EVIDENCE 2: MARKET PROJECTION

Judy Alexandra Salazar Zapata

Febrero 2020

Sena Virtual Girardot.

Cundinamarca.
English.
Market Projection

Tabla de contenido
Introduction.................................................................................................................2
Conceptual Map...........................................................................................................3
8 STEPS TO SUCCESS OF A MARKETING PLAN................................................4
Conclusion...................................................................................................................6
Bibliography................................................................................................................7
 Market Projection

Introduction

Due to the interdisciplinary nature of marketing, as well as the different size

and activity of companies, a standard program for the realization of the marketing plan

cannot be provided; since the conditions of elaboration that give it validity are varied

and respond, in general, to different needs and cultures of the company. Now, as master

lines I advise not to spend too much time in the development of a marketing plan that is

not needed; we should not get lost in complicated reasoning; marketing must be applied

with an analytical spirit but at the same time with common sense; we must not work

with endless data, just use the necessary ones; And, most importantly, make it viable

and pragmatic.

The marketing plan requires, on the other hand, a methodical and organized

work to progress gradually in its writing. It is convenient that it be widely discussed

with all the departments involved during the phase of its elaboration so that no one,

within the company, feels excluded from the business project. In this way, the entire

team will feel linked to the objectives set by the plan, resulting in greater efficiency at

the time of its implementation.

 Market Projection

Prepare in English a concept map of the topic seen in the first complementary material indicated.

Conceptual Map

MARKETING
SIZE OF DE
MARKET QUANTIFY THE
EXISTING BUSINESS

CALCULATE
POTENTIAL DETERMINE THE
CONSUMPTION MARKET FEE
INSIDE THE MARKET

PROJECT FUTURE SALES INCREASE

MARKET SHARE
PROJECT FUTURE
CUSTOMERS

Goal setting Measurement Diagnosis Corrective actions

What do we want What is Why it happens?

happening? What should we do?
to achieve?
 Market Projection

Make a summary in English that contains at least two paragraphs, of the reading of the
second complementary material mentioned above

8 STEPS TO SUCCESS OF A MARKETING PLAN

When you start a business you never think about failure, on the contrary, you start with

the mentality that sales will be as expected and the business will be a total success, but this is not

achieved overnight. , it is important to consider several aspects and in these 8 steps we will learn a

little more about how to obtain the expected results.

1. Explore: to reach a profitable business you must first invest time in researching several

products, their characteristics, how useful it is and the true need that the customer has to acquire it,

also if it will be a product that will remain in force in the market taking into account the

technological advances that occur every day. When all these questions are answered, then the right

product can be chosen.

2. Analyze your customers: it is of great importance to listen to the opinion of the

customers, on them depends the success of our business, because they are the ones who are going

to acquire our product and depending on your satisfaction have excellent sales.

3. Analyzed its competitors: in any business there will always be competition, so it is

important to know them so as not to be relegated and offer a product that is up to par in order to

compete in the market.

4. Analyze yourself: it is vitally important to know how far we can go, to know what tools

are available to be able to compete either to remain in the first place, or to go up the steps to be

number one.

5. Prepare your marketing plan: To correctly use all the data that has been collected it is

necessary to hire an expert to be the one who gives the correct handling to the information and can

be put into practice at the right time to obtain the desired results.
 Market Projection

6. Implement: you must have a plan B, so in this way if the first option does not give the

expected results, there will already be an alternative that will help to continue competing in the

market.

7. Follow-up: what will be achieved with the follow-up is to know the opinion of the

customers about the product, if it is what they expected, if they are satisfied and in this way be able

to improve to make it more striking and consume it more.

8. Explore other opportunities: it is necessary to explore and innovate with new products,

as consumer needs are increasing and it is very important to keep up with them.

Following these 8 steps will be of great help to create an appropriate marketing strategy,

remember that in the planning and implementation is the success of your company.
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Conclusion

To be successful in the marketing strategy, you have to be very clear in the mission and

vision of the business, with a focus on serving the current and potential customer. Due market

research, market penetration and development, adequate segmentation, clear and achievable

objectives, executable tactics, programs and budgets that lead to adequate performance monitoring

and corrective actions in time and order are the key to success.

Marketing puts the consumer at the center of the organization. This is the only way to

maintain the customer base of any company and be able to subsist in an increasingly competitive

market with a growing range of possibilities, with unlimited access to information around the world.
 Market Projection

Bibliography

[ CITATION htt138 \l 3082 ]

[ CITATION htt139 \l 3082 ]