Evidencia 1: Summary

“Approach to diagnostics of marketing complex of industrial enterprise”

John Alexander Rojas Arias

SENA

Servicio Nacional de Aprendizaje

Centro Agroturístico Regional Santander

Negociación Internacional

Bogotá, Colombia

2020

Teacher: Laura Cuervo

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Contenido

Summary “Approach to diagnostics of marketing complex of industrial enterprise” ......... 3

Bibliografía........................................................................................................................... 4
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Summary “Approach to diagnostics of marketing complex of industrial enterprise”

In the text “Approach to diagnostics of marketing complex of industrial enterprise”, Tatiana

Maksimova, Elena Shapran Volodymyr (2010), they try to analyze how Ukraine's economic system

has been influenced by the decisions which have been taken in the strategic administration.

According to Maksinava and Shapran, currently, companies around the world have been

analyzing how the decisions that they had been taken or the ones they plan to take to solve a

problem, could impact in a negative or positive way in the achievement of goals.

They also, try to make the reader has a panoramic idea about the importance of having a

real focal point and an analysis plan of the unique approach to the diagnostic activity of the

enterprise and how this evaluative process could give to the company, recommendations, strategies,

and things to improve in the economic system for reducing the negative impacts and amplifying

the benefits by changing the approaches of the object of the measuring (SENA - Territorio, S.F.).
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Bibliografía

SENA - Territorio. (S.F.). SENA - Territorio. Recuperado el 18 de mayo de 2020, de

https://sena.territorio.la/:

https://sena.territorio.la/content/index.php/institucion/Titulada/institution/SENA/Ventas/1

22702/Contenido/DocArtic/Approach%20to%20diagnostics%20of%20marketing%20co

mplex%20of%20industrial%20enterprise.pdf