SMS Marketing

By
Arunava Dhar
Employee ID: CD1995
A Brief Overview
• SMS marketing, also known as text message marketing,
is a method by which businesses and organizations send
out specials, coupons, promotions, alerts, and more via
highly targeted, permission-based, opt-in text messages.
• These messages are limited to a max of 160 characters.
• 2 types:
– Promotional SMS: to promote my product or service
– Transactional SMS: to update customers about the product or
service information
Rules and Best Practices
• Must receive permission from customers to send
messages
• Need to be very mindful of the timing ( best 9 AM to 9
PM )
• Must include the company’s name in the message
• Best use in complementing the rest of digital marketing
strategy
• Always include option for opting out
Why is SMS Marketing Effective
• Ubiquity of Smartphones
• Mass communication tool
• Instant: Sending and receiving is a matter of time
• Trackable: track and improve
• Closes the email marketing loop : instant notification over
long form content
• Great for emerging market: best for places where data is
expensive and wifi is not available
Benefits
• Increase foot traffic to the business
• Increases sales and customer base
• Reward loyal customers while creating a new one
• Establish a strong personal connection with my customers
• Customers stay in the loop in the business
• More conversion with respect to any other digital
marketing campaign
• Lower cost with more conversion rate
Functions
• Announcing product launches
• Short term promotions like coupons and offers for retail
and e-commerce businesses
• Urgent updates about events or customer orders
• Appointment reminders
• Internal alerts
• Event notifications
• Emergency updates
Industries which are Most Benefited
• Education
• Healthcare
• Service related industry
• Retail
• Entertainment
• Restaurants and food vendors
• Real estate brokers and agents
• Online companies
• Media
SMS Market in India

• As of 2019, it’s a business worth more than

$500 million with about 22 billion
messages travelling on telecom networks
every month.
• The app-to-person (A2P) SMS segment
has seen a surge
• Adoption across verticals including
marketing, banking, and retail for OTP
(one-time-password) confirmations,
transaction alerts, notifications, branding
and marketing are on the rise
• Since operators charge more from the
Key Players in SMS Market in India
• Textlocal
• Kaleyra
• Spring Edge
• GupShup
• mGage
• Digimiles
• Msg91
• Kapsystem
• 2Factor
• Wegus Infotech
THANK YOU
• https://www.kaleyra.com/blog/messaging/top-10-bulk-sms-gateway-service-p
roviders-in-india/
• https://callhub.io/text-message-marketing-statistics/
• https://callhub.io/text-message-advertising/
• https://www.matrixbricks.com/sms-marketing/
• https://www.quora.com/How-can-I-do-SMS-marketing-in-india
• https://economictimes.indiatimes.com/industry/telecom/telecom-news/sms-
still-alive-and-kicking-on-back-of-applications/articleshow/69899251.cms?
from=mdr#:~:text=They%20charge%20the%20app%20companies
%2010%20paise%20per%20message%20terminating,Rs
%201%2C457%20crore)%20in%202017.
• https://www.financialexpress.com/brandwagon/why-text-messaging-is-yet-to-
be-used-inventively-in-india/1741206/
• https://www.slicktext.com/sms-marketing-guide/sms-marketing-overview.php
#:~:text=SMS%20marketing%2C%20also%20known%20as,%2C%20opt%2
Din%20text%20messages
.