cover. Michael R. Kinney, Cecily A. Raiborn.Cengage
Learning.
 Principles of Cost Accounting: Student Study Guide. Front Cover. Edward J. Vanderbeck. CengageLearning.
 Cost Management Accounting and Control, Don R. Hansen, Maryanne M. Mowen.
29
Name of the Subject: Organizational Behaviour Subject Code:BBAT203CO
Course Objective: To develop theoretical and practical insights and problem-solving capabilities for
effectively managing the organizations. The purpose is to enhance the skills in understanding and appreciating
individuals, interpersonal and group process for increased effectiveness of organization.
Course Outcomes:
 Explain concept of Organisational Behaviour.
 Explain the concept of Personality, Learning Perception, Motivation, attitude and Emotions.
 Illustrate the concept of Behavioural Dynamics.
 Identify the styles of leadership
 Apply conflict resolution techniques
 Relate the organisation culture & change.
Unit –I Hours:10
Organizational Behaviour: Definition, Nature, Understanding Human Behaviour through OB, Contribution of
OB to different Disciplines, Different Models of OB, Challenges & Opportunities of OB.
Unit –II Hours:14

Personality: Concept & Determinants, Big Five Personality trait. Perception: Concept, Factors influencing.
Learning: Concept, Classical conditioning theory and Operant Conditioning. Motivation: Theories of
Motivation- Maslow’s, Hertzberg, McGregor, X and Y theory, Vroom’s Expectancy Theory and Equity Theory
Overview of Attitude, Emotion & Mood.
Unit -III Hours:12

Behavioural Dynamics: Transactional Analysis, Group: Concept, Need & Types, Stages of Group
Development, Team: Concept of Team, Team vs. Group, Types of Teams. Functions of Communication,
Communication Process.
Unit- IV Hours:12
Leadership: Types, Theories of Leadership, Behavioural, Contingency and Situational. Organizational
Conflicts: Causes, Process, Measure to Resolve Organizational Conflict.
Unit-V Hours:12
Organizational Culture: Concept, Creating & Sustaining Organizational Culture, Employees Learning about
Culture. Organizational Change: Change-Meaning, Types of Change, Resistance to change, Lewin’s three
stage model to change, Measures to overcome resistance to change.
Text Book:
 Organisational Behaviour, Stephen P. Robins, Timothy A. Judge, Neharika Vohra, Pearson Education, 16th
Edition, 2014.
 Organisational Behaviour, Aswathappa 12th Revised Edition, 2016
Reference Book:
 Organisational Behaviour, K.Aswathappa 12th Revised Edition, 2016

 Organisational Behaviour by Prasad, L. M., Sultan S. Chand & Co. 12th edition.
30
Name of the Subject: Quantitative Methods in Business Subject Code: BBAT204CO
Course Objectives: To understand the importance of the use of Operation Research application in
Decision Making Environment.
Course Outcome:
 Define the concepts and tools of Operations Research.
 Explain the concept of decision theory in real business situations.
 Explain the concept of Linear programming and its feasible solution with a given set of constraints.
 Make use of different transportation models and its solution procedures.
 Explain the network analysis techniques along with Project Crashing.
 Apply the concept of game theory in real-world decision making.
Unit -I Hours:12
Operations Research: Uses, Scope and Applying in Managerial Decision Making. Decision Making
Environments: Decision Making under Certainty, Uncertainty and Risk Situations. Decision Tree Approach
and its Application.
Unit-II Hours:12
Linear Programming: Formulation of L.P. Problems, Graphical Solutions: Special Cases- Multiple Optimal
Solution, In feasibility, Unbounded Solution. Simplex Methods: Special Cases- Multiple Optimal Solution, In
feasibility, Degeneracy, Unbounded Solution. Big-M Method and Two-phase Method. Duality and Sensitivity
-Emphasis on Formulation& Economic Interpretation.
Unit-III Hours:12
Elementary Transportation: Formulation of Transport Problem, Solution by N.W. Corner Rule, Least Cost
Method, Vogel’s Approximation Method (VAM), Modified Distribution Method: Special cases- Multiple
Solutions, Maximization case, Unbalanced case, Prohibited routes. Elementary Assignment: Hungarian
Method: Special cases- Multiple Solutions, Maximization case, unbalanced case, Restrictions on Assignment.
Unit-IV Hours:12
Network Analysis: Construction of the Network diagram, Critical Path: Float and Slack analysis- Total Float,
Free Float, Independent float. PERT, Project Time Crashing.
Unit-V Hours:12
Decision Theory: Pay off Table, Opportunity Loss Table, Expected Monetary Value, Expected Opportunity
Loss, Expected Value of Perfect Information and Sample Information. Introduction to Game Theory: Pay off
Matrix- Two-person Zero-Sum game, Pure strategy, Saddle point; Dominance Rule, Mixed strategy, Reduction
of m x n game and solution of 2x2, 2 x s, and r x 2 cases by Graphical and Algebraic Methods.
Textbooks:
 Operations Research-Kanti Swarup, P.K. Gupta Man Mohan, Sultan Chand and Sons, 2017.
 Quantitative Techniques in Management, N.D. Vohra, TataMcGraw-Hill,4thEdition2009, Reprint 2016.
31
Reference Books:
 Quantitative Methods: for Business, Management and Finance, Louise Swift, Palgrave Macmillan, 3rd
edition, 2010.
 Quantitative Methods: An Introduction for Business Management-Paolo Brandimarte, Willey, 1 st edition,
2012.
 Quantitative Techniques in Management-J. K Sharma, Trinity Publication,3rd Edition.
 Quantitative Management: An Introduction-Michael Q. Anderson, R. J. Lievano, Kent publication-books.
 Operation Research-S. D Sharma, Ramnath Publisher, New Delhi, Latest Edition,2018.
32
Name of the Programme/Semester: BBA- II Branch: Management
Name of the Subject: Environmental Studies Subject Code: BBAT205AC
Course Objective: To familiarize the students with the multidisciplinary environmental issues and human
rights challenges, to educate them with importance of environmental conservation and to create a sense of
responsibility which in turn will help in creating public awareness for conserving environment and human
right.
Course Outcome:
 Recognize multidisciplinary environmental issues and challenges.
 Identify the components of ecosystem and ecological pyramids.
 Recognize the bio-diversity in India and threats to it.
 Understand types of pollution, their causes, effects and measures to control it.
 Understand human rights and legislation related to human rights
Unit-I Hours:06
Introduction to Environment: Multi-Disciplinary Nature of Environmental Studies, Definition, Scope and
Importance. Natural Resources: Renewable and Non-renewable Resources, Role of Individual in
conservation of Environment.
Unit-II Hours:06
Ecosystem: Concept, Structure and Function. Producers, Consumers and Decomposers. Energy flow in the
ecosystem. Ecological succession: Food Chains, Food Webs and Ecological Pyramids. Forest, Grass, Desert
and Aquatic Ecosystem: Structure and Functions.
Unit-III Hours:06
Biodiversity: Introduction, Genetic and Species Bio diversity. Bio-geographical Classification of
India.Value of biodiversity: National and Local Levels. India as mega-diversity Nation. HotSpots of
Biodiversity. Threats to Biodiversity: Habitat Loss, Poaching of Wildlife, Endangered and Endemic
Species of India. Conservation of Biodiversity: In-situ and Ex-situ Conservation of Biodiversity.
Unit-IV Hours:06
Pollution: Causes, Effects and Control measures of – Air, Water, Soil, Marine, Noise, Nuclear Pollution.
Solid Waste Management: Causes, Effects and Control measures of Urban and Industrial Wastes. Role of an
Individual in Prevention of Pollution. Disaster Management: Floods, Earthquake, Cyclone and Landslides.
Unit-V Hours:06
Impact of Human Rights norms in India, Human Rights under the constitution of India, Fundamentals
rights under the constitution of India, Directive Principles of State Policy under the Constitution of India.
Enforcement of Human Rights in India. Protection of Human Rights under the Human Rights Act 1993 –
National Human Rights Commission, State Human Rights Commission and Human Rights Court in
India.Fundamental Duties under the Constitution of India
33
Text Books:
• Environmental Studies, R G Desai, Himalaya Publishing House, 4th Edition 2015.
• Handbook on Environmental Studies, Varadbai Gajanan Mhatre and Rajesh Ashok Samant, Himalaya
Publishing House, 1st Edition 2015.
Reference Books:
• The Biodiversity of India, Bharucha Erach, Mapin Publications Ltd., Ahemdabad 2015.
• Textbook on Environmental Studies, G R Chatwal and Harish Sharma, Himalaya Publishing House, 1st
Edition 2015.
 Textbook on Environmental Studies, Vijay Kumar Tiwari, Himalaya Publishing House, 1st Edition 2014.
 Human Rights under International Law and Indian Law, S.K Kapoor
34
B.B.A.
(ENTREPRENEURSHIP)
SEMESTER
III
35
Name of the Programme/Semester: BBA- III Branch: Management
Name of the Subject: Financial Management Subject Code: BBAT301CO
Course Objective: To familiarize the student with the multidisciplinary environment issues and challenges, to
educate them with importance of Environmental Conservation and to create a sense of responsibility which in
turn will help in creating public awareness.
Course Outcomes:
 Understand the concept of financial management and time value of money in Investment decisions.
 Understand the concept of working capital management and determination of working capital.
 Calculate the overall cost of capital of a firm based on historical and market weights.
 Analyze approaches to capital structure theories and perform capital structure analysis.
 Analyze capital budgeting problems using different techniques, including net present value, internal
rate of return and modified internal rate of return.
Unit-I Hours:12
Financial Management: Nature, Finance and Related disciplines, Scope of Financial Management, Profit
Maximization, Wealth Maximization: Traditional and Modern Approach. Functions of Finance: Finance
Decision, Investment Decision, Dividend Decision. Objectives of Financial Management. Organisation of
Finance Function. Concept of Time: Value of Money, Present Value, Future Value, and Annuity.
Unit-II Hours:12
Working Capital Management: Cash Management Technique, Receivables Management-Objectives. Credit
Policy, Cash Discount, Debtors Outstanding and Ageing Analysis. Costs: Collection Cost, Capital Cost,
Default Cost, Delinquency Cost, Inventory Management. Determination of Working Capital. Determining
Financing Mix of Working Capital.
Unit-III Hours:14
Long Term Investment Decisions: Capital Budgeting- Meaning, Nature, Principles and Techniques.
Estimation of Relevant Cash Flows and Terminal value. Evaluation Techniques: Accounting Rate of
Return, Net Present Value, Internal Rate of Return & Profitably Index Method.
Unit-IV Hours:10
Concept of Cost of Capital, Explicit and Implicit Costs. Measurement of Cost of Capital, Cost of Debt, Cost
of Perpetual Debt, Cost of Equity Share, Cost of Preference Share, Cost of Retained Earning.
Computation of Over-all Cost of Capital based on Historical and Market Weights.
Unit-V Hours:12
Capital Structures: Approaches to Capital Structure Theories- Net Income Approach, Net Operating
Income Approach, Modigliani-Miller (MM) Approach, Traditional Approach. Analysis: Operating and
Financial Leverage, EBIT -EPS Analysis, Combined Leverage.
36
Text Books:
• Financial Management, Shashi K.Gupta & R.K.Sharma, Kalyani Publications, 2016.
• Financial Management, Dr.S.P Gupta, Sahitya Bhawan Publications, 1st Edition 2015
Reference Books:
• Financial Management Text Problem and Cases, M.Y. Khan & P.K. Jain, Tata McGraw Hill Publishing
Co. Ltd, 7th Edition 2014.
• I.M. Pandey, Financial Management, Theory and Practices, Vikas Publishing House, 11 th Edition 2015
37
Name of the Programme/Semester: BBA-III Branch: Management
Name of the Subject: Marketing Management Subject Code:BBAT302CO
TotalMarksforEvaluation:100 No. Of Hours:60
Course Objective: To provide basic knowledge of concepts, principles, tools and techniques of Marketing.
Course Outcomes:
 Recall the concept of Marketing and components of Marketing Environment

 Explain the core concepts of consumer behaviour and the segmentation, targeting and positioning of a
product in the market.
 Explain the concept of product mix.
 Develop the strategies for product in Product Life Cycle.
 Explain pricing strategies and proper distribution channel to increase the availability of the product.
 Explain the sales promotion techniques
Unit-I Hours:12
Introduction, Nature, Scope, Importance, Evolution of Marketing. Selling Vs Marketing, Marketing Mix.
Marketing Environment: Concept, Importance and Components-Economic, Demographic, Technological,
Natural, Socio-cultural and Legal. Role of Marketing Manager.
Unit-II Hours:12
Consumer Behaviour:Nature and Importance, Consumer Buying Decision Process, Factors influencing
Consumer Buying Behaviour.MarketSegmentation:Concept,ImportanceandBases.TargetMarket Selection,
Positioning: Concept, Importance and Bases. Product Differentiation Vs. Market Segmentation.
Unit-III Hours:12
Product: Concept and Importance, Product Classifications. Concept of Product Mix, Branding, Packaging and
Labeling. Product Life-Cycle, New Product Development Process. Consumer Adoption Process.
Unit-IV Hours:12
Pricing: Significance, Factors affecting Price of a Product. Pricing Policies and Strategies. Distribution
Channels and Physical Distribution: Channels of Distribution-Meaning and Importance, Types of Distribution
Channels, Functions of Channel members, Factors affecting Choice of Distribution Channel.
Unit-V Hours:12
Promotion: Nature and Importance of Promotion, Communication Process, Types of Promotion: Advertising,
Personal Selling, Public Relations & Sales Promotion-Techniques and their distinctive characteristics. Factors
affecting Promotion Mix Decisions. Recent Developments in Marketing: Social Marketing, Online Marketing,
Direct Marketing, Services Marketing, Green Marketing, Rural Marketing. Consumerism, Marketing
Research.
38
Text Books:
• Marketing Management, Philip Kotler & Kevin Lane Keller, Pearson Publication,15thEdition
2016
• Marketing Management, C N Sontaki, Kalyani Publishers, 2nd Edition 2017.
Reference Books:
• Marketing Management, Biplab S Bose, Himalaya Publishing House, 1st Edition 2011.
• Marketing Management, H R Ramanath&Appannaiah, Himalaya Publishing House,7th Edition 2010.
39
Name of the Programme/Semester: BBA-III Branch: Management
Name of the Subject: Human Resource Management Subject Code:BBAT303CO
Course Objective: To help the students to develop an understanding of the concept & techniques of essential
functions of Human Resource Management.
Course Outcomes:
 Define the concepts, functions and process of human resource management.

 Explain the concept of human resource planning.
 Apply techniques off job analysis & design.
 Select the appropriate methods of training and development
 Make use of performance appraisal methods.
Unit- I Hours: 12
Human Resource Management: History of HRM, Concept, Functions, Roles, Skills & Competencies, Goals
& Challenges. The Changing Environment of HRM: Globalization, Cultural Environment, Technological
Advances, Workforce Diversity, Changing Skill Requirement, Corporate Downsizing, HRM Support for
Improvement Programs, Work Life Balance. HRM issues in Indian Organizations, HR Role in Strategy
Formulation & Gaining Competitive Advantage.
Unit II Hours:08
Human Resource Planning: Concept, Process, Forecasting Demand & Supply, HR Accounting and Human
Resource Development (HRD) Audit: Concept. Recruitment: Internal & External Sources, E- Recruitment.
Selection Process, Orientation Process.
Unit -III Hour: 14

Job Analysis & Design - Job Analysis – Meaning, Uses, Process and methods of collecting data for job
analysis, Competency approach to job analysis, Job Description, Job Specifications & Role Analysis, Factors
affecting Job Design, Techniques of Job Design, Cases and Exercises in understanding Job Analysis.
Unit- IV Hours: 12
Training and Development: Concept, Needs, Systematic Approach to Training, Methods of Training.
Management Development: Concept & Methods. Career Planning: Career Anchors, Career Life Stages.
Unit -V Hour: 14
Performance Management System: Concept, Uses and Methods of Performance Appraisal, Common Rating
Error. Compensation: Components of Pay Structure, Factors influencing Compensation Levels, Wage
differentials & Incentives, Profit Sharing, Gain Sharing, Employees’ Stock Option Plans. Introduction of
Social Security, Health, Retirement & Other Benefits
Text Books:
 Human Resource Management-K. Aswathapa, Tata McGraw Hill Publishing Co. New Delhi, 8 th Edition,
2017.
 A Textbook of Human Resource Management, R.S. Dwivedi, Vikas Publishing, 1st edition, 2009.
40
Reference Books:
 Human Resource Management-Gary Dessler, Pearson Education, 15th Edition 2017.
 Fundamental of Human Resource Management- De Cenzo, D.A. & Robbins S P, New York, Wiley, 12th
Edition, 2015.
 Designing and Managing Human Resource Systems- Udai Pareek and T.V. Rao, Oxford & IBH Publishing
Co Pvt. Ltd; 3rd Revised edition, 2015.
 Personnel Management- Monappa, A. & Saiyadain M., McGraw Hill Education; 2nd edition, 2008.
 Human Resource Management, Leslie W. Rue, Lloyd L. Byars and Nabil Ibrahim, McGraw Hill 11th
Edition,2016.
41
42
Name of the Programme /Semester: BBA- III Branch: Management
Name of the Subject: Production and Operations Subject Code: BBAT304GE
Management
Course Objectives: To acquaint students with decision making in planning, scheduling and control of
Production and Operation functions in Manufacturing and Services; productivity improvement in operations
through Layout Engineering and Quality Management.
Course Outcomes:
 Define the concept, functions and types of Production System.

 Explain the concept of facility design and location selection.
 Illustrate the concepts and process of capacity planning.
 Compare the concepts of work measurement and its various techniques.
 Explain the importance of industrial safety and maintenance management.
Unit-I Hours:10
Production Management: Introduction ,Objectives, Functions, Scope and its Relationship with other
Functional areas. Types of Production: Intermittent, Continuous and Job Shop Production.
Unit-II Hours:13
Facility Design & Location: Considerations for Plant Location, Economic Analysis, Planning the Building,
Layout Objectives, Fundamental Consideration in Layout, Types of Layout.
Unit-III Hours:13
Capacity Planning: Introduction, Measurement of Capacity, Planning Estimate Future Capacity Needs, Factor
influencing Effective Capacity, Over and Under Capacity, TQM, Basics of ERP. Just In Time: Introduction, 7
Wastes, Basic Elements and Benefit of JIT. Overview of Aggregate Planning, Master Production Schedule.
Purchasing Selection of Supplier Vendor Rating.
Unit-IV Hours:13
Work Study, Work Measurement, Time Study, Established of Standard Time, Rating of Employees,
Allowances, Work Sampling, Synthetic Data, Predetermined Motion Time Analysis. Work
Simplification: Method Study- Objective, Scope, Steps, Selection of Job for Method, Study Recording
Techniques, Micro Motion Study.
Unit-V Hours:11
Industrial Safety & Safety Management: Reasons for Accident & its Prevention, Management’s
Responsibility for Safety, Organization & Safety Equipments. Maintenance Management: Need,
Objectives, Function & Types of Maintenance.
43
Text Books:
 Operations Management, Stevenson W.J., Tata McGraw-Hill ,12thEdition,2018.
 ProductionandOperationManagement,K.Ashwathapa,HimalayaPublishingHouse,2 nd Edition, 2015.
Reference Book:
 Production and Operation Management, S N Chary, Tata McGraw-Hill, 6thEdition2019.

 Production and Operations Management, Panneerselvam, Prentice Hall India Learning
Private Limited, 6th Edition,2019.
 Production and Operations Management, KanishkaBedi, Third edition, Oxford Publication,2013
 Production and Operations Management (With Skill Development, Caselet and Cases), S.
AnilKumar,N. Suresh, New Age International Publishers, 2018.
 Modern Production / Operations Management, Buffa, Sarin, Wiley Publication 8th edition,2007.
44
Name of the Programme/Semester: BBA- III Branch: Management
Name of the Subject: Personality Development and Subject Code: BBAT305SC
Communication Skills
Course Objective: To understand the fundamental principles of effective Business Communication and
apply the critical and creative thinking abilities necessary for Effective Communication in today's Business
World. To organize and express ideas in writing and speaking to produce messages suitably tailored for the
topic, objective, audience, communication medium and context.
Course Outcomes:
 Apply concept of business communication and the principles of effective communication.
 Apply formal & Informal communication network and the concept of listening skills.
 Apply the basics of written & verbal communication as to create a good presentation and
communication.
 Illustrate report writing concept in a way to make proper business analysis.
 Make use of the concept of communication to develop professional skills for the competitive world.
Unit-I Hours:09
Business Communication: Concept, Objectives, Importance, Limitations of Communication, Communication
Processes, Principles of Effective Communication.
Unit-II Hours:09
Corporate Communication: Formal and Informal Communication Networks. Barriers and Strategies to
overcome Barriers to Communication. Non-Verbal aspect of Communication. Effective Listening:
Principles of Effective Listening, Types of Listening, Barriers to Effective Listening.
Unit-III Hours:09
Letter Writing, Business Letter Writing,Presentation, Inviting Quotations, Sending Quotations, Placing
Orders, Inviting Tenders, Sales Letters, Claim & Adjustment Letters and Social Correspondence,
Memorandum, Inter Office Memo, Notices, Agenda, Minutes, Job Application Letter, Email Etiquettes.
Unit-IV Hours:09
Report Writing: Business Reports, Types, Characteristics, Importance, Elements of Structure, Process of
Writing, Order of Writing, The Final Draft, Check Lists for Reports. Oral Presentation: Importance,
Characteristics, Presentation Plan, Power Point Presentation, Visual Aids.
Unit-V Hours:09
Group Discussions, Interview and its Modes: Personal, Telephonic and Skype Interview, Extempore Speech,
Writing resume. Body Language, Dressing Sense, Telephone Etiquette.
45
Text Book:
 BusinessCommunication-MeenakshiRamanandPrakashSingh,OxfordUniversityPress,2ndEdition, 2012.
Reference Books:
 BusinessCommunication-RajendraPal,J.S.Korhahalli,SultanChandandSons,NewDelhi,13th Edition
Reprint, 2013.
 Technical Communication Principles and Practices-Meenakshi Raman & Sangeeta Sharma Oxford
Press,3rdEdition, 2015.
 Business Communication- Hory Sankar Mukherjee Oxford Press,2nd Edition, 2016.
 Personality Development and Communication Skills- Barun K Mitra 2nd Edition Oxford University Press,
2012.
 Business Communication- Rajendra Pal, J.S Korhahalli, Sultan Chand and Sons, New Delhi,13th Edition
reprint, 2014.
46
B.B.A.
(ENTREPRENEURSHIP)
SEMESTER
IV
47
Name of the Programme/Semester: BBA-IV Branch:Management
Name of the Subject: Business Research Subject Code:BBAT401CO
Course Objective: To develop research aptitude among students and acquaint them with statistical techniques
for data analysis.
Course Outcome:
 Explain the concept of Research and its types.
 Select the appropriate methods for data collection.
 Apply the concept of questionnaire designing.
 Apply different techniques for univariate and bivariate analysis
 Outline the types of research report.
 Explain the documentation of report structure.
Unit-I Hours:10
Research: Concept, Types, Process and Application in Business Decision. Defining the Research Problem,
Theoretical Foundations and Model Building Formulation of Research Hypothesis. Nature of Research
Designs and its Types. Concept of Independent & Dependent variables.
Unit-II Hours:12
Sampling: Concepts of Statistical Population, Sample, Sampling Frame, Sampling Error, Sample Size, Non
Response. Characteristics of a Good Sample. Sampling Methods for determining Size of the Sample, Practical
considerations in Sampling and Sample Size. Data Collection Methods.
Unit-III Hours:12
Introduction, Types of Measurement Scale, Classification of Scale, Measurement Error, Criteria for Good
Measurement. Criteria for Questionnaire Designing, Procedure for Questionnaire Designing, Determining
the type of Question, Pilot Testing of Questionnaire, Administering the Questionnaire. Data Editing, Coding,
Classification and Tabulation of Data.
Unit-IV Hours:16
Analysis of Data Techniques. Data Preparation: Univariate Analysis- Frequency Tables, Bar Charts, Pie
Charts, Percentages, Bivariate Analysis-Cross tabulations, Concept and Procedure of Hypothesis Testing,
Basic Preliminaries of Hypothesis Testing. t-Test, Z- Test, Chi Square Test, Simple Regression Analysis .
Unit-V Hours:10
Importance of Report Writing, Types of Research Report, Report Preparation and Presentation. Report
Structure and Formulation Guidelines for Effective Documentation.
Text Books:
• Research Methodology, Deepak Chawla and Neena Sondhi, Vikas Publication, 2ndEdition 2016.
• Business Research Method , J. K. Sachdeva, Himalaya Publishing House, 3rdEdition 2017.
48
Reference Books:
 Marketing Research - G C Beri, Tata McGraw Hill, 4 th Edition,9th Reprint, 2011
 Business Research Methods - William Zikmund, Cengage Publications,8th Edition, 2010.
49
Name of the Programme/Semester: BBA-IV Branch: Management
Name of the Subject: Legal Aspects in Business Subject Code:BBAT402CO
TotalMarksforEvaluation:100 No. Of Hours:60
Course Objective: The course will develop understanding of the essential elements of Business law including
formation, termination, current issues/changes. This course is intended to make students understand various
Acts applicable in Business.
Course Outcomes:
 Explain the provisions of The Indian Contract Act 1872.

 Explain the provisions of Sale of Goods Act 1930.
 Outline the concept and types of Negotiable Instruments as per Negotiable Instruments Act 1881.
 Summarize the provisions of Companies Act 2013.
 Interpret the provision of Consumer Protection Act 1986 and The Right to Information Act 2005.
Unit –I Hours: 14
The Indian Contract Act 1872: Meaning and Essentials of Contract. Kinds of Contract: Based on- Validity, Formation
& Performance. Laws relating to Offer and Acceptance, Consideration, Competency to Contract, Free Consent, Void
Agreements. Performance of Contracts. Discharge of Contracts. Breach of Contracts and Quasi Contract. Special
Contracts: Contract of Indemnity and Guarantee, Bailment and Pledge, and Agency.
Unit -II Hours:08

Sale of Goods Act 1930: Sale and Agreement to Sell. Implied Conditions and Warranties. Sale by Non-
Owners, Rights of Unpaid Seller.
Unit –III Hour: 12

NegotiableInstrumentsAct1881:Meaning of Negotiable Instruments, Types of Negotiable Instruments,
Promissory Note, Bills of Exchange, Cheque.
Unit- IV Hours: 14
TheCompaniesAct2013:Meaning and Types, Incorporation, Memorandum & Articles of Association,
Prospectus, Issue of Shares and Bonus Shares, Rights Issue, Sweat Equity, Role of Directors, Share
Qualification, Company Meetings.
Unit -V Hours: 12
ConsumerProtectionAct1986:Objectives and Machinery for Consumer Protection, Defects and Deficiency
Removal, Rights of Consumers. The Right to Information Act 2005: Salient Features and Coverage of the
Act, Definition of terms-Information, Right, Record. Public Authority, Obligations of Public Authorities,
Requesting Information and Functions of PIO.
50
Text Book:
 Elements of Mercantile Law, N.D Kapoor, Sultan Chand & Sons, 37th Revised Edition 2015.
Reference Books:
 Business Law, M C Kuchhal & Vivek Kuchhal, Vikas Publishing House Pvt Ltd., 6 thEdition,2013.
 Business Law, K.R. Bulchandani, Himalaya Publishing House, 2017.
 Taxman’s General and Commercial Laws, 2009.
 Kumar, Legal Aspect of Business 1st, Edition, 2009, Cengage Learning.
 Business Law, P C Tulsian, Bharat Tulsian, McGraw Hill, 2017.
51
Name of the Programme/Semester: BBA - IV Branch: Management
Name of the Subject: Income Tax Subject Code: BBAT403CO
Course Objective: To acquaint students with the Income Tax structure and its implications of Tax
Planning.
Course Outcomes:
 Explain the important terms used in Income tax Act.
 Solve practical problems of taxable income under salaries and house property.
 Solve practical problems of taxable income under income from business or profession, capital gains
and other sources.
 Explain the provisions relating to set-off and carry forward of losses.
 Plan the income tax return.
Unit-I Hours:06
Introduction to Income Tax Act, 1961: Salient Features and Basic Concepts – Previous Year, Assessment Year,
Person, Gross Total Income and Agricultural Income, Residential Status and Incidence of Tax, Fully Exempted
Incomes under section 10
Unit-II Hours:15
Computation of Income under different heads of Income I: Income from Salary and Income from house
Property
Unit-III Hours:13
Computation of Income under different Heads II: Profits and Gains of Business or Profession, Capital gains,
Income from Other Sources.
Unit-IV Hours:15
Income of Other Persons included in Assesses Total Income, Aggregation of Income and Set-off and Carry
Forward of Losses, Deductions from Gross Total Income, Rebates and Reliefs
Unit-V Hours:11
Computation of Total Income and Tax Liability: Advance Payment of Tax, Tax Deducted at Source, Computation of
Total Income of Individuals and Firms, Tax Liability of an Individual and a Firm, Income Tax Authorities, Five Leading
Cases decided by the Supreme Court. Overview of On-line Filing of Returns of Income & TDS.
52
Textbooks:
 Income Tax Law and Accounts, Dr. H.C. Mehrotra, Dr. S.P Goyal, Sahitya Bhawan Publication Agra, 2018,
59th edition.
 Income Tax, Shreepal Saklecha, Satish Printers & Publication, 2017, 59th edition.
Reference Books:
 A Systematic Approach to Taxation, Dr. Girish Ahuja and Dr. Ravi Gupta, Bharat Publishers, 60th edition
2019
53
Name of the Programme/Semester: BBA-IV Branch: Management
Name of the Subject: Business Mathematics Subject Code: BBAT404CO
Course Outcomes:
 Demonstrate the basic concepts of Ratio and Proportion in real business situations.
 Apply their understanding of finance charges, cash discounts, commissions, compound
interest, net present value, annuities etc, to real world and simulated business problems
 Explain the concept of Matrices and its application in real life business situations.
 Recall the basic concepts of Limits and Differentiation.
 Solve the Practical application of Differentiation in business situations.
Unit- I Hours:12
Ratio and Proportion: Meaning, Definition and Properties of Ratio, Ratio and Fraction, Types of Ratio,
Examples of ratio when numbers are known and when ratio is known, find the number Comparison of Ratios,
Addition Substation and Division for the given Ratio. Problems based on coins, Partnership in Ratio
Definition of Proportion, Difference between Ratio and Proportion, Continued Proportion, direct Proportion,
Inverse Proportion, Compound Proportion. Business Applications of Ratio and Proportions.
Unit -II Hours:12

Mathematical Finance : Definition of Interest, Types of Interest: Examples on Simple interest, different Types
of Rates and Compound interest Find Time, Rate and Principal using Compound interest, Concept of Present
value discount, Bill of Exchange and amount of a sum Annuity, Commission and Discount, Profit and Loss:
Application to Business related Problems and its Solution.
Unit- III Hours:12

Matrices: Introduction to Determinants, Operations of determinants. Numerical of Determinants of 3rd Order,
Introduction to Minors and co-factors and Adjoint, Numerical related to it, Discussion on Application of
matrices and practice of problems, Introduction to Matrix Inverse Method, Numerical related to Matrix
Inverse Method, Application of Matrices for Business Problems, and Economic problems.
Unit -IV Hours:12

Calculus: Introduction to function and types of functions with graphs, Special types of functions. Functions
related to Business and Economics, Introduction to Differentiation/ Numerical related to Differentiation,
Numerical of Differentiation. Practice of Exponential functions, Second Order Derivative (involving one
variable)
Unit -V Hours:12
Introduction to the concept of Maxima-minima. Numerical of maxima-minima, Commercial Applications of
Derivative – Marginal Cost function, Average Cost function. Marginal Average Cost function. Minimum
Average Cost. Marginal Revenue function, Maximum Revenue, Maximum Profit, Price Elasticity of Demand.
Numerical examples.
54
Text Books
 Business Mathematics‐ Kapoor V.K., Sancheti D.C. Sultan Chand Publication
Reference books:
 Business Mathematics – J. K. Singh (Himalya Publication) Edition 2015.
 Business Mathematics – Dr. s. K. Sharma, Dr. Gurmeet Kaur, Sultan Chand.
 Business Mathematics and Statistics- N G Das & J K Das (Tata McGraw Hill)
 Business Mathematics – Dr. S.M. Shukla – Sahitya Bhavan Publication,
55
Name of the Programme/ Semester: BBA-IV Branch: Management
Name of the Subject: IT Tools for Business Subject Code: BBAT405SC
Total Marks for Evaluation:100 No. of Hours:45
Course Objective: To provide the students basic concepts of Information Technology and its
applications so as to enable them to make more efficient use of IT.
Course Outcome:
 Apply the formatting tools in spreadsheet.
 Make use of the word document with the help of word processing tools and technique.
 Demonstrate the presentation through power point software.
 Apply the database development software.
 Apply tools in business application.
Unit-I Hours:09
Spreadsheets: Concept of Worksheets and Workbooks, Creating, Using Formulae and Functions:
Understanding Absolute, Relative and Mixed Referencing. Printing and Protecting Worksheets: Adjusting
Margins, Creating Headers and Footers . Creating Charts and Graphics: Choosing a Chart Type,
Understanding Data Points and Data Series, Editing and Formatting Chart Elements.
Unit-II Hours:09
Word Processing: Creating and Formatting Techniques, Page Setup and Sections, Working with Tables:
Creating Tables, Modifying Table Layout and Design, Sorting, Inserting Graphics in a Table, Table Math,
Converting Text to Table and Vice Versa. Create Bookmarks, Captions and Cross Referencing, Adding
Hyperlinks, Adding Sources and Compiling and Bibliography. Mail Merge: Creating and Editing.
Unit-III Hours:09
Power Point: Creating and Designing a New Presentation, Using Graphs, Tables, Diagrams, Organization
Charts, Inserting Clip Art and Images. Using Title Master, Slide Master, Handout Master and Notes Master,
Working with Headers And Footers, Using Hyperlinks, Advanced Navigation with Action Settings, Custom
Animation, Understanding Sound File Formats and Video Types, Adding Music, Sound and Video Clips.
Final Presentation: Applying Transition to Slides, Controlling Transition Speed.
Unit-IV Hours:09
Database Development: Database Terminology, Working with fields, Understanding Data types, Changing
Table Design, Record Manipulation, Sorting & Filtering. Creating& Working with Table Joins. Using
Operators & Expressions: Creating Simple & Advance Criteria. Working with Reports: Creating Basic
Reports, Creating Header & Footer, Placing Controls On Reports, Sorting & Grouping, Creating Sub
Reports.
Unit-V Hours:09
Creating Business Spreadsheet Creating spreadsheet in the area of: Loan and Lease statement; Ratio Analysis;
Payroll statements; Capital Budgeting; Depreciation Accounting; Graphical representation of data; Frequency
distribution and its statistical parameters; Correlation and Regression.
56
Text Books:
 Fundamentals of Computer, E. Bal Guruswamy, McGraw-Hill, 14thEdition, Reprint 2015.
 Data Structures, Lipschutz, Schaum’s Outline Series, Reprint 2015.
Reference Books:
 The Internet Book-Douglas E-Commerce, PHI,2014.
 MS-Office-Dr. S.S. Srivastava, Laxmi Publications Pvt. Limited. 1st Edition, 2008.
 Straight to the Point MS Office 2007, Dinesh Maidasani, Ramesh Bangia, Laxmi
Publications Pvt Limited, 2nd Edition, 2016.
 Fundamentals of Database Systems, Ramez Elmasri, Shamkant B. Navathe, Pearson, 7th edition, 2016.
 Working in Microsoft Office-Mansfield, McGraw-Hill Education, Latest Edition, 2001.
57
B.B.A.
(ENTREPRENEURSHIP)
SEMESTER
V
58
Name of the Programme/Semester: BBA-V Branch: Management
Name of the Subject: Introduction to Entrepreneurship Subject Code: BBAET501CO
Course Objective: To understand the concept of Entrepreneur and its characteristics and functions
involved in the growth of Country Economy.
Course Outcomes:
 Explain the concept of entrepreneurship.
 Explain the types of entrepreneurs.
 Outline the opportunities for an entrepreneur.
 Explain the entrepreneurial process.
 Illustrate the concept of small business.
 Develop entrepreneurial skills.
Unit-I Hours: 15
Introduction to Entrepreneurship: Entrepreneurship defined: Personality Types of Entrepreneurs: Who is
an Entrepreneur: Characteristics and skills of an Entrepreneur: Why Entrepreneurship adds value to the
society/country: Understand the reasons which influence entrepreneurship: Challenges which are
encountered in Entrepreneurship: Government of India support to the entrepreneurs.
Unit-II Hours: 10
Types of Entrepreneur: The Job Description of an Entrepreneur: Insight into Entrepreneur and
Entrepreneurship: Importance of opportunities and how to recognize an opportunity, Importance of
various business factors (external environment)which impacts an Entrepreneur: Drivers which trigger
failure in Entrepreneurship: Is Franchisee an entrepreneurship activity?
Unit-III Hours: 10
Examine the critical factors for starting a new enterprise: Steps involved in starting up of a business:
Understanding the importance of feasibility study: Importance of understand the legal and commercial
aspect of setting up a business: Business Plan: Insight into Marketing: Financial Statements.
Unit-IV Hours: 15
Characteristic of small business: Obstacles faced: Role of small business in the Indian economy: Seed
Money/Capital- what is it and how can entrepreneurs get it: Concept of Intrapreneurship and how it
differs from Entrepreneurship: understanding Sole Proprietorship and Partnership: Advantages and
Disadvantages: Understanding the “Breakeven” concept and its importance to an entrepreneur.
Unit-V Hours: 10
Sourcing of products/services: Management of people: Key skills required: Importance of demonstrating
leadership qualities: Importance of Motivation, Self Confidence: Communication skills: Stress
management.
Text Books:
 Entrepreneurial Development, S.S. Khanna, S. Chand publication, Revised Edition (2020).

 Entrepreneur Development, SatishTaneja, Himalaya Publishing House, 1 st Edition 2015.
59
Reference books:
 Principles of Entrepreneurship Development, P. Lalitha, C. Karthikeyan, Walnut Publication,
edition 2020.
 The Dynamics of Entrepreneurial Development and Management, Vasant Desai, Himalaya
Publishing House 5th edition 2012.
 Entrepreneurship Development, S. Anil Kumar, New Age International publisher, Revised edition
2003.
 Fundamental of Entrepreneurship, Sanjay Gupta & Dr. A.N. Bharti Dr. Vliswajit Singh, Dr. Pramod Kumar
Tripathi , SBPD Publications; Latest Edition (1 January 2015).
 Management and Entrepreneurship (VTU), Ramamurthy, P, Hudgikar K Reddy Sanjeev, New Age
International (P) Ltd Publishers, 1st Edition 2013.
60
Name of the Subject: Selling Skills Subject Code:BBAET502SC
Total Marks for Evaluation: 50 No. of Hours:30
Course Objective: To provide the understanding about the concept and techniques of selling.
This will also enlighten the ethical issues in selling to develop customer satisfaction.
Course Outcome:
 Explain the basic concepts, importance and techniques of selling.
 Apply the attributes and potential required to be an effective sales force.
 Apply the theories of personal selling.
 Apply the process of personal selling.
 Explain the concept of Ethical and Online Selling.
Unit-I Hours: 05
Importance of Selling, Role in Context of Selling- Survival and Growth, Types of Selling, Different Types
of Selling.
Unit-II Hours: 08
Personality and Physical Characteristics, Enthusiasm, Confidence, Intelligence, Self Worth, Product
Knowledge, Competition, Market, Customers, Communication skills, Persuasive skills.
Unit-III Hours: 06
Process of Selling, Theories of Selling: AIDAS theory of Selling, Right Set of Circumstances Theory,
Buying Formula Theory, Behaviour Equation Theory.
Unit-IV Hours: 06
Need and Problem Identification, The Presentation and Demonstration, Dealing with Objections,
Negotiations, Closing the Sale, Follow Up.
Unit-V Hours: 05
Ethical selling: Concept, Importance, Challenges. Online selling.
Text Book:
• Sales Management Decision, Strategy and Cases, Richard R.Still, Edward W.Cundiff, Norman A.P.
Govoni, Pearson, 6thEdition, 2017.
61
Reference Book:
 Sales and Distribution Management, Text and Cases, Krishna.K. Havaldarand Vasant.M. Cavale, Tata
McGraw Hills, 2ndEdition, 2011.
 Sales & Distribution Management, Tapan Panda & Sunil Sahdev, 2nd Edition, Oxford, 2009.
 Sales & Distribution Management, Dr. S. L. Gupta, 2nd Edition, Excel Books, 2010.
 Sales Management, Pradip Kumar Malik, Oxford, 2011.
 Selling the invisible – A field guide to modern marketing, Harry Beckwith, Business plus publisher,
4th Edition, 2012.
62
Name of the Programme/Semester: B.B.A-V Branch: Management
Name of the Subject: Retail Management Subject Code: BBAET502CO
Total Marks for Evaluation:100 No.ofContactHours:60
Course Objective: To familiarize students with the decisions involved in running a retail firm and
the concepts and principles for making those decisions. The students will be acquainted with
behavioural aspect of retail consumer and how they make their purchase decision.
Course Outcome
 Explain the basic concepts of retail and its formats
 Explain retail consumer and their decision making process.
 Select a criteria for retail location and steps involved in choosing retail location
 Demonstrate the significance of retail merchandising and factors affecting the
merchandising
 Explain retail operations and retail pricing
 Explain the retail space, its management and retail marketing .
Unit-I Hours:12
Introduction to Retailing: Concept of retailing, Functions of retailing, Terms & Definition, Retail
formats and types, Retailing Channels, Retail Industry in India, Importance of retailing, Changing
trends in retailing. Modern retail formats, E-tailing, Challenges faced by the retail sector
Unit-II Hours:12
Understanding the Retail Consumer: Retail consumer behavior, Factors influencing the Retail
consumer, Customer decision making process, Types of decision making, Market research for
understanding retail consumer. Retail Market Segmentation and Strategies: Market Segmentation and
its benefits, Kinds of markets, Definition of Retail strategy, Strategy for effective market segmentation,
Strategies for penetration of new markets, Growth strategies
Unit-III Hours:12
Retail Location Selection: Importance of Retail locations, Types of retail locations, Factors
determining the location decision, Steps involved in choosing a retail location, Measurement of success
of location. Merchandise Management: Meaning of Merchandising, Factors influencing
Merchandising, Functions of Merchandising Manager, Merchandise planning, Merchandise buying,
Analyzing Merchandise performance.
Unit-IV Hours:12
Retail Operations and Retail Pricing: Store administration, Premises management, Inventory
Management, Store Management, Receipt Management, Customer service, Retail Pricing, Factors
influencing retail prices, pricing strategies, Controlling costs
Unit-V Hours:12
Retail Space Management and Marketing: Definition of Space Management, Store layout and Design,
Visual Merchandising, Promotions Strategy, Relationship Marketing Strategies, CRM, Retail
Marketing Mix, Retail Communication Mix, POP Displays
63
Text Books:
 Textbook on Retailing Management, Michael Levy and Barton Weitz and Dhruv Grewal,
Himalaya Publishing House, 10th Edition, 2019.
 Textbook on Retail Management, Chetan Bajaj, Rajnish Tuli and Nidhi Verma Shrivastava,
Oxford University Press, 1st Edition, 2010.
Reference Books:
 Retail Management, U C Mathur, I K International Publishing House, 4 th Edition.
 Retail Management, Gibson G Vedamani,Jaico Publication,3 rd Edition.
64
Name of Programme/Semester: BBA V Branch: Management
Name of the Subject: Summer Internship Project & Subject Code: BBAET502SI
Viva Voce
Course Objective: The aim of incorporating the SIP project to the undergraduate student is to expose
them with tools and techniques of research with appropriate understanding of methods and
methodology and will come to know the importance of research and its process.
Course Outcome:
 Exposure towards the work culture & professional practices prevailing in the specific industry
of internship.
 Comprehend the tools and techniques of research methodology.
 Analyze the application of research in specified domain of the organization.
 Understand the work culture prevailing in the specific industry of internship.
 Analyze the data from the industry for creating information which will be required for the
study.
The students will go for 1 month of Summer Internship Program in any organization where they will
work for minimum 8 hours in 25 working days .A Month of Industry Internship in Semester V,is
aimed at providing exposure to the real life-working environment of an organization. This learning
stint with the industry is envisaged to put an intern into multiple roles say an executive assistant, a
research assistant, an office assistant, a subordinate, an intern etc., under his guide, mentor and a boss -
all in one. These multiple roles require different kind of soft skills, attitudes and hard skills which an
intern needs to display. The faculty who is embedded in the internship can play vital role in terms of
conceiving and executing the project by imparting insights to the company guide and in turn also get
lot of inputs from the company guide. Further the student need to prepare their project report in
presentable format and are required to submit to the school for the award of credits/marks. The tenure
of the project will 1 month and the total marks will be 180 including viva voice.
65
Name of the Programme/Semester: BBA-V Branch:Management
Name of the Subject: Financial Markets Institutions Subject Code: BBAET503DE
and services
Total Marks for Evaluation:100 No.ofHours:60
Course Objective: To introduce students to the different aspects and components of Financial
Institutions and Financial Markets. This will enable them to take the rational decision in
Financial Environment.
Course Outcomes:
 Find the structure of the Indian Financial system and its major reforms.
 Illustrate the factors affecting financial markets and the Integration between economy and
Indian financial system.
 Apply the concept of trading and the techniques of trading in securities.
 Explain the concept of construction of Indices and techniques of raising funds
from International markets.
 Explain the features of money markets and Debt markets instrument.
Unit-I Hours:10
Structure of Indian Financial System: An overview of the Indian Financial System. Financial Sector
Reforms: Context, Need and Objectives. Major Reforms in the Last Decade: Competition, Deregulation,
Capital Requirements, Issues in Financial reforms.
Unit-II Hours:15
Factors affecting Financial Markets, Linkages between Economy and Financial Markets, Integration of
Indian Financial Markets with Global Financial Markets. Debt Market: Role and Functions.
Primary Market for Corporate Securities in India. Issue of Corporate Securities. Public Issue
through Prospectus. Green shoe Option, Offer for Sale, Private Placement, Rights issue.
Unit-III Hours:15
Secondary Market in India: Introduction to Stock Markets, Comparison between NSE and BSE,
Classification of Securities to be included in the Index. Bulls and Bears in Stock Markets. Major
Instruments traded in Stock Markets: Equity Shares, Debentures, Myths attached to Investing in
Stock Markets. Trading of Securities on a Stock Exchange.
Unit-IV Hours:10
Raising of Funds in International Markets: ADRs and GDRs, FCCB and Euro Issues. Indian Stock
Indices and their Construction, Adjustment for Corporate Actions (Rights, Bonus and Stock Split;) on
Index with numerical, Free Float Vs. Full Float
Methodology.
66
Unit-V Hours:10
Money Markets & Debt Markets in India: Market for Government/Debt Securities in India.
Secondary Market for Government/Debt Securities, Over Subscription and Devolvement of
Government Securities, Government Securities Issued By State Governments, Municipal Bonds,
Corporate Bonds Vs. Government Bond.
Text Book:
 Investment Analysis and Portfolio Management, Prasanna Chandra,McGraw Hill Education, 5th Edition
2017.
Reference Books:
 Financial Markets, Institutions, and Financial Services- Clifford Gomez,PHI, 2010.
 Financial markets institutions and services, Sandeep Goel, PHI Learning;1st edition, 2019.
 Financial Institutions and Markets- L M Bhole, Mc Graw Hill India; 6th edition,2017.
 Financial Markets and Institutions- Frederic S. Mishkin, PearsonEducation; Eighth edition,2017.
 Indian Financial System- M Y Khan, Mc Graw Hill India; 11th Edition.
67
Name of the Programme/Semester:B.B.A.-V Branch: Management
Name of the Subject: Key concepts of Marketing Sales Subject Code:BBAET504DE
and Distribution Management
Total Marks for Evaluation: 100 No. of Hours:60
Course Objective: This course would help to understand the various key aspects pertaining to
marketing concepts and an insight into the sales and distribution management. Creating value and
positioning the product or service in a competitive market is very important for any entrepreneur.
Course Outcome:
 Define basic marketing concepts and its types.
 Explain market segmentation and product life cycle.
 Explain channel of distribution and its role in marketing.
 Explain sales management
 Explain channel design management.
Unit-I Hours:12
Overview of Marketing, Origin of Marketing, Definition, nature & scope of Marketing. Need for
marketing. Types of markets. Demand & supply Need & its types. Marketing Management –
Marketing Concept – Production concept, Selling concept, Societal, Marketing concept. Selling
Vs marketing – Mix, Promotion – Mix.
Unit-II Hours:12
Market Segmentation. Segmenting the market. Basis of segmentation. Targeting & positioning.
Product. Product concept. Types of product. PLC – Product life cycle.
Unit-III Hours:10
Marketing Channel Management :Channel of distribution, Role of channel of Distribution,
Channel Choice. Channel conflict.
.
Unit IV Hours:14
Sales Management – Meaning, Objectives, Sales forecasting. Sales Force Management –
Organization, sales force planning, profiling, recruiting, training, motivation and compensation.
Sales Administration & Control – Sales Analysis, Sales quotas, sales budget, sales territory
average, sales audit. Physical Distribution - Nature and scope of physical distribution, order
processing, distribution strategies, warehousing and transportation – types and selection.
Unit-V Hours:12
Channel Design Management – needs and importance of intermediaries, function of channel
members, establishing channel objectives and constraints, identifying and evaluating major channel
members, channel conflicts and their resolutions
68
Textbook:
 Marketing Management, Biplab S Bose, Himalaya Publishing House, 1st Edition 2011.
Reference Book:
 Sales management Decision, Strategy and cases, Richard R Still, Edward W. Cundiff, Norman
A.P. Govoni, Pearson, 6th Edition.
 Sales and Distribution Management, Text and cases, Krishna K. Havaldar and Vasant M. Cavale,
Tata McGraw Hills, 2nd Edition, 2011.
 Marketing Management, Philip Kotler & Kevin Lane Keller, Pearson Publication,15 th Edition
2016
 Marketing Management, C N Sontaki, Kalyani Publishers, 2nd Edition 2017.
 Marketing Management, H R Ramanath&Appannaiah, Himalaya Publishing House,7th Edition
2010.
69
Name of the Subject: Management of Industrial Relations Subject Code:BBAET505DE
Course Objective: The Management of employees, both individually and collectively, remains a
central feature of Organizational life. This course is an attempt to understand the conceptual and
practical aspects of employee relations at the macro and micro levels.
Course Outcomes:
 Explain the concept of industrial relations.

 Explain the provisions of industrial conflict legislation.
 Explain the provisions of trade union under Trade Union Act 1926 and discuss the various
forms of workers participation management.
 Explain the various Acts under wage and administration legislation.
 Explain the various Acts under social security legislation.
Unit -I Hours: 10
Industrial Relations: Concept & Aspects in Industrial Relations. Parties in IR- Workers, Employers
and Government. Collective Bargaining: Concept, Process & Pre-requisites of Collective Bargaining,
Issues involved, Status of Collective Bargaining in India. Role of Trade Unions in Collective
Bargaining. Models – Unitarist, Pluralist, Dunlop’s and Marxist Approach
Unit- II Hours: 14
Industrial conflict legislation: Causes of Industrial Disputes, Machinery for settling of disputes.
Grievance Handling: Causes of grievances – Guidelines for grievance handling – Grievances Redressal
procedures. Employee Discipline: Causes of indiscipline, Code of discipline, Disciplinary procedure.
The Industrial Disputes Act 1947: Salient Features and Coverage of Act, Instruments of Economic
Coercion- Strikes, Lockouts and Closure
Unit-III Hour: 12
Trade Unionism and Industrial Relations: Origin, Growth and Emerging Trends in Union-
Management Relations of trade union. Factors affecting Growth of Trade Unions in India. Major
ProvisionsofTradeUnionAct1926.Labour movement: Trade union movement, Functions and problems
of trade unions. Workers' Participation in Management: Concept, Practices in India, Levels of
Participation Works Committees, Joint Management Councils.
Unit- IV Hours: 15
Wage and Administration Legislation: Factories Act 1948: Definition, Approval, Licensing and
Registration, Health and Welfare Measures, Employment of Women and Young Persons, Leave with
Wages and Weekly Holidays. Payment of WagesAct1936: Salient Features, Coverage of Employees
and Employers, Rules and Benefits. The Minimum Wages Act 1948, The Payment of Bonus Act
1965.
Unit-V Hours: 09
Social Security Legislation: The PaymentofGratuityAct1972, Employees State Insurance Act 1948:
The Salient Features, Coverage of Employees and Employers and Benefits. The employees‟ provident
funds and miscellaneous provisions act, 1952
70
Text Book:
 Elements of Industrial Law, N.D Kapoor, Sultan Chand & Sons, 11th edition 2018.
Reference Books:
 Industrial Relations and Labour Laws, A.M. Sharma, Himalaya Publishing House, 2nd Edition 2013.
 Industrial Relations and Labour Law - S. C Srivastava, 6 th Edition, 2012Vikas Publication.
 Industrial Relations in India - P. L. Rao and P. R. K Raja, 1st Edition, 2010 Excel Books.
 Industrial Relations & Labour Laws - Kubendran V; KodeeswariK,Himalaya Publication
Mumbai, 2011.
 Industrial relations in India - Ravindranath E. I, Tata Mc Grew Hill, 2013.
71
B.B.A.
(ENTREPRENEURSHIP)
SEMESTER
VI
72
Name of the Programme/Semester: BBA- VI Branch: Management
Name of the Subject: Entrepreneurial Development Subject Code: BBAET601GE
Course Objective: To understand the concept of Entrepreneurship and its characteristics and functions
involved in the growth of Country Economy.
Course Outcomes:
 Define the concept of Entrepreneurs and importance ofentrepreneurs tosociety and economy.
 Explain the theories of entrepreneurship and process of entrepreneurshipdevelopment.
 Explain the concept of Project and source of business idea.Apply a project idea.
 Plan a project report for newventures.
 Classify various sources of institutional finance available for entrepreneurs.
 Explain the various ownership structure for entrepreneurship.
 Classify various institutional support for new entrepreneurial ventures.
Unit-I Hours: 12
The Entrepreneur: Definitions and Concept, Entrepreneurial Traits, Characteristics, Skills,
Classification, Growth, Nature, Importance and Types of Entrepreneurs. The Entrepreneurial Culture.
Distinction between Entrepreneur and Manager.
Unit-II Hours: 12
Developing Entrepreneurship: Concept & Theories, Environment, Entrepreneurship Development,
Training. Entrepreneurial Motivation.
Unit-III Hours: 12
Project Preparation and Marketing: Concept and Classification, Search for a Business Idea, Project
Identification, Formulation, Project Design and Network Analysis, Project Report, Project Appraisal.
Marketing: Methods, Channels, Marketing Institutions and Assistance for Entrepreneur.
Unit-IV Hours: 12
Institutional Finance: Commercial Banks & Other Financial Institution. Institutional Support to Small
Entrepreneurs. Ownership Structures: Proprietorship, Partnership, Company, Co-operative, Selection
of an Appropriate Form of Ownership Structure.
Unit-V Hours: 12
Institutional Support for New Ventures: Support System, Incentives and Facilities, Credit Policies,
Rajiv Gandhi Udyami Mitra Yojana, Small Industries Development Organization (SIDO),
Entrepreneurship Development Institute of India (EDI), Technical Consultancy Organization (TCOS),
Khadi andVillage Industries Development (KVIC), Small Industrial Development Bank of India
(SIDBI), The National Science and Technology Entrepreneurship Development Board (NSTEDB).
73
Text Books:
 Entrepreneurial Development, S.S. Khanna, S. Chand publication, Revised Edition (2020).
 Entrepreneur Development, Satish Taneja, Himalaya Publishing House, 1 st Edition 2015.
Reference books:
 Principles of Entrepreneurship Development, P. Lalitha, C. Karthikeyan, Walnut Publication, edition
2020.
Publishing House 5th edition 2012.
 Entrepreneurship Development, S. Anil Kumar, New Age International publisher, Revised
edition2003.
 Fundamental of Entrepreneurship, Sanjay Gupta & Dr. A.N. Bharti Dr. Vliswajit Singh, Dr. Pramod
Kumar Tripathi , SBPD Publications; Latest Edition (1 January 2015).
 Management and Entrepreneurship (VTU), Ramamurthy, P, Hudgikar K Reddy Sanjeev, New Age
International (P) Ltd Publishers, 1st Edition 2013.
74
Name of the Programme/Semester: BBA-VI Branch: Management
Name of the Subject: E-Commerce Subject Code:BBAET602SC
Total Marks for Evaluation:100 No. of Hours: 60
Course Objective: To familiarize the student with the basic concept of E-Commerce and to
provide him/her with the knowledge of planning, scheduling and controlling a successful E-
Business.
Course Outcomes:
 Explain the concept of E- Commerce with its advantages and disadvantages.
 Illustrate value chain models and types of E-Commerce.
 Explain architecture and layered model of network and making of WWW ISP, HTTP and
cookies.
 Explain the models and methods of E- Payments.
 Explain various security issues in E- Commerce and methods to enable security gateway in E-
Commerce.
 Compare traditional retailing versus E- retailing, factors driving its growth, models and various
issues involved in E- Commerce.
Unit -I Hours: 10
Meaning and Concept of E-commerce, E-commerce vs. E-Business, Advantages and Disadvantages of
E-Commerce, Value Chain in E-commerce, Value Chain Model, Competitive Advantage and
Competitive Strategy, Different types of E-commerce like B2B, B2C, C2C, C2B, G2C. Multi – Media
& E- commerce; push & pull technologies, alternative methods of customer communication.
Unit- II Hours: 14
An overview of the Internet, Basic Network Architecture and The Layered Model, Internet
Architecture, Network Hardware and Software Considerations, Intranets and Extranets, The Making of
World Wide Web, Web System Architecture, ISP, and HTTP, Cookies.
Unit-III Hour: 12
Models and Methods of E Payments: Debit Card, Credit Card, Smart Cards, E-money Digital
Signatures Procedure, Working and Legal Position, Payment Gateways. Online Banking: Meaning,
Concepts, Importance. Electronic Fund Transfer, Automated Clearing House, Automated Ledger
Posting, Risks involved in E-payments.
75
Unit-IV Hours: 12
Security in Cyberspace, Kinds of Threats and Crimes: Client Threat, Communication Channel Threat,
Server Threat, Other Programming Threats. Frauds and Scams, Basic Cryptography for enabling
Security in Ecommerce. Encryption: Public and Private Key Encryption, Authentication and Trust
Using Digital Signature and Digital Certificates, Internet Security using VPN, Firewalls, SSL.
Unit-V Hour: 12
Traditional Retailing and E-Retailing, Benefits and Key Success Factors for E-Retailing, Models For
E-Retailing like Specialized and Generalized E-stores, E-mall, Direct Selling by Manufacturer,
Supplementary Distribution Channel, E-Broker and E-Services like Web-Enabling Services,
Matchmaking Services, Information Selling on the Web, Entertainment Services and Auction Services.
E-Core Values: Ethical Issues, Legal Issues.
Text Books:
• E- Commerce Business, Technology, Society, Kenneth C. Laudon, 4 th Edition, Pearson Publications,

2015.
• E- Commerce, An Indian Perspective, S.J. Joseph, PHI, 2014.
Reference Books:
• The Internet Book, Douglas, E- Commerce, PHI, 2014.
• Introduction to Electronic Commerce, Efraim Turban, David King and Judy Lang, Pearson, 3 rd
Edition, 2010.
• The Complete E-Commerce Book, Janice Reynolds, Second edition, Focal Press, 2004.
• E-commerce Management: Text and Cases, Sandeep Krishnamurthy, S. Chand & Company Ltd,
2003.
• E-Business Technologies, H. Albert Napier, Philip J. Judd and Ollie N. Rivers, Course
Technology,1st Edition, 2002.
76
Name of Programme/Semester: BBA-VI Branch: Management
Name of the Subject: ECA & GI * Subject Code: BBAET603EC
Course Objective: ECA & GI stands for Extra-Curricular Activities and General Interest, which is
designed to appraise the potential of students. It intends to develop the students in every facet and will
groom his/her personality for the competitive world.
Course Outcomes:
 Solve social problems in different situations.

 Identify their inner skills through various extra-curricular activities.
 Apply learning’s of management to real world projects and situations
This will include all the Academic and Non-Academic Competitions Intra & Inter-College levels
in which a student has to actively participate. Students must participate and give a detailed
presentation regarding the Extra Curricular Activities done by them. They will be evaluated on
the basis of their Participation and Presentation of Report submitted. The students who have not
participated in any of the activities of ECA & GI will have to undergo 30 hours of assigned Live
Project/ NGO Project and submit the same to the Faculty-in-charge.
77
Name of the Program/Semester: BBA-VI Branch: Management
Name of the Subject: Financial Analysis Subject Code: BBAET604DE
Course Objective: To familiarize the students with the tools and techniques for the financial
analysis of business.
Course Outcomes:
 Select a suitable form of business in accordance with their business objective.
 Identify the Accounting Standards applicable to selected form of business.
 Interpret the contents of Annual Report of Companies.
 Make use of various statements to analyze Financial Statement.
 Apply Ratio Analysis for evaluating the performance of the Companies.
 Interpret the contents of Auditor’s Report and Director’s Report.
Unit-I Hours:08
Forms of Organisation, Suitability of Form of Organisation as per business objective
Unit-II Hours:12
Concepts, Conventions and Standards of Accounting, Understanding Annual Report along with
Financial Statements
Unit-III Hours:14
Cash Flow statements and Fund Flow Statement. Vertical and Horizontal Analysis of Financial
Statements.
Unit-IV Hours:14
Analysing performance of the Companies through Ratio Analysis.
Unit-V Hours:12
Analysing Auditors Report and Directors Report
Text Book:
 Management Accounting-Dr. S.P. Gupta&Dr. K.L. Gupta, SahityaBhawan Publications, 2019.
 Auditing, B.N. Tandon, Sultan Chand Publications, 13th edition, 2017.
78
Reference Books:
 Advanced Management Accounting - JawaharLal, S Chand & Co., 3 r dEdition, Revised, 2013
 How to Read a Balance Sheet, N. Ramachandran, Ram Kumar Kakani: Tata McGraw-Hill
 Professional: Finance Made Easy Series, latest edition.
 How to Read a Profit and Loss Account N. Ramachandran, Ram Kumar Kakani: Tata McGraw-
HillProfessional: Finance Made Easy Series, latest edition.
 How to Read Cash Flow Statement: N. Ramachandran, Ram Kumar Kakani, Tata McGraw-Hill
 Professional: Finance Made Easy Series, latest edition.
 Management Accounting 4th Edition, authored by R. S. N Pillai and Bagavath.
 Handbook of Practical Auditing by Tandon B. N.
79
Name of the Programme/Semester: BBA-VI Branch: Management
Name of the Subject: Entrepreneurial Marketing Subject Code:BBAET605DE
Course Objective:
This course would give an insight into marketing from an entrepreneurial perspective with
focus on the different approaches required when compared to marketing for established firms.
Course Outcome:
 Understand the different market needs of big firms and SMEs

 Understand entrepreneurship and the challenges of creating a new business
 Understand how innovation in marketing can guide the development of new products and
services
 Discuss the processes of market identification and market creation in entrepreneurial situations.
 explain the importance of Service Marketing, CRM, Relationship marketing from an
entrepreneurial angle
 Be able to apply marketing theories and models to new ventures
 Be able to design marketing strategy for a start-up business keeping in mind to leverage limited
resources
 Be able to demonstrate effective written communication skills for plans, strategies and
outcomes
 Demonstrate critical thinking and analytical skills in evaluating marketing theories, models and
proposed plans
Unit-I Hours:10
 Understand the needs of the market from both corporate and SME perspective: Why do your
customers need you?
 What do you know about your customers?The customer's current suppliers: Market
Information: Competition close up: Challenges faced by entrepreneurs while starting business
in India: Adapting to technology, Marketing challenges, Managing the Finance of the business,
Social and Technology aspects
Unit –II Hours:10

What is Innovation in Entrepreneurship: What does it take to be an Innovative Entrepreneur: How
Innovation gives an edge to an entrepreneur in the market: The role of technology and digital media in
Innovation and Entrepreneurship: Measuring Innovation – Input and Output Metrics.
80
Unit-III Hours:15
Understanding of the processes of entrepreneurial market creation: Entrepreneurial theory and market:
theoretical framework for entrepreneurial marketing: Using the “Bricolage Concept”: Market
Construction Framework: Continuum of market creation: Service products scenario in India: Its
growth and future: Make in India and NSDC for Entrepreneurs – an insight: Innovation in the service
market and the benefits: Opportunities in the service industry for entrepreneurs: Challenges in the
service industry for entrepreneurs:
Unit-IV Hours:15
What is CRM; Importance of CRM for entrepreneurs: CRM and the crucial areas - Customer details
Sales management and After sales support: Implementing CRM in a business: Benefits of CRM for
an entrepreneur: CRM strategy to be adopted.
Unit-V Hours:10
What is Relationship Marketing: Evolution of relationship marketing: Goal of relationship marketing
for an entrepreneur: Relationship value Of customers: How can Entrepreneur leverage it to derive
benefit for their business: Relationship development strategies: Challenge.
Text Books:
 Small Scale Industries and Entrepreneurship, Vasant Desai, Himalaya Publishing House, latest
edition
 Essentials of Entrepreneurship and Small Business Management, Zimmerer W. Thomas &
Scarborough M. Norman, 4th Edition
Reference Books:
 Entrepreneurial Marketing, Robert D Hisrich, Veland Ramadani, Elgar Publiction, latest edition.
 Entrepreneurial Development, Satish Taneja, Himalaya Publishing House, 1 st Edition 2015.
Publishing, 5th Edition 2012.
 Fundamentals of Entrepreneurship and small business management, Vasant Desai, Himalaya
Publishing House, latest edition.
 A Practical Guide to Industrial Entrepreneurs, S.B. Shrivastava, Sultan Chand & Sons, latest edition.
81
Name of the Programme/Semester: BBA- VI Branch: Management
Name of the Subject: Training and Development Subject Code: BBAET606DE
Course Objective: To familiarize the students with the concept and practice of Training and
Development in the modern organizational setting.
Course Outcomes:
 Define the training need analysis.
 Explain the basic concept of training and development.
 Explain the tasks of the training function.
 Illustrate the various methods of training.
 Explain the concept of management development program and its methods.
 Interpret the significance of organizational development.
Unit-I Hours: 10
An overview of training; role of training and development in HRD, Organization Vision & Plans,
Assessment of Training Needs, Setting Training Objectives, Designing Training Programmes, Spiral
Model of Training, opportunities and challenges for training.
Unit-II Hours: 12
Tasks of the Training Function: Building Support, Overall Training Capacity, Developing Materials,
Strategic Planning, Networking.
Unit-III Hours: 12
Training Methods: On the Job Training & Off the Job Training- Job Instruction Training,
Apprenticeship,Coaching, Job Rotation, Syndicate Method, Knowledge Based Methods, Lecture,
Conferences, Programmed Learning, Simulation Methods, Case Study, Vestibule Training, Laboratory
Training, Inbasket Exercise, Experiential Methods, Sensitivity Training. E- Training.
Unit-IV Hours: 14
Management Development Programme Methods: Understudy, Coaching, Action, Learning, Role Play,
Management Games, Seminars, Behavioral Modeling, Job Rotation, Case Study, Multiple
Management, Sensitivity Training. Post Training: Training Evaluation, Training Impact on Individuals
and Organizations, Evaluating Programmes, Participants, Objectives.
Unit-V Hours: 12
Organizational Development: Definition, Foundations of OD, Managing the OD Process. OD
Interventions: Team Interventions, Inter-Group and Third-party Peacemaking Interventions.
Comprehensive OD Interventions, Structural Interventions and The Applicability of OD. Training
Experiences.
Text Books:
 Effective Training Systems, Strategies and Practices, Blanchard P. Nick & Thacker James, Pearson
Publications, 6th Edition 2018.
 Training & Development, Janakiram, Biztantra, Indian Text, 1st Edition.2011.
82
Reference Books:
 Training and Development, Pani, Prabhat, S K Book Agency, 1st Edition, 2015.
 Training and Development Text and Cases, Naik, Pandu G, Excel Book New Delhi,1st Edition, 2008
 Practitioner’s Guide to Training and Development, Bangaruswamy, Mohan, ANE Books India,
1stEdition, 2016.
83

BBA Syllabus BOS-2021-24( Entre)

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

BBA Syllabus BOS-2021-24( Entre)

Uploaded by

Copyright:

Available Formats

Syllabus

THE BBA PROGRAM’S EDUCATIONALOBJECTIVE:

 Graduates shall become a Business Executive professional.

Candidates will be Continuously Evaluated/Assessed based on their performance both Internally

Hours per C Examination Scheme

Sl. Categ Subject Subject Name

1 CO-1 BBAT101C FUNDAMENETALS 3 1 4 70 30 - - 100

2 CO-2 BBAT102C BUSINESS 4 1 5 70 30 - - 100

3 CO-3 BBAT103C STATISTICS FOR 4 1 5 70 30 - - 100

4 GE-1 BBAT104G BUSINESS ETICS 3 1 4 70 30 - - 100

Total Credit 15 4 2 20 315 130 5 - 450

*L-Lecture, P-Practical, C-Credit, IA-Internal Assessment, ESE- End Semester

Hours C Examination Scheme

1 CO-4 BBAT201CO MANAGERIAL 3 1 - 4 70 30 - - 100

2 CO-5 BBAT202CO COST AND 4 1 - 5 70 30 - - 100

3 CO-6 BBAT203CO ORGANISATIONAL 3 1 - 4 70 30 - - 100

4 GE-2 BBAT204GE QUANTITATIVE 4 1 - 5 70 30 - - 100

5 AECC-2 BBAT205AC ENVIRONMENTAL 2 - - 2 35 15 - - 50

Total Credit 16 4 - 20 315 135 - - 450

*L-Lecture, P-Practical, C-Credit, IA-Internal Assessment, ESE- End Semester

Hours C Examination Scheme

1 CO-7 BBAT301CO FINANCIAL 3 1 - 4 70 30 - - 100

2 CO-8 BBAT302CO MARKETING 3 1 - 4 70 30 - - 100

3 CO-9 BBAT303CO HUMAN 3 1 - 4 70 30 - - 100

4 GE-3 BBAT304GE PRODUCTION 4 1 - 5 70 30 - - 100

5 SEC-1 BBAT305SC PERSONALITY 2 - 2 3 70 15 15 - 100

*L-Lecture, P-Practical, C-Credit, IA-Internal Assessment, ESE- End Semester

Hours C Examination Scheme

1 CO-10 BBAT401CO BUSINESS 3 1 - 4 70 30 - - 100

2 CO-11 BBAT402CO LEGAL 3 1 - 4 70 30 - - 100

3 CO-12 BBAT403CO INCOME TAX 3 1 - 4 70 30 - - 100

4 CO-13 BBAT404CO BUSINESS 4 1 - 5 70 30 - - 100

5 SEC-2 BBAT405SC IT TOOLS FOR 2 - 2 3 70 15 15 - 100

Total Credit 15 4 2 20 350 135 15 - 500

*L-Lecture, P-Practical, C-Credit, IA-Internal Assessment, ESE- End Semester

Hours per C Examination Scheme

*L-Lecture, P-Practical, C-Credit, IA-Internal Assessment, ESE- End Semester

Hours C Examination Scheme

Select any Two Specialization

6 TRAINING AND 3 1 - 4 70 30 - - 100

Total Credit 14 4 - 20 295 130 5 20 450

*L-Lecture, P-Practical, C-Credit, IA-Internal Assessment, ESE- End Semester

S.N SEMEST NO.OF C G SE DS AEC ECA& SI MOO

AECC Ability-Enhancement Compulsory Course

SEC Skill-Enhancement Elective Course

DSE Discipline Specific Elective

ECA & GI Extra Curricular & General Interest

 Explain the basic concept of demand, supply and their determinant.

Unit -II Hours: 12

Unit- III Hours: 12

Unit -IV Hours: 14

 Explain the basic concepts of Cost Accounting.

Unit -II Hours:14

Unit- III Hours:12

Unit –II Hours:14

Unit -III Hours:12

 Organisational Behaviour, K.Aswathappa 12th Revised Edition, 2016

Total Marks for Evaluation :100 No. of Hours: 60

TotalMarksforEvaluation:100 No. Of Hours:60

 Recall the concept of Marketing and components of Marketing Environment

 Define the concepts, functions and process of human resource management.

Unit -III Hour: 14

 Define the concept, functions and types of Production System.

 Production and Operation Management, S N Chary, Tata McGraw-Hill, 6thEdition2019.