Marketing Solutions Portal

Guide
Prepared By: Shopee Marketing Solutions

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CONTENTS 1 Introduction to Marketing Solutions Portal
2 Usage guideline

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Introduction to
Marketing Solutions Portal

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Shopee Marketing Solutions Portal (MSP)
Platform to track and report marketing performance

Brand Traffic Brand Traffic Shopee Facebook

tracking codes performance report On-Platform Ads Collaborative Ads
generation performance report (CPAS) onboarding

Tracking codes can be Reports can be created by: Reports can be created by: Features available:
generated for:
● Overall shop-level ● Overall shop-level ● Request for CPAS
● Online ads performance performance catalog sharing
● Brand owned media ● Daily-level ● Product-level ● Status of CPAS
(brand sites, social performance performance onboarding request
media, eDMs etc.) ● Channel-level ● Keyword-level
● Influencer and KOL performance performance
links ● Campaign-level
● Display traffic performance
● QR code destinations ● Item-level
● Digital article performance
hyperlinks
● Other online channels
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Benefits of Shopee Marketing Solutions Portal (MSP)

One-stop solution for

Access data anytime anywhere Transparency of performance
performance data

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Shopee MSP Login
URL: https://marketing-solutions.shopee.com/login

Note: To get access, contact your Shopee representative

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 Account
setting
Shopee MSP Homepage Select Brand
including reset
password

1.1

1.2

1.3

1.4

1.5

3 Shop Name

Shop Name

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Brand Traffic Reporting and
Tracking Code Generation

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1. Brand Traffic Reporting: Understanding Reporting Matrix

Analyze efficacy of
Get overall performance Obtain daily breakdown various channels in
snapshot at shop level of shop performance driving traffic and
conversion

1.1 Overall Performance 1.2 Daily Performance 1.3 Channel Performance

1.4 Campaign Performance 1.5 Item Performance

Understand impact of the Analyze sale

shop’s marketing performance of
campaigns individual item

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1. Brand Traffic Reporting: Metric Definitions
Brand

Shop Name

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1.1 Brand Traffic Reporting: Overall Shop-Level Performance

Select market/shop
Select date range Default: All markets/shops selected
Brand

Download report in excel

Shop Name

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1.2 Brand Traffic Reporting: Daily-Level Performance
Select platform Brand
Default: All platforms selected

Shop Name

Shop Name

Shop Name

Shop Name

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1.3 Brand Traffic Reporting: Channel-Level Performance
Select channel
Default: All channels selected
Brand

Shop Name

Shop Name

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1.4 Brand Traffic Reporting: Campaign-Level Performance
Select campaign Select ad content
Default: All campaigns selected Default: All ad contents selected

Brand

Campaign 1 Content 1
Campaign 2 Content 2
Campaign 3 Content 3
Campaign 4 Content 4
Campaign 5 Content 5
Shop Name campaignc
Campaign 6 Content 6
Campaign 7 Content 7
Shop Name campaign
Campaign 8 Content 8

Shop Name campaign content

Shop Name campaign content

Shop Name campaign content

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1.5 Brand Traffic Reporting: Item-Level Performance
Select item Brand
Default: All items selected

Item Name 1
Item Name 2
Item Name 3
Item Name 4
Item Name 5
Item Name 6
Item Name 7 1 Channel Campaign Content

Item Name 8

Shop Name Item Name 2 Channel Campaign Content

Shop Name Item Name 3 Channel Campaign Content

Shop Name Item Name 4 Channel Campaign Content

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2. Brand Traffic Tracking: Understanding the Importance of Tracking

Note:
Implementing tracking codes are critical
If there is no proper tracking, there will not be data for reporting

Brand generates tracking codes

Traffic to brand’s Shopee
Tracking codes can be generated for: store on app/web

❏ Online ads
❏ Brand owned media (brand sites,
social media, eDMs etc.)
❏ Influencer and KOL links
❏ Display traffic Brand receives report on what
❏ QR code destinations happens after the click
❏ Digital article hyperlinks
❏ Other online channels
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 2. Brand Traffic Tracking: Generate New Tracking Link
After entering the necessary
b
information, select button to generate
Universal Link or Normal Link

Option to download offline template

to mass generate tracking links in
the offline template

Option to Duplicate this row’s

a Click on “Generate Tracking Code” tab to generate new information to generate another
tracking link tracking link

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2. Brand Traffic Tracking: Info to Input when Generating New Tracking Link
Market/Shop: Select the shop that you want to track the campaign performance of.

Campaign Type: You can choose to feature either a single shop or multiple shops.

Channel: Platform you want to run your campaign on (Facebook, Google, Instagram). You can also create your own additional
custom channel.

Ad Format: Photo, Video, Story Ads are some example of the format your ads can be in. This is dependent on the channel
selected.

Campaign Description: This is for you to name your campaign. It should only consist of alphabets, numbers and hyphen. No
spaces or special characters allowed.

Ad Content: This is for you to name your ad content. It should only consist of alphabets, numbers and hyphen. No spaces or
special characters allowed.

URL: This is the URL of your campaign's Shopee landing page. Ensure that this link entered is not shortened by URL shortener
(e.g. bitly, tinyurl) as it will affect the UTM code generation.
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2. Brand Traffic Tracking: New Tracking Link can be Generated for
Universal Link or Normal Link

● The Tracking Link Generator section in MSP is used to generate utm-tagged links
● The Tracking Link Generator includes the ability to generate both Universal Link and Normal Link
● The difference between Universal Link and Normal Link are given below:

Link Behavior Limitations

Universal Link Redirects user to Shopee app landing page to improve
user experience, otherwise directs user to Shopee web
landing page. Do note that as long as the intended
Shopee web landing page opens, this is intended
behavior
Normal Link Directs user to Shopee web landing page
Total character length of the Universal Link is limited
to 300 characters. Always test the Universal Link via
Ads preview in all the intended ads platforms before
using it in a live campaign

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2. Brand Traffic Tracking: When generating Universal Link, please keep it short

Upon selecting the “Generate Universal Link” button, if this warning message appears, please reduce the characters in the Campaign Description and Ad
Content fields before selecting the “Generate Universal Link” button again. Otherwise, please generate Normal Link

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 2. Brand Traffic Tracking: To retrieve the tracking code that was
generated, go to “Tracking Code Management” tab
Filter for tracking codes generated on specific Dates for specific Shops, Channels, Ad Formats, Campaign Description, Ad Content and URL

d
Copy tracking parameters/URL
c Click on “Tracking Code Management” tab to retrieve
with tracking, to be used in
tracking codes that were previously generated
brand traffic (see appendix for
example of where to use this)

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2. Brand Traffic Tracking: To retrieve the tracking code that was
generated, go to “Tracking Code Management” tab

e
● Duplicate: Click to generate new
tracking code based on this existing
tracking code details.
● Report: Click to view reports
containing this specific tracking code.

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2. Brand Traffic Tracking: User may delete tracking codes that were
previously generated, or export tracking codes via excel

Option to Delete tracking codes that were

previously generated. Deleting the tracking
code itself does not affect Brand Traffic
Reporting data

Option to Export tracking codes via Excel

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 2. Brand Traffic Tracking: Add the tracking codes to the campaigns in
Facebook/Instagram
Reminders:
a) DO NOT put anything in the Deep link to website field

b) DO fill up the UTM parameters after clicking on “Build a URL parameter”

c) DO UTM-tag your Destination link for the button in canvas page of

a Collection Ads by using Final URL with Tracking

c
b

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 2. Brand Traffic Tracking: Add the tracking codes to the campaigns in
Facebook CPAS
If some of the URL Parameters fields have been pre-filled, click on Build a URL Parameter and fill in the Campaign Name.
Where to put in FB Ads Account: What to put:
Edit Ad Level > Tracking > URL Parameters > Build a URL Parameter: Copy Campaign Name from MSP:

Click on Copy ---> Then Click on

Copy Campaign Name

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 2. Brand Traffic Tracking: Add the tracking codes to the campaigns in Google
In Google, set the tracking code by going to: Campaign Level
Copy the tracking parameter from the excel and enter directly into the Final URL suffix at Campaign Level. If both
Campaign Level and Ad Level are filled, Google will use the Ad Level’s tracking parameter.
Where to put in Google Ads Account: What to put:
Campaign Level > Campaign URL options > Final URL suffix: Copy Tracking Parameters from MSP:

Click on Copy ---> Then Click on

Copy Tracking Parameters

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On-Platform Ads Reporting

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3. On-Platform Ads: Overview

Overview of Understand performance

performance of all of specific products
On-Platform Ads (also known as items)

3.1 Overall Performance 3.2 Product Performance

3.3 Keyword Performance

Understand performance
of specific keywords

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3. On-Platform Ads Reporting: Overview

Click on these tabs to view your

On-Platform Ads performance
3.1

3.2

3.3

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3.1 On-Platform Ads Reporting: Overall Shop-Level Performance
Select market/shop Select Ad type
Default: All markets/shops Default: All ad
Select date range types selected
selected

Download report in excel

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3.2 On-Platform Ads Reporting: Product-Level Performance
Search by Item ID or Item Name
Default: All items are shown

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3.3 On-Platform Ads Reporting: Keyword Performance
Search by Match Type Search by keyword
Default: All match Default: All keywords
types are shown are shown

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Facebook Collaborative Ads
(CPAS) Onboarding

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4. Facebook Collaborative Ads CPAS Onboarding: To get onboarded,
submit a request on Marketing Solutions Portal
You will need the following information ready:
● Shopee Shop ID
● Brand Name
● Facebook Business Manager ID
● Facebook Ad Account ID
● Agency Name (Optional)

Please ensure that you have also granted view

access to Shopee Business Manager ID
(1472239313020616)

Note: You need Admin Access to your

Facebook Business Manager to retrieve the
above information

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4. Facebook Collaborative Ads CPAS Onboarding:
Step (a) Create New Onboarding Request

Click to create a new

Onboarding Request 35
4. Facebook Collaborative Ads CPAS Onboarding:
Step (b) Input Shop Details

Enter your ShopID

Enter your Brand Name

Create a new and exclusive Ad Account for Collaborative Ads with Shopee and ensure no active campaigns
Ensure view access of the ad account granted to Shopee (How-to)
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4. Facebook Collaborative Ads CPAS Onboarding:
Step (c) Input Business Manager ID & Ad Account ID

Input Facebook Business

Manager ID (How-to)

Input Facebook Ad
Account ID (How-to)

Add-on option to apply for CPAS for multiple Ad Accounts

Input Agency Name

Click Submit once all information is provided

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4. Facebook Collaborative Ads CPAS Onboarding:
Step (d) Monitor Request Status
Note
● Your request will be
reviewed within 5
working days
● Check back on this
dashboard for the
status

Check Request Status here Catalog ID for your Shop will be created once status = Approved 38
 4. Facebook Collaborative Ads CPAS Onboarding:
Step (e) Accept CPAS Invitation on Facebook Business Manager

i. Go to ‘Collaboration Center’ on
your Facebook Business Manager ii. Click ‘Partners’ iii. Click ‘Accept Assets’

Once Assets and CPAS T&C are accepted, you can proceed to run CPAS campaign using the catalog shared with you.

This can be done by:

1. Clicking on the Collaboration Center above OR

2. Created via Facebook Ads Manager with ‘Catalogue Sales’ campaign objective.

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4. Facebook Collaborative Ads CPAS Onboarding:
[For Reference] How to retrieve your Facebook Business Manager ID
i ii iii
In your Business Manager, click the On the left-hand menu bar, scroll Copy the Business Manager ID and
top left-hand menu and select down and select “Business Info” submit to Shopee
“Business Settings”

If you do not have a Business

Manager, please refer to the steps
given here on how to create a
Business Manager
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4. Facebook Collaborative Ads CPAS Onboarding:
[For Reference] How to retrieve your Facebook Ad Account ID (1/2)
Note: You will need to create a new and exclusive account for Facebook Collaborative Ads with Shopee

i ii iii
In your Business Manager, click the On the left-hand menu bar, scroll On the Ad Account list, click “Add”,
top left-hand menu and select down and select “Ad Accounts” select “Create a New Ad Account”,
“Business Settings” (grouped under Accounts) and follow the instructions

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4. Facebook Collaborative Ads CPAS Onboarding:
[For Reference] How to retrieve your Facebook Ad Account ID (2/2)
Note: You will need to create a new and exclusive account for Facebook Collaborative Ads with Shopee

iv v
On the last step before the account After creating the new account,
is created, select “My business (…)” select that account and retrieve the
Ad Account ID

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4. Facebook Collaborative Ads CPAS Onboarding:
[For Reference] How to grant view access to Shopee Business Manager
i ii iii
In your Ad Accounts Setting, click Select “Business ID” a. Enter Shopee’s BM ID: 1472239313020616
“Assign Partners” b. Select “View Performance” and click Next

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Thank you

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Metrics Terminologies
Date: Date at daily level, in "yyyy-mm-dd" format
Platform: The platform (web/app) on where the sessions or
checkouts came from
Visits: Total sessions (as defined by Google Analytics), which
originated from Brand managed ads
Orders: Total orders within 7 days after user interacted with
Brand managed ads
Unique Visitors: Number of users who initiated at least one
session
ATC Qty: Number of items added to cart, within 7 days after
user interacted with Brand managed ads
ATC Value: Value of items added to cart in USD, within 7 days
after user interacted with Brand managed ads
Unique Buyers: Number of unique users who made a
purchase with at least 1 item, within 7 days after user
interacted with Brand managed ads
CR%: Items Sold / Visits
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Shop New Buyers: Number of unique users who are first time
buyers for the particular shop, within 7 days after user interacted
with Brand managed ads
Item Sold: Total items sold within 7 days after user interacted
with Brand managed ads
GMV (USD): Gross Merchandise Value in USD, within 7 days after
user interacted with Brand managed ads
GMV (local currency): Gross Merchandise Value in local
currency, within 7 days after user interacted with Brand managed
ads
Channel: Source channel, obtained from campaign name
Campaign: Name of campaign, obtained from campaign name
Ad Content: Ad name, obtained from ad name matched to utm
tracking parameters
Shop ID: Shop identifier, obtained from campaign name
Shop Name: Shop name, obtained from Shopee backend
matched to shop ID
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