Communication

model
GDS & Internet
Basic Website
Analysis
 Welcome
For today

»Communication Model
»Web Site Analysis Basic Concepts
»Design & Contents
»Website Analysis Workshop

e-mail: ra.chavez@profesor.duoc.cl
Communication Model
Offline vs Online Communication

»Offline or traditional - Online or new communication

»Traditional Media
»Online media
»Advantages vs Disadvantages
»Publishing / Editorial Lines

e-mail: ra.chavez@profesor.duoc.cl
Basic Model of Communication*
Feedback Sender

Encoder/
Decoder
Receiver Message

Channel

e-mail: ra.chavez@profesor.duoc.cl *Chávez,2014

Communication Exercise

Whispering!!
 The Message

“I would like a salad with the dressing on the side.

Also I would like to have any soda, lemon flavor
please?”

e-mail: ra.chavez@profesor.duoc.cl
 The Message

“Hello, I am in Room 701 . May I please have the

sirloin steak, cooked medium rare, with garlic
potatoes

e-mail: ra.chavez@profesor.duoc.cl
 Summary

»Offline or traditional - Online or new communication

»Traditional Media
»Online media
»Advantages vs Disadvantages
»Publishing / Editorial Lines

e-mail: ra.chavez@profesor.duoc.cl
Website Analysis
 Website Analysis
The basics

»What is Internet
»Interconnected Networks by protocols
»The Network of Networks
»It is the same Internet than WEB ( World Wide Web)?
»The WEB is not Internet, it is a part of Internet

e-mail: ra.chavez@profesor.duoc.cl
 Website Analysis
What is the Internet

The Internet

FTP email

World Wide Web

Telnet
Chat
P2P

e-mail: ra.chavez@profesor.duoc.cl
 Website Analysis
The basics
»Internet »FTP: File Transfer Protocol
»Websites (Web 1.0 / 2.0 / 3.0) »Template
»Social Network »ICT’s (Information and
»Usability communication technology)
»e-business
»online shopping

e-mail: ra.chavez@profesor.duoc.cl
 Website Analysis
The basics

»Contents »Design
»Relevant Information »Use of color
»Usefullness »Findability
»Who’s backing up the »Usability
information

e-mail: ra.chavez@profesor.duoc.cl
 Website Analysis
The basics
»Findability »Usability
»How easily the information of »Designing the experience for
a Website can be found using the user
a search engine »The rule “No more than 3
clicks to find the info”

e-mail: ra.chavez@profesor.duoc.cl
 Summary

»Internet = Interconnected Networks by protocols

»Protocols = Highways' for the information (mail, FTP y
WWW)
»Content Analysis : Relevant, Usefulness, Who’s backing up
»Design Analysis: Colors, Findability, Usability
»Social Network Key = Collaboration

e-mail: ra.chavez@profesor.duoc.cl
Websites
Analysis
Team Work
 Workshop
»By teams
»Two websites to analyze, considering Content & Design
»Assignments:
»Team 5: www.spain.info + www.digg.com
»Team 4: www.visitmexico.com + www.tumblr.com
»Team 3: www.japantravelinfo.com + www.yelp.com
»Team 2: www.visitkorea.or.kr + www.about.me
»Team 1: www.visitflorida.com + www.twitter.com
» You will use that information to create a presentation on the next class

e-mail: ra.chavez@profesor.duoc.cl
Q&A
Thank You!
see you next time