HOW TO WIN

at Shopee
CONFIDENTIAL
PLEASE DO NOT REDISTRIBUTE
INTRODUCTION
TO SHOPEE
FA ST E ST G R OW I N G
E-COMMERCE PLATFORM IN
S . E.ASI A A N D TA I WA N TAIWAIN

THAILAND

PHILIPPINES

VIETNAM

MALAYSIA

SINGAPORE

INDONESIA
 SHOPEE VIETNAM ACHIEVED
M U LT I P L E M I L E S TO N E S I N 2 0 1 7

12.12

18
MILLION
+1
MILLION
>2
MILLION
1,800,000 DOUBLED
SHOPEE IS RA N K E D # 1
ON BOTH iOS AND GOOGLE PLAY

ACCORDING TO ANNIE APP ON JAN 4, 2018

 SHOPEE IS THE ONLY E-COMMERCE PLATFORM
T O B E I N B S I TO P 1 0 C A M PA I G N S

ACCORDING TO BUZZMETRICS SOCIAL INDEX (BSI) TOP10

SHOPEE SHOPPERS’

PROFILE
WHERE HANOI
ARE OUR
SHOPEE SHOPPERS? 19.3%

OTHERS
60.5%

HCMC
20.2%
SOURCE: SHOPEE INTERNAL DATABASE (SEP 17-FEB 18)
WHO EDUCATION LEVEL
2
ARE OUR
%
GRAD

SHOPEE SHOPPERS? 22 %
HIGHSCHOOL

AGE GROUP 76
COLLEGE
%

18 -34 PROFESSIONS
OFFICE WORKER 28%
SELF-EMPLOYED 23%
RELATIONSHIP STATUS
STUDENTS 14%
SALESMEN 9%
HOUSEWIVES 9%
45 % 41 % 11 % HEALTHCARE PROFESSIONAL 3%
SINGLE MARRIED IN RELATIONSHIP

ENGINEERING 3%

SOURCE: SHOPEE FACEBOOK AUDIENCES Q.1 2018

OTHERS 12%
 WHAT ARE SHOPEE MALL SHOPPERS BUYING,
HOW MUCH AND HOW OFTEN?

MALES OLDER FEMALES YOUNGER FEMALES

OUR
(ALL AGES) (>25) (<25)
AUDIENCE
43%
38%
32%
32%
25%
30%

THEIR PREFERRED
MEN FASHION 24%
21%
HOME
& LIVING
21% HEALTH
& BEAUTY
19%
24%
CATEGORIES
HOME & LIVING 13%
9%
MOMS, KIDS
& BABIES
15%
24%
HOME
& LIVING
15%
CONSUMER
ELECTRONICS 10% HEALTH
& BEAUTY 12%
17%
WOMEN
FASHION 11%
28%

AVERAGE
SPENDING

AVERAGE
NUMBER
OF ORDERS
1.65
3.04
1.95
4.86
1.59 3.57
PER MONTH

SOURCE: SHOPEE INTERNAL DATABASE (SEP 17-FEB 18) SHOPEE MALL SHOPEE
 WHAT ARE BUYERS’
B E H AVI O U R S
2ND PURCHASE

HEALTH & BEAUTY HOME & LIVING MEN FASHION MOMS, KIDS&BABIES WOMEN FASHION

1ST AVG.
ITEMS PER
%
SECOND
AVG. %
ITEMS PER SECOND
AVG.
ITEMS PER
%
SECOND
AVG.
ITEMS PER
%
SECOND
AVG.
ITEMS PER
%
SECOND
AVG.
ITEMS PER
PURCHASE ORDER PURCHASE ORDER PURCHASE ORDER PURCHASE ORDER PURCHASE ORDER PURCHASE ORDER

HEALTH & BEAUTY 2.0 40.50% 6.8 7.40% 4.9 5.80% 2.3 5.80% 3.4 14.90% 3.3

HOME & LIVING 2.3 10.20% 4.5 27.80% 7.2 6.90% 2.4 9.40% 4.5 12.50% 3.4

MEN FASHION 1.3 6.10% 2.6 5.20% 3.3 41.70% 2.2 3.60% 2.6 15.30% 2.4

MOMS, KIDS
& BABIES
1.8 7.10% 3.7 8.50% 5.3 4.60% 2.5 46.90% 4.7 12.40% 3.3

WOMEN FASHION 1.6 9.30% 3.6 5.50% 4.4 9.80% 2.5 6.00% 3.2 45.70% 3.8

SOURCE: SHOPEE INTERNAL DATA FROM SEP-17 TO FEB 18

90% OF TRANSACTION IS ON APP
 FAC EBO O K RE TA RGE T ING I S T H E MOST EFFEC T I V E
CHANNE L FOR OR DER S

UNILEVER
L’OREAL
SAMSUNG

SUNHOUSE
HUGGIES
H OW TO H AV E
MORE ORDERS
ON SHOPEE?
INCREASE VISIBILITY WITH OUR
LAUNCHING PACKAGE

NO. ACTIVITY PLACEMENT (ITEMS)

1 HOMEPAGE TRAFFIC BANNER ON SHOPEE HOMEPAGE (APP+PC)
(APP & WEB)
BANNER ON SHOPEE MALL HOMEPAGE (APP + PC)

IN-CATEGORY BANNERS SHOPEE (APP+PC)

IN-CATEGORY BANNERS SHOPEE MALL (APP + PC)

2 APP PUSH PUSH NOTIFICATION

3 EDM DEDICATED NEWSLETTER FOR BRANDS TO 2,000,000 SUBSCRIBERS

4 FACEBOOK POST ON SHOPEE FANPAGE

FACEBOOK COVER IN SHOPEE FANPAGE WITH 2+ MILLION FOLLOWERS

5 POP-UP BANNER 01 POP-UP BANNER

6 SHOPEE MALL TAB ANIMATION 01 TAB ANIMATION

7 BRAND LOGO LOGO

8 TAILORED DESIGN
LANDING PAGE
 INCREASE VISIBILITY BY
JOINING CAMPAIGNS
CAMPAIGN IS OUR MOST
POWERFUL WEAPON
FOR MONTHLY GROWTH,
MAKE SURE YOU DON'T MISS IT

5X 3X
TRAFFIC ORDER
12.12 CAMPAIGN

IN 72 HOURS OF 12.12

1 ,000 ,000
ORDERS WERE MADE

TET CAMPAIGN
 MEDIA ACTIVATION MAXIMIZE A10 USERS INTERACTIVE ACTIVITIES

EXTENSIVE OFFLINE COVERAGE STICKERS ON PARCELS COIN BILLIONAIRES

(PR, LCD 15S, (TO ENSURE REPURCHASE & SPIN THE WHEEL
TAXI DOOR TAKE OVER, FROM (ENGAGE USERS AND
CGV CINEMA BOOTH) MOST POTENTIAL BUYERS) EFFECTIVELY INCREASE A1
TO CAMPAIGN PAGE)
SHOPEE (VN) SHOPEE (VN)

910 6.8K COMMENTS 267 SHARES

SOCIAL MEDIA ONLINE MARKETING

TO DRIVE HYPE AND HEAVY PLACEMENT

MAINTAIN ENGAGEMENT ON FACEBOOK, INSTAGRAM,
GOOGLE AND MORE
 INTRODUCE YOUR PRODUCTS THROUGH
GAMIF ICATI ON & VOUCH E R RE DEMPTION

VO U C H E R R E D E M P T I O N G A M I F I C AT I O N
 WANT 3-4X ORDER UPLIFT?
HOW ABOUT 8-10X ORDER UPLIFT?

JOIN SHOPEE’S FLASH SALE!

F L AS H SA L E U P L I F T 3-4X 8-10X
DAILY CAMPAIGN

FLASH SALE SCHEDULE 24/7

3 SLOTS PER DAY
JOINING CRITERIA (FOR BRANDS)
- STOCK > 500 UNITS
- LOWEST PRICE GUARANTEED
- EXCLUSIVE GIFT

1 ,0 0 0 IT E MS S O LD IN
4 HO U RS
( DE C 13T H 2107)
Bộ gội xả Pantene Ngăn rụng tóc
chai lớn 679g + kem xả 3 phút diệu kỳ
OFFER SHOPEE EXCLUSIVE DEALS
CASE STUDY: OV ER 6 000 P H O NES WERE SO L D IN 3- HO URS
HOMEPAGE BANNER GENK POST TINHTE POST

VINHVATVO LIVESTREAM BANNER

COMMUNITY SEEDING

OM PHOTOS
SHOPEE WILL INVEST IN RUNNING THE TRAFFIC

LET SHOPEE RUN

ONLIN E MARKETING FOR YOU

RUN BY SHOPEE RUN BY BRANDS VIA AGENCY

CR 3.1% 0.37%

10-20% TOTAL BUDGET

COST FREE GOES TO AGENCY FEES
SO WHAT NOW?
ALREADY ON SHOPEE?
CONTACT BRAND PARTNERSHIP TEAM
FOR SUPPORT

VU NGOC BICH TRAM

B R A N D PA RTNERSHI P LEAD, ELECTRONI CS AND H E ALT H & B E AU T Y

E - M A IL b i c h t ra m .v u @ s h o p e e.co m
TE L + 8 4 ( 02 8 ) 73 0 8 1 2 2 1 , E X T. 8 5 6 5
M O B IL E + 8 4 1 2 1 73 6 1 8 6 8
SKYP E t ra m .d o re m i

NGUYEN THANH HA
B R A N D PA RTNERHSI P LEAD, MOM, KI DS & BABI ES ,
HO ME A P P LIANCES & HOME AND LI VI NG, GROCE RI E S

E - M A IL t h a n h h a . n g u ye n @ s h o p e e.co m
TE L + 8 4 ( 02 8 ) 73 0 8 1 2 2 1
M O B IL E + 8 4 9 0 8 789 737
SKYP E st i l l _ h a d ra g o n
 NEW TO SHOPEE? CONTACT OUR
CATEGORY MANAGER TO BE ONBOARDED

CATEGORY CATEGORY MANAGER

HUYNH NGUYEN
Books, Vouchers and Services, Mobile, Computer huynh.nguyen@shopee.com
& Laptops, Camera, Consumer Electronics Mobile: 0903 263 168
Skype: 0903 263 168

D U N G T RA N
Health & Beauty
dung.tran@shopee.com

T H I E T T RA N
Home Appliances, Toys, Home & Living, Mom, Kids thiet.tran@shopee.com
& Babies, Watches Mobile: 0908 123 702
Skype: thiet.tran

HA PHUONG
Men Apparel, Sports & Outdoor, Men Shoes, phuong.ha@shopee.com
Automotives Mobile: 0912 843 461
Skype: phuongh.vatgia

MAI ANH VU
Women Apparels & Fashion Accessories maianh.vu@shopee.com
Mobile: 0911 031 991
Skype: rua_corner

HIEU HA
Groceries hieu.ha@shopee.com
Mobile: 0969 214 074
Skype: kingah315

LINH NGUYEN
Women Bags & Shoes phuonglinh.nguyen@shopee.com
Mobile: 0902 087 836
Skype: 0902 087 836
D O N ’ T K N OW H OW TO G O O N L I N E ?
CONTACT

JENNY PHUNG
M A R K E TIN G PMO

j e n ny. p h u n g @ s h o p e e.co m
THANK YOU
AND SAIL WITH US