Kontan.co.

id
Content Partnership Ad Rate & Estimated Performance

Platform Inventory

Content Partnership - Kilas

Kilas Headline
Desktop
Kilas Terbaru
Kilas Headline
Mobile
Kilas Terbaru
Platform Inventory

Desktop & Mobile In-feed Kilas (Artikel Mengalir)

Notes:
- WP: Welcome Page
- In News: inside news articles landing page
- Minimum buying for Content Partnership - Kilas: IDR 50.000.000,- (on total gross rate), with guaranteed views

Kontan.co.id
Content Marketing Ad Rate & Estimated Performance

Platform Inventory

Content Marketing - Advertorial

Adv Headline
Desktop
Adv Terbaru
Adv Headline
Mobile
Adv Terbaru
Platform Inventory

Desktop & Mobile In-feed Adv (Artikel Mengalir)

Platform Inventory

Content Marketing - Native

Native Headline
Desktop
Native Terbaru
Native Headline
Mobile
Native Terbaru
Platform Inventory

Desktop & Mobile In-feed Native (Artikel Mengalir)

rformance

CPD Rate 2021 Minimum

Position
(IDR) Guaranteed Views

16,000,000 3,200
WP & In News
14,000,000 2,800
19,000,000 3,800
WP & In News
17,000,000 3,400
Cost Per Article 2021 Minimum
Position
(IDR) Guaranteed Views
WP 10,000,000 2,000

000.000,- (on total gross rate), with guaranteed views

ormance

CPD Rate 2021 Minimum

Position
(IDR) Guaranteed Views

10,000,000 2,000
WP & In News
8,000,000 1,600
13,000,000 2,600
WP & In News
11,000,000 2,200
Cost Per Article 2021 Minimum
Position
(IDR) Guaranteed Views
WP 6,000,000 1,200
CPD Rate 2021 Minimum
Position
(IDR) Guaranteed Views

12,000,000 2,400
WP & In News
10,000,000 2,000
15,000,000 3,000
WP & In News
13,000,000 2,600
Cost Per Article 2021 Minimum
Position
(IDR) Guaranteed Views
WP 7,000,000 1,400
CPV

5,000
5,000
5,000
5,000
CPV

5,000

CPV

5,000
5,000
5,000
5,000
CPV

5,000
CPV

5,000
5,000
5,000
5,000
CPV

5,000
Kontan.co.id
Banner Ad Rate & Estimated Performance

Desktop - Banner Ads

WP & Regular News Size (Pixel)
1 Premium Head 970 x 90 (expand to 970 x 250)
2 Skin Ad 100 x 550
3 Giant Banner 300 x 600
4 Billboard 728 x 90
5 Bottom Frame 970 x 90
6 Underlay 605 x 500
7 Skyscrapper 160 x 600
8 Leftpush 300 x 600
9 Inside medium Rectangle 300 x 250
Local & Personal Size (Pixel)
1 Premium Head 970 x 90 (expand to 970 x 250)
2 Skin Ad 100 x 550
3 Giant Banner 300 x 600
4 Billboard 728 x 90
5 Bottom Frame 970 x 90
6 Underlay 605 x 500
7 Skyscrapper 160 x 600
8 Leftpush 300 x 600
9 Inside medium Rectangle 300 x 250

Mobile - Banner Ads

WP & Regular News Size (Pixel)
1 Top Banner 320 x 100
2 Mid Banner 320 x 100
3 Bottom frame 320 x 100 (collapse to 320 x 50)
4 Underlay 300 x 600
5 Liftdown 320 x 480
6 Inside medium Rectangle 300 x 250
Local & Personal Size (Pixel)
1 Top Banner 320 x 100
2 Mid Banner 320 x 100
3 Bottom frame 320 x 100 (collapse to 320 x 50)
4 Underlay 300 x 600
5 Liftdown 320 x 480
6 Inside medium Rectangle 300 x 250
CPD Rate 2021 (IDR) Daily Impressions CTR
13,000,000 150,000 0.18%
13,000,000 150,000 0.05%
13,000,000 150,000 0.07%
10,000,000 150,000 0.01%
13,000,000 150,000 0.11%
12,000,000 150,000 0.10%
9,000,000 125,000 0.10%
10,000,000 75,000 0.04%
9,000,000 125,000 0.12%
CPD Rate 2021 (IDR) Daily Impressions CTR
13,000,000 100,000 0.15%
13,000,000 100,000 0.05%
13,000,000 100,000 0.15%
10,000,000 100,000 0.16%
13,000,000 100,000 0.58%
12,000,000 100,000 0.59%
10,000,000 100,000 0.59%
10,000,000 50,000 0.04%
10,000,000 100,000 0.09%

CPD Rate 2021 (IDR) Daily Impressions CTR

25,000,000 300,000 0.01%
29,000,000 300,000 0.07%
33,000,000 300,000 0.35%
33,000,000 300,000 0.40%
25,000,000 300,000 1.29%
26,000,000 300,000 0.43%
CPD Rate 2021 (IDR) Daily Impressions CTR
25,000,000 550,000 0.21%
29,000,000 550,000 0.35%
33,000,000 550,000 0.61%
33,000,000 550,000 0.51%
25,000,000 550,000 1.29%
29,000,000 550,000 0.55%
% Viewable Impressions
39%
41%
34%
49%
65%
52%
52%
22%
27%
% Viewable Impressions
36%
41%
41%
40%
74%
64%
64%
22%
29%

% Viewable Impressions
29%
59%
83%
47%
31%
64%
% Viewable Impressions
34%
64%
86%
47%
31%
45%