Mengenal digital marketing

Dan komunikasi kreatif

Festival Platform Digital Kaum Muda

Andin Rahmana P.
Digital Marketing Lecturer / Strategist
 EDUCATIONAL BACKGROUND :
2009 - Universitas Gadjah Mada, Fakultas Ilmu Sosial dan Politik, Jurusan Ilmu Komunikasi
2020 - University of Oxford, Said Business School, Digital Marketing : Disruptive Strategy Programme
2021 - Institut Teknologi Bandung, Sekolah Bisnis dan Manajemen, Strategic Marketing

2017 - NOW
Digital Marketing Lecturer - Purwadhika Digital Technology School
Digital Marketing Trainer for Corporate Training :

2019 - NOW
Co-Founder - CikalBakal Creative, managing clients :

2017 - 2019
Digital Strategist (Financial Services),
CERTIFICATIONS
Trans Media Sosial
- Oxford Digital Marketing Programme
2016 - 2017 - Google Analytics Individual Qualifications
Digital Marketing Manager,
- Google : Fundamentals of Digital Marketing Certification
ANDIN RAHMANA P. CT Corpora
- Google Ads – Video Certifications
2015 - 2016
- Google Ads – Display Certifications
Social Media Specialist,
Digital Marketing Practicioner - Google Ads – Search Certifications
Kawan Lama Retail
& Lecturer - Social Media Certified – Hubspot Academy
2011 - 2015
- Hootsuite – Certified Professional Social Media
Digital Media Manager,
Swaragama Group Yogyakarta
202.6 JUTA
ATAU 73.7% PENDUDUK
INDONESIA SUDAH
TERKONEKSI KE INTERNET

Source : WeAreSocial & Hootsuite : Digital 2021

 6 JUTA
Orang indonesia
MENGGUNAKAN GADGET
DI KAMAR MANDI

Source : Laporan GDI Ventures

 47%
Menghabiskan lebih banyak
waktu di social media
SELAMA PANDEMI

Source : GlobalWebIndex Coronavirus Multi Market Study April 2020

 69%
PENGGUNA SMARTPHONE
MENGAMBIL FOTO
SEBELUM MAKAN

Source : Digital Food: From Paddock to Platform, Tania Lewis

DIGITAL MARKETING OVERVIEW
Marketing 4.0
DIGITAL VS TRADITIONAL MARKETING
Variables Traditional Marketing Digital Marketing

1 Reach
Geographically Limited Worldwide, Wider Reach

2 Cost
Higher Cost Flexible & Effective Cost

3 Targeting
General Targeting Hyper Targeting

4 Measurable
Less Measurable More Measurable

5 Model of One Way Communication Two Way Communication

Communication¹ (Linear) (Interactional / Transactional)

Integrated Marketing Communication

¹West, R., & L.H. Turner. (2007). Introducing communication theories: Analysis and application (3rd ed.) New York: McGraw-Hill.
Digital marketing trifecta
Facebook Ads
Review Instagram Ads
Testimony Google Ads (SEM & GDN)
Comment YouTube Ads
Mentions Influencers

Trifecta
Website
Digital Marketing
Website Social
Social Media YangMedia
Optimal
(Facebook,
(Facebook, Instagram, YouTube)
Instagram, YouTube)
OWNED ASSET

Website = Marketplace = Social Media =

Rumah / Toko Kios di Mall Ngobrol di Kafe
Role of social media

BRAND AS AUDIENCE
PERSON
PLATFORM SOCIAL MEDIA PALING AKTIF DIGUNAKAN
CONTENT DISTRIBUTION - GOOGLE ADS
CONTENT DISTRIBUTION - FACEBOOK ADS
Role Digital marketing
Digital Marketing Strategist
01 (Manager / Specialist / Officer) 06 (Digital / Social Media)

Social Media Paid Media / Performance

02 (Manager / Specialist / Admin) 07 (Manager / Specialist)

Content Digital Analyst /

03 (Manager / Specialist / Officer) 08 Social Media Analyst

SEO KOL / Influencer / Community

04 (Specialist / Writer) 09 Specialist

Digital Project Account

05 (Manager / Officer) 10 (Manager / Officer)
Kelly indonesia salary guide 2019
KNOWLEDGE
EXPERIENCE
NETWORK
 Buku Training / Workshop

BELAJAR
DIGITAL YouTube Online Course

MARKETING
Artikel Podcast
 Personal Project Bantuin Usaha Keluarga

PRAKTEK
DIGITAL
Project
Magang Komunitas /
Organisasi

MARKETING
Part Time Freelance
SKILLS PENTING
Soft Skills Hard Skills

1 Critical 1 Copywriting
Thinking

2 Analytical 2 Graphic
Thinking Design

3 Creative 3 Operating
Thinking Tools

4 Strategic 4 Video & Audio

Thinking Editing
 Explore tools
Membuat Konten
● Canva : untuk membantu design posting
● Adobe Spark : alternatif untuk design posting
● Aplikasi Quik : untuk membantu mengedit video
● Microsoft PowerPoint / Keynote kalau kepepet
● Adobe Photoshop dan Adobe Illustrator
● Planoly : mengatur feed Instagram biar rapi
Memposting Konten Social Media
● Hootsuite
● Tweetdeck
● Socialpilot
● Facebook Creator Studio : Buat IG & FB
● Later : khusus buat Instagram
● Buffer
● SproutSocial : Bisa sekalian analytics
Analytics
● Facebook Insight : buat fanpage kita aja
● Fanpage Karma : buat akun kita maupun
kompetitor
● Twitter Analytics : buat twitter kita aja
● Instagram Insight : buat ig kita aja, khusus
business
● SocialBlade : buat akun kita maupun
kompetitor
● SocialBakers (berbayar) : memang canggih
● Iconosquare : untuk Instagram dan
Facebook kita
● Phlanx : cek engagement rate Instagram
● Google Analytics
SEO
● UberSuggest : untuk riset keyword
● Google Keyword Planner : riset keyword
● ahrefs (berbayar) : memang canggih
● SEOptimer : untuk melakukan audit SEO
● SEMRush : untuk melakukan audit SEO dan
bisa SEM juga
● Yoast SEO : plugin SEO di WordPress untuk
cek SEO on-page
● Google PageSpeed Insights : untuk
mengukur kecepatan website
● gachecker.com : untuk mengecek sebuah
website punya Google Analytics atau nggak
● Google Search Console : memaksimalkan
SEO website kita
● Campaign UTM Builder : untuk membuat
UTM di link website kita
Sudah
siap
Masuk
industri?
 Ikut Organisasi /
Cari Mentor
Komunitas Sosial

Memperluas Kenalan Di Forum Online

jaringan
Training / Workshop (Misalnya ads.id)

Ikut Lomba Magang / Part-Time

Apa yang bisa dilakukan sekarang?
1 Bikin website untuk 5 Beautify your
diri sendiri CV & Portfolio

2 Personal branding 6 Ambil sertifikasi

di social media digital marketing

3 Belajar lagi di kelas / 7 Explore semua

training / workshop tools dan platform

4 Magang / mulai 8 Perdalam dan

project pribadi perluas skills
 Experience is the best teacher
(buku tulis sinar dunia)

Percayalah pada diri dengan harapan dan keyakinan

(akademi fantasi indosiar)

Mimpi adalah kunci untuk kita menaklukkan dunia

(nidji - laskar pelangi)
Thanks
Andin Rahmana P.
andinrahmana@gmail.com
www.andinrahmana.com

@andinrahmana