Supplier Gathering BUSINESS PROPOSAL

January 2020
WHO WE ARE

ZALORA is part of Global Fashion Group (GFG), the world’s leading online fashion
destination for emerging markets.

Russia
Ukraine
Kazakhsta
n

Singapore
Malaysi
aPhilippine
sIndonesia
Hong Kong
Taiwa
Brunei
n
Brazi
lMexico
Colombia Australi
Chile New
a Zealand
Argentina
ZALORA INDONESIA

2.6M
ACTIVE
CUSTOMERS

3.5M VISITS
SINGAPORE
PHILIPPINES
INDONESIA
WEEKLY MALAYSIA
HONG KONG
560k+
INSTAGRAM
FOLLOWERS

12.5M
MOBILE APP
DOWNLOADS

15M
SUBSCRIBERS

7.8M
FACEBOOK
FANS

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ZALORA INDONESIA POSITIONING

Price Point

1m-10m IDR+ Premium Segment

Mid-priced Segment

200k-1m IDR

Low-end Segment

<150k IDR

Fashionability
ZALORA
CUSTOMERS
WHO ARE OUR CUSTOMERS?

66% Female Shop on-the-go 18-45 age range with

34% Male through mobile concentration in 21-35
when offline shops age group
are closed (Young professionals)

Income levels span Shop online

Love fashion,
beauty and From middle class for convenience
curated content and above & service
 CUSTOMER BASE DISTRIBUTION

>74% of orders are outside Jakarta,

non-metro areas.
DKI Jakarta 26 %

Jawa 46 %

Sumatera 12 %
Inside
Jakarta, Bali 2%
26%
Outside Sulawesi 5%
Jakarta,
74% Kalimantan 5%

NTB dan NTT 2%

Papua & Maluku 2%

Source: Zalora Indonesia Dec 2019.

 Thousand Fashion Brands
Find thousand of best local and
international fashion brands to fulfill your
fashion needs.

Guaranteed Original Products

Unique Selling Propositions Products are guaranteed 100% original
and high quality

Free Return
Enjoy 30 days of free and easy return
after delivery throughout Indonesia -- No
reasons required.

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CATEGORIES @ ZALORA

Health & Beauty

Fashion

Kids &Toys

Beauty Home & Living

Coming Soon

Beauty Sports
OVER 2000 BRANDS
EXCLUSIVE BRANDS

ZALORA brings Exclusive International Brands to Indonesia

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 NEW TECH
2020
New Feature in 2020
Zalora Indonesia
AR TRY-ON SNEAKERS

Augmented Reality Try-on is a modern

twist on Try Before You Buy. As the current
e-commerce trend, the AR features enable a
shopper to view a product color, shape, style
and etc through the device’s camera to see
how it will look when wearing it. Other than
providing tactile feelings, the AR feature can
eliminate customers' doubts and reduce the
return rate at the same time.

Coming Soon in 2020.

Selecting AR Try On Choosing item and add to bag

 MARKETPLACE
BUSINESS UPDATE
MODEL
COMMERCIAL TERMS
Option 1:
Marketplace Self service – Setiap orderan Seller akan membawa paket langsung ke JNE terdekat secara cashless (hanya
drop saja, tidak perlu bayar langsung ke JNE). Biaya pengiriman akan ditanggung seller (sesuai rate JNE) yang akan dikurangi dari
penjualan bulanan dari akun seller, tidak ada pengembalian/reimbursement biaya pengiriman.

Option 2:
Marketplace Pick Up - Setiap orderan akan diambil oleh Zalora di Gudang Seller. Seller akan dikenakan Fixed Fee (Flat Rate)
untuk Seluruh Indonesia

Marketplace Marketplace
COMMERCIAL TERMS
Self Service Pick Up Service

● Base Commision % Margin Margin

+ +
+ CS Fee 1% 1%
+ +
+ Payment Gateway Fee 2% 2%

Zalora charged
Paid by Seller (based on JNE
● Delivery Fee Rp 15.000,-/order + Rp 5.000,-
shipping rate)
(for next item on that order)
Actual cost from Zalora WH to
● Return Fee Inc Fixed Fee
Seller WH (sent by bulk)
HOW IT WORKS - SELF SERVICE

MARKETPLACE SELF SERVICE

HOW IT WORKS - PICK UP

MARKETPLACE PICK UP SERVICE

COMMERCIAL TERMS & CONDITIONS

MP T&C
Lead Time Working Days
Order Diterima ke Siap Dikirim 1 Day
Siap Dikirim ke Terkirim
2 Days
- Drop Off ke Logistik Provider
max 2 kali
- Pick up by Zalora
TOTAL (Order Diterima -> Terkirim) 3 Days

Penalti IDR/ item

Biaya Gagal Memenuhi Pesanan (Stok Habis) 100,000
Biaya Produk Cacat / Salah Produk 100,000
Biaya Pembatalan 100,000

Summary Order Process:

Waktu Proses dari Order Diterima ke Terkirim adalah 3 Hari Kerja

Jika proses dari Orderan Diterima ke Terkirim melebihi 3 Hari Kerja, maka
pada hari kerja ke-4 akan otomatis tercancel dan akan dikenakan Biaya
Penalti
WHY
ZALORA?
 ZALORA BENEFIT FROM OUR SEVERAL BUSINESS MODELS

Marketing Production
(Campaign, (Professional Warehouse & Account Lost order claim
Customer Service Delivery SEO Order Tracker
editorial, social Product Fulfillment Management to 3PL
media, newsletter) Photography)

ZALORA Consignment Fee

ZALORA Marketplace Optional

Pick Up Service

ZALORA Marketplace Optional

Self Service

The Other Marketplace

* ZALORA Marketplace PickUp Service: order pick up by ZALORA

* ZALORA Marketplace Self Service: order fulfill by Seller
WHY ZALORA?

ZALORA OFFERS AN END TO END CUSTOMER EXPERIENCE

ASSORTMENT SIMPLE AND SAFE FREE SHIPPING* FLEXIBLE PAYMENTS

Asia’s #1 Online Fashion WEBSITE + APP Trusted logistics Cash On Delivery
Destination. Easy navigation and partners deliver Bank Transfer / VA
Over 2,000 Intl & local brands. intuitive content anywhere in Indonesia Credit Cards
Gopay

CUSTOMER SERVICE EVERYWHERE SOCIAL MEDIA PRESENCE FREE RETURNS*

BY ZALORA Nationwide access Stay connected through 30 days return policy*
Monday - Saturday to rural areas & newsletters, social media & Quality Control before
untapped markets blogs Return to sellers
*T&C Applied
 MARKETING CALENDAR - H2 2020

August October December

#8.8 #10.10 #12.12
● 8.8 Sale ● 10.10 Sale ● Harbolnas Up to 90% Off
● Independence day sale (11-17 ● Mid Season Sale ● Christmas Celebrations
August) ● Batik Day celebration ● New Year Collections
● Payday (25 -31 Aug) ● Sports week
● Payday

July September November

#7.7 9.9 & MSS #11.11
● Back To Campus (14-20 July) ● F/W Collections 2020 ● 11.11 Up to 80% Off
● Payday #FFW Up to 80% Off (21-27 ● 9.9 Sale ● Black Friday Cyber
July) ● Payday (22-28 Sep) Monday
● Eid Adha (31 July) ● Holiday Collections
● Intl day of friendship (30 July) ● Payday
● World’s children's day 23 July
● End Of Season Sale
MARKETING ACTIVATION

INSTAGRAM STORY FACEBOOK YOUTUBE

Social Media Takeover CONTENT MULTI-IMAGE TOKEOVER

Onsite
Desktop Banner
App Banner DESKTOP + APP DEDICATED
Mobile Web Banner HOMEPAGE BANNER NEWSLETTER

CRM
Newsletter main banner
Push Notification

SEO
SEO optimization
Thread by ZALORA (ZALORA
magazine)
Our Previous Influencer
INFLUENCER OFFLINEActivities
EVENT

ZALORA x adidas ZALORA x Nike ZALORA STYLE AWARDS ZALORA FASHION

Adicolor Digital Launch Launch Event FESTIVAL

ZALORA x Reebok ZALORA x Pomelo ZALORA x ZALORA x Paradigm

HIIT Yoga Session Summer Trip Dream Cruise
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