INTRODUCTION TO THE

DIGITAL TEAM
GetMyUni
 What is GetMyUni?
• Education-tech startup; a social college search platform
that helps students find suitable colleges, courses, and
exam resources
• Serving 50,000+ students per year
• Over 100 sponsored colleges
 History of GetMyUni
• Founded by Upneet Grover and Hardik Thakkar
• Team size of 3
2014

• Funded by Times Group

• 80,000+ visitors per month
2015-
2016 • Team size grows from 3 to 15

• 300,000+ visitors per month

• Team size is now 50
2017

• 2,700,000+ visitors per month

• Team size peaked at 100
2018 • Revenue: ~INR 4,50,00,000
Major Clients
 Team Designations
• Department Head
Manages the whole team

Digital Marketing Manager (DMM)

• Manages a particular digital channel

Digital Marketing Executive (DME)

• Schedules marketing messages
Digital Marketing Campaigns
Three types:
1. Branding Campaign
2. Generic Campaign
3. College Counselled Campaign
 1. Branding Campaign
• Branding: Making a product or service distinctive, through
aesthetics and/or marketing
• A campaign which is run for a specific brand, which, in our case, is
a University or an Examination
• For example, if we run a campaign for a particular exam, such as
CAT, we will send people the link to the registration page, instead
of trying to advertise the brand itself
 2. Generic Campaign
A campaign which is run for a particular course and/or location

For example:

A client is only interested in the number of registrations that we help him get
If a student shows interest in doing MBA from Bangalore, we can show them
the list of our clients (colleges and universities that offer MBA in Bangalore)
Anytime a student takes admission in the listed colleges using the links we
share with them, we generate a lead
The client pays us on the basis of the number of leads we deliver
3. College Counselled Campaign
• Promotional campaigns done specifically for sponsored
colleges
• Targeted marketing
• 1000+ applications
• 150+ such campaigns in 2018
BD Initiation Mail
Client Initiation Mail
Internal Communication - Digital
Internal Communication – CAM/DMM, DME
Internal Communication – Email Creative Approval
Internal Communication - Approval
Internal Communication – Feedback Thread
Internal Communication – Campaign Status
Internal Communication – Digital Reports
Meeting Feedback Sheet
 Different Kinds of Leads
• Organic • Live Application Form
• Cookie Leads • Interested From Email
• Promotional Email • One-Click Lead
• Post Engagement • College Info Interested
• Banner Lead
How are Leads collected from
GetMyUni?
This form pops
up when an
individual
browses the
GetMyUni site.
 Email Campaign – Details
• Best way to conduct a campaign
• Most cost-efficient way; from our own server, via Amazon SES,
1,00,000 emails cost Rs. 660.
• If from external server, every 1,00,000 emails cost up to Rs. 2000)
• At peak time, 5 lakh emails are sent every day.
• Currently, our limit is 7.5 lakh emails per day.
Email Campaign – Example
SMS Campaigns
• Advantage: Rate of clicks is high.
• Disadvantage: Expensive; 10,000 messages cost Rs. 850,
i.e. ~4X the cost of email marketing.

Push Campaigns
• Targeted to active members of GetMyUni, who have
allowed notifications on their devices.
Benchmarks for Email and SMS
Email
• 10% Open Rate
• 0.8% CTR
• 10:1 Click-to-Lead ratio

SMS
• 3% CTR
• 10:1 Click-to-Lead ratio
 Other Channels Used
• Facebook Advertising
• Google Advertising
• LinkedIn Advertising
• Affiliate Marketing
Admin Panel
Admin Panel (contd.)
Admin Panel (contd.)
SMS Approval Panel
SMS Approval Panel (contd.)
Email Approval Panel
Email Approval (contd.)
Banner Ad
Search Page Ad
Sponsor Listing
Live Application Form
 Conclusion
• All processes are running smoothly
• We have made a lot of panels for all processes.
THANK
YOU