SOCIAL MEDIA & USER-GENERATED CONTENT

Share of people who followed influencers on social

media in Vietnam as of October 2020, by gender
Share of people who followed influencers on social media in Vietnam as of October 2020, by gender
Share of people who followed social media influencers Vietnam 2020, by gender

Yes No I do not know what/who an influencer is

120%

100% 2% 2%
12%
17%

80%
Share of respondents

60%

86%
40% 81%

20%

0%
Female Male

Note(s): Vietnam; October 8 to 31, 2020; 16 years and older; 2,831 respondents
Further information regarding this statistic can be found on page 8.
2 Source(s): Rakuten Insight; ID 1201538
Share of people who followed influencers on social media in Vietnam as of October 2020, by gender
Share of people who followed social media influencers Vietnam 2020, by gender

Yes No Your Headline

Your Notes:
I do not know what/who an influencer is

120%

100% 2% 2%
12%
17%
80%
Share of respondents

60%

86%
40% 81%

20%

0%
Female Male

Note(s): Vietnam; October 8 to 31, 2020; 16 years and older; 2,831 respondents
Further information regarding this statistic can be found on page 8.
3 Source(s): Rakuten Insight; ID 1201538
Share of people who followed influencers on social media in Vietnam as of October 2020, by gender
Share of people who followed social media influencers Vietnam 2020, by gender

Share of respondents

Yes No I do not know what/who an influencer is

0% 20% 40% 60% 80% 100% 120%

Female 86% 12% 2%

Male 81% 17% 2%

Note(s): Vietnam; October 8 to 31, 2020; 16 years and older; 2,831 respondents
Further information regarding this statistic can be found on page 8.
4 Source(s): Rakuten Insight; ID 1201538
Share of people who followed influencers on social media in Vietnam as of October 2020, by gender
Share of people who followed social media influencers Vietnam 2020, by gender

Share of respondents Your Headline

Your Notes:
Yes No
I do not know what/who an influencer is

0% 20% 40% 60% 80% 100% 120%

Female 86% 12% 2%

Male 81% 17% 2%

Note(s): Vietnam; October 8 to 31, 2020; 16 years and older; 2,831 respondents
Further information regarding this statistic can be found on page 8.
5 Source(s): Rakuten Insight; ID 1201538
Share of people who followed influencers on social media in Vietnam as of October 2020, by gender
Share of people who followed social media influencers Vietnam 2020, by gender

Yes No I do not know what/who an influencer is

100%

90%86%
81%
80%

70%
Share of respondents

60%

50%

40%

30%

20% 17%
12%
10%
2% 2%
0%
Female Male

Note(s): Vietnam; October 8 to 31, 2020; 16 years and older; 2,831 respondents
Further information regarding this statistic can be found on page 8.
6 Source(s): Rakuten Insight; ID 1201538
Share of people who followed influencers on social media in Vietnam as of October 2020, by gender
Share of people who followed social media influencers Vietnam 2020, by gender

Yes No Your Headline

Your Notes:
I do not know what/who an influencer is

100%

90%86%
81%
80%

70%
Share of respondents

60%

50%

40%

30%

20% 17%
12%
10%
2% 2%
0%
Female Male

Note(s): Vietnam; October 8 to 31, 2020; 16 years and older; 2,831 respondents
Further information regarding this statistic can be found on page 8.
7 Source(s): Rakuten Insight; ID 1201538
Share of people who followed influencers on social media in Vietnam as of October 2020, by gender
Share of people who followed social media influencers Vietnam 2020, by gender

Description
Source and methodology information
According to a survey on social media influencers conducted by Rakuten Insight in October 2020, approximately
Source(s) Rakuten Insight 86 percent of female respondents in Vietnam stated that they followed at least one influencer on social media.
Meanwhile, the proportion of male respondents following any influencer on social media was 81 percent.
Conducted by Rakuten Insight

Survey period October 8 to 31, 2020

Region(s) Vietnam

Number of respondents 2,831

Age group 16 years and older

Special characteristics among 1,531 female and 1,300 male respondents

Published by Rakuten Insight

Publication date January 2021

Original source rakuten.com

Website URL visit the website

Notes: The survey question was: "Do you follow at least one influencer on social
media?" Figures have been rounded