[1]

Actividad de aprendizaje 3

Evidencia 2: Market Projection

Presentado por:

Angelica Victoria Gutiérrez

SERVICIO NACIONAL DE APRENDIZAJE SENA

Negociación internacional
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Summary in English

The administrators have

information and tools that can be
applied in the organization that
will
allow them to develop marketing
strategies, maintaining the
corporate culture.
The task of marketing is to create
exchanges, and must rely on
market research to discover the
needs and desires of the buyer,
and to know the competition.
Thanks to its good management,
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the company will be able to

make appropriate decisions,
whose purpose is to face new
challenges, where they must
reach maximum levels of quality
and satisfaction to their
customers, to launch new
products, position and
consolidate existing ones and
seek to always
win greater participation. From
the market
In conclusion, marketing should
go hand in hand with market
research because with the result
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of this, organizations have

important sources of information
to make their product more
attractive in the market, which
are products oriented to the
consumer according to their
needs,
identifying the people who can
buy it, also to be able to retain
current clients looking for their
complete satisfaction, and in the
end to be able to fulfill the goals
and the objectives set by the
organization.
The administrators have
information and tools that can be
 [5]

applied in the organization that

will
allow them to develop marketing
strategies, maintaining the
corporate culture.
The task of marketing is to create
exchanges, and must rely on
market research to discover the
needs and desires of the buyer,
and to know the competition.
Thanks to its good management,
the company will be able to
make appropriate decisions,
whose purpose is to face new
 [6]

challenges, where they must

reach maximum levels of quality
and satisfaction to their
customers, to launch new
products, position and
consolidate existing ones and
seek to always
win greater participation. From
the market
In conclusion, marketing should
go hand in hand with market
research because with the result
of this, organizations have
important sources of information
to make their product more
 [7]

attractive in the market, which

are products oriented to the
consumer according to their
needs,
identifying the people who can
buy it, also to be able to retain
current clients looking for their
complete satisfaction, and in the
end to be able to fulfill the goals
and the objectives set by the
organization.
The administrators have
information and tools that can be
applied in the organization that
will
 [8]

allow them to develop marketing

strategies, maintaining the
corporate culture.
The task of marketing is to create
exchanges, and must rely on
market research to discover the
needs and desires of the buyer,
and to know the competition.
Thanks to its good management,
the company will be able to
make appropriate decisions,
whose purpose is to face new
challenges, where they must
reach maximum levels of quality
and satisfaction to their
 [9]

customers, to launch new

products, position and
consolidate existing ones and
seek to always
win greater participation. From
the market
In conclusion, marketing should
go hand in hand with market
research because with the result
of this, organizations have
important sources of information
to make their product more
attractive in the market, which
are products oriented to the
consumer according to their
needs,
 [10]

identifying the people who can

buy it, also to be able to retain
current clients looking for their
complete satisfaction, and in the
end to be able to fulfill the goals
and the objectives set by the
organization.
The administrators have information and tools that can be applied in the organization that
will allow them to develop marketing strategies, maintaining the corporate culture. The
task of marketing is to create exchanges, and must rely on market research to discover the
needs and desires of the comprador, and to know the competition. Thanks to its good
management, the company will be able to make appropriate decisions, whose purpose is to
face new challenges, where they must reach maximum levels of quality and satisfaction
to their customers, to launch new products, position and consolidate existing ones and
seek to always win greater participation. From the market In conclusion, marketing should
go hand in hand with market research because with the result of this, organizations have
important sources of information to make their product more attractive in the market,
which are products oriented to the consumer according to their needs, identifying the
people who can buy it, also to be able to retain current clients looking for their complete
satisfaction, and in the end to be able to fulfill the goals and the objectives set by the
organization.
Glosary
Discover: find unexpectedly or during a search.
Buyer: a person who makes a purchase
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Market: is any place where sellers of particular goods or services can meet with buyers of
those goods and services
Exchanges: is what happens any time two or more people trade goods or services.
Research: The definition of research in the dictionary is a systematic investigation to
establish facts or principles or to collect information on a subject.
Management: Technical management and business management.
Levels: a horizontal plane or line with respect to the distance above or below a given point.
Strategy: a plan of action designed to achieve a long-term or overall aim
Source: a place, person, or thing from which something originates or can be obtained.

Market Share Projection

Whatbusiness remains Basic Principles How best to pursue

within your market. that business

For small businesses

Determine three variables

Market size c
Current business relative to Current Market Share
potential business
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Comprise
Comprise
Comprise

Calculate the potential

Understand how much
consumption within the Divide current business by
customers could actually
market total markeat size
purchase within o given
year

Future market share