Actividad de aprendizaje 3

Evidencia 2:

Market Projection

John Alexander Rojas Arias

SENA

Servicio Nacional de Aprendizaje

Centro Agroturístico Regional Santander

Negociación Internacional

Bogotá, Colombia

2020

Docente: Gerson Mauricio Huertas

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Contenido

Graph Market Share Projection Tips for Small Businesses ................................................3

Summary “8 STEPS FOR THE SUCCESS OF A MARKETING PLAN”.........................4

Graph Market Share Projection Tips for Small Businesses

Market Share Projection Tips for

Small Businesses

The small business has

To be successful requires the
essentially identified how
ability to assess the
many units each customer
company’s current business
can purchase in a given year.

Determining the market’s

size and the company’s
current share of its market.

Determine Current Business Determine Current Mark

Determine Market Size
Relative to Potential Business Share

It is used to calculate the It is used by companies to It could be found

potential consumption determine their existing current busines
within the market. business and the amount of market s
remaining business.

The size of a market could be Determining ma

 many units all their companies to know how company is is acc
customers could purchase in much purchases their clients the data on the
a given year need per year. given mar

Summary “8 STEPS FOR THE SUCCESS OF A MARKETING PLAN”

Creating a marketing success is necessary to create a Marketing plan and its information makes

easy the achievement of the company's goals and to have that information you must follow 8

steps.

1. Explore alternatives and new alternatives in the industry and project your products to

future markets o clients to explore the current trends of the industry, the future

expectations, government involvement, major changes, technological advancement

etc.

2. Analyze your customers by involving them in the process of improvement in the

company, they are your best consultants. It’s important to know that listening to the

customers is the best way to achieve Marketing failure.

3. Analyze your competitor by studying their weaknesses and strengths and with that

information, you could add new ways to build customer loyalty.

4. Analyze yourself as the tool necessary to change or adapt the brand in the new market

and what you would need to succeed. The best overall strategy will depend on where

you stand in the market.

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5. Prepare your marketing plan by using a marketing consultant/ad agency as required to

use the strategy that could generate the biggest impact on the market. It´s necessary to

anticipate the events coming up.

6. Implement the plan that the company´s team has created and all the variables impact

that it could generate and if the results aren't the expected, the company should have a

contingency plan. Being in touch with the market as well as people involved and

anticipate any negativities as well as capitalize on any positives which develop during

implementation

7. Follow up by sizing the reaction of your customers and with feedback, you can

improve in your future plan. The feedback is simply seen in the increase in number of

walkins.

8. Explore other opportunities to have loyal clients because they're always looking for

variety and innovation in the products that they buy. The more the competition, the

more you need to find new opportunities in the market.

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