8 STEPS FOR THE SUCCESS OF A MARKETING PLAN

Actividad de aprendiza

Evidencia 1: Taller “Global Country”

Presentado por:

Olga Liliana Mejía

SERVICIO NACIONAL DE APRENDIZAJE SENA

Negociación internacional
N° de ficha 1749913
2019
8 STEPS FOR THE SUCCESS OF A MARKETING PLAN

Actividad de aprendizaje 3

Elabore en inglés un mapa conceptual del tema visto en el primer material

complementario indicado.

8 STEPS FOR THE SUCCESS OF A MARKETING PL

8 STEPS

Information is the key to the success

of a Marketing Plan. However the
collection and usage of this
information is divided into8
different parts

ANALYSE YOUR ANALYSE YOUR PREPARE YOUR EXPLORE OTHER

EXPLORE ANALYSE YOURSELF IMPLEMENT FOLLOW UP
CUSTOMERS COMPETITOR MARKETING OPPORTUNITIES

You need to use

At this stage you your data and Once you have the
Instead of asking customer Your customers do
At the same time need to decide formulate a not expect the
questions to others, you need to know what is your strategy. Based on feedback,you can
You need toexplore ask questions to Contingency plans improvise in same things again
which budget, how many the strategy you and againfrom you.
the current trends your own featuresamongst man hours canyou are used when your yourfuture plan. But
need to decide what On the contrary the
of the industry, the customers and you those advertised by dedicate to this strategy is not well what is the reaction
kind of promotions more varied you
future expectations will get the best competitorsare the campaign, you need received in the of your customers?
you will be using and keep it, the better
answers and the best most prominent in to think of market. Are they satisfied
also what impact is is the response
advice possible. customers mind customer acquisition the promotion with it, or was it a
disappointment to from customers.
strategies. expected to make
in the market. them?
 8 STEPS FOR THE SUCCESS OF A MARKETING PLAN

Realice un resumen en inglés que contenga como mínimo dos párrafos, de la

lectura del segundo material complementario mencionado anteriormente.

8 STEPS

EXPLORE Information is the key to the success of a Marketing

ANALYSE YOUR
Plan. However the collection and usage of this
COMPETITOR
information is divided into8 different parts
You need toexplore
the current trends
of the industry, the At the same time you
future expectations need to know which
featuresamongst
ANALYSE
IMPLEMENT those advertised by
YOUR
competitorsare the
CUSTOME most prominent in
RS customers mind
Contingency plans
are used when
your strategy is
not well received Instead of asking
questions to PREPARE YOUR
in the market.
others, ask MARKETING
ANALYSE questions to your PLAN
YOURSELF own customers and
you will get the best