Cadbury Dairy Milk’s

Advertising Campaigns
In India

A project submitted to
University of Mumbai for partial completion of the
Degree of Master in Commerce
Under the Faculty of Commerce

SUBMITTED BY

JUGAT MEGHA DEEPAK VINITA

Under the Guidance of

PROF. SUBHASHINI NAIKAR

PRAHLADRAI DALMIA LIONS COLLEGE OF

COMMERCE & ECONOMICS
SUNDAR NAGAR, S.V.ROAD, MALAD (WEST)
MUMBAI 400064
DECEMBER 2018
 Prahladrai Dalmia Lions College of Commerce
& Economics
Sunder Nagar, Malad (West) ,Mumbai, 400 064

CERTIFICATE
This is to certify that Ms. JUGAT MEGHA DEEPAK VINITA
has worked and duly completed her/his Project Work for the
degree of Master in Commerce under the Faculty of
Commerce in the subject of Accountancy/ Management and
her project is entitled, Cadbury Dairy Milk’s Advertising
Campaigns in India under my supervision. I further certify
that the entire work has been done by the learner under the
guidance and that no part of it has been submitted previously
for any Degree or Diploma of any University.

It is her / his own work and facts reported by her personal

finding and investigations.

Signature

Prof. Subhashini Naikar

Date of Submission:

15 December, 2018
 ACKNOWLEDGEMENT
To list to who all helped me is difficult because they are so
numerous and the depth is so enormous.

I would like to acknowledge the following as being idealistic

channel and fresh dimension and completion of project.

I take this opportunity to thank the University of Mumbai for

giving me chance to do this project.

I would like to thank my Principal, Dr. N.N. Pandey and our

Vice-Principal and Project guide Prof.Subhashini Naikar
for providing the necessary facilities required for completion
of this project.

I take this opportunity to thank our Co-ordinator Prof.

Pankaj Jain for his moral support and guidance.

I would like to thank my college library for having provided

various reference books and magazines related to my
project.

Lastly I would like to thank each and every person directly

or indirectly helped me in the completion of the project,
especially my Parents and my peers who supported me
through out of my project.

Megha Jugat
 DECLARATION
I the undersigned JUGAT MEGHA DEEPAK VINITA here
by, declare that the work embodied in this project work titled
“CADBURY DAIRY MILK ADVERTISING
CAMPAIGNS IN INDIA”, forms my own contribution to the
research work carried out under the guidance of PROF.
SUBHASHINI NAIKAR is a result of my own research work
and his/her not been previously submitted to my other
University for any other Degree/Diploma to this or any other
University.

Wherever reference has been made to previous works of other,

it has been clearly indicated as such and included in the
bibliography.

I, here by further declare that all information of this document

has been obtained and presented in accordance with academic
rules and ethical conduct.

Signature

Certified by
Name of guide
 Executive Summary
To understand the advertisement strategies of ‘Cadbury’ India’s number one
chocolate, based upon the unparalleled breath of chocolate experience.

The merge in 1969 with Schweppes and the subsequent development of the
business have led to Cadbury Schweppes taking the lead in both, the
confectionery and soft drink market inside UK and becoming a major force in
the international market.

Cadbury Schweppes today manufactures product in 60 countries and a trade in

staggering 120.This project is a sincere effort to look for the market potential
in chocolate and confectionery industry.

A descriptive research procedure had been applied to come to the conclusions

of the project.

A detailed questionnaire had been prepared and the responses of the concerned
people had been collected for the analysis.

Cadbury was first launched in 1824 in England and in 1948 it was

incorporated in India. It holds around 70 percent of market share in India with
a wide range of chocolate products like Cadbury Dairy Milk, Dairy Milk Silk,
Oreo, etc.

Over the years it has maintained its image with different strategies and stood
as the chief player in the Indian Market. It has made its brand relevant by
adding new products and upgrading their advertising strategies.

This kind of approach has kept most of the competitors in severe worry. To
analyze the success of CDM, in this paper, a model is built. One of the main
variables to determine brand loyalty is gender. It is seen that gender does have
a prominent effect in the affecting the brand loyalty. Many studies have
confirmed that genders differ in their cognitive power, which affects their
behavioral use.

All marketing starts with the consumer. So consumer is a very important

person to a marketer. Consumer decides what to purchase, for whom to
purchase, why to purchase, from where to purchase, and how much to
purchase. In order to become a successful marketer, he must know the liking
or disliking of the customers. He must also know the time and the quantity of
goods and services, a consumer may purchase, so that he may store the goods
or provide the services accroding to the linkings of the consumers. Gone are
the days when the concept of market was let the buyers’s beware or when the
market was mainly the seller’s market. Now the whole concept of consumer’s
sovereigntly prevails. The Manufacutrers produce the sellers sell whatever the
consumer likes. Consumers play a very vital role in the health of the economy
local, national or international. The decision we make concerning our
consumption behaviour affect market and product. Preference (or taste) is a
concept, used in the social sciences, particularly economics. It assumes a real
or imagined ‘choice’ between alternatives and the possibility of rank ordering
of these alternatives, based on happiness, satisfaction, gratification,
enjoyment, utility they provide. More generally, it can be seen as source of
motivaiton. In cognitive sciences, individual preferecens enable choices of
objectives / goals.
 INDEX

Chapter Title Page No.

No.
1 INTRODUCTION AND LITERATURE
REVIEW
2 NEED ,OBJECTIVES AND SCOPE OF
STUDY
3 RESEARCH METHODOLOGY AND DATA
COLLECTION
4 DATA ANALYSIS
5 FINDINGS AND INTERPRETATIONS
6 IMPLEMENTATIONS, LIMITATIONS AND
FUTURE SCOPE
7 CONCLUSION
BIBLIOGRAPHY
ANNEXURE
CHAPTER 1: INTRODUCTION AND REVIEW OF
LITERATURE
INTRODUCTION

JOHN CADBURY FOUNDER OF CADBURY

1801 – 1889

GEORGE CADBURY FOUNDER OF THE TRUST 1839 – 1922

The Story of Cadbury

Early Days - A One Man Business

John Cadbury was one of ten children of Richard Tapper Cadbury, a

prominent Quaker who had moved to Birmingham, England from the West
Country in 1794.

In 1824, 22-year-old John Cadbury opened his first shop at 93 Bull Street,
next to his father's drapery and silk business in the then fashionable part of
Birmingham.

Apart from selling tea and coffee, John Cadbury sold hops, mustard and a new
sideline - cocoa and drinking chocolate, which he prepared using a mortar and
pestle.

Cocoa and drinking chocolate had been introduced into England in the 1650s
but remained a luxury enjoyed by the elite of English society. Customers at
John Cadbury's shop were amongst the most prosperous Birmingham families,
the only ones who could afford the delicacy. Cocoa beans were imported from
South and Central America and the West Indies.

Experimenting with his mortar and pestle, John Cadbury produced a range of
cocoa and chocolate drinks, the latter with added sugar. The products were
sold in blocks: customers scraped a little off into a cup or saucepan and added
hot milk or water.

John Cadbury had a considerable flair for advertising and promotion. "John
Cadbury is desirous of introducing to particular notice 'Cocoa Nibs', prepared
by himself, an article affording most nutritious beverage for breakfast,"
announced his first advertisement in the Birmingham Gazette in March 1824.

He soon established himself as one of the leading cocoa and drinking

chocolate traders in Birmingham. The popularity and growing sales of John
Cadbury's cocoa and drinking chocolate of 'superior quality' determined the
future direction of the business.

In 1831, John Cadbury rented a small factory in Crooked Lane not far from his
shop. He became a manufacturer of drinking chocolate and cocoa, laying the
foundation for the Cadbury chocolate business.

These early cocoa and drinking chocolates were balanced with potato starch
and sago flour to counter the high cocoa butter content, while other ingredients
were added to give healthy properties.

By 1842, John Cadbury was selling sixteen lines of drinking chocolate and
cocoa in cake and powder forms.
During the 1850s business began to decline. The partnership between the first
Cadbury brothers was dissolved in 1860, a difficult time in the company's
history.

John Cadbury's sons Richard and George, who had joined the company in the
1850s, became the second Cadbury brothers to run the business when their
father retired due to failing health in 1861.

Since then the business has expanded throughout the world by a program of
organic and acquisition led growth.

On 7 May 2008, the separation of confectionery and Americas Beverages

businesses was completed creating Cadbury plc with a vision to be the world's
BIGGEST and BEST confectionery company.

The name of the Cadbury is deeply associated to Indian society. In many

occasions and celebrations, Indians use to have this product not only as a food,
but also as a gift.

Though the product is primarily aimed to entertain children as chocolates are

very much liked by the children, the youth and aged people are also not the
exception. Equally all the products of Cadbury are enjoyed by all sections of
the society. On July 19, 1948, Cadbury started its business in India. Its
headquarters in India is located at Mumbai.
LITERATURE REVIEW
In our this study we see come works done previously. We choose Some work
to give here as Literature examples in this report.

Facebook Marketing Strategy - Cadbury by brandingbypixels this study

contains Cadbury India Story, Cadbury Business Goal, Cadbury Strategy,
Results and overall Case study on Cadbury Market.

Cadbury Investing Heavily in Sale in Expand Market in India by

Economic Times 20 February 2014. We increase our sales infrastructure with
one lakh visicoolers in the market and the company took big strides by
expanding into rural India and reaching in seven states in 2013. It was 21% in
2012 and over 30% in the preceding years. Despite the cloudy outlook,
Rs.4000 crore plus Indian unit last year announced plans to invest $190
million to build the country’s largest chocolate manufacturing plant. Given our
advantaged portfolio and footprint, strong fundamentals and ongoing
investments, we’re confident that we’re wellpositined to take on the
opportunity, as this market turns around.

Cadbury Dairy Milk goes even more chocolatery with its new ad
Economic Times Brand Equity 19 November 2016 The ad campaign
conceptualised by Ogilvy & Mather is based on the idea, Taste that frees the
joy.

How Cadbury perfected its communication in India indiantelevision.com

team 21 Feb 2018 Mondelez India has given birth to some of the most
memorable ads in its 70 years of existence in the Indian market with catch
phrases that come to us at the tip of our tongue? All notable compaigns are
attributed to Ogilvy & Mather(O&M), an advertising agency that has been
associated with the brand for over 26 years.

New Tang TVC Charm Mothers and Kids this summer!

mondelezinternational.com 21 March 2013 Cadbury India, a part of Mondelez
International today announced the launch of the all new fruitier and fun filled
Tang through a clever and creative television commercial. This is no ordinary
TVC! it is based on the insight that the mother child relationship has evolved
over time and that today, kids want a say in the decisions taken for them.

There was a study in order to see women or men were more brand loyal for
service providing industries. This clearly implies that brand loyalty differs by
gender; there should be different selling approaches for the two groups
(Melnyk, Osselaer and Bijmolt, 2009)
Secondly, price and promotion are two segments that explain branding to quite
a large extent. Through promotion there is already an expectation on the
particular product. Eventually, distorting the price may affect the same.
(Lattind and Bucklin, 1989)
Thirdly, it is necessary to maintain the brand image of the product in tune with
the consumer attitude. Thus, leading to creating brand equity which broadly
falls under the philosophy of nurturing the brand (Faircloth, Capella and
Alford, 2001).
Finally, introduction of new products within the brand’s portfolio creates
internal conflicts and may cannibalize the sales. But indirectly, the features of
the new product may be responsible for the brand loyalty of the existing image
(Nowlis and Simonson, 1996).

Various studies, speak about the relation between the existing brand and the
extended brand (Broniarczyk and Alba, 1994). Product variety has always
affected the choice and brand perception (Berger, Draganska and Simonson,
2007). The other aspect of the paper deals with culture and branding.

Culture plays an important role in the theory of branding. Similarly, brand

awareness helps generate repeat purchases which enhances consumer buying
process and finally augments the growth of the particular product (Hower and
Brown, 1990).

Correct form of advertisement with better visual and verbal components is

able to hold the culture of the targeted audience and bring out better impact on
branding (Mitchell, 1986).
CHAPTER 2: NEED, OBJECTIVES AND SCOPE OF
STUDY
NEED FOR THE STUDY
Marketing communications is one of the most important factors in an
organization’s success on the market.

The purpose with marketing communications is to make the organization and

its product well known for its customers along with keeping the customers
conscious about the organization.

A customer usually starts its buying process by processing the information

sent out by different organizations as mass communication, for example TV
advertisement or outdoor Advertisements.

People often are influenced by the media content either in a positive or

negative way. The advertisements in media persuade the people as people
themselves are trying to match their emotions with the characters or incidents
shown in the advertisements.

When Cadbury Dairy Milk chocolate was first introduced in the early 1900s it
made an immediate impact quickly becoming the market leader. The success
story has continued. It is still the top selling chocolate brand in the country and
the Cadbury Mega Brand’s broad family of products today has an international
retail value multi billion US dollar. As an international brand Cadbury Dairy
Milk carries the same distinctive image all over the world. Wherever you by a
bar of Cadbury Dairy Milk the pack design will be exactly the same, only the
language will be different. We can enjoy Dairy Milk in many different ways
including as miniatures, snack size multiple packs, treat size in bags, pocket
packs, standard bars.
OBJECTIVE OF THE STUDY
This research study seeks to find out the changing trends of advertisement of a
particular product to woo the consumers towards the product. How the
advertiser gradually develops the product advertisement and how does he
promote the brand through advertising – are the objectives of this study.

Objectives

❏ To understand the people perception towards consumption of Cadbury

chocolate.

❏ To measure the awareness about the Cadbury products.

❏ To study about the purchasing pattern of Cadbury products.

❏ To know the Consumer satisfaction levels regarding the Cadbury

products.

❏ To Identify which brand is more in demand by the consumer in

Cadbury.

SCOPE
In this research investigation was conducted to determine the position of
consuming habits towards Cadbury Chocolate.

The aspects looked into the preference of chocolate. The scope of the study to
analyze the consumer perception of Cadbury chocolate.
 CHAPTER 3: RESEARCH METHODOLOGY AND
DATA COLLECTION
RESEARCH METHODOLOGY
This study adopt a process of collecting and analyzing marketing information
and ultimately to arrive at certain conclusion. Research Methodology is the
mean to plan out the working process or the course of action to reach the
objective. It is extremely crucial and holds the key to the success of the
survey.

To Answer these questions, an exploratory research was conducts by

circulating a questionnaire among the students & young groups. Questionnaire
developed to take specific product based market survey among young
consumer stakeholders. This Survey is Conducted in November December
2018. We include questions to assess personal tastes, choices, advertisement
influences and public reach etc.

This research is a descriptive study of the product namely Cadbury Dairy

Milk. Around 6 samples of Cadbury Dairy Milk advertisements were observed
in YouTube and various television channels to know about the changing
patterns and trends of the advertisements of the mentioned product.

Research Tool

A questionnaire prepared to know the Consumer behaviour and reaction to

strategy of Cadbury Advertisement.
DATA COLLECTION
The data are primary data collected through questionnaires from the people
living in MUMBAI.

Sample size and design

A sample of 75 respondents were taken who was taken on the basis of

convenience.
 CHAPTER 4: DATA ANALYSIS
DATA ANALYSIS

From the research it shows that the brand ‘Cadbury’ is well known to the
females than males, that is why, cadbury advertisement’s have their primary
focus on females to purchase their chocolates.

From the research, it clearly shows that the age group of 21-30 has the highest
percentage of shareholders in purchasing chocolates, thus the primary target
for the chocolate brands.
 Chocolate Brand Response
Amul 2
Cadbury 59
Ferrero Rocher 4
Nestle 8
Perk 2
Total 75

59 respondant (i.e.) 78.7% has chosen the brand cadbury when they think of
chocolate, which shows cadbury has a close connection with indian people.
 Cadbury Types Response
Bubbly 16
Crunchie 7
Fruit and Nut 22
Hazelnut 4
Roast Almond 24
Silk 2
Total 75

The current research shows that mostly all kinds of cadbury dairy milk
products is open heartly accepted by the indians. One or the other product
have linked to the people in some kind of way as cadbury ads have much of
emotional connections.
 Cadbury Types Response
All 1
Plain chocolate 27
With caramel 3
With fruit & nut 26
With nuts 14
With rice crunches 4
Total 75

Chocolates can be eaten with number of other bi-products, cadbury tries to

create new products in the market every now and then to remain in the indian
market.
Silk Oreo, Dairy milk fruit and nut, Dairy milk Roast almond and many other
products has become favourites to many people in india.
Cadbury knows that in indian market promotion and branding is the key to
success. Short films and TV ads directed and created by Cadbury has lead to
become the india’s number one chocolate manufacture.

Almost Every now and then people is used to eat cadbury chocolates, which
has also now replaced the traditional sweets in sweets shops. In many
occasions, Gulab jamun and rasgula has been replaced with cadbury
chocolates.
58.7% People remembers the Cadbury Dairy Milk Silk Song.
Thus Approx. 60% of the people had eaten the Chocolate after listening &
took a liking to the song which was a very good strategy for the young one’s
& also the older one’s.

“Kuch meetha ho jaye” the famous tagline of Cadbury has been so affective
for promotion of Cadbury Dairy Milk Chocolate that 56% people loves the
Advertisement’s.
According the Result we can say that many people eats chocolates when they
are very much happy or enjoying with their friends.

5 chocolates in a week with a population of than 100 core is what the cadbury
had achieved by just spending little amount of money in Advertisement and
promotions.
The Taste of Cadbury Chocolates has been up to the mark, but the cost is that
much high to our indian people.
The quality can also be improved which can equivalent the price.
The celebrities included now and then in TV ads was replaced by normal
indian’s which boosted the sales of cadbury chocolates and got attached to the
people hearts.
Emotions, Humor, Generosity and many more things has been introduced in
cadbury ads to keep the indian market alive and stay connected.
Generally, People have high and favorable response to their ad campaign’s
with communication effort.
Their Ads are found to have an emotional connection with people, some
humor including which invokes joyous moment and celebration.
CHAPTER 5: FINDINGS AND INTERPRETATIONS
FINDING AND INTERPRETATIONS

With the passage of time, it is evident that Cadbury has been keeping
innovative changes and regularly upgrading its advertisements related to its
various products. Human mind is very much forgetful. Unless something new
is represented in front of them, people tend to forget or lose interest on the
existing product. In such a competitive age, when every manufacturer is busy
in attracting the consumers / customers / general mass in different ways as per
their best, the Dairy Milk brand of Cadbury is also not an exception.
It is a proven fact that to attract the customers, advertisers must try their best
to present their products in such a way which will place them as a new identity
compared to the previous one.
In Cadbury Dairy Milk product advertising, the same is witnessed. The
company has tried its best to change the ad copy every time, in terms of words
and expression. In audio-visual advertisements, it is very much necessary to
leave an impact in the audience mind within a very short period of time as the
audio-visual advertisements last for few seconds only.
In this case, the ad of Cadbury Dairy Milk obviously leaves a lasting
impression in the minds of audience through its different types of attractive
and conspicuous presentations.
The craze for Silky brand of Dairy Milk reached to a great extent which is
reflected in its varied advertisements. A group of Indian traditional dancers
were found in one of the Dairy Milk advertisements busy in having Silk Dairy
Milk product before they were about to enter the stage for their performance.

The Silk brand of Cadbury Dairy Milk has some other slogans also like
‘Discover the joy, Cadbury Dairy Milk Silk Have you felt silk lightly’.
‘Khane ke bad mithe me kuch mitha ho jaye’. This was one of the most
remarkable advertisements of Cadbury Dairy Milk when it was shown that
people of Indian origin selected this brand as sweets after having their dinner
or lunch. It appeared as if Cadbury Dairy Milk replaced the traditional Indian
sweet dishes like gulab jamoon or kalakand after a sumptuous lunch or dinner.

With ’Shubh Aarambh’ slogan, a very sensitive advertisement of Dairy Milk

was made which depicted of an elopement scene. As soon as the girl entered
the private car of her hubby at late night, he asked her to look behind where
the girl found her father sitting and asking her to have few Cadbury Dairy
Milk chocolate bites as she was about to commence a new stage of her life.
The father’s emotional appeal to her daughter was nicely ended with a sweet
note.

Cadbury used Facebook Marketing to build on top of the 30 sec TV ad that

they have created using this sweet saas-bahu (mother-in-law daughter-in-law)
duo to use their brand “Dairy Milk” as a tool to build friendship and rapport.
Most of us who have been married definitely understand the beauty and the
enigma that the relationship between this duo brings to our lives so this
interesting concept of sharing something sweet to explore a bridge connected
with the audience on an emotional level.
The brand created a 30-second TV commercial featuring a mother and
daughter-in-law dancing in the street while sharing a bar of chocolate, and ran
it as a video ad on Facebook.
This is an extension of the global thought of generosity. For us in India it's
also an extension of our 'Kuch Meetha Ho Jaaye' thought. We've moved from
celebrating with sweet to now making sweet moments. The world right now
has a lack of generosity. And we're looking to change that. It's the logical next
step. We are seeing the millennial audience looking at brands with purpose
and generosity is one such purpose that we believe we can own.
CHAPTER 6: IMPLEMENATIONS, LIMITATIONS
AND FUTURE SCOPE
IMPLEMENTATIONS
We Prepared the questionary to know which brand stand in the top of the
indian market, then how cadbury had targeted the audiance.

We survey along the social media to get some valuable inputs from the
chocolate lovers to prepare our primary data.

After preparing that, we analysed the primary data and created pictorial output
out of it which can be of better understanding of cadbury advertisement
stategies.
LIMITATIONS
There are some limitations in the study, the are as follows:-

❏ Sample size is 75, This sample size not able to show whole market
view. So the accurate survey is not enough to generalize the finding of
the study.

❏ Samples are only collected in MUMBAI, so it will not applicable to

other places.

❏ This study is based on Metro City public. This study does not include
Urban, Semi Urban, Rural and Remote areas.

❏ Our Study is focused on Cadbury, so we don’t take a detailed view on

other similar product.

❏ Financial and Investment related information is not included in this

study.

❏ This study doesn’t address all stakeholders i.e. Sellers, market chain,
Cadbury administration.

❏ We don’t take consideration of All Socio economic levels of our

society. We also don’t give importance to this in our study. So we
don’t able to judge difference in behaviour of different levels of
society.

❏ This study is based on Human Behaviour and taste. So this is different

from person to person. Each person respond on their own mind set and
perception.

❏ I have limited resources to conduct this study. So we take very limited

short study to make this report.

❏ This is not a critical or specialised study. This study is for Educational

Purpose only.
FUTURE SCOPE

We lacked time and Data the most in our survey. It would take a good amount
of people and time to achieve a good number of response to our survey.
If it is possible we can get around some 1000 to 5000 response to our
questionary, we could provide much accurate and brief information about the
cadbury advertisement.
We can take State wide Study to Collect more clear and accurate view, in
Which include rural and urban areas.
Due to lack of resources our study is very short in nature. We need to study in
detailed way. With adequate resources we can do very wide and lengthy study.
 CONCLUSION

Entering the Indian market in 1948, Cadbury is a well-known and much-loved

brand, owned by Mondelēz International.
Cadbury remains at the top of the Indian chocolate market because of its
quality products and the memorable ways it communicates with consumers.
In Indian perspective, Cadbury has rightly maintained its standard and
followed all the guidelines as mentioned by the ASCI. It has never made any
vulgar appeal in any of its products advertisements including Dairy Milk.
Besides while making advertisements, this globally renowned confectionary
company has touched the Indian hearts as per its traditional and cultural
beliefs and meanings as well.
The same has been found when the advertisements depict the rich emotional
bonding during marriage ceremony, anniversary or any other domestic
functions practiced in the Indian society.
The study did not focus on celebrity advertisements to promote the particular
brand in the Indian market, though celebrities were used to do so.
The study emphasizes on the reflection of common incidents which have been
used to promote the product. And it is found that the efforts have been
successful enough.
The latest record says that Cadbury holds over 70% market share in chocolate
industry in India.
Cadbury Dairy Milk’s ads include all strata of people right from children to
teenagers to aged which underline the very message of making itself as a
confectionary product for all sections in particular and as a whole too.
This is a very clear-cut picture where a team of hard-core professionals are
using every opportunity directly touching the emotions of the masses but
spending minimum money possible on advertisement.
It is a sort of monopolistic area where by spending very low, using easiest and
economical method, products are developed and sold, giving, the customers no
chance or alternative.
 BIBLIOGRAPHY

The cadbury story : A short history, accessed on 27-08-13

The cadbury chocolatier 2013.Brand positioning and competitor analysis,

accessed on 27-08-13

Webliography

❏ www.cadbury.com

❏ www.cadburyindia.com

❏ www.icmriindia.org

❏ www.youtube.com

❏ www.mondelezinternational.com

❏ www.wikipedia.org

❏ www.businesstoday.in

❏ www.indiantelevision.com

❏ www.brandingbypixels.com

❏ www.campaignindia.in
ANNEXURE

1. Full Name –

2. Mobile Number –

3. Are you male or female?

 Female
 Male

4. Which category below includes your age?

 0-10
 11-20
 21-30
 31-40
 41 and above

5. When you think of chocolate, which brand comes to your mind?

Cadbury
Nestle
Amul
Ferrero Rocher
Perk
Other

Which Cadbury Dairy Milk chocolate you like the most from the below/

Fruit and Nut

Roast Almond
Crunchie
Bubbly
Hazelnut
Other

What type of Cadbury chocolate would you prefer?

Plain chocolate
With nuts
With fruits and nuts
With rice crunches
With caramel
Other

Where have you seen Cadbury Advertisements mostly?

Newspapers
Magazines
Televisions
Social media
Browsing internet

How often do you eat Cadbury chocolate?

Everyday
2-3 times a week
Once a week
Once a month
Occasionally

Kiss me...Close your eyes...Miss me...is the tagline of which Cadbury

chocolate?

Cadbury fruit and nut

Cadbury crunchie
Cadbury silk Oreo
Cadbury dairy milk bubbly

Which Cadbury Advertisement you like the most?

Kuch meetha ho jaye in Cadbury Dairy Milk Ad

Sweet couple to launch 'crunchy' Dairy Milk Silk Oreo
'Irresistible' Cadbury Dairy Milk Silk with playful puppeteers
Cadbury Dairy Milk takes a seat at the dinner table, with
#TheLastPiece

When do you eat chocolate the most?

Very Happy
After some workout
With Friends
Bored and Sad
Other:

Approximately, how many chocolate bars would you purchase in one

week?
0-5
5 - 10
More Than 10

What most influences you to buy a cadbury chocolate bar?

Taste
Cost
Quality
Wrapping
Celebrities associted with the product