HERITAGE INSTITUTE OF
MANAGEMENT & COMMUNICATION
ACADEMIC YEAR 2020
India’s Largest Student Review Platform
01 CAMPAIGN ANALYSIS
APR’20 TO DEC’20
India’s Largest Student Review Platform
Contents
Collegdunia.com Inventory
01 Who we are?
04 Optimizing Campaign performance
Campaign 2020 Opportunities & Insights
02 Overview
05
Campaign 2020 The Road Ahead
03 Performance Till Date
06 Opportunities for HIMCOM, New Delhi
India’s Largest Student Review Platform
Collegedunia.com is India's Leading college search portal. Helping
student choose the right college, we organize information on
colleges, exams and course and make it easily accessible.
Campaign 2020 Plan
Offering Location Quantity
Listing Delhi NCR, Bihar, UP 1
Duration April - December 2020 9 months
Target Group Mass Communication
India’s Largest Student Review Platform
Performance Till Date
Feedback Total
Admission Taken in some other college 17
Application filled 25
1489 Leads Delivered Follow Up(Cutting The Call) 66
Follow Up(Not Picking) 320
Follow Up(Not Reachable) 71
Follow Up(Switched Off) 65
1368 Eligible Leads
Follow Up(User Busy) 141
Follow Ups(Call Back) 352
Interested 97
97 Interested Admission taken 3
Not Eligible 55
Not Interested 170
Wrong Number 49
3 Admissions No Feedback 57
Grand Total 1489
India’s Largest Student Review Platform
Inventory- Listing
Position Link Course
9th https://collegedunia.com/bmm/ Mass
delhi-ncr-colleges Communication
India’s Largest Student Review Platform
Geographic Lead Trend
• The Top 3 states [ Delhi / UP / Haryana ] have a
contribution of 97.91% to the total leads count.
• Delhi alone contribute to 85.89% (1926 Leads)
of total leads
Geographic Lead trend
State Total
Bihar 13
Delhi NCR 1279
Observation
Haryana 66
Collegedunia has helped
Jharkhand 3
HIMCOM in student Madhya Pradesh 2
outreach , brand awareness
& generating responses Maharashtra 2
from 13 States / UT’s in Meghalaya 1
India.
Punjab 1
Rajasthan 2
Telangana 1
Uttar Pradesh 113
Uttarakhand 2
West Bengal 3
Grand Total 1489
India’s Largest Student Review Platform
Month Wise Lead Trend
Total Leads
350
302
300
262 262
250
200 187 193
150 137
100 87
48
50
11
0
2020-Apr 2020-May 2020-Jun 2020-Jul 2020-Aug 2020-Sep 2020-Oct 2020-Nov 2020-Dec
• Major lead generation happened in June, July and August followed by September and October with a overall
contribution of 80.99% of total applications.
India’s Largest Student Review Platform
DIGITAL ASSET- HIMCOM MICROSITE
DIGITAL ASSET- HIMCOM MICROSITE
UPDATING THE NEWS SECTION OF HIMCOM – NEW DELHI ON WEEKLY BASIS, WITH MAJOR
EVENTS, FESTIVALS
COLLEGEDUNIA INTERVIEWS
MORE VIDEO AND
TEXTUAL
INTERVIEWS WILL
HELP TO BRIDGE
THE GAP BETWEEN
THE UPPER
MANAGEMENT
AND THE
ASPIRING
STUDENTS
PROMOTING THOUGHT-LEADERSHIP CONTENT WITH TARGET AUDIENCE FOR BETTER CONNECT
AND TRUST BUILD-UP
REVIEWS- MORE IS MORE
*There are no reviews for HIMCOM
10X CHANCES OF CONVERSION INSTITUTES WITH GREATER THAN 300 REVIEWS
BLOGS & WEBINARS :
Webinar
Blogs Personal connect plays pivotal role in
Promoting College related & admission application/admission, even in online
related content through blogs format. We can prepare a series of
webinars where Pearl Academy
faculty members.
COLLEGEDUNIA NEWS
NEWS SECTION OF COLLEGEDUNIA RECEIVES DAILY UNIQUE VISITS OF 100K
Road Ahead
1. Generating more leads & better penetration of existing one-
Delhi, Uttar Pradesh & Haryana have been major contributor to the lead count with a application share of 97.91% . We can explore this
market better & expand the outreach by more branding and marketing activities through Collegedunia
2. Top lead generating states:
Maximum number of leads were generated from states of Delhi / Uttar Pradesh & Haryana
3. Social Media promotion & Content Promotion:
Social Media as a tool can be used for supporting the brand for HIMCOM. Collegedunia can use their social media handle for admission
write-ups, engaging contents, video and textual interviews to help HIMCOM to gain enhanced engagement and brand awareness
4. Banners and emailers:
We can use banners in the specific pages across the best performing states. This will increase the visibility of HIMCOM and will also help in
their branding. We can then send emailers for better lead engagement and better outreach among the students. The information can vary
from application dates, college USPs, placement information to various webinars or student interaction programs which will inform the
students of the happenings of the college and generate interest among them.
5. Blogs and News Articles:
Various blogs and news articles which informs about the college and its achievements can be uploaded into Collegedunia website. This will
help the college to spread awareness about the opportunities which can be availed to the interested students in hotel management.
THANKS
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- The Most Amazingly seamless Admission Experience
