AÑO DE INGRESO A INDICE DE NÚMERO DE

CLIENTE NUESTRA COMPAÑÍA INTERNACIONALIZACIÓN DE PROYECTOS EN

(FABULA LA PRODUCCION LOS QUE
PRODUCCIONES) AUDIOVISUAL APORTA

FOX SEARCHLIGHT PICTURES 2015 5.1 10

Concha y Toro 2012 3.3 5
Starbucks 2009 0.3 4
Tiffany & Co 2014 0.5 6
San Alfonso del Mar 2009 2.7 3
H&M 2010 3.5 8
ESCONDIDA. 2012 2.9 10
Converse 2012 4.0 7
Emporio Armani 2013 1.9 3
Huilo Huilo Nothofagus Hotel & Spa 2010 0.6 3
Clínica las Condes 2013 2.8 4
Ripley 2010 1.1 10
PARIS 2014 0.9 4
SONY 2014 3.6 6
Forever 21 2013 4.0 6
PIXAR 2015 0.9 12
Salvatore Ferragamo 2013 2.2 9
HBO 2010 3.2 5
FALABELLA 2015 1.0 12
 INDICE DE INDICE DE
VENTAS ANUALES TAMAÑO DE MERCADO VENTAS AÑO PASADO DESARROLLO DE DOMINIO DEL
NEGOCIO CANAL

$ 3,830,959,929,967 $ 120,868,452,598,543 $ 2,230,647,268,508 0.0 0.9

$ 460,933,572,114 $ 152,831,489,000,379 $ 420,874,866,667 0.2 1.7
$ 23,819,004,281 $ 120,868,452,598,543 $ 21,967,307,692 0.1 0.5
$ 984,443,728,046 $ 616,332,832,557,488 $ 884,400,242,000 0.0 0.4
$ 46,013,467,366 $ 152,831,489,000,379 $ 49,589,743,590 0.0 5.3
$ 91,673,344,137 $ 120,868,452,598,543 $ 90,527,244,000 0.0 0.3
$ 69,614,097,151 $ 301,068,835,634,833 $ 68,384,615,385 0.0 0.1
$ 49,538,120,071 $ 108,610,333,178,820 $ 48,894,632,000 0.1 0.2
$ 3,963,369,392 $ 152,831,489,000,379 $ 2,664,817,949 0.0 0.1
$ 41,788,402,552 $ 120,868,452,598,543 $ 40,434,517,949 0.0 0.1
$ 8,344,748,009 $ 616,332,832,557,488 $ 5,422,849,359 0.0 0.3
$ 3,301,139,097 $ 200,451,086,965,467 $ 2,342,400,000 0.2 0.4
$ 254,055,983,162 $ 120,868,452,598,543 $ 250,743,589,744 0.0 0.2
$ 51,040,035,324 $ 186,029,352,464,210 $ 49,877,137,692 0.1 0.1
$ 27,144,316,332 $ 241,949,445,007,654 $ 25,262,589,000 0.0 0.1
$ 8,859,466,677 $ 120,868,452,598,543 $ 6,988,707,692 0.1 0.6
$ 467,813,726,783 $ 355,669,862,006,449 $ 455,897,435,897 0.0 0.2
$ 307,833,208,915 $ 9,133,570,799,139 $ 307,730,769,231 0.2 0.2
$ 259,758,785,899 $ 359,972,309,981,948 $ 257,748,717,949 0.0 0.3
 NÚMERO DE EMPRESAS DE LA
RUBROS EN LOS QUE NÚMERO DE INVERSIÓN EN COMPETENCIA QUE LE
POSEE RUBROS EN LOS QUE UTILIDADES DEL CLIENTE PROYECTOS
PARTICIPACIÓN ESTA PRESENTE CULTURALES PROPORCIONAN SERVICIOS
ACTIVA SIMILARES

5 4 $ 423,173,261,214 5.3% 3
4 3 $ 70,531,881,739 2.8% 1
1 3 $ 9,366,994,591 6.3% 4
9 1 $ 268,183,111,982 3.7% 4
5 8 $ 5,252,099,842 2.4% 4
3 1 $ 13,161,392,025 2.7% 6
7 3 $ 1,893,008 0.3% 2
4 1 $ 321,466,616 0.6% 3
1 1 $ 1,237,812 0.9% 1
5 3 $ 7,719,139,509 3.1% 9
2 3 $ 17,123,374 0.5% 4
7 2 $ 12,396,328 0.7% 4
4 2 $ 135,602,238,192 5.2% 1
4 3 $ 6,404,830,599 2.5% 5
3 3 $ 2,140,623 0.2% 5
3 3 $ 20,204,630 0.5% 1
2 1 $ 22,200,732,976 5.7% 4
3 3 $ 26,488,332,400 2.1% 2
1 1 $ 113,069,222,283 4.7% 4
CANTIDAD TOTAL DE PRODUCTOS
O SERVICIOS CONTRATADOS DESDE
EL INGRESO A LA CARTERA
IPA
4 51
6 16.41592893361
4 1.063330560259
8 3.039938701191
2 8.240669171273
7 28.37813555968
8 29.37232839826
7 27.93784970745
6 5.695241384943
2 1.885908699291
4 11.02759623923
5 11.14149919373
2 3.628153381715
6 21.86919920299
5 23.72178739885
4 11.27117303999
9 19.97008418024
2 16.10769568823
2 11.6546670557
INTERNACIONALIZACIÓN
RANKING DE LA PRODUCCIÓN
AUDIOVISUAL (IPA) 40%
10 4
3 1.2
0 0
0 0
1 0.4
6 2.4
6 2.4
5 2
1 0.4
0 0
2 0.8
2 0.8
0 0
4 1.6
4 1.6
2 0.8
4 1.6
3 1.2
2 0.8
 CRECIMIENTO
CAC RANKING ANUAL DEL
CLIENTE (CAC) 20%
D

71.74% 10 2 1.17
9.52% 2 0.4 2.29
8.43% 2 0.4 0.15
11.31% 2 0.4 3.46
-7.21% 0 0 3.33
1.27% 1 0.2 0.93
1.80% 1 0.2 0.28
1.32% 1 0.2 0.96
48.73% 7 1.4 0.10
3.35% 1 0.2 0.14
53.88% 8 1.6 0.22
40.93% 6 1.2 1.43
1.32% 1 0.2 0.40
2.33% 1 0.2 0.14
7.45% 2 0.4 0.11
26.77% 4 0.8 0.62
2.61% 1 0.2 0.41
0.03% 1 0.2 0.19
0.78% 1 0.2 0.31
 DISTRIBUCIÓ
RANKING N (D) 25% GPC RANKING

3 0.75 $22,470,522,769 10
7 1.75 $ 1,951,064,809 0
0 0 $ 585,985,916 0
10 2.5 $ 9,897,973,467 4
10 2.5 $ 126,052,333 0
2 0.5 $ 352,908,848 0
0 0 $ 6,163 0
2 0.5 $ 1,843,140 0
0 0 $ 11,153 0
0 0 $ 238,485,623 0
0 0 $ 85,640 0
4 1 $ 84,233 0
0 0 $ 7,051,319,112 3
0 0 $ 162,291,477 0
0 0 $ 4,473 0
1 0.25 $ 90,922 0
1 0.25 $ 1,265,441,780 0
0 0 $ 549,517,424 0
0 0 $ 5,275,029,629 2
 GASTO
POTENCIAL EN Atractivo del
CULTURA (GPC) Cliente
15%

1.5 8.25
0 3.35
0 0.4
0.6 3.5
0 2.9
0 3.1
0 2.6
0 2.7
0 1.8
0 0.2
0 2.4
0 3
0.45 0.65
0 1.8
0 2
0 1.85
0 2.05
0 1.4
0.3 1.3
 PONDERACION
CLIENTES CLAVES CARTERA CLIENTE
FOX SEARCHLIGHT PICTURES 8.25
Tiffany & Co 3.3
Concha y Toro 3.15
CLIENTES CLAVES DE
Converse 3.15
FABULA
Ripley 3
H&M 2.9
San Alfonso del Mar 2.9
Clínica las Condes 2.4
ESCONDIDA. 2.4
Forever 21 2.2
PIXAR 1.85
Salvatore Ferragamo 1.85
Emporio Armani 1.8
SONY 1.6
HBO 1.2
FALABELLA 1.1
PARIS 0.7
Starbucks 0.2
Huilo Huilo Nothofagus Hotel & Sp 0
CLIENTE IPA
FOX SEARCHLIGHT PICTURES 51 RANKING 0 NIM MAX
ESCONDIDA. 29.3723284 0 1.06333056 5.60302778
H&M 28.3781356 1 5.60302778 10.142725
Converse 27.9378497 2 10.142725 14.6824222
Forever 21 23.7217874 3 14.6824222 19.2221194
SONY 21.8691992 4 19.2221194 23.7618167
Salvatore Ferragamo 19.9700842 5 23.7618167 28.3015139
Concha y Toro 16.4159289 6 28.3015139 32.8412111
HBO 16.1076957 7 32.8412111 37.3809083
FALABELLA 11.6546671 8 37.3809083 41.9206056
PIXAR 11.271173 9 41.9206056 46.4603028
Ripley 11.1414992 10 46.4603028 51
Clínica las Condes 11.0275962
San Alfonso del Mar 8.24066917
Emporio Armani 5.69524138
PARIS 3.62815338
Tiffany & Co 3.0399387
Huilo Huilo Nothofagus Hotel & Spa 1.8859087
Starbucks 1.06333056

MIN 1.06333056
MAX 51
nª intervalos 11
Rango 49.9366694 13
Amplitud del intervalo 4.53969722
CLIENTE CAC
FOX SEARCHLIGHT PICTURES 71.74% RANKING 0 NIM MAX
Clínica las Condes 53.88% 0 -7.2% 0.0%
Emporio Armani 48.73% 1 0.0% 7.1%
Ripley 40.93% 2 7.1% 14.3%
PIXAR 26.77% 3 14.3% 21.5%
Tiffany & Co 11.31% 4 21.5% 28.7%
Concha y Toro 9.52% 5 28.7% 35.9%
Starbucks 8.43% 6 35.9% 43.0%
Forever 21 7.45% 7 43.0% 50.2%
Huilo Huilo Nothofagus Hotel & Spa 3.35% 8 50.2% 57.4%
Salvatore Ferragamo 2.61% 9 57.4% 64.6%
SONY 2.33% 10 64.6% 71.8%
ESCONDIDA. 1.80%
PARIS 1.32%
Converse 1.32%
H&M 1.27%
FALABELLA 0.78%
HBO 0.03%
San Alfonso del Mar -7.21%

MIN -7.21%
MAX 71.74%
nª intervalos 11
Rango 78.95%
Amplitud del intervalo 7%
CLIENTE D
Tiffany & Co 3.46 RANKING 0 NIM MAX
San Alfonso del Mar 3.33 0 0.10 0.41
Concha y Toro 2.29 1 0.41 0.71
Ripley 1.43 2 0.71 1.02
FOX SEARCHLIGHT PICTURES 1.17 3 1.02 1.32
Converse 0.96 4 1.32 1.63
H&M 0.93 5 1.63 1.93
PIXAR 0.62 6 1.93 2.24
Salvatore Ferragamo 0.41 7 2.24 2.55
PARIS 0.40 8 2.55 2.85
FALABELLA 0.31 9 2.85 3.16
ESCONDIDA. 0.28 10 3.16 3.46
Clínica las Condes 0.22
HBO 0.19
Starbucks 0.15
Huilo Huilo Nothofagus Hotel & Spa 0.14
SONY 0.14
Forever 21 0.11
Emporio Armani 0.10

MIN 0.10
MAX 3.46
nª intervalos 11
Rango 3.36
Amplitud del intervalo 0.3056833266
CLIENTE GPC
FOX SEARCHLIGHT PICTURES ### RANKING 0 NIM MAX
Tiffany & Co $ 9,897,973,467 0 $ 4,473 $ 2,042,778,864
PARIS $ 7,051,319,112 1 $ 2,042,778,864 $ 4,085,553,255
FALABELLA $ 5,275,029,629 2 $ 4,085,553,255 $ 6,128,327,646
Concha y Toro $ 1,951,064,809 3 $ 6,128,327,646 $ 8,171,102,037
Salvatore Ferragamo $ 1,265,441,780 4 $ 8,171,102,037 ###
Starbucks $ 585,985,916 5 ### ###
HBO $ 549,517,424 6 ### ###
H&M $ 352,908,848 7 ### ###
Huilo Huilo Nothofagus Hotel & Spa $ 238,485,623 8 ### ###
SONY $ 162,291,477 9 ### ###
San Alfonso del Mar $ 126,052,333 10 ### ###
Converse $ 1,843,140
PIXAR $ 90,922
Clínica las Condes $ 85,640
Ripley $ 84,233
Emporio Armani $ 11,153
ESCONDIDA. $ 6,163
Forever 21 $ 4,473

MIN $ 4,473
MAX ###
nª intervalos 11
Rango ###
Amplitud del intervalo 2042774391
GPC CLIENTE (empty)
$ 22,470,522,769 FOX SEARCHLIGHT PICTURES
$ 1,951,064,809 Concha y Toro
$ 585,985,916 Starbucks
$ 9,897,973,467 Tiffany & Co
$ 126,052,333 San Alfonso del Mar
$ 352,908,848 H&M
$ 6,163 ESCONDIDA.
$ 1,843,140 Converse
$ 11,153 Emporio Armani
$ 238,485,623 Huilo Huilo Nothofagus Hotel & Spa
$ 85,640 Clínica las Condes
$ 84,233 Ripley
$ 7,051,319,112 PARIS
$ 162,291,477 SONY
$ 4,473 Forever 21
$ 90,922 PIXAR
$ 1,265,441,780 Salvatore Ferragamo
$ 549,517,424 HBO
$ 5,275,029,629 FALABELLA
Total Result