EVIDENCIA 5: MARKET PROJECTION

NORBERTO PACHECO DE LOS REYES # 2176040

INGRID NATHALIA RAIGOSO MENDEZ # 2176040

TECNOLOGO EN NEGOCIACION INTERNACIONAL

CENTRO PARA LA FORMACION CAFETERA

SENA

2020
 Market share
projection tips for
small businesses

In order to increase their sales and

market share, they must have the ability
to assess the company's current
business, quantify what is left, and then
adopt strategic planning initiatives that
increase sales through market share
projection.

1 Market size 2 Current 3 Current market

Some markets are so
large and growing so fast
that there is almost no
way to accurately predict
their size, in some cases
the market is so small
and concentrated in a
local area that it is easy
to determine its size, the
fundamental principle to
determine the size of the
market is to calculate the
potential consumption
within the market.
business relative share
to potential It is the part of the market that
business actually consumes the products
or services of the company, the
it is about current business is divided by
the total size of the market, this
understanding how
shows the image that the
much customers might
company has in the market, in
actually buy in a given
other words, the buyers of the
year by quantifying
product are shown in that share.
your current business
and thus determining Formula: Market size: current
the amount of business + potential business =.
business remaining
Current market share: current
business/market size =

Future
market share
 8 steps for the success of a marketing plan

To be successful in marketing is essential to generate a well-constructed plan

with solid bases of information which requires eight steps to be collected which are
as follows: explore, analyze your customers, analyze your competition, analyze
yourself, prepare your marketing plan, implement, follow up, explore other
opportunities.

You should explore in all sectors and take into account the market segmentation
to have a larger group of ideas and perspectives, the plan should cover short and
long term strategies without leaving aside the background. Analyses are
indispensable, make customer questionnaires, evaluate competitors' market
strategies, self-evaluate by deciding working hours, budget, capacity and
promotions to create customer retention and acquisition strategies. Anticipate
seasons and events, create a contingency plan in case the main plan fails, after
the marketing plan is in place follow up with simple questions focused on the
customer's reaction to the product and finally vary as the customer does not expect
to get the same thing. In particular the key is to plan and execute only with the
information you have obtained.
Referencias bibliográficas

(2021). 8 STEPS FOR THE SUCCESS OF A MARKETING PLAN, SENA.

https://sena.territorio.la/content/index.php/institucion/Titulada/institution/SENA/Vent
as/122702/Contenido/DocArtic/8%20steps%20for%20the%20success%20of%20a
%20marketing%20plan.pdf

(2021). Market Share Projection Tips for Small Businesses, SENA.

https://sena.territorio.la/content/index.php/institucion/Titulada/institution/SENA/Vent
as/122702/Contenido/DocArtic/Market%20share%20projection%20tips%20for
%20small%20business.pdf