BIMTECH – GREATER NOIDA

ACADEMIC YEAR 2020

India’s Largest Student Review Platform

01 CAMPAIGN ANALYSIS
SEP’19 TO JUN’20

India’s Largest Student Review Platform

 Contents

Collegdunia.com Inventory
01 Who we are?
04 Optimizing Campaign performance

Campaign 2019 Opportunities & Insights

02 Overview
05
Campaign 2020 The Road Ahead
03 Performance Till Date
06 Opportunities for BIMTECH, Greater Noida

India’s Largest Student Review Platform

Collegedunia.com is India's Leading college search portal. Helping
student choose the right college, we organize information on
colleges, exams and course and make it easily accessible.
 Campaign 2020 Plan

Offering Location Quantity

MBA/ PGDM page: Delhi - NCR 1
Listing
MBA/ PGDM page: PAN INDIA 1
MBA/ PGDM page: Delhi - NCR 1
Banner
MBA/ PGDM page: PAN INDIA 1

Emailer On the database of students looking for admissions in MBA/

PGDM and PG Management - PAN India

Duration October 2020 - March 2021 6 months

Target Group PGDM/ MBA

India’s Largest Student Review Platform

 Performance Till Date

BIMTECH , Greater Noida Percentage

Total leads 5639 100.00%
5639 Leads Delivered
Verified Leads 907 16.08%
Form Initiated 345 6.11%
907 Leads Verified Applications 146 2.58%

345 Form initiated

Form Initiated Percentage Payment Approved Percentage

146 Application Total Form Initiated 345 100.00% Total Application 146 100.00%
Primary Form Initiated 255 73.91% Primary Application 100 68.49%
Secondary Form Initiated 69 20% Secondary Application 40 27.39%
Tertiary Form Initiated 21 6.08% Tertiary Application 6 4.10%

India’s Largest Student Review Platform

 Performance Till Date

Inventory Performance

Type of Inventory Impression Clicks CTR

Banner 93417 728 0.78%

India’s Largest Student Review Platform

 Listing

Position link

3rd https://collegedunia.com/mba/delhi
-ncr-colleges
5th https://collegedunia.com/mba-colle
ges

India’s Largest Student Review Platform

 Emailer Report

Campaign Sent Open Clicks Open% Click% CTR

BIMTECH_2020 528426 33291 3154 6.3% 0.59% 9.47

 Banner

Type Links

Top Drawer https://collegedunia.com/mba/del

hi-ncr-colleges
Top Drawer https://collegedunia.com/mba-coll
eges

India’s Largest Student Review Platform

Geographic Lead Trend

• The Top 2 states [ Delhi / UP ] have a

contribution of 99.07% to the total
leads count.
• Delhi & Uttar Pradesh alone contribute
to 55.96% ( 1930 Leads )of total leads
with application share of 43.11% (1487
  applications )

States Names
Bihar 2
Delhi NCR 1930
Gujarat 1
Haryana 23
Maharashtra 2
Rajasthan 1
Uttar Pradesh 1487
Uttarakhand 2
Grand Total 3449
 Verified Vs Unverified Leads

Total Primary Leads- 3238

• Verified Leads% is 16% which

16% equals to leads 907.
• Unverified lead count is as high
as 4732.
Verified Leads
Unverified Leads

84%

India’s Largest Student Review Platform

 Primary Vs Total Application

Total Application- 146

4% Payment Approved Percentage

Total Application 146 100.00%

27%
Primary Application Primary Application 100 68.49%
Duplicate Application
Secondary Application Secondary Application 40 27.39%
Tertiary Application
68% Tertiary Application 6 4.10%

India’s Largest Student Review Platform

 Month Wise Lead Trend

Leads
2500
2195

2000

1500
1179
1000

500

75
0
2020-Oct 2020-Nov 2020-Dec

• Major lead generation happened in November and December with a overall contribution of 85.64% of total
applications.

India’s Largest Student Review Platform

BLOGS & WEBINARS :
Blogs
Promoting College related & admission
related content through blogs
Webinar
Personal connect plays pivotal role in
application/admission, even in online
format. We can prepare a series of
webinars where Pearl Academy
faculty members.
DIGITAL ASSET- BIMTECH MICROSITE
DIGITAL ASSET- BIMTECH MICROSITE

UPDATING THE NEWS SECTION OF BIMTECH – GREATER NOIDA ON WEEKLY BASIS, WITH
MAJOR EVENTS, FESTIVALS
COLLEGEDUNIA INTERVIEWS

PROMOTING THOUGHT-LEADERSHIP CONTENT WITH TARGET AUDIENCE FOR BETTER CONNECT

AND TRUST BUILD-UP
REVIEWS- MORE IS MORE

10X CHANCES OF CONVERSION INSTITUTES WITH GREATER THAN 150 REVIEWS

COLLEGEDUNIA NEWS

NEWS SECTION OF COLLEGEDUNIA RECEIVES DAILY UNIQUE VISITS OF 100K

 Road Ahead
1. Generating new market & better penetration of existing one-
Delhi / Uttar Pradesh have been major contributor to the application count with a application share of 99.07% we can explore this market
better & can explore this market better & expand the outreach by more targeted branding and marketing activities

2. Top lead generating states-

Maximum number of leads were generated from states of Delhi & Uttar Pradesh

3. Social Media promotion & Content Promotion-

Social Media as a tool can be used for supporting the brand for BIMTECH. Collegedunia can help BIMTECH to give a platform which will
enhance the college’s engagement activities.

4. Interviews of dignitaries of the college:

Publishing interviews of the dignitaries of BIMTECH in our microsite will directly connect them to the aspiring students. Also video
interviews can be published in Collegedunia YouTube channel which will increase the reach of the top management to a huge number of
students. These interviews will bridge the gap between the top management and the students.

5. . Blogs and News Articles:

Various blogs and news articles which informs about the college and its achievements can be uploaded into Collegedunia website. This will
help the college to spread awareness about the opportunities which can be availed to the interested students in PGDM Retail Management,
PGDM Insurance Management and Executive PGDM Programmes
 THANKS

India’s largest Student Review Platform

- The Most Amazingly seamless Admission Experience