7.7 Shopee Mall Great Sale 2022 Pitch Deck

Shopee Mall
Great Sale
1
AS INDONESIA’S #1 E-COMMERCE, SHOPEE HAS ACHIEVED MANY
NEW MILESTONES IN 2021
2020
$18.2 Billion 2 Billion

Transactions recorded regionally Orders recorded
throughout Q4 2021 regionally throughout
Q4 2021
During H1 2021, Shopee was the #1 online shopping

platform in Indonesia with highest number of
#1 downloads on Google Play and Apple Store as well
as the #1 online shopping platform in terms of
monthly active users.
‘Most tweeted about Brand’ in Indonesia at #BestOfTweets

Award 2020 & 2021
*data as of Q4 2021, Shopee Indonesia
2
SHOPEE HAS BROUGHT MANY DYNAMIC BIG CAMPAIGNS IN THE PAST
YEAR
3
MANY BRANDS HAVE ENJOYED HUGE GROWTH THROUGH ACTIVE
CAMPAIGN PARTICIPATION
Up to 46x Up to 58x
uplift in transactions uplift in transactions
Up to 105x Up to 67x
uplift in transactions uplift in transactions
*) Data as per Q4 2021 - month-to-date 4
SHOPEE IS COMMITTED TO SUPPORTING EVERY CAMPAIGN THROUGH
VARIOUS MARKETING CHANNELS
1. In-App Exposure 2. Online Marketing 3. Social Features
4. Social Media 5. Partnership 5

PREMIUM IN-APP EXPOSURES AS MAIN ENTRY POINTS TO OUR CURATED
CAMPAIGN DEALS
In-App Homepage Electronic Direct Mail

Push Notifications
Banner (EDM) Banner
6
INTERACTIVE SOCIAL FEATURES TO ALLOW SELLERS TO ENGAGE WITH
USERS
Shopee Live Shopee Video
7
TARGETED ONLINE MARKETING PUSH TO DRIVE HIGH QUALITY TRAFFIC
Facebook Ads Shopee Affiliates
8
PROMINENT SOCIAL MEDIA PRESENCE & ENGAGEMENT TO CREATE
CAMPAIGN BUZZ
Social Media Presence

9
PARTNERSHIP WITH VARIOUS KEY PARTNERS TO PROVIDE MORE
SHOPPING BENEFITS FOR OUR USERS
10
SAVE OUR CAMPAIGN DATES ON YOUR CALENDAR!
MARK YOUR CALENDAR
JUNE 2022 JULY 2022
Campaign Period Peak Day

11
HOW TO JOIN SHOPEE MALL
GREAT SALE CAMPAIGN
12
FULFILL THESE REQUIREMENTS^ TO JOIN OUR CAMPAIGN
Price & Product Commitment Nominate Products for ‘Ingatkan Diskon’ Provide 50% Off Seller Voucher
Commit to have:
- >75% of total products available in competitor
must be available in Shopee. Nominate 10 out of your Top 30 Selling products with
Provide the best deal to your buyers by giving 50%
- >90% products are same/cheaper price & >10% cheapest price & deep stock to be featured in special
Off seller voucher on Peak Day.
are cheaper in Shopee vs other platforms. collection on Peak Day.
Join Gratis Ongkir Xtra Program* Social Media Post
Provide 2 Social Media Posts in a form of either IG

Give your buyers the best shopping experiences with
Story or Feed Post during Peak Day (7 July) and non
better free shipping terms.
Peak Day (27 June - 6 July).
^Terms & Conditions of all campaign requirements can be seen in Appendix A. 13

*Gratis Ongkir Xtra requirements are applicable to all participating sellers included in the campaign.
GET THE MOST SUITABLE CAMPAIGN PACKAGE FOR YOUR BUSINESS
NEEDS!
SHOPEE MALL GREAT SALE CAMPAIGN PACKAGES
DIAMOND PLATINUM GOLD SILVER BASIC

20 Slots 30 Slots 40 Slots 100 Slots 300 Slots
CAMPAIGN
BOOSTERS
14
SHOPEE MALL GREAT SALE PACKAGE BREAKDOWN
PACKAGE DETAILS BASIC SILVER GOLD PLATINUM DIAMOND
Promo Brand Grid - - 1 Slot 1 Slot 1 Slot
Deals of The Day - Promo Kilat^ - - - 1 Slot 1 Slot
Brand Pasti Diskon^^ - - - 1 Slot 1 Slot
Hot Product - First 9 Boosting (Peak Week) - - - 1 Slot 1 Slot
MAIN LANDING PAGE
Hot Product - First 9 Boosting (Non Peak Week) - - 1 Slot - -
Inclusion in Hot Products Collection - Yes Yes Yes Yes
Inclusion in Brand Voucher Recommendation** 1 Slot 1 Slot 1 Slot 2 Slots 2 Slots
Inclusion in Thematic Collection Yes Yes Yes Yes Yes
Inclusion in Featured Brands - Yes Yes Yes Yes
CATEGORY LANDING
Inclusion in Thematic Collection Yes Yes Yes Yes Yes
PAGE
Inclusion in Hot Products Collection - Yes Yes Yes Yes
VOUCHER LANDING PAGE Inclusion in Brand Voucher Recommendation** 1 Slot 1 Slot 1 Slot 2 Slots 2 Slots
Mall Flash Sale Up to 2 Slots Up to 2 Slots Up to 4 Slots Up to 6 Slots Up to 8 Slots
Inclusion In Shopee Mall Homepage Banner Slider^^^ - - - - Yes
PRIME VISIBILITY ON
HOMEPAGE & SHOPEE Inclusion In Shopee Mall Homepage Shop Cards^^^ - - - - Yes
MALL PAGE
Shopee Mall Popular Banner - - - 1 Day 1 Day
Shopee Mall Category Banner - 1 Day 2 Days 2 Days 3 Days
FEATURES Inclusion in Brand & Product Recommendations Yes Yes Yes Yes Yes
TOTAL MARKETING VALUE (IDR) IDR 65 MIO IDR 130 MIO IDR 325 MIO IDR 550 MIO IDR 1.3 BIO
PACKAGE PRICE (IDR) DISC. SUPPORT* IDR 35 MIO IDR 70 MIO IDR 100 MIO BIDDING
* Basic – Participate by providing ** Inclusion in Brand Silver, Gold, Platinum, – FULL Barter by Online
^ Deals of The Day - Promo Kilat - ^^ Brands Pasti Diskon - Performance MKT or any combination of Diamond – Limited to Top 20 Bidders ^^Înclusion in Shopee Mall Homepage
Discount Support for at least 80% of the Voucher Recommendation
SKUs in your shop throughout campaign - Refer to T&Cs in Appendix
Refer to T&Cs in Appendix C
Page 41
Refer to T&Cs in Appendix
C Page 41
Cash/Online Performance MKT/Offline MKT Min. Bid is 300 mio points Banner Slider & Shop Cards -- These
assets will be algo based
15
period. Details can be viewed on Page 18 B Page 39 Barter
BOOST YOUR EXPOSURE FURTHER BY PURCHASING CAMPAIGN BOOSTERS*
CAMPAIGN BOOSTERS
Shopee Influencer Shopee

Banner Ads Affiliate Marketing
Program Paid Ads
Price: Start from IDR 1 Mio Self-managed on Seller Centre Price: Start from IDR 3 Mio
Price: IDR 5 Mio - 50 Mio
Limited Slots Available Increase your shop order through Limited Slots Available
Limited Slots Available
Show your ongoing promotions on Shopee Affiliate Marketing Influencer Service by Shopee on
Full Service
our app Solutions Shopee Feed/Shopee Live
Ingatkan Diskon Big Brands Rush Hour Upsized Voucher Peak Day Shopee Online
Marketing Service
Limited Slots Available Limited Slots Available Limited Slots Available Price: IDR 15 Mio - 25 Mio
Increase traffic to shop & products Get dedicated exposure during Get extra exposure during midnight Limited Slots Available
through exposure on Ingatkan Peak Day for 3 of your Top-Selling hours on Peak Day by providing Placements on Facebook,
Diskon section. SKUs. Upsized Vouchers. Instagram, and/or Google
Cash Payment Only *For further details on T&Cs, please refer to Appendix D 16
PAYMENT METHOD &
ILLUSTRATIONS
17
PAYMENT GUIDELINES FOR BASIC PACKAGE
STEP 1 - SUBMIT DISCOUNTS
Provide competitive discount support for at least 80% of all in shop SKUs throughout the
campaign period*. Storewide discounts will be prioritized.
STEP 2 - ACTIVATE FS XTRA
Activate FS Xtra^ throughout the campaign period*.
STEP 3 - APPROVAL FROM SHOPEE

Shopee Team will make approvals based on the submitted deals. Brands with the best
merchandising support will be selected.
* Shopee Mall Great Sale campaign period 27 June - 8 July 2022

^ Refer to Appendix A (Page 31-32) for Gratis Ongkir Xtra Terms & Conditions
18
PAYMENT METHOD FOR REGULAR PACKAGES (SILVER, GOLD, AND PLATINUM)
Brands are allowed to choose 1 out of

Payment Method Valuation Ratio Brand Support Period
3 payment options as follows:
No minimum cash Paid prior to campaign

Option 1: 100% Cash Support Cash 1:1
portion start date
Investment in Online
Option 2: 100% Online Performance Online Performance Marketing (FB CPAS, For throughout
1 : 0.75
Marketing Marketing Google Ads run by campaign period
Shopee/Agency)
Investment in TVC,
Option 3: A Combination of Cash Offline Marketing# 1 : 0.5 Billboard, KOL, &
Must include campaign
& Marketing Barter period*
Printed Ads
# Refer to Appendix E (Page 51) for Offline Marketing Barter valuation

19
OPTION 1: PAYMENT ILLUSTRATION FOR REGULAR PACKAGES
(SILVER, GOLD, AND PLATINUM)
Illustration: Brand X wants to buy Gold Package worth IDR 70 mio by using Cash only
Online
Offline
Cash Performance
Marketing#
Marketing
Brand Support Value 70,000,000 0 0
Shopee Package Price

1 x 70,000,000 0 0
Valuation
Total Package Price 70,000,000
Conclusion Brand X buys Gold Package using Option 1: 100% Cash Payment of IDR 70,000,000

20
Illustration: Brand Y wants to buy Gold Package worth IDR 70 mio by using Online Performance Marketing only
Online
Offline
Cash Performance
Marketing#
Marketing
Brand Support Value 0 93,333,333 0

0 0.75 x 93,333,333 0
Valuation
Total Package Price 70,000,000
Brand Y buys Gold Package using Option 2: 100% Online Performance Marketing worth IDR
Conclusion
93,333,333

21
Illustration: Brand Z wants to buy Gold Package worth IDR 70 mio by using Cash, Online Performance Marketing, and
Offline Marketing Barter
Online
Offline
Cash Performance
Marketing#
Marketing
Brand Support Value 20,000,000 40,000,000 40,000,000

1 x 20,000,000 0.75 x 40,000,000 0.5 x 40,000,000
Valuation
Total Package Price 20,000,000 + 30,000,000 + 20,000,000 = 70,000,000
Brand Z buys Gold Package using Option 3: A Combination of IDR 20 mio Cash, IDR 40 mio Online
Conclusion
Performance Marketing and IDR 40 mio Offline Marketing Barter

22
BIDDING ILLUSTRATION
FOR DIAMOND PACKAGE
23
PAYMENT METHOD FOR DIAMOND PACKAGE
Brands are allowed to choose 1 out of

Payment Method Valuation Ratio Brand Support Period
3 payment options as follows:
Cash support of Paid prior to campaign

Option 1: 100% Cash Support Cash 1:1
Min. IDR 50 Mio start date
Investment in Online
Option 2: Cash (Min. IDR 50 Mio) Online Performance Marketing (FB CPAS, For throughout
1 : 0.75
+ Online Performance Marketing Marketing Google Ads run by campaign period
Shopee/Agency)
Investment in TVC,
Option 3: A Combination of Cash Offline Marketing# 1 : 0.5 Billboard, KOL, &
Must include campaign
(Min. IDR 50 Mio) & Marketing Barter period*
Printed Ads

24
BIDDING ILLUSTRATION FOR DIAMOND PACKAGE
Illustration: Brand A submits Diamond package bid as follows:
Online
Cash Offline
Performance
(Min. 50 Mio) Marketing#
Marketing
Brand Support Value 50,000,000 240,000,000 140,000,000
Shopee Point Valuation 1 x 50,000,000 0.75 x 240,000,000 0.5 x 140,000,000
Total Points 50,000,000 + 180,000,000 + 70,000,000 = 300,000,000 Points
Conclusion Total Bid Point from Brand A is 300,000,000 Points

25
KEY TIMELINE
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IMPORTANT DATES & KEY TIMELINE
31 May 27 June
18 May Final Regular Package & Shopee Mall Great Sale
Pitching Starts Campaign Booster Submission Starts
25 May 2 June
Final Diamond Bid Diamond Winner
Submission Announcement, Regular
Package, and Campaign
Booster Confirmation
27
YOU CAN ALSO PARTICIPATE IN CAMPAIGN BY DO-IT-YOURSELF
Promote on Social Media

Give Best Price
Using Affiliate Link
Provide Shop Voucher Do Stock Projection
Nominate Product into

Prepare Manpower
Campaign
Activate COD and Same-

Use Paid Ads
Day 3PL
28
THANK YOU
29
APPENDIX A: REQUIREMENTS TO
JOIN CAMPAIGN
30
GRATIS ONGKIR XTRA TERMS & CONDITIONS (1/2)
Requirement for Seller:

● All sellers participating in Shopee Mall Great Sale agree to join in Gratis Ongkir Xtra program for entire campaign period.
● Seller needs to fulfill requirements of Gratis Ongkir Xtra Program:
○ Shop has at least 1 Normal product (Not Banned/Deleted)
○ Accumulated penalty points <3
○ Active and receive orders in the last 7 days
○ Shop must activate at least one of 3PLs: Shopee Xpress Instant, Shopee Xpress Standard, J&T Express, ID Express, Anteraja Reguler, Ninja Xpress,
SiCepat REG, SiCepat Halu, J&T Economy, Anteraja Economy, Shopee Xpress Hemat, J&T Jemari, Alfatrex, Indopaket, Agen Shopee, Shopee Xpress
Point on:
■ Minimum 1 product with Shop that has active product <100
■ Minimum 1% of total product with Shop that has active product >=100
○ Already registered in Program Gratis Ongkir
○ Not in seller vacation mode
○ Do not have fraudulent activities (e.g. abnormal order history & seller’s activity, misuse of Shopee’s program for personal interest)
● Seller must be enrolled to the program by 20 June at the latest and the program will be active from 25 June.
● Seller will be required to manually opt out of the program when Shopee Mall Great Sale period is over.
● Further details regarding Gratis Ongkir Xtra Program can be found in
○ Seller education article: https://help.shopee.co.id/portal/article/72803
○ Legal documents: https://shopee.co.id/docs/6914
Shopee reserves the right to change above T&C at any time. Please contact your respective RMs for further details.
31
GRATIS ONGKIR XTRA TERMS & CONDITIONS (2/2)
Support from Shopee:

● Lower free shipping minimum spend compared to shops not participating in Gratis Ongkir Xtra.
● Shopee will subsidized seller shipping fee with amount below.
Region Minimum Spending Max. Free Shipping for Buyer

Java Island IDR 30,000 IDR 20,000
Non-Java Island IDR 30,000 IDR 30,000
Non-Java Island IDR 120,000 IDR 40,000
● Eligible 3PLs: Shopee Xpress Instant, Shopee Xpress Standard, J&T Express, ID Express, Anteraja Reguler, Ninja Xpress, SiCepat REG, SiCepat Halu, J&T
Economy, Anteraja Economy, Shopee Xpress Hemat, J&T Jemari, Alfatrex, Indopaket, Agen Shopee, Shopee Xpress Point
● Exposure of seller’s products on Gratis Ongkir Xtra Page.
● Included in Gratis Ongkir Xtra filter block.
● Exposure on recommendation page.
Penalty:
If seller fails to activate Gratis Ongkir Xtra Program on all SKUs featured in campaign landing page during entire campaign period, seller will be removed entirely
from the running campaign exposures. Seller will forfeit all slots granted in package and no replacement slots will be given.
32
PRODUCT & PRICE COMMITMENT TERMS & CONDITIONS (1/2)
Product Assortment Commitment Terms & Conditions

● Seller agrees to maintain their product assortment in Shopee compared to the same seller on Shopee’s competitor websites, platform, or any applications for
entire campaign period.
● More than 75% of total products available in competitor must be available in Shopee (at variant level).
● Only SKUs that are in stock will be monitored for Product Assortment Commitment.
● T&C applies to all sellers participating in Shopee Mall Great Sale.
Penalty:
If seller is unable to increase the number of their products available in Shopee to more than 75% before Peak Week, seller will not get campaign exposures in
Shopee Mall Great Sale Peak Week (1- 6 July 2022) & Peak Day (7 July 2022)
33
PRODUCT & PRICE COMMITMENT TERMS & CONDITIONS (2/2)
Price Commitment Terms & Conditions

● Seller agrees to maintain price commitment with Shopee with criterias below:
○ Criteria 1: At least 90% of all SKUs in the seller’s shop must be cheaper or identical as compared to the same SKUs sold online by the same seller on
Shopee competitor’s websites, platforms, or any applications for entire campaign period
○ Criteria 2: At least 10% of all SKUs in the seller’s shop must be cheaper as compared to the same SKUs sold online by the same seller on Shopee
competitor’s websites, platforms, or any applications for entire campaign period as compared to the same SKUs sold online by the same seller on
Shopee competitor’s websites, platforms, or any applications for entire campaign period.
● Only SKUs that are in stock at Shopee will be monitored for Price Commitment.
● Prices monitored are the final prices shown on the product page.
● T&C applies to all sellers participating in Shopee Mall Great Sale.
Penalty:
Seller will receive a penalty if the seller repeatedly fails to fulfill the T&C stated above. A maximum of 2 warnings will be given, after which the seller will be removed
from the running campaign exposure.
● Warning 1: When seller fails to meet Criteria 1 and Criteria 2 for the 1st time.
● Warning 2: When seller fails to meet Criteria 1 and Criteria 2 for the 2nd time.
● Penalty 1: When seller fails to meet Criteria 1 and Criteria 2 for the 3rd time → Seller will be removed entirely from the running campaign exposures.
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50% OFF SHOP VOUCHER TERMS & CONDITIONS
Requirements for Seller:

● This requirement is mandatory for all participating sellers in Shopee Mall Great Sale.
● Seller agrees to commit the budget that will be transformed into 50% Off Seller Voucher.
● The amount of committed budget is 10% of package regular price/IDR 1.5 Mio for Basic Package:
Package Type 50% Off Voucher Budget
Diamond IDR 30 Mio

Platinum IDR 10 Mio
Gold IDR 7 Mio
Silver IDR 3.5 Mio
Basic IDR 1.5 Mio
● 50% Off Seller Voucher will be live and featured during Peak Day in Shopee Mall Great Sale.
● 50% Off Seller Voucher will use seller’s budget and will be created by Shopee.
● Budget will be directly charged to seller only when it has been used by user to purchase products.
● 50% Off Seller Voucher terms & conditions:
○ Voucher Value: Discount 50%, maximum cap IDR 10,000, with no minimum spend
○ Voucher Quota: Will be determined by Shopee according to seller’s committed budget
○ Voucher Validity Date: 7 July 2022
Penalty:
If seller fails to commit budget for the 50% Off Shop Voucher, seller will be removed entirely from the running campaign exposures. Seller will forfeit all slots
granted in package and no replacement slots will be given.
35
INGATKAN DISKON TERMS & CONDITIONS

● Seller agrees to nominate min. 10 SKUs to be featured in Shopee Mall Great Sale.
● The approved SKUs will be highlighted on special Ingatkan Diskon Collection that will be one of key pushes in Shopee Mall Great Sale.
● SKU criteria:
○ Included in seller’s Top 30 Selling Products:
■ The list of top selling products can be checked through Seller Center.
○ Minimum price for Peak Day:
■ Electronic Devices: 1.5% cheaper than SKU average price in the last 30 days
■ Electronic Non-Devices & Other Categories: 5% cheaper than SKU average price in the last 30 days
○ Minimum stock for Peak Day:
■ Electronic Devices: Min. 50 stock per SKU
■ Electronic Non-Devices & Other Categories: Min. 100 stock per SKU
● Exception can be given on case by case basis (if necessary).
Penalty:
If seller fails to nominate minimum 10 SKUs for Ingatkan Diskon, seller will not get campaign exposures in Shopee Mall Great Sale Peak Week (1 - 6
July 2022) & Peak Day (7 July 2022).
36
SOCIAL MEDIA POST TERMS & CONDITIONS

● Seller agrees to provide 2 Social Media Posts in a form of either IG Story or Feed Post during:
○ Peak Day: 7 July
○ Non Peak Day: 27 June - 6 July
● Shopee will provide a template that will be distributed through RM/Shopee Team for the Social Media Post, however seller are free to use their
own template.
● Seller to submit proof of Social Media Post to Shopee (instructions will be given by RM/Shopee Team).
Penalty:
If seller fails to provide 2 social media posts, seller will not get campaign exposures in Shopee Mall Great Sale Peak Week (1 - 6 July 2022) & Peak Day
(7 July 2022).
37
APPENDIX B: BRAND VOUCHER
RECOMMENDATION DETAILS
38
BRAND VOUCHER RECOMMENDATION DETAILS

● Inclusion in shop voucher recommendation requires shop voucher submission by seller.
● Exposure schedule will be allocated by Shopee on a weekly basis.
● Each buyer will see a different set of shop vouchers in campaign landing page which will be determined by Shopee’s algorithm system.
● Shop voucher will use seller’s budget and created by seller.
● If seller’s shop voucher is inactive/fully claimed at the period of allocated exposure, seller’s voucher will not be featured in the campaign landing page.
● Shop voucher terms & conditions:
○ Voucher value: Determined by seller
○ Voucher quota: Minimum 500 voucher claim quota
○ Voucher validity date: Minimum 7 days, must include allocated period
For Main Landing Page:
■ Effective Discount Rate >= 20%
■ Max. Cap >= IDR 5K
For Voucher Landing Page:
■ Effective Discount Rate >= 20%
■ Max. Cap >= IDR 5K
Penalty:
If seller does not set up shop voucher on the allocated period, seller will forfeit their inclusion in shop voucher slots and no replacement slots will be given.
39
APPENDIX C: BRAND PASTI DISKON AND
DEALS OF THE DAY TERMS &
CONDITIONS
40
BRAND PASTI DISKON AND DEALS OF THE DAY TERMS & CONDITIONS
Brand Pasti Diskon

● Seller agrees to provide storewide promotion during the allocated exposure period.
● Seller needs to follow requirements for storewide promo below:
○ All SKUs on shop page should have discount tag with min. 5% discount
○ Min. 5 SKUs in the shop page must hit the promo message
● Seller must provide at least one lifestyle image with requirements below:
○ Should not show a mask and model wearing undergarments
○ Should not have any text inside image
○ SKU should be on the center of the image
○ Image must be approved by Brand beforehand, any request to take down the image after submission will not be catered
Deals of The Day - Promo Kilat
Promo Kilat Refreshment Details

● We will have 2 refreshments per day and each refreshment will last for 4 hours, timings will be informed closer to the start of campaign period
● Seller will be included in the one of the timings on their allocated date

● Promo message be unique and attractive, e.g. Brand A Semua Diskon 50%, Brand B Semua Dibawah 30RB, Brand C Buy 1 Get 1, Brand D Minimal Belanja 50RB
Gratis Product X; promo message “Discount up to XX%” will not be accepted
● All SKUs included in the collection must hit promo message
● Seller must submit minimum 15 SKUs in the collection
● Seller must provide sufficient stock:
○ Min 300 per SKU (for non EL)
○ Min. 100 per SKU (for EL)
Penalty:
If seller does not provide the required promotions and lifestyle images, seller will forfeit their slots and no replacement slots will be given.
Shopee reserves the right to change above T&C at any time. Please contact your respective RMs for further details. 41
APPENDIX D: CAMPAIGN BOOSTER
PACKAGE DETAILS
42
CAMPAIGN BOOSTERS PACKAGE DETAILS (1/7)
Big Brands Rush Hour
Exposures:
● Brand will get additional primary slot in L1 Intraday Refreshment on Shopee Mall Great Sale Peak Day (7 Jul).
Brand & Hero SKU Criteria:

● Brand must provide storewide discount with min. 5 SKUs that satisfy the promo message
● Brand must provide 3 Top Selling SKUs with price min. 30% cheaper vs SKU’s cheapest price in the last 30 days
● Min. Discount: >= 50% for all SKUs
● Qty Sold: >= 1,000 qty sold all time
● Stock: min. 1,000 per SKU
● Brand must provide social media post on teaser and Peak Day, highlighting their promotion at Shopee
● Final decision on the selected brands will be made by Shopee
43
Upsized Voucher Peak Day
Exposures:
● Brand will get additional primary slot in L1 Midnight Sale Intraday Refreshment during 00.00 - 02.00 (algo-based) on Shopee Mall Great Sale Peak Day (7 Jul).
Voucher Criteria:
● Discount: 50%
● Min. Spend: 0
● Cap Value: Rp. 20,000
● Min. quota: 1,000
● Voucher type: Discount
● Validity date:
○ 7 July 00:00 - 02:00
● Vouchers will be created by Shopee, using Seller’s budget
44
Ingatkan Diskon
Benefits for Seller:

● Increase traffic to shop & products through exposure on Ingatkan Diskon section, one of the key pushes in Shopee Mall Great Sale peak day (7 July 2022).

● Criteria for Seller to join:
○ Shop has min. 1 active product with stock
○ Shop is not under penalty
○ Shop is active and received orders in the last 30 days
○ Shop is not on vacation mode
○ Shop does not have fraudulent activities (e.g. abnormal order history & seller’s activity, misuse of Shopee’s program for personal interest)
● Seller needs to provide SKU with the following criteria:
○ Minimum price:
■ Electronic Devices: 1.5% cheaper than SKU average price in the last 30 days
■ Electronic Non-Devices & Other Categories: 5% cheaper than SKU average price in the last 30 days
○ Minimum stock:
■ Electronic Devices: Min. 50 stock per SKU
■ Electronic Non-Devices & Other Categories: Min. 100 stock per SKU
Learn more about Ingatkan Diskon and how to enroll in the program by contacting your RM.
45
Shopee Online Marketing Service:

● Seller will have their SKUs featured on Facebook and/or Instagram ads that will be run by Shopee.
● Seller shall book separately to purchase this booster
● Online Marketing Service live period starts from 7 days or as agreed upon by both parties.
● Online Marketing Service period will be allocated by Shopee.
● SKUs criteria to be featured on Online Marketing Service:
○ SKUs have discount that will be live throughout the allocated Online Marketing Service period.
○ SKUs have sufficient stock that can last in the allocated Online Marketing Service period.
○ For further informations, kindly contact your respective RM
Shopee Paid Ads - Full Service:

● The Ad Types that seller will be getting are:
○ Keyword Ads
○ Targeting Ads
● Budget Allocation will consist of 80%- 95% for Keyword Ads and 5%- 20% for Targeting Ads.
● Seller needs to choose products and keywords for the Ads.
● Depending on the objective of the chosen package, Shopee will ensure Seller’s Ads positions remain at the prime spot (Ad Position 1
- 10) for agreed keywords (Evergreen package), and will strive for an optimum CIR% (Cost-Effective package)
● Keyword bookings are first-come-first-serve basis.
● Seller can put Ads on 10 SKUs and 10 Reserved Keywords (5 Generic Keywords and 5 Brand/Product Keywords).
● Minimum 80% of submitted SKUs must be top-selling.
● Submitted SKUs will be used for both type of Ads.
● For further informations, kindly contact your respective RM
46
Search Banner Ads

● Seller is able to feature their banner on search results for certain keywords
● Seller pays based on the amount of impression x CPM or minimum spend IDR 1,000,000/month.
● Keywords will follow Official Shop keywords (branded keywords only, proprietary to brands).
● Seller to provide the banner based on the following requirements - 1200x200 & 1200x400, max 100KB, JPEG/PNG.
● Banners are subject to internal quality control.
● Seller shall book separately to purchase this booster following Shopee’s monthly BAU schedule
Homepage Banner Ads

● Seller can participate in banner bidding when the window is open - please ask RM on the schedule
● Seller is able to feature their banner on in app when chosen as the winner
● Seller pays based on the amount of impression x CPM or minimum spend IDR 10,000,000/day
Affiliate Marketing Solutions

● Shopee Affiliate Marketing Solution allows sellers to grow presence through diverse types of affiliate partners
● Seller pays commission for every order generated by affiliates
● Seller to follow minimum commission as per Shopee’s suggestion per category
● Seller shall do self-managed AMS on Seller Centre and book separately to pay for this booster
47
Shopee Influencer Service:

● Shopee Influencer Service is one stop service to promote your shop & products through popular Shopee features such as Shopee LIVE hosted by Shopee
Influencer/KOL, and Endorsement post which will be blast to social media (Instagram/Tiktok).
● Seller can choose one of the available Shopee Influencer Service packages below:
PAKET BUNDLING
DETAIL PAKET SILVER GOLD PLATINUM
Brand/Seller Exclusive - - 1 slot

SESI LIVE STREAMING DI
KOL Stream Tier 1/2 - 1 slot 1 slot
SHOPEE LIVE
KOL Stream Tier 3 1 slot 1 slot 1 slot
SHOPEE ENDORSEMENT Endorsement Post 2 slot 3 slot 3 slot
HARGA REGULER Rp6.000.000 Rp25.000.000 Rp60.000.000
HARGA SPESIAL
Rp3.000.000 Rp15.000.000 Rp30.000.000
(DISKON S/D 60%)
● There is also add on package available :
■ Endorsement post starting from IDR 25,000,000
■ Brand/Seller Exclusive IDR 25,000,000
■ Live Streaming Tier 3 IDR 4,000,000
■ Live Streaming Tier 1/2 IDR 20,000,000
● Shopee Influencer Service participation requirements:
○ Provide physical product to be promoted by Shopee
○ Allocate stock for promoted products
○ Create at least one of the promotion below:
■ Shop Voucher: To increase seller’s order
■ Shop Discount: To support seller’s sales
■ New Product Launch: To increase assortment
48
● For further informations, kindly contact your respective RM.

● Shopee Influencer Service participation requirements:
○ Provide physical product to be promoted by Shopee
○ Allocate stock for promoted products
○ Create at least one of the promotion below:
■ Shop Voucher: To increase seller’s order
■ Shop Discount: To support seller’s sales
■ New Product Launch: To increase assortment
● For further informations, kindly contact your respective RM.
49
APPENDIX E: OFFLINE MARKETING
BARTER VALUATION
50
OFFLINE MARKETING BARTER VALUATION SUMMARY
Billboard in Jakarta SM Official Account (IG only)

Valuation per 1 board/ month Valuation (per post/story):
- IDR 20 mio - Shopee Logo only - IDR 5 mio Tier 1 >= 100k followers
- IDR 60 mio - Shopee content min 25% of billboard size - IDR 2 mio Tier 2 10k-99k followers
- IDR 125 mio - Shopee content min 50% of billboard size - IDR 1 mio Tier 3 5K-10K followers
Billboard outside Jakarta TV Commercial

Valuation per 1 board/ month
Valuation:
- IDR 20 mio - Shopee Logo only
- Average IDR 50 mio depends on TV Channel, GRP and Shopee’s
- IDR 40 mio - Shopee content min 25% of billboard size
occupancy
- IDR 80 mio - Shopee content min 50% of billboard size
KOLs / Influencers Account (IG only) Printed Ads

Valuation (per post/story): Valuation:
- IDR 10 mio Tier 1 >= 500k followers - Average IDR 50 mio per published ad depends on Shopee’s
- IDR 5 mio Tier 2 100k-499k followers occupancy
- IDR 2 mio Tier 3 10k-99k followers
51
APPENDIX F: SHOPEE MALL GREAT
SALE PACKAGE EXPOSURE
ILLUSTRATION
52
SHOPEE MALL GREAT SALE PACKAGE ILLUSTRATIONS
PACKAGE DETAILS
1 Promo Brand Grid
Promo Brand Grid 1
Deals of The Day - Promo Kilat 2
Brand Pasti Diskon 3
Hot Product - First 9 Boosting (Peak Week) 4

MAIN LANDING PAGE
Hot Product - First 9 Boosting (Non Peak Week) 5
Inclusion in Hot Products Collection 6
Inclusion in Brand Voucher Recommendation 7
Inclusion in Thematic Collection 8
Inclusion in Featured Brands 9

CATEGORY LANDING
PAGE
VOUCHER LANDING PAGE Inclusion in Brand Voucher Recommendation 12
Mall Flash Sale 13
PRIME VISIBILITY ON Inclusion in Shopee Mall Homepage Banner Slider 14

HOMEPAGE & SHOPEE
MALL PAGE Inclusion in Shopee Mall Homepage Shop Cards 15
Shopee Mall Popular Banner 16
FEATURES Inclusion in Brand & Product Recommendations 17
53
PACKAGE DETAILS
2 Deals of The Day - Promo Kilat
Promo Brand Grid 1

MAIN LANDING PAGE

CATEGORY LANDING
PAGE
Mall Flash Sale 13

HOMEPAGE & SHOPEE
54
PACKAGE DETAILS 3 Brand Pasti Diskon
Promo Brand Grid 1

MAIN LANDING PAGE

CATEGORY LANDING
PAGE
Mall Flash Sale 13

HOMEPAGE & SHOPEE
55
PACKAGE DETAILS
4 5 Hot Products - Top 9 Boosting Slots
Promo Brand Grid 1

MAIN LANDING PAGE

CATEGORY LANDING
PAGE
Mall Flash Sale 13

HOMEPAGE & SHOPEE
56
PACKAGE DETAILS
Promo Brand Grid 1 6 Inclusion in Hot Products
Deals of The Day - Promo Kilat 2 Collection

MAIN LANDING PAGE

CATEGORY LANDING
PAGE
Mall Flash Sale 13

HOMEPAGE & SHOPEE
57
PACKAGE DETAILS
7 Inclusion in Brand Voucher
Promo Brand Grid 1
Recommendation

MAIN LANDING PAGE

CATEGORY LANDING
PAGE
Mall Flash Sale 13

HOMEPAGE & SHOPEE
58
PACKAGE DETAILS
8 10 Inclusion in Thematic Collections
Promo Brand Grid 1

MAIN LANDING PAGE

CATEGORY LANDING
PAGE
Mall Flash Sale 13

HOMEPAGE & SHOPEE
59
PACKAGE DETAILS
9 Inclusion in Featured Brands
Promo Brand Grid 1

MAIN LANDING PAGE

CATEGORY LANDING
5
PAGE
Mall Flash Sale 13

HOMEPAGE & SHOPEE
60
PACKAGE DETAILS
11 Inclusion in Hot Products
Promo Brand Grid 1
Collection

MAIN LANDING PAGE

CATEGORY LANDING
PAGE
Mall Flash Sale 13

HOMEPAGE & SHOPEE
61
PACKAGE DETAILS
12 Inclusion in Brand Voucher
Promo Brand Grid 1
Recommendation

MAIN LANDING PAGE

CATEGORY LANDING
PAGE
Mall Flash Sale 13

HOMEPAGE & SHOPEE
62
PACKAGE DETAILS
13 Mall Flash Sale
Promo Brand Grid 1

MAIN LANDING PAGE

CATEGORY LANDING
PAGE
Mall Flash Sale 13

HOMEPAGE & SHOPEE
63
PACKAGE DETAILS
14 Inclusion in Shopee Mall Homepage Banner Slider
Promo Brand Grid 1

MAIN LANDING PAGE

CATEGORY LANDING
PAGE
Mall Flash Sale 13

HOMEPAGE & SHOPEE
64
PACKAGE DETAILS
15
16 Inclusion in Shopee Mall Shop Cards
Promo Brand Grid 1

MAIN LANDING PAGE

CATEGORY LANDING
PAGE
Mall Flash Sale 13

HOMEPAGE & SHOPEE
65
PACKAGE DETAILS
16
15 Shopee Mall Popular Banner
Promo Brand Grid 1

MAIN LANDING PAGE

CATEGORY LANDING
PAGE
Mall Flash Sale 13

HOMEPAGE & SHOPEE
66
PACKAGE DETAILS
17
15
16 Inclusion in Brand & Product Recommendations
Promo Brand Grid 1

MAIN LANDING PAGE

CATEGORY LANDING
PAGE
Mall Flash Sale 13

HOMEPAGE & SHOPEE
67
THANK YOU
68

7.7 Shopee Mall Great Sale 2022 Pitch Deck

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7.7 Shopee Mall Great Sale 2022 Pitch Deck

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Shopee Mall

$18.2 Billion 2 Billion

During H1 2021, Shopee was the #1 online shopping

‘Most tweeted about Brand’ in Indonesia at #BestOfTweets

*data as of Q4 2021, Shopee Indonesia

1. In-App Exposure 2. Online Marketing 3. Social Features

4. Social Media 5. Partnership 5

In-App Homepage Electronic Direct Mail

Shopee Live Shopee Video

Facebook Ads Shopee Aﬃliates

Social Media Presence

MARK YOUR CALENDAR

JUNE 2022 JULY 2022

Campaign Period Peak Day

Join Gratis Ongkir Xtra Program* Social Media Post

Provide 2 Social Media Posts in a form of either IG

^Terms & Conditions of all campaign requirements can be seen in Appendix A. 13

SHOPEE MALL GREAT SALE CAMPAIGN PACKAGES

DIAMOND PLATINUM GOLD SILVER BASIC

Shopee Inﬂuencer Shopee

STEP 1 - SUBMIT DISCOUNTS

STEP 2 - ACTIVATE FS XTRA

Activate FS Xtra^ throughout the campaign period*.

STEP 3 - APPROVAL FROM SHOPEE

* Shopee Mall Great Sale campaign period 27 June - 8 July 2022

Brands are allowed to choose 1 out of

No minimum cash Paid prior to campaign

# Refer to Appendix E (Page 51) for Oﬄine Marketing Barter valuation

Brand Support Value 70,000,000 0 0

Shopee Package Price

Total Package Price 70,000,000

# Refer to Appendix E (Page 51) for Oﬄine Marketing Barter valuation

Brand Support Value 0 93,333,333 0

Shopee Package Price

Total Package Price 70,000,000

# Refer to Appendix E (Page 51) for Oﬄine Marketing Barter valuation

Brand Support Value 20,000,000 40,000,000 40,000,000

Shopee Package Price

Total Package Price 20,000,000 + 30,000,000 + 20,000,000 = 70,000,000

# Refer to Appendix E (Page 51) for Oﬄine Marketing Barter valuation

Brands are allowed to choose 1 out of

Cash support of Paid prior to campaign

# Refer to Appendix E (Page 51) for Oﬄine Marketing Barter valuation

Brand Support Value 50,000,000 240,000,000 140,000,000

Shopee Point Valuation 1 x 50,000,000 0.75 x 240,000,000 0.5 x 140,000,000

Total Points 50,000,000 + 180,000,000 + 70,000,000 = 300,000,000 Points

Conclusion Total Bid Point from Brand A is 300,000,000 Points

# Refer to Appendix E (Page 51) for Oﬄine Marketing Barter valuation

Promote on Social Media

Provide Shop Voucher Do Stock Projection

Nominate Product into

Activate COD and Same-

Requirement for Seller:

Support from Shopee:

Region Minimum Spending Max. Free Shipping for Buyer

Product Assortment Commitment Terms & Conditions

Requirement for Seller:

Price Commitment Terms & Conditions

Requirement for Seller:

Requirements for Seller:

Diamond IDR 30 Mio

Requirements for Seller:

Requirements for Seller: