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  • Retailindustryoverview Vietnam 150831052209 Lva1 App6891 PDF

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    Tan Le
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    This document summarizes retail industry trends in Vietnam from 2009-2014. It shows that the total retail market grew from VND 782 trillion in 2009 to VND 1.751 trillion in 2014, with store-based retailing making up most of the market. Grocery retailers and electronics stores were the largest retail channels. Non-store retailing also grew significantly during this period, especially mobile and internet retailing. The top trends included rising incomes fueling retail growth, the emergence of private labels, foreign retailers entering Vietnam, and a rise in internet retailing.

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    This document summarizes retail industry trends in Vietnam from 2009-2014. It shows that the total retail market grew from VND 782 trillion in 2009 to VND 1.751 trillion in 2014, with store-based retailing making up most of the market. Grocery retailers and electronics stores were the largest retail channels. Non-store retailing also grew significantly during this period, especially mobile and internet retailing. The top trends included rising incomes fueling retail growth, the emergence of private labels, foreign retailers entering Vietnam, and a rise in internet retailing.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    33 views31 pages

    Retailindustryoverview Vietnam 150831052209 Lva1 App6891 PDF

    Uploaded by

    Tan Le
    This document summarizes retail industry trends in Vietnam from 2009-2014. It shows that the total retail market grew from VND 782 trillion in 2009 to VND 1.751 trillion in 2014, with store-based retailing making up most of the market. Grocery retailers and electronics stores were the largest retail channels. Non-store retailing also grew significantly during this period, especially mobile and internet retailing. The top trends included rising incomes fueling retail growth, the emergence of private labels, foreign retailers entering Vietnam, and a rise in internet retailing.

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    of 31

    WELCOME TO VIETNAM!

    RETAIL INDUSTRY OVERVIEW -


    VIETNAM
    WHAT MAKE HEADLINES?
    THERE IS SUCH A THING AS A FREE LUNCH!
    ONLINE RETAILERS ADAPT TO A CASH-DOMINATED
    SOCIETY…
    VIETNAM’S VERY OWN SMART PHONE
    7-ELEVEN PLANS 1000 STORES WITHIN 10 YEARS
    PIONEERING IN M-COMMERCE
    VND tn, retail MARKET SNAPSHOT
    value rsp 4000
    excl sales
    tax 3500

    3000

    2500

    2000

    1500

    1000

    500

    0
    2009 2010 2011 2012 2013 2014
    Retailing 782.4 951.0 1,176.8 1,344.3 1,540.0 1,751.5
    Non-store Retailing 3.0 4.5 7.3 10.6 13.9 17.9
    Store-based Retailing 779.4 946.5 1,169.5 1,333.7 1,526.2 1,733.7
    123.9

    2009/14 TOTAL 500.7

    122.4

    17.5

    2009/14 CAGR 43.1

    17.3

    13.7

    2013/2014 28.8

    13.6

    0 100 200 300 400 500 600


    Retailing Non-store Retailing Store-based Retailing
    SALES IN STORE-BASED RETAILING BY CHANNEL
    1,200.0
    VND tn, retail
    value rsp
    1,000.0
    excl sales
    tax
    800.0

    600.0

    400.0

    200.0

    -
    2009 2010 2011 2012 2013
    Grocery Retailers 470.7 573.5 739.0 917.5 1,092.8
    Non-grocery Specialists 306.7 370.6 427.9 413.0 429.3
    Mixed Retailers 2.0 2.4 2.6 3.2 4.0
    Luxury Retail - - - 1.1 1.9
    SALES IN NON-GROCERY SPECIALISTS BY
    VND tn, retail value rsp exl sales tax
    CHANNELS
    140
    120
    100
    80
    60
    40
    20
    0
    2009 2010 2011 2012 2013 2014
    Apparel & Footwear 26.2 32.8 37.9 35.8 38.9 44
    Electronics & Appliance 74.8 96.3 107.8 116.4 122.8 133
    Health & Beauty 41.3 47.9 55.2 61.6 69.3 77.1
    Home & Garden 81.9 96.9 115.5 98.8 96.7 106.2
    Leisure & Personal Goods 34.1 46.5 59.5 49 47.3 53
    Other 48.5 50.2 51.9 51.4 54.4 57.4
    SALES IN NON-STORE RETAILING BY CHANNEL

    2014

    2013

    2012
    VND billion, retail value rsp excl sales
    2011 tax

    2010

    2009

    - 2,000.0 4,000.0 6,000.0 8,000.0 10,000.0 12,000.0


    Internet Pure Play Retailers Mobile Internet Retailing
    Vending Internet Retailing
    Homeshopping Direct Selling
    TOP 3 RETAILING BRANDS
    IN VALUE SHARE 2014
    >350 outlets
    1.7%
    >300 outlets
    0.9%
    >20 outlets
    0.9%
    TOP 3 NON-GROCERY SPECIALIST
    BRANDS IN VALUE SHARE 2014
    2.8%
    2.7%
    >130 outlets
    1.9%
    TOP 3 NON-STORE RETAILING
    BRANDS 2014
    7.7%
    5.3%
    4.6%
    4 KEY TRENDS
    Rising Average Income Boosts the
    Growth of Retailing
    Private labels emerges
    Vietnam Seen As A Lucrative Playground for
    Foreign Entrants
    Internet Retailing Gains Popularity

    154 1,200
    billion retailers
    VIETNAM AWAITS YOU!

    Phi Nguyen
    phi@nguyenphivan.com

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