Marketing Planning

and E-Monitoring
 co
nt
Part 01/ Market Planning

en
Part 02/ A story
Content

t
Part 03/ Stages of MP

Part 04/ Top MP concepts

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Part 05/ How to write MP

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Part 06/ E-Monitoring
Content

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Part 07/ Connection to Nursing

Part 08/ FIN

WHAT IS
 WHAT IS
MARKETING PLANNING
MARKETING PLANNING
MARKETING PLANNING

Deciding at present as to what we are going to

1 do in the future.
predict the events that are likely to affect the
business
MARKETING PLANNING

Deciding at present as to what we are going to

1 do in the future.
predict the events that are likely to affect the
business

Consist of :

2 target market or customers, a comparative positioning

of its competitors in the market, promotion strategies,
distribution channels, and budget allocated for the plan.

According to your need to draw the text box size.Please read the in
structions and more work at the end of the manual template.
MARKETING PLANNING

Deciding at present as to what we are going to

1 do in the future.
predict the events that are likely to affect the
business

Consist of :

2 target market or customers, a comparative positioning

of its competitors in the market, promotion strategies,
distribution channels, and budget allocated for the plan.

Kotler on Marketing, 1999

3 ,,,development of a PLAN for IMPLEMENTATION
and control.'
In the words of Wendell R. Smith, “It is the exercise of analysis
and FORESIGHT to increase the effectiveness of marketing activities.
HERE IS A STORY
 Market Planning for Small Businesses

Over the last few decades, more individuals have been

starting a journey as a small business entrepreneur.
Unfortunately, many FAIL to reflect upon their
marketing STRATEGY AND PLAN. Like other things
in a project, marketing the organization is an essential
decision that starts with a PLAN every time.
 Market Planning for Small Businesses

Over the last few decades, more individuals have been

O N
starting a journey as a small business entrepreneur.
Unfortunately, many FAIL to reflect upon their
S S
marketing STRATEGY AND PLAN. Like other things
L E
in a project, marketing the organization is an essential
decision that starts with a PLAN every time.
 Market Planning for Small Businesses

Over the last few decades, more individuals have been

O N
starting a journey as a small business entrepreneur.
Unfortunately, many FAIL to reflect upon their
S S
marketing STRATEGY AND PLAN. Like other things
L E
in a project, marketing the organization is an essential
decision that starts with a PLAN every time.

In order to get noticed in

the market with a unique and consistent promotional
strategy, becoming knowledgeable about market
planning and its facets is crucial.
Stages of Market Planning
STAGES OF MARKET PLANNING

FIRST STAGE

projections and evaluations

of past promotional implem
entations to assess their
effectiveness.
STAGES OF MARKET PLANNING

FIRST STAGE SECOND STAGE

projections and evaluations to organize the marketing

of past promotional implem objectives and strategies.
entations to assess their
effectiveness.
TOP MARKET PLANNING CONCEPTS
TOP MARKET PLANNING CONCEPTS

Market Segmentation and

Target Markets 1
assessing the whole population that
could be potential customers of your
product and then segmenting them
based on varying criteria
TOP MARKET PLANNING CONCEPTS

Market Segmentation and

Target Markets 1
assessing the whole population that
could be potential customers of your
product and then segmenting them
based on varying criteria

Budget
2
to secure funds from top
management or banks, sufficient
proof of your advertising plan’s
success is needed.
TOP MARKET PLANNING CONCEPTS

Market Segmentation and Customer Relationship Manag

Target Markets
1 3
assessing the whole population that
could be potential customers of your
product and then segmenting them
based on varying criteria
ement (CRM)
loyalty after a company has achieved
a sustainable number of customers
Offering warranties and return policies
can help keep customers satisfied to
know that the company cares about
their use of our product post-purchase

Budget
2
to secure funds from top
management or banks, sufficient
proof of your advertising plan’s
success is needed.
TOP MARKET PLANNING CONCEPTS
Market Segmentation and
Target Markets
1 3
assessing the whole population that
could be potential customers of your
product and then segmenting them
based on varying criteria
Budget
2
to secure funds from top
management or banks, sufficient
proof of your advertising plan’s
success is needed.
Customer Relationship Manag
ement (CRM)
loyalty after a company has achieved
a sustainable number of customers
Offering warranties and return policies
can help keep customers satisfied to
know that the company cares about
their use of our product post-purchase
4 Marketing Mix
Combination of elements that
influence customers to purchase
a product
Product Price, Place, and Promotion
HOW TO WRITE MARKETING PLAN
HOW TO WRITE MARKETING PLAN
SAMPLE
HOW TO WRITE MARKETING PLAN

SECTION 1: SITUATION ANALYSIS

HOW TO WRITE MARKETING PLAN

SECTION 1: SITUATION ANALYSIS

SECTION 2: TARGET AUDIENCE

Add your words here,according to your need to dra
w the text box size.Please read the instructions

Add your words here,according to your need to dra

w the text box size.Please read the instructions
HOW TO WRITE MARKETING PLAN

SECTION 1: SITUATION ANALYSIS

SECTION 2: TARGET AUDIENCE

Add your words here,according to your need to dra
w the text box size.Please read the instructions

SECTION 3: GOALS

Add your words here,according to your need to dra

w the text box size.Please read the instructions
HOW TO WRITE MARKETING PLAN

SECTION 1: SITUATION ANALYSIS

SECTION 2: TARGET AUDIENCE

Add your words here,according to your need to dra
w the text box size.Please read the instructions

SECTION 3: GOALS
Add your words here,according to your need to dra
w the text box size.Please read the instructions

SECTION 4: STRATEGIES AND

TACTICS

Add your words here,according to your need to dra

w the text box size.Please read the instructions
HOW TO WRITE MARKETING PLAN

SECTION 1: SITUATION ANALYSIS

SECTION 2: TARGET AUDIENCE

Add your words here,according to your need to dra
w the text box size.Please read the instructions

SECTION 3: GOALS
Add your words here,according to your need to dra
w the text box size.Please read the instructions

SECTION 4: STRATEGIES AND

TACTICS

SECTION 5: BUDGET BREAKDOWN

Add your words here,according to your need to dra
w the text box size.Please read the instructions
E-MONITORING
E-MONITORING

ELECTRONIC DEVICE OR TECHNOLOGY

Usually transmission and/or
processing analog or digital data

KEYS
E-MONITORING

DEVICE OR TECHNOLOGY
ELECTRONIC
Usually transmission and/or
processing analog or digital data

MONITORING PROCESS OF ROUTINE

Regular observation and recording
of activities taking place in a project or
programme
KEYS
E-MONITORING

DEVICE OR TECHNOLOGY
ELECTRONIC
Usually transmission and/or
processing analog or digital data

MONITORING PROCESS OF ROUTINE

Regular observation and recording
of activities taking place in a project or
programme
KEYS
ELECTRONIC SYSTEMS
E-MONITORING
To track and supervise with the use of
technology devices
E-MONITORING

DEVICE OR TECHNOLOGY
ELECTRONIC
Usually transmission and/or
processing analog or digital data

MONITORING PROCESS OF ROUTINE

Regular observation and recording
of activities taking place in a project or
programme
KEYS
ELECTRONIC SYSTEMS
E-MONITORING
To track and supervise with the use of
technology devices
IN CONNECTION TO NURSING
PROFESSION
 IN NURSING

We also tend to do planning and

monitoring ‘e-monitoring’
 IN NURSING

We also tend to do planning and

monitoring ‘e-monitoring’
A process that still guides nursing care today

IN NURSING

We also tend to do planning and

monitoring ‘e-monitoring’
 IN NURSING

We also tend to do planning and

monitoring ‘e-monitoring’
 IN NURSING

We also tend to do planning and

monitoring ‘e-monitoring’
 IN NURSING

We also tend to do planning and

monitoring ‘e-monitoring’
The common thread uniting different types of NURSES
who work in varied areas is the NURSING PROCESS

IN NURSING

We also tend to do planning and

monitoring ‘e-monitoring’
 The common thread uniting different types of NURSES
who work in varied areas is the NURSING PROCESS

IN NURSING

We also tend to do planning and

The essential core of practice for registered
monitoring ‘e-monitoring’
nurse to deliver holistic, patient-focused care.
THANKS