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The Problem and Its Background
The Problem and Its Background
Introduction
We live in a country with a hot temperature, as a result, most of the people looks
for a refreshing food to diminish the hotness they feel. The business that we create is the
Hot Ice Cream Buns. We cater different fruity flavour Ice Creams from fresh fruits. Ice
Cream is one of the delicious and tasty item, which is very popular worldwide. We serve
non-seasonal and non-seasonal. We serve seasonal because we all know that time is
different. Few people even though its winter they look for ice cream to eat. Therefore, we
have different perception. People say that ice cream makes them feel so happy. Ice cream 1
is one of the most favourite of all people so they do not have the time to choose. And also
we serve in seasonal because it’s warm. Too many people cold food the one they looking
for like the ice cream. Ice cream can be consumed right around the year.
Uncertainty you are wondering where the word “Hot” came from when our
product is Ice cream. So, the word “Hot” it means our welcoming for our costumer and
there is a little bit difference from the original ice cream. Try our product for to not
confuse. The word “Buns” instead we used buns as da main we substitute the buns into
bread crumps. The ice cream coated by the egg and the bread crumps and cook by deep
environment. Ice cream consumption usually peaks during the hot summer months.
making ice cream very much a part of every celebration. As such, consumption of ice
cream remains significant even during the rainy season. Since it is strongly associated
with joyful occasions, its consumption is also triggered whenever individuals desire to
reward themselves as it is an easily accessible indulgence. The creaminess in ice cream
comes from a balanced level of fat and sugar in the recipe. Emulsifiers and stabilizers are
what control the mouth feel and texture of the final product. Creaminess in an ice cream
comes from the even distribution of air bubbles (controlled by the stabilizer) throughout
the mixture, and the size of the ice crystals (controlled by the emulsifier). Ice creams
made at home contain egg yolks which contain lecithin. Lecithin is an emulsifier, which
helps maintain an even distribution of fat particles all throughout the ice cream. On the
other hand, commercial versions of ice cream contain stabilizers and emulsifiers, instead
of egg yolks.
usually made from dairy products, such as milk and cream, and often combined with
flavourings and
This study aims to determine The Effectiveness of Hot Ice Cream Buns in the
1. What flavour of Hot Ice Cream Buns is the best seller and costumer’s
favorite?
2. What flavor of Hot Ice Cream Buns is the costumer’s least favorite?
3. What strategies best use to sell the product?
4. Is there any suggestion that costumers wanted to business to be done?
researchers.
Students. Mostly student is one of the beneficiaries of this research, especially for
those Culinary Art students, it will serve as their basis for better understanding
Parents. This can help to think and create their own businesses.
To the future researchers. This study will benefit and help the future researchers
Entrepreneurs.
For better understanding of the content of this study, the following terms are
operationally defined:
desired result.
Ice cream. A sweet flavoured frozen food containing cream or butterfat and
usually eggs.
Dessert. A usually sweet course or dish and usually served at the end of a meal.
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Profitability. Ability of a company to use it resource to generate revenues in
excess of its expenses. In other words, this is a company’s capability of generating profits
1. The instrument that will be used in the conduct of the study is valid, objective
and reliable.
2. There is no significant relationship between the effectiveness of hot ice cream
buns in the business profitability among the students of STI College Vigan
3. The result of the respondents were checked how the effectiveness of the Hot
Ice Cream Buns in the business profitability among the senior high school
Chapter II
REVIEW OF RELATED LITERATURE
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This chapter presents the findings of the researchers and other related literature
Theoretical Framework
Ice cream we call glaces a la crème in French. Base on the book written by
Shannon Jackson Arnold, that in France, sundaes are called coupes after the wide-
mounthed. (Shannon Jackson Arnold 2004) write one book and the title of the book is
Everybody Loves ice cream. Shannon fond that got so matter that influence people want
Ice cream as we recognize it today has been in existence for at least 300 years,
though its origins probably date much further back.(C. Clarke 2004). Ice cream is one of
global market , because almost every county in the world eaten and made ice cream. In
the worldwide production of ice cream is around 14.4 billion liters in 2001, .( C. Clarke
2004 ) people in the word like to sales ice cream because of the weather and advertising.
For example in France , 65% of sales are made between June and September, the weather
one of the reason a substantial impact on sales, especially at the certain time. Such as on
the weekends. .( C. Clarke 2004 ) ice cream famous in may flavor, brand, and also
packages. In book Ice cream by Robert T. Marshall et all state that Compositional
standards differ around the world, as does the understanding of what constitutes ice
cream.
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The customer’s point of view, price is often used as a cue in their expectations of
the product/service performance (Han 2010) some of the customer perception is the more
he or she the more quality or services they will get, they will get what they pay.
Customers do not know/remember the actual price of a specific product/service, but they
encode the price in ways that are meaningful to them (Zeithaml, 1983). No all customer
will remember how much one scoop of ice cream in Bakin Robbins or Haagen Dazs.
Perception of Services quality, it will back to how the waitress serves you, To gain
their attention on improving service quality. ( Gazzoli, 2010 ) but come of the company
not really focus about the service quality, like the ice creams store that normally people
just buy the grab it and go. But some of the ice cream like Haagen Dazs and Baskin
Robbins. They have a shop that the customer can sit and enjoy they ice cream.
for, purchasing, using, evaluating, and disposing of products and services that they expect
will satisfy their needs” (Schiffman & Kanuk 2007:3).( viviam claasem 2007) consumer
behavior is a base in the marketing concept. Consumer behavior that we have actually to
we can know what certainly the consumer want or what customer looking for. Consumer
behavior is based on the study of human behavior, but from the point of view of a
consumer role. Mostert (2002:37) accepts that consumer behavior is founded in human
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Perception is the ability to see, hear, or become aware of thorough the senses
(oxford dictionaries) that actually what the normal limits of human perception. Alias
Radam in the journal about consumer perception, in the journal he mention that
Consumer’s perception and attitudes can influence the decision of making process and
also buying behavior of each individual. Perception actually affected by external and
internal environmental effect such as economic, social, cultural and so on. The propose of
we know about customer perception is to built up the customer experiences, with this we
will know what the customer perception about service quality, product quality, and so on.
Customer perception is one of important part, because when the customer want to
purchase same product especially food product will step one process so the customer may
explain more subconscious concept involving customers emotions in the store (Emma
Aspfors 2010) perception and Sensation are perfect combination. For the Sensation refers
to the process of sensing the environment through touch, taste, sight, sound and smell.
Sight is more to the product that we can see with our eyes, we can see different
colors that make us feel more interesting purchase the product. Because Emma Aspfors
said that . Color has also proven to have both physical and psychological influences on
humans. Colors are of course important especially in the home-furnishing business since
it is a business that is easily affected by trends. Except for the importance of having the
right colored store due to trends, colors also can affects customer perception and buying
behavior
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Playing slow music in the store will make the customer feel enjoy, feel more
customers would, but the objectives of a store do not always go with the customers
(Peter, Olson 2005, 495; Solomon et. al 2006, 43-44) (Emma Aspfors 2010)
Touch is more to the material in the store, the material that use for the chair, table,
the counter and so on. This actually to create a customer perception of high quality the
advices are to choose material as silk or wool while but all the material or the quality will
Smell, it’s a other senses, this also can influence buying behavior. Different
restaurant or store normally have they own smell that make unique, Baskin-Robbins and
Haagen-Dazs they own smell, that can it can affect customer’s perception.
Taste is more to the product itself. Each of the food product have special taste,
that you can’t get from other shop, chocolate flavor that customer taste in Baskin-
Robbins will different with chocolate flavor Haagen-Dazs. Knowing Consumers taste
preferences are very central for the food industry when Segmenting and positioning a
new product (See e.g. Solomon et. al 2006, 45-46) (Emma Aspfors 2010)
Brand is very important for a product in the market, brand name is to give
consumer information about the product itself. Brand asset are difficult and expensive to
develop, maintain, and also adapt ( David A. Aaker ) one product must have a good brand
is right to say to have a good brand that acceptable in the community is not easy and to
have brand is to cheap. The brand attitude is opinion of consumers toward a product
determined through market research. It will tell what customer think about a product or
service, whether the product can answer what actually the consumer need, and just how
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much the product is wanted by the consumer. Brand attitudes determine the consumer’s
psychological aspect. The strength of brand loyalties is demonstrated by the fact that, on
average, precursor keep about half their market in units even though the fact that generics
are roughly one third the price of first pioneer ( Henry G. Grabowski 2009) first pioneer
History of Ice Cream Much of the early history of ice cream remains unproven
folklore. In the Eastern hemisphere ice cream was appreciated and enjoyed largely by
royalty. Ice cream was the favourite dessert for the Caliphs of Baghdad. The Arabs were
the first to add sugar to ice cream and were also the first to make ice cream commercially,
having factories in the 10th century. It was sold in the markets of all Arab cities in the
past. The Arabs introduced ice cream to the West, through Sicily. In China, during the
Song dynasty people began putting fruit juice in the water used to create the ice. Milk
began to be used in the Yuan dynasty as the Mongols, who were nomads, introduced milk
to China. In India, as early as the sixteenth century, the Mughal emperors used relays of
horsemen to bring ice from the Hind Kush to Delhi where it was used in fruit sorbets.
Kulfi is believed to have been introduced to South Asia by the Mughal conquest. Its
origins trace back to the cold snacks and desserts of Arab and Mediterranean cultures and
it is very closely related to the Persian ice cream. Kulfi is still enjoyed by Indians today.
(1978) wrote in "The History of Ice Cream" that Charles I of England hosted a
sumptuous state banquet hundreds of years ago. The "coup de grace" of the delicacies of
the day was cold and resembled freshfallen snow but was much creamier and sweeter
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than any other after-dinner dessert. The king wanted the delicacy to be served only at the
royal table and rewarded his French chef with a lifetime pension on condition that he did
not divulge his secret recipe to anyone, thereby keeping ice cream as a royal prerogative.
Ice cream was introduced to the United States by colonists who brought their ice cream
recipes with them., Many of the confectioners were Frenchmen, who sold ice cream at
their shops in New York and other cities during the colonial era. President George
Washington, and President Thomas Jefferson are reputed to have regularly eaten and
served ice cream. Another narration from lAICM history states that Dolley Madison, wife
of U.S. President James Madison, served ice cream at her husband's Inaugural Ball in
1813. The first Canadian to start selling ice cream was Thomas Webb of Toronto, around
1850. William Neilson produced his first commercial batch of ice cream in Toronto in
1893, and his company produced ice cream at that location for close to 100 years. In a
monograph published by the Royal Society of Chemistry "The Science of Ice Cream", it
was stated that the history of ice cream is closely associated with the !0 development of
refrigeration techniques (Caroline and Weir, 1993). Before the development of modern
refrigeration, ice cream was a luxury item reserved for special occasions since ice cream
manufacture was a laborious process. Ice was cut commercially from lakes and ponds
during the winter and stored in large heaps in holes in the ground or in wood-frame ice
houses, insulated by straw. Ice cream was made by hand in a large bowl surrounded by
packed ice and salt. The temperature of the ingredients was reduced by the mixture of
crushed ice and salt. The salty water was cooled by the ice, and was liquid below the
freezing point of pure water.The immersed container can make better contact with the
salty water and ice mixture than it could with ice alone. The immense labour involved in
making ice cream was reduced considerably when Nancy Johnson invented the hand-
cranked freezer in 1846, a device that is still in use in certain parts of the world (Khanna,
2004). However Nancy Johnson did not patent her invention, hence the credit of
patenting goes to a Mr. Young who invented a similar type of freezer in 1848 and called it
the "Johnson Patent Ice Cream Freezer". Commercial production began in North America
in Baltimore, Maryland, USA as early as 1851 by Mr. Jacob Fussell who is considered to
be the father of the American ice cream industry. 11 However, the invention of the hand-
cranked freezer did not really facilitate largescale production of ice cream for commercial
purposes. The invention of the continuous freezer by Clarence Vogt and subsequent
ice cream manufacture to blossom into an industry. The ice cream cone was used in Paris
in 1807 and plans are underway for the celebration of the bicentenary of the cone in
2007.
Shang, had 94 ice men who helped to make a dish of buffalo milk, flour and camphor. A
kind of ice-cream was invented in China about 200 BC when a milk and rice mixture was
frozen by packing it into snow. Roman emperors are supposed to have sent slaves to
mountain tops to bring back fresh snow which was then flavoured and served as an early
form of ice-cream. The King of England, Charles I, is supposed to have offered his chef
£500 a year to keep his ice-cream recipe a secret from the rest of England. The explorer,
Marco Polo (1254-1324), is believed to have seen ice-creams being made during his trip
to China and introduced them to Italy. Ice Cream sundaes were invented when it became
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illegal to sell ice-cream sodas on a Sunday in the American town of Evanston during the
late 19th century. To get round the problem some traders replaced the soda with syrup
and called the dessert an "Ice Cream Sunday." They replaced the final "y" with an "e" to
It’s probably no surprise to you that July is National Ice Cream Month, National
Ice Cream Day is celebrated on the third Sunday in July. This year National Ice Cream
Day is July 15th, 2018! In the summer ice cream is the perfect cool treat to help you beat
the heat, whether you’re a sorbet snob or jonesin’ for a gelato - but do you know the
inside scoop on how this cold confection became a favorite dessert around globe? Find
The Cold Not-So-Hard Facts. In 1984 President Ronald Reagan declared every
third Sunday of July to be National Ice Cream Day and the whole month of July as
National Ice Cream Month, but the history of this dessert is older than America itself, ice
cream goes all the way back to Ancient civilizations, and there is a lot of debate between
Ice cream comes in all kinds of flavors. The beginning of ice cream can be traced
all the way back to 400 BC when the Ancient Persians would pour grape juice
concentrate over ice as a sweet to treat to cool off. They later added different flavors like
mango and rose water. Snow would be collected from mountain tops and stored in
underground chambers specifically for this cause. They weren’t the only ones trying to
chill out, the existence of a frozen rice and milk dessert in China has been documented
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from 200 BC and the Ancient Roman Emperor Nero is said to have loved a fruit topped
snow-based dessert.
There is some debate over who had the closest thing to what we now call ice
cream - for example in the 10th century the Arabs invented a dessert in which they
combined milk, ice and sugar with rosewater, dried fruits and nuts, however the Chinese
were the first to invent a machine that combined the flavors into a creamy state and when
the famous Italian explorer Marco Polo visited China, he brought the ice cream
CONCEPTUAL FRAMEWORK
Based on the literatures cited above, the student researchers consider that the
dependent variables are the answer to find the level of awareness of the students on deep
web access.
The figure shows the relationship of the independent variable which is the profile
of the respondents and the dependent variable which is the effectiveness of Hot Ice
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Cream Buns. The student-researchers will be guided by the above conceptual paradigm
Chapter III
RESEARCH METHODOLOGY
This chapter present the research design, research locale, sample or the
respondents, research instrument, data collection procedure, and data analysis procedure.
Research Design
This study will utilize the descriptive experimental research design. Descriptive
This study will be conducted at the front of Vigan City Hall, located at Burgos,
Vigan City Ilocos Sur. This will be conducted on third grading period of the school year
2018-2019.
This study will utilize consumers as the respondents. The respondents are those
who only belong to the age bracket 10-15 years old, teenagers, male and female.
Research Instrument
The research instrument that was used in data gathering has five questions. In
order to know their knowledge, the respondents answer and survey questionnaires.
The researchers made a letter of approval and send to the office of the Principal of
STI College, Vigan. The researchers distributed questionare to the students which contain
questions that need to be answered based on their experience of course to the students.
After answering the distributed questioner, the researchers collected the answered
The researchers use a questioner as a research data gathering instrument for the
study. The respondents are asked to answer in the questioner that based on the dessert
Chapter IV
PRESENTATION, ANALYSIS AND INTERPRETATION
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The following survey question are observed by the researchers with the following
interpretation:
Question #1: What flavour of Hot Ice Cream Buns is the best seller and costumer’s
favorite?
Respondent1: Mango-Graham slushie are usually sold. Unlike to your product, this is
Respondent2: Mango-Graham ice cream it delicious that we can’t able to order again
Respondent4: Mango-Graham ice cream most of them are still looking for. But then it is
not available
- The flavour of hot Ice cream buns best seller and costumer’s favourite is the
Mango-Graham. It seem like the Chef product is that they just tasted a strange Ice
cream. Mango-Graham shake are usually sold. Unlike to our product, it is the first
product that they tasted it and this is the product that trend now. This is the
product of us that first to finish. And some of them are still looking for this
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Respondent3: We Re afraid what may the tastes result.
- The flavour of Hot Ice Cream Buns is the costumer’s least favourite is the
Honeydew wit Banana Ice Cream. Knowing that honeydew is they do not like too
much. They are not familiar with this flavour. We just created this flavour with
our own. They are afraid what may tastes result but all of our flavour is
Respondent1: The best strategy to use in this product is to use social media.
Respondent2: The best strategy to use in this product is to use social media because it is
Respondent3: The best strategy to use in this product is to use social media. Once you
Respondent4: Social media is one of the social media because it’s very easy to use for
everyone.
Respondent5: The best strategy to use in this product is to use social media you can
upload in face book, Instagram and etc. and make a commercial of your product.
- The best strategy to use in this product is to use social media because social media
is very powerful. Once you click it everyone can able to see, know and aware of
it. And it’s very easy to use for everyone. And making a commercial.
Question #4: Is there any suggestion that costumers wanted to business to be done?
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Respondent1: Our suggestion you can make another and more flavour of your product.
Respondent3: Make a flavour that can customers you know will like it.
- Their suggestions is they want us to make another flavour of our product the
cookies and cream but they do not know we can only make from fresh fruits.
profitable business.
ourselves. And we can still eat ice cream even it is rainy or sunny days.
Chapter V
SUMMARY, CONCLUSION AND RECOMMENDATION 18
Introduction
The study aims to determine the effectiveness of hot ice cream buns in the
business profitability among the students of STI Vigan College Vigan, and researchers
find out that there are many of them are like the Ice Cream products.
Summary of Findings.
The data gathered were analysed and interpreted through the use of experimental
method.
1. The dessert is profitable all the time. The purpose of this product is to let them
know that fresh fruits are good for making ice cream and all the fruits are
Conclusion
With the findings of the study as the foundation, the researchers can take that:
1. The hot ice cream buns is effective in the business profitability among
costumers in Vigan.
2. In making ice cream is easy but it is not easy to sell them because you don’t
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Recommendation
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CURRICULUM VITAE
JEANNETTE T. TAGORDA
jeannette.tagorda@icloud.com
PERSONAL BACKGROUND
Sex: Female
Citizenship: Filipino
FAMILY BACKGROUND
CAMILLE V. TABACO
camilleviloria@yahoo.com
PERSONAL BACKGROUND
Sex: Female
Citizenship: Filipino
FAMILY BACKGROUND
CURRICULUM VITAE
CURRICULUM VITAE
dextertabaniag287@yahoo.com
PERSONAL BACKGROUND
Sex: Male
Citizenship: Filipino
FAMILY BACKGROUND
PERSONAL BACKGROUND
Age: 19 Years Old
Sex: Male
Citiizenship: Filipino
FAMILY BACKGROUND
Father: Mr. Maximo A.Rafanan
Mother: Mrs. Sunasa Rafanan
Brother: Jonathan Rafanan
Joel Rafanan
Mark Gil Rafanan
Demy Rafanan
Maricel Rafanan
EDUCATION BACKGROUND
Qualitative Research
In Partial Fulfillment
Of The Requirements in the Subject of
Inquiries, Investigations and Immersion
Camille V. Tabacp
Jeanntte T. Tagorda
2019