RATE CARD 2019

MASTHEAD

ALL CHANNEL ALL CHANNEL

AD PRODUCT SPECIFICATION
(CPD) (CPM)

TVC Spot Masthead Video up to 30s + image 970x250 & 300x250 IDR 110.000.000 -

DISPLAY - MOBILE

ALL CHANNEL ALL CHANNEL

SUBCATEGORY AD PRODUCT SPECIFICATION
(CPD) (CPM)

Premium Full Mobile Site Takeover 300x250 (TVC Masthead Mobile, 320x50 (Sticky IDR 195.000.000 -

Bottom, 320x480 (Pop up), 300x250 (In-article 1)

Premium Leaderboard Expand 320x100 & 320x400 max size 150kb (jpg, png, gif) IDR 75.000.000 -

Premium Bottom Slide 320x50, 320x480 IDR 88.000.000 -

Premium Pop up / Interstitial 300x300 or 320x480; max 100kb IDR 50.000.000 -

Premium Sticky Bottom 320x50; max 100kb IDR 38.000.000 -

Premium Underlay-1 (Parallax) 640x1280; max 100kb IDR 38.000.000 -

Premium Underlay-2 (Parallax) 640x1280; max 100kb IDR 38.000.000 -

Premium Underlay-3 (Parallax) 640x1280; max 100kb IDR 38.000.000 -

Regular In-article 1 300x250 or 320x100; max 100kb IDR 20.000.000 -

Regular In-article 2 300x250 or 320x100; max 100kb IDR 20.000.000 -

Regular In-article 3 300x250 or 320x100; max 100kb IDR 20.000.000 -

Regular In-feed 1 300x250 or 320x100; max 100kb IDR 1.000.000 -

Regular In-feed 2 300x250 or 320x100; max 100kb IDR 1.000.000 -

Regular In-feed 3 300x250 or 320x100; max 100kb IDR 1.000.000 -

Regular Performance Ads - Regular Display 300x50 or 320x100; max 100kb - IDR 26.000

Premium Performance Ads - Premium Display 300x50 or 320x100; max 100kb - IDR 52.000

Let’s co-create your marketing campaign together! brainstorm with us at sales@idntimes.com

 RATE CARD 2019

DISPLAY - DESKTOP

ALL CHANNEL ALL CHANNEL

SUBCATEGORY AD PRODUCT SPECIFICATION
(CPD) (CPM)

Premium Full Desktop Site Takeover 970x250 (TVC Masthead - Desktop) and 600x400 IDR 53.000.000 -

(Pop up) and 160x600 (Skin) and 728x90 (Bottom

sticky); max size banner: 150KB, max size video

TVC: 5MB; jpg, gif, html5

Premium Leaderboard Compare 970x250 (2 unit); max 100kb & URL landing page IDR 12.000.000 -
(2 unit)

Premium Pop up / Interstitial 600x400; max 100kb IDR 12.000.000 -

Premium Sticky Bottom 728x90; max 100kb IDR 9.000.000 -

Premium Skin 90x600 or 160x600; max 100kb IDR 14.000.000 -

Regular Medium Rectangle 1 300x250; max 100kb IDR 5.000.000 -

Regular Medium Rectangle 2 300x250; max 100kb IDR 4.500.000 -

Premium Big Rectangle 1 300x600; max 100kb IDR 6.000.000 -

Premium Big Rectangle 2 300x600; max 100kb IDR 5.000.000 -

Regular In-article 1 728x90; max 100kb IDR 4.500.000 -

Regular In-article 2 728x90; max 100kb IDR 4.500.000 -

Regular In-article 3 728x90; max 100kb IDR 4.500.000 -

Regular In-feed 1 728x90; max 100kb IDR 1.000.000 -

Regular In-feed 2 728x90; max 100kb IDR 1.000.000 -

Regular In-feed 3 728x90; max 100kb IDR 1.000.000 -

Regular Performance Ads - Regular Display 300x250 and 728x90; max 100kb - IDR 26.000

Premium Performance Ads - Premium Display 728x90 and 90x600; max 100kb - IDR 52.000

Let’s co-create your marketing campaign together! brainstorm with us at sales@idntimes.com

 RATE CARD 2019

NATIVE

AD PRODUCT SPECIFICATION PRICE

Running Text (Mobile + Desktop) max 60 characters IDR 55.000.000

Navigation Bar Title (Mobile + Desktop) max 18 characters IDR 55.000.000

Native In/Out (Mobile + Desktop) Text max 60 character and Image Thumbnail 500x255 and 500x500 IDR 45.000.000

VIDEO

ALL CHANNEL ALL CHANNEL

SUB CATEGORY AD PRODUCT SPECIFICATION
(CPD) (CPM)

Out-stream In-article 1 (Mobile) Format mp4/flv/mov; Video duration 15-30 seconds; IDR 60.000.000 -

size video max 5 MB; file quality recommended 24

fps; Hosted on IDN Media's server

Out-stream In-article 2 (Mobile) Format mp4/flv/mov; Video duration 15-30 seconds; IDR 60.000.000 -

size video max 5 MB; file quality recommended 24

fps; Hosted on IDN Media's server

Out-stream Medium Rectangle 1 Format mp4/flv/mov; Video duration 15-30 seconds; IDR 12.000.000 -

(Desktop) size video max 5 MB; file quality recommended 24

fps; Hosted on IDN Media's server

Out-stream Performance Ads (CPM) - Format mp4/flv/mov; Video duration 15-30 seconds; - IDR 110.000

Regular Out-stream size video max 5 MB; file quality recommended 24

fps; Hosted on IDN Media's server

Other Platform On Facebook Format mp4/flv/mov; Video duration 15-30 seconds; - IDR 150.000

size video max 5 MB; file quality recommended 24 fps

Other Platform On YouTube Format mp4/flv/mov; Video duration 15-30 seconds; - IDR 500.000

size video max 5 MB; file quality recommended 24 fps

Other Platform On Instagram Format mp4/flv/mov; Video duration 15-30 seconds; - IDR 150.000

size video max 5 MB; file quality recommended 24 fps

Let’s co-create your marketing campaign together! brainstorm with us at sales@idntimes.com

 RATE CARD 2019

CONTENT

AD PRODUCT SPECIFICATION GUARANTEED KPI PRICE

Intensive One-month Advertorial 60 advertorial (Hard-sell) in 1 month - IDR 1.200.000.000

(Hard-sell)

Intensive One-week Advertorial 10 advertorial (Hard-sell) in 1 week - IDR 200.000.000

(Hard-sell)

Advertorial with Guarantee (Soft-sell) Sticky on homepage-header for 1 day. Article will feel like IDN 25.000 pageviews IDR 40.000.000

Times signature article, embedded with brand message inside,

7 days period to hit KPI

Product Review Advertorial Sticky on homepage-the latest for 1 day. Article about the 7.500 pageviews IDR 40.000.000

(Semi Hard-sell) brand, can be hard-sell or soft-sell. 7 days period to hit KPI

Advertorial (Hard-sell) Sticky on homepage-the latest for 1 day. Article about the 1 article IDR 20.000.000

brand, can be hard-sell. Without ideation and 1 revision

Event Coverage Jabodetabek Sticky on homepage-the latest for 1 day. Copywriter will 1 article IDR 25.000.000

come and write 1 article about the event (event must be in

Jabodetabek), without ideation and 1 revision.

Event Coverage Java - Outside Sticky on homepage-the latest for 1 day. Copywriter will come 1 article IDR 35.000.000
Jabodetabek and write 1 article about the event (event can be anywhere in

Java, without ideation and 1 revision.

Event Coverage Outside Java Sticky on homepage-the latest for 1 day. Copywriter will come 1 article IDR 45.000.000

and write 1 article about the event (event can be anywhere in

Indonesia), without ideation and 1 revision

Advertorial (Creation only, no Article or design creation only 1 article IDR 15.000.000
placement)

Branded Quiz 1 day sticky in Headline Homepage, 2 days sticky in Artikel 2,500 participants IDR 40.000.000

Terkini Homepage, 7 days period to hit KPI

Interactive Infographic 7 days sticky at top header, 1 month to hit KPI 50,000 pageviews & IDR 80.000.000
(For Your Infographic) 150,000 reach

Let’s co-create your marketing campaign together! brainstorm with us at sales@idntimes.com

 RATE CARD 2019

CONTENT

AD PRODUCT SPECIFICATION GUARANTEED KPI PRICE

Static Infographic 1 day sticky in Headline Homepage, 1 days sticky in Artikel 25.000 pageviews IDR 50.000.000

Terkini Homepage, 7 days period to hit KPI

Community Advertorial Article will be writen by our top community writer who 2.500 pageviews IDR 7.000.000

specializes in the topic (guidelines come from brand and IDN

Media's copywriting team)

Special Channel (immersive, 10 regular Microsite + 2 Advertorial with KPI inside + 2 quiz + 1 150.000 pageviews IDR 250.000.000

advertorial, 1 infographic, 2 quiz) infographic + 20 article No KPI + channel placement on header

(more) for 30 days + immersive + 4 Spots for banner placement

(1 unit 970x250 and 3 unit 300x250) inside special channel for

30 days + navigation bar

SOCIAL

AD PRODUCT SPECIFICATION GUARANTEED KPI PRICE

LINE Broadcast Content is 1 image with copy or video with copy and url link to 725,000 reach IDR 50.000.000

landing page. Reach is based on LINE followers

WhatsApp Broadcast 1 bubble text post with 1 image attached and url link to landing 3,000+ members IDR 7.000.000

page. Reach is based on total members.

Instagram Story Soft sell/native poster (image/video) with url 15.000 pageviews IDR 5.000.000

Instagram Post Soft sell/native poster (image/video) 50.000 reach IDR 20.000.000

Instagram Live Max duration 1 hours; Smartphone Resolution 15,000 views (total in IDR 40.000.000
24 hours)

Instagram Carousel Up to 10 visuals (photo and/or 1 Video) 50,000 reach IDR 25.000.000

Facebook Post Soft sell/native poster (image/video) with URL 50,000 reach IDR 20.000.000

Facebook Live Poll Max duration 4 hours 1,000 votes & 100,000 IDR 50.000.000
reach

Let’s co-create your marketing campaign together! brainstorm with us at sales@idntimes.com

 RATE CARD 2019

SOCIAL

AD PRODUCT SPECIFICATION GUARANTEED KPI PRICE

Facebook Live - Event Streaming Max duration 1 hours; Smartphone Resolution 15,000 views (total in IDR 40.000.000
24 hours)

Facebook Ads - to buy pageviews placement on IDN Times Facebook 1,000 pageview IDR 4.000.000

Facebook Ads - to buy reach placement on IDN Times Facebook 1,000 reach IDR 100.000

Facebook Ads - to buy impression placement on IDN Times Facebook 1,000 impression IDR 50.000

Facebook Ads - to buy engagement placement on IDN Times Facebook 1,000 engagement IDR 2.500.000

Instagram Post Ads - to buy reach placement on IDN Times Instagram 1,000 reach IDR 100.000

Instagram Post Ads - placement on IDN Times Instagram 1,000 impression IDR 100.000

to buy impression

Instagram Post Ads - placement on IDN Times Instagram 1,000 engagement IDR 4.000.000

to buy engagement

Instagram Story Ads - to buy reach placement on IDN Times Instagram 1,000 reach IDR 100.000

Instagram Story Ads - placement on IDN Times Instagram 1,000 impression IDR 50.000
to buy impression

Instagram Story Ads - placement on IDN Times Instagram 1,000 click IDR 15.000.000
to buy link click

Let’s co-create your marketing campaign together! brainstorm with us at sales@idntimes.com

 RATE CARD 2019

ONLINE ACTIVATION

AD PRODUCT SPECIFICATION GUARANTEED KPI PRICE

Writing Competition with IDN Times Online competition with submission IDN community 200 submission + 50 IDR 150.000.000

Community Writers with editorial selection. format: tips and trick relate published articles (on

in young adult lifestyle IDN Times)

Instagram Comment Competition Online competition with submission from instagram 200 submission (sum IDR 125.000.000

users who follow IDN Times. format: light trivia quiz of comments of

participants on IDN

Times post)

Instagram Photo Submission Competition Online competition with submission from instagram 150 IG posts submission IDR 150.000.000

users who follow IDN Times. format: photo tracked by campaign

challenge hashtag

Instagram Video Submission Competition Online competition with submission from instagram 100 IG posts submission IDR 225.000.000

users who follow IDN Times. format: video tracked by campaign

challenge hashtag

Blog Competition Online writing competition submission from 200 blog posts IDR 175.000.000

bloggers, posted on their blog asset. Format: submission by

Opinion sharing participants

Instagram Repost Competition Online competition with submission from instagram 80 IG posts submission IDR 125.000.000

users who follow IDN Times. format: repost image by participants tracked

from IDN Times instagram by campaign hashtag

Custom Online Competition custom activiation vary Starts from IDR

200.000.000

Let’s co-create your marketing campaign together! brainstorm with us at sales@idntimes.com

 RATE CARD 2019

OFFLINE ACTIVATION

AD PRODUCT SPECIFICATION PRICE

Event Gathering with Media & Influencer & Jabodetabek Area • Venue Cafe/Resto and Meals for 70 pax • 1 Influencers IDR 300.000.000

IDN Times Community Writer Macro as Guest Speaker • 20 media attendance • report media only media

clipping • Table Decoration • Sweet Corner 160cm x 160cm table • Backdrop

Stage • Backdrop Photowall • Registration • Audience from Client • Sound

System and TV • MC • Crew & Operational • Photo & Video Documentation

(1 After Movie) • 1 Article Coverage from IDN Media (IDN times or Popbela or

Popmama or Yummy)

Event Gathering with Media Jabodetabek Area • Venue Cafe/Resto and Meals for 40 pax • 1 Influencers IDR 225.000.000

Macro as Guest Speaker • 30 media attendance • report media only media

clipping • Table Decoration • Backdrop Stage • Backdrop Photowall •

Registration • Sound System and TV • MC • Crew & Operational • Photo &

Video Documentation (1 After Movie) • 1 Article Coverage from IDN Media (IDN

times or Popbela or Popmama or Yummy)

Event Gathering with IDN Times 20 articles from community writers about brand • Jabodetabek Area • Venue IDR 175.000.000

Community Writer Cafe/Resto and Meals for 30 pax community writers • 1 Influencers Macro as

Guest Speaker • Table Decoration for display product 160cm x 160cm table •

Backdrop Stage • Backdrop Photowall • Registration • Sound System and TV

• MC • Crew & Operational • Photo & Video Documentation (1 After Movie) • 1

Article Coverage from IDN Media (IDN times or Popbela or Popmama or Yummy)

Event Gathering with Influencer Jabodetabek Area • Venue Cafe/Resto and Meals for 30 pax • 1 Influencers IDR 175.000.000

Macro as Guest Speaker • Table Decoration • Sweet Corner 160cm x 160cm

table • Backdrop Stage • Backdrop Photowall • Registration • Audience from

Client • Sound System and TV • MC • Crew & Operational • Photo & Video

Documentation (1 After Movie) • 1 Article Coverage from IDN Media (IDN times

or Popbela or Popmama or Yummy)

Medium-size Conference Venue: Event Hall or Hotel Ballroom • Stage: 1 stage • Speakers: 10+ speakers • Starts from IDR

Moderators: News Anchor • Media Partner: 10+ • Attendees: 500+ people 1,000,000,000

(price depends on

concept, location,

& speaker)

Let’s co-create your marketing campaign together! brainstorm with us at sales@idntimes.com

 RATE CARD 2019

OFFLINE ACTIVATION

AD PRODUCT SPECIFICATION PRICE

Big-size Conference Venue: Hotel Ballroom • Stage: 2 stages • Speakers: 30+ speakers • Starts from IDR
Moderators: News Anchor • Media Partner: 20+ • Attendees: 1,500+ people 4,000,000,000

(price depends on

concept, location,

& speaker

Medium-size Concert Venue: Hall / Outdoor Park • Stage: 1 • Performer: 3-5 musicians • Media Starts from IDR
Partner: 10+ • Attendees: 1,000+ people 1,000,000,000

(price depends on

concept, location,

& performers)

Big-size Concert Venue: Hall / Outdoor Park • Stage: 1 • Performer: 8+ musicians • Media Starts from IDR
Partner: 20+ • Attendees: 4,000+ people 4,000,000,000

(price depends on

concept, location,

& performers)

Medium-size Exhibition Vary Starts from IDR

1,000,000,000

(price depends on

concept design

booth, venue, &

duration)

Big-size Exhibition Vary Starts from IDR

3,000,000,000

(price depends on

concept design

booth, venue, &

duration)

Campus-to-campus Roadshow Jabodetabek area, VENUE 1 campus, each campus only 1 day, booth simple IDR 175.000.000,-
3x3, MC, man power, operational team, technical support sound, tv, photo / campus (price
& video documentation, 1 Article Coverage from IDN Media (IDN times or depends on
Popbela or Popmama or Yummy) EXCLUDE: other additional from client concept, location,
duration)

Let’s co-create your marketing campaign together! brainstorm with us at sales@idntimes.com

 RATE CARD 2019

OFFLINE ACTIVATION

AD PRODUCT SPECIFICATION PRICE

Office-to-office Roadshow Jabodetabek area, VENUE 2 office, each campus only 1 day, booth simple 3x2, IDR 350.000.000,-

MC, man power, operational team, technical support sound, tv, photo & video (price can be

documentation, 1 Article Coverage from IDN Media (IDN times or Popbela or change depends

Popmama or Yummy) EXCLUDE: other additional from client on concept,

location, duration)

School-to-school Roadshow Jabodetabek area, VENUE 2 school, each campus inly 1 day, booth simple IDR 350.000.000,-

3x2, MC, man power, operational team, technical support sound, tv, photo (price can be

& video documentation, 1 Article Coverage from IDN Media (IDN times or change depends

Popbela or Popmama or Yummy) EXCLUDE: other additional from client on concept,

location, duration)

Custom Offline Activation Vary Vary

VIDEO PRODUCTION

AD PRODUCT SPECIFICATION PRICE (PER DAY / OUTPUT VIDEO)

Video Event Coverage Jabodetabek Area; 1 Video Output; 2-4 Minutes; Exclude IDR 75.000.000

Copyrights; Cost Production only; Exclude Placement

Manifesto Video Jabodetabek Area; 1 Video Output; 2-3 Minutes; Exclude IDR 250.000.000

Copyrights; Cost Production only; Exclude Placement

News Flash Jabodetabek Area; 1 Video Output; 10-15 Minutes; Exclude IDR 60.000.000

Copyrights; Cost Production only; Placement on YouTube, no KPI

Exclusive Interview Jabodetabek Area; 1 Video Output; 10-15 Minutes; Exclude IDR 150.000.000

Copyrights; Cost Production only; Placement on YouTube, no KPI

Product Review Jabodetabek Area; 1 Video Output; Exclude Copyrights; Cost IDR 180.000.000

Production only; Exclude Placement

Product Tutorial Jabodetabek Area; 1 Video Output; Exclude Copyrights; Cost IDR 180.000.000

Production only; Exclude Placement

Let’s co-create your marketing campaign together! brainstorm with us at sales@idntimes.com

 RATE CARD 2019

VIDEO PRODUCTION

AD PRODUCT SPECIFICATION PRICE (PER DAY / OUTPUT VIDEO)

Motion Graphic (2D/3D Animation) 1 Video Output; 1 mins; Exclude Copyrights; Cost Production IDR 75.000.000

only; Exclude Placement

Travel Video (Semi-Documentary) Location Based on Request; 1 Video Output; Exclude Starts from IDR 200,000,000 (price

Copyrights; Cost Production only; Exclude Placement depends on location)

Custom Digital Video Commercial (DVC) Custom based on creative concept Starts from IDR 300,000,000 (price

depends on location)

IG TV Video Jabodetabek Area; 1 Video Output; Exclude Copyrights; Cost IDR 150.000.000
Production only; Exclude Placement

Social Experiment Jabodetabek Area; 1 Video Output; Exclude Copyrights; Cost IDR 200.000.000
Production only; Exclude Placement

Video Hacks Jabodetabek Area; 1 Video Output; 1 mins; Exclude IDR 85.000.000
Copyrights; Cost Production only; Exclude Placement

Short Movie custom based on creative concept custom based on creative concept

Web Series custom based on creative concept custom based on creative concept

SPECIAL PROGRAM

AD PRODUCT

January - Indonesia Millennial Summit

May - Sore Berkah

June - Mudik Asik

July - GIIAS

September - Indonesia Writers Festival

Let’s co-create your marketing campaign together! brainstorm with us at sales@idntimes.com