Sales Pitch Deck

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*Campaign logo may be subject to change for creative purpose Private & Confidential
ABOUT SHOPEEPAY

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 WHAT IS SHOPEEPAY?
ShopeePay is an e-wallet service that is embedded within Shopee platform and function as an
alternative payment method for Shopee users. Its use is fully licensed and monitored by Bank
Indonesia.

#1 Rank #1Shopping App in Indonesia

As confirmed at App Store/Google Play/AppAnnie

~80 Million Downloads in Indonesia

No. of downloads as of Q1 2019

Millions of Social Media Followers

3 mio Instagram followers, ~15mio Facebook likes

Most Popular E-CommercePlatform

As quoted from Snapcart*
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SHOPEEPAY PERFORMANCE 2019
Daily Order Using ShopeePay ShopeePay User Activation Rate

800%
Increased
In less than a year 2X Increase in
ShopeePay Users

800%

January 2019 October 2019 January 2019 October 2019

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 WHY SHOPEEPAY?

Access to Promotional support

80mio Low MDR Fee up to 60%
Existing Shopee users cashback

Rich media Seamless Daily

communication to ensure
integration consolidated transaction
high traffic via QRIS report

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*During promotional period
USER JOURNEY

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 USER JOURNEY - INITIATE PAYMENT (1/2)
1 2

ShopeePay section will take a prominent spot on

Shopee App main page

Two methods to initiate QR Payment:

• Click the QR icon in homepage
• Click “Scan” within wallet page

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 USER JOURNEY - INITIATE PAYMENT (2/2)
3 4 5

Customer scan the QRIS code Customer input the transaction Payment details will be displayed
amount, and PIN to confirm payment upon successful transaction 8
MERCHANT JOURNEY

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 MERCHANT JOURNEY
1 2

Merchant Wallet Entry Point

Merchant button will only show up if the
associated merchant account has been
registered

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 MERCHANT JOURNEY
3 4

Merchant Dashboard Transaction List

• All wallet transactions will show up in this page Transaction summary can be checked in period of day, week
• Optional withdraw button is optional for franchises or month and shown upon clicking the Transaction menu bar
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 MERCHANT JOURNEY

5 6
Transaction Details
● Transaction information can be seen by clicking
each transaction listing
● Refund of each transaction is allowed within 24
hours of the transaction. Requires PIN to

SHOPEEPAY PROMO
initiate the refund

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Regular Promo

Promo Details Valuation

Promo Percentage 60%

High ABS
Cap / Transaction 20.000

ShopeePay Subsidy 100%

Promo Details Valuation

Promo Percentage 60%

Low ABS
Cap / Transaction 10.000

ShopeePay Subsidy 100%

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MARKETING ASSET
SUPPORT

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 SHOPEEPAY ASSETS
Asset Slots per
Platform Channel Allocation Impression Value
Type Asset
ShopeePay Page – Twice a year (3 days per
Group Banner
Premium
period)
1.200.000 250.000.000
ShopeePay
Landing Page ShopeePay Page – Twice a year (3 days per
Merchant Section
All Merchant
period)
2.900.000 50.000.000

Shopee Homepage’s In TBD Twice a year (3 days per

Shopee Apps App Banner period)
99.000.000 450.000.000
Entry Points to Push Notification (PN) &
ShopeePay Inbox Notification
All Merchant According to package 5.400.000 80.000.000
Landing Page
Email Direct Message
(EDM)
Premium According to package 3.000.000 138.000.000

Instagram Instagram Post Premium According to package # of followers 30.000.000

@ShopeeID
Online
@ShopeePay Instagram Story Premium According to package # of followers 17.500.000
(Nov 2019)

POSM All Merchant At all times All merchant 1.000.000

Offline
Based on location (1
Billboard TBD Ad Hoc 400.000.000
billboard / month)
TOTAL 1.366.500.000

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 SHOPEEPAY LANDING PAGE

Group Banner in ShopeePay ShopeePay Page – Merchant Brand’s Dedicated Page

Page Section List of locations information is
Banners in page can be customized to • Featured in ShopeePay Page provided
brand’s KV • Exposed logo and products
• Leads to brand’s dedicated Page 16
SHOPEEPAY ENTRY POINTS

Homepage – In App Banner Push Notification Email Direct Message

• Customisable based on brand’s Lead to ShopeePay page Lead to ShopeePay page
KV
• Leads to ShopeePay page
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SOCIAL MEDIA PUSH

Going forward, there

will be a dedicated
ShopeePay Instagram
account that is
available for merchant

Account available:
Nov 2019

Instagram Post & Story @shopee_id

Followers: 3.004.563

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 POINT OF SALE MATERIAL (POSM)

Tent Card Wobbler Acrylic for QR Big Standee

Displayed on the cashier counter Attached onto cashier Displayed on the cashier Displayed in front of the store
machine counter

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OUR MERCHANTS

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APPENDIX

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MERCHANT JOURNEY

Transaction Details
• Transaction information can be seen by clicking each
transaction listing
• Refund of each transaction is allowed within 24 hours of
the transaction (last refund is at 23:59 end of day).
Requires PIN to initiate the refund

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