Internet usage in Vietnam

INTERNET USAGE IN VIETNAM

Table of Contents
 Table of Contents

01 Demographics
Age distribution of internet users in Vietnam as of May 2019 02
Age distribution of internet users in Vietnam as of May 2019, by gender 03

02 Usage
Distribution of internet traffic in Vietnam 2020, by device 05
Daily internet access duration in Vietnam in 2019 06
Leading internet activities Vietnam 2019 07
Daily time spent using online media in Vietnam 2019, by activity 08

03 Mobile internet
Share of mobile app users in Vietnam 2019 10
 Table of Contents

04 Online activities
Recognition rate of video streaming subscription services in Vietnam 2020 12
Average time spent on video streaming services in Vietnam 2020 13
Share of online game users in Vietnam 2020 14
Frequency of playing online games in Vietnam 2020 15
Time spent on playing online games in Vietnam 2020 16
Online shopping frequency among consumers Vietnam 2019 17
E-payment usage among respondents in Vietnam 2020 18
Frequency of e-payment usage among respondents in Vietnam 2020 19

05 Social media
Vietnam social media user penetration 2017-2023 21
Leading social media platforms in Vietnam in Q1 2021 22
Leading messengers in Vietnam in 2018 23
 Table of Contents

06 Browsers and search engines

Market share of search engines in Vietnam 2020 25
Share of Chrome in browser market in Vietnam 2011-2020 26
Share of Coc Coc in browser market in Vietnam 2013-2020 27
Share of Safari in browser market in Vietnam 2011-2020 28
Share of Firefox in browser market in Vietnam 2011-2020 29
Share of Opera in browser market in Vietnam 2011-2020 30
Share of UC Browser in browser market in Vietnam 2010-2019 31
Share of Internet Explorer in browser market in Vietnam 2009 to 2019 32
INTERNET USAGE IN VIETNAM

Demographics
Age distribution of internet users in Vietnam as of May 2019
Age distribution of internet users in Vietnam as of May 2019

55 years and older 4%

45-54 years 8%

6-14 years 17%

35-44 years 20%

15-24 years 23%

25-34 years 28%

Note(s): Vietnam; May 2019

Further information regarding this statistic can be found on page 34.
2 Source(s): comScore; ID 262216 Demographics
Age distribution of internet users in Vietnam as of May 2019, by gender
Age distribution of internet users in Vietnam as of May 2019, by gender

6-14 years 15-24 years 25-34 years 35-44 years 45-54 years 55 years and older

120%

100% 4%
5%
9% 7%
Share of internet users

80% 18%
21%

60%
29%
27%

40%

24%
23%
20%

15% 18%
0%
Male Female

Note(s): Vietnam; May 2019

Further information regarding this statistic can be found on page 35.
3 Source(s): comScore; ID 1091223 Demographics
INTERNET USAGE IN VIETNAM

Usage
Distribution of internet traffic in Vietnam as of December 2020, by device
Distribution of internet traffic in Vietnam 2020, by device

Share of internet traffic

0% 10% 20% 30% 40% 50% 60% 70%

Laptops and desktops 58%

Mobile phones 40.1%

Tablets 1.9%

Note(s): Vietnam; December 2020

Further information regarding this statistic can be found on page 36.
5 Source(s): We Are Social; StatCounter; Hootsuite; DataReportal; ID 804083 Usage
Average duration of daily internet usage in Vietnam in 2019
Daily internet access duration in Vietnam in 2019

Share of respondents
0% 5% 10% 15% 20% 25% 30%

Less than 3 hours 24%

3-5 hours 27%

5-7 hours 24%

7-9 hours 14%

More than 9 hours 11%

Note(s): Vietnam; 2019; 1,002 respondents; among internet users

Further information regarding this statistic can be found on page 37.
6 Source(s): iDea; Ministry of Industry and Trade (Vietnam); ID 560040 Usage
Most popular online activities in Vietnam in 2019
Leading internet activities Vietnam 2019

Share of respondents
0% 10% 20% 30% 40% 50% 60% 70%

Stream movies or music 60%

Read newspaper 58%

Participate in forums, social networks 57%

Research/study 53%

Search for information of goods and services 45%

Access e-mail 37%

Play games 31%

Others 17%

Note(s): Vietnam; 2019; 18 years and older; 1,002 respondents; among internet users
Further information regarding this statistic can be found on page 38.
7 Source(s): iDea; Ministry of Industry and Trade (Vietnam); ID 560058 Usage
Average time spent using online media in Vietnam as of 3rd quarter 2019, by activity (in
hours.minutes per day)
Daily time spent using online media in Vietnam 2019, by activity

Average time in hours.minutes per day

0 1 2 3 4 5 6 7

Internet 6.3

Social media 2.22

TV viewing (broadcast, streaming and video on demand) 2.09

Listening to streaming music 1.01

Using a games console 1

Note(s): Vietnam; Q3 2019; 16-64 years

Further information regarding this statistic can be found on page 39.
8 Source(s): We Are Social; GlobalWebIndex; Hootsuite; ID 804073 Usage
INTERNET USAGE IN VIETNAM

Mobile internet
Share of mobile app users in Vietnam as of 3rd quarter 2019, by activity
Share of mobile app users in Vietnam 2019

Share of respondents
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Social networking apps 94%

Chat apps (Messengers) 93%

Entertainment and video apps 85%

Map apps 74%

Music apps 60%

Games (any type) 58%

Shopping apps 55%

Banking apps 36%

Health and fitness apps 20%

Dating and friendship apps 9%

Note(s): Vietnam; Q3 2019; 16-64 years; among internet users

Further information regarding this statistic can be found on page 40.
10 Source(s): We Are Social; Google; Hootsuite; ID 804084 Mobile internet
INTERNET USAGE IN VIETNAM

Online activities
Recognition rate of video streaming subscription services among respondents in Vietnam in 2020
Recognition rate of video streaming subscription services in Vietnam 2020

Share of respondents
0% 10% 20% 30% 40% 50% 60% 70% 80%

Aware of video streaming services 31%

Not aware of video streaming services 69%

Note(s): Vietnam; February 2020; 20-49 years; 617 respondents

Further information regarding this statistic can be found on page 41.
12 Source(s): Q&Me; ID 1102379 Online activities
Average time spent on video streaming services among respondents in Vietnam in 2020
Average time spent on video streaming services in Vietnam 2020

Share of respondents
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

30 minutes 7%

1 hour 23%

2 hours 42%

3 hours 17%

4 hours 10%

Note(s): Vietnam; February 2020; 20-49 years; 202 respondents; among respondents who were aware of video streaming services
Further information regarding this statistic can be found on page 42.
13 Source(s): Q&Me; ID 1102654 Online activities
Share of online game users among respondents in Vietnam in 2020
Share of online game users in Vietnam 2020

Share of respondents
0% 10% 20% 30% 40% 50% 60% 70% 80%

Yes 69.04%

No 29.52%

I have never heard of/do not know what online games are 1.44%

Note(s): Vietnam; March 6 to 30, 2020; 16 years and older; 2,991 respondents; among female and male respondents
Further information regarding this statistic can be found on page 43.
14 Source(s): Rakuten Insight; ID 1117901 Online activities
Frequency of playing online games among respondents in Vietnam in 2020
Frequency of playing online games in Vietnam 2020

Share of respondents
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

Daily 43.2%

Three to six days a week 16.71%

Once or twice a week 20%

Several times a month 10.9%

Once or twice a month 3%

Rarely 6.2%

Note(s): Vietnam; March 6 to 30, 2020; 16 years and older; 2,065 respondents; among female and male respondents who played online games
Further information regarding this statistic can be found on page 44.
15 Source(s): Rakuten Insight; ID 1117970 Online activities
Time spent on playing online games among respondents in Vietnam in 2020
Time spent on playing online games in Vietnam 2020

Share of respondents
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

Less than an hour 36.46%

Between one to two hours 44.84%

Between two to three hours 13.03%

Between three to four hours 3%

Between four to five hours 0.77%

More than five hours 1.89%

Note(s): Vietnam; March 6 to 30, 2020; 16 years and older; 2,065 respondents; among female and male respondents who played online games
Further information regarding this statistic can be found on page 45.
16 Source(s): Rakuten Insight; ID 1118090 Online activities
Frequency of online shopping among consumers in Vietnam in 2019
Online shopping frequency among consumers Vietnam 2019

Once in several months 10%

Once/a few times a month 32%

Never/rarely 27%

Weekly and more 31%

Note(s): Vietnam; December 2019; 18-39 years; 535 respondents; online shoppers
Further information regarding this statistic can be found on page 46.
17 Source(s): Q&Me; ID 1009935 Online activities
Share of e-payment users among respondents in Vietnam in 2020
E-payment usage among respondents in Vietnam 2020

100%

87.74%
90%

80%

70%
Share of respondents

60%

50%

40%

30%

20%
11.35%
10%
0.91%
0%
Yes No I have never heard of/do not know what e-payments are

Note(s): Vietnam; February 6 to 29, 2020; 16 years and older; 3,173 respondents; among female and male respondents
Further information regarding this statistic can be found on page 47.
18 Source(s): Rakuten Insight; ID 1104757 Online activities
Frequency of making e-payments among respondents in Vietnam in 2020
Frequency of e-payment usage among respondents in Vietnam 2020

Share of respondents
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

Sometimes (several times a month) 43.03%

Frequently (several times a week) 39.19%

Daily 11.46%

Rarely (at least once in the last year) 6.14%

Never 0.18%

Note(s): Vietnam; February 6 to 29, 2020; 16 years and older; 2,784 respondents; among female and male respondents that had made e-payment transactions
Further information regarding this statistic can be found on page 48.
19 Source(s): Rakuten Insight; ID 1105319 Online activities
INTERNET USAGE IN VIETNAM

Social media
Social network user penetration in Vietnam from 2017 to 2023
Vietnam social media user penetration 2017-2023

53.0%

52.0%

51.0%
Share of population

50.0%

49.0%

48.0%

47.0%

46.0%

45.0%
2017 2018* 2019* 2020* 2021* 2022* 2023*

Note(s): Vietnam; 2017 to 2018

Further information regarding this statistic can be found on page 49.
21 Source(s): Statista; Statista Digital Market Outlook; ID 490415 Social media
Leading active social media platforms among internet users in Vietnam as of 1st quarter of 2021
Leading social media platforms in Vietnam in Q1 2021

Share of respondents
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Facebook 95%

Zalo 86%

Youtube 80%

Instagram 43%

Tiktok 37%

Pinterest 19%

Twitter 17%

LinkedIn 6%

Gapo 3%

Lotus 2%

Note(s): Vietnam; Q1 2021; 16-60 years; 2028 respondents; among internet users nationwide
Further information regarding this statistic can be found on page 50.
22 Source(s): Decision Lab; ID 941843 Social media
Leading active social media messenger in Vietnam in the 2nd and the 3rd quarter of 2018
Leading messengers in Vietnam in 2018

Share of respondents
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Facebook Messenger 79%

Zalo 74%

Skype 33%

Viber 28%

Line 23%

WeChat 23%

WhatsApp 20%

Note(s): Vietnam; Q2 and Q3 2018; 16-64 years; among internet users

Further information regarding this statistic can be found on page 51.
23 Source(s): Hootsuite; We Are Social; GlobalWebIndex; ID 941829 Social media
INTERNET USAGE IN VIETNAM

Browsers and search engines

Market share of search engines across Vietnam in 2020
Market share of search engines in Vietnam 2020

Market share
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Google 91.97%

CocCoc 5.26%

Yahoo! 1.18%

bing 1.19%

Baidu 0.1%

Other 0.3%

Note(s): Vietnam; 2020

Further information regarding this statistic can be found on page 52.
25 Source(s): StatCounter; ID 954433 Browsers and search engines
Share of Chrome in the browser market across Vietnam from 2011 to 2020
Share of Chrome in browser market in Vietnam 2011-2020

80%

70% 66.72%
64.89%

58.83%
60%
52.13%
48.45%
50% 45.44%
Market share

42.16%
39.49% 39.84%
40%

30%

20.96%
20%

10%

0%
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Note(s): Vietnam; 2011 to 2020; includes desktop, mobile, tablet, and console browsers
Further information regarding this statistic can be found on page 53.
26 Source(s): StatCounter; ID 941687 Browsers and search engines
Share of Coc Coc in the browser market across Vietnam from 2013 to 2020
Share of Coc Coc in browser market in Vietnam 2013-2020

25%

20% 19.42%

16.55% 16.14% 16.04%

14.61%
15%
Market share

13.18%

10%

7.19%

5%

0%
0%
2013 2014 2015 2016 2017 2018 2019 2020

Note(s): Vietnam; 2013 to 2020; includes desktop, mobile, tablet, and console browsers
Further information regarding this statistic can be found on page 54.
27 Source(s): StatCounter; ID 941707 Browsers and search engines
Share of Safari in the browser market across Vietnam from 2011 to 2020
Share of Safari in browser market in Vietnam 2011-2020

16%
14.38%
14%
12.87% 12.98%
12.16% 12.42%
12%
10.68%
10.26%
10% 9.23%
Market share

8.11%
8%

6%

4%

2% 1.57%

0%
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Note(s): Vietnam; 2011 to 2020; includes desktop, mobile, tablet, and console browsers
Further information regarding this statistic can be found on page 55.
28 Source(s): StatCounter; ID 941716 Browsers and search engines
Share of Firefox in the browser market across Vietnam from 2011 to 2020
Share of Firefox in browser market in Vietnam 2011-2020

45%

40% 38.13%

35%

30% 28.54%
Market share

25%
21.98%

20%

14.54%
15%

9.88%
10%
7.05%
5.71%
4.04%
5% 2.98% 2.6%

0%
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Note(s): Vietnam; 2011 to 2020; includes desktop, mobile, tablet, and console browsers
Further information regarding this statistic can be found on page 56.
29 Source(s): StatCounter; ID 941727 Browsers and search engines
Share of Opera in the browser market across Vietnam from 2011 to 2020
Share of Opera in browser market in Vietnam 2011-2020

4.0%
3.77%

3.44%
3.5% 3.33%

3.0% 2.86%

2.52%
2.5%
Market share

2.14%

2.0%
1.6%
1.48%
1.5% 1.39% 1.33%

1.0%

0.5%

0.0%
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Note(s): Vietnam; 2011 to 2020; includes desktop, mobile, tablet, and console browsers
Further information regarding this statistic can be found on page 57.
30 Source(s): StatCounter; ID 941747 Browsers and search engines
Share of UC Browser in the browser market across Vietnam from 2010 to 2019
Share of UC Browser in browser market in Vietnam 2010-2019

2.5%
2.31%
2.22%

2.0% 1.91%

1.72%
1.6%

1.5%
Market share

1.35%

1.0%
0.79%

0.54%
0.5%

0.05%
0%
0.0%
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Note(s): Vietnam; 2010 to 2019; includes desktop, mobile, tablet, and console browsers
Further information regarding this statistic can be found on page 58.
31 Source(s): StatCounter; ID 941732 Browsers and search engines
Share of Internet Explorer in the browser market across Vietnam from 2009 to 2019
Share of Internet Explorer in browser market in Vietnam 2009 to 2019

80%

69.02%
70%

60%
52.55%

50%
Market share

40%
34.71%

30%

20% 16.38%

9.95%
10% 7.47% 7.53%
2.94% 1.87% 1.2% 0.77%
0%
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Note(s): Vietnam; 2009 to 2019; includes desktop, mobile, tablet, and console browsers
Further information regarding this statistic can be found on page 59.
32 Source(s): StatCounter; ID 941734 Browsers and search engines
INTERNET USAGE IN VIETNAM

References
Age distribution of internet users in Vietnam as of May 2019
Age distribution of internet users in Vietnam as of May 2019

Description
Source and methodology information
As of May 2019, 28 percent of internet users in Vietnam were between 25 and 34 years old. For 2019, the
Source(s) comScore number of internet users in Vietnam was estimated at 59.2 million .
Conducted by comScore

Survey period May 2019

Region(s) Vietnam

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by comScore

Publication date August 2019

Original source State of Digital in Vietnam, page 5

Website URL visit the website

Notes: n.a.

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34 References
Age distribution of internet users in Vietnam as of May 2019, by gender
Age distribution of internet users in Vietnam as of May 2019, by gender

Description
Source and methodology information
As of May 2019, 28 percent of internet users in Vietnam were between 25 and 34 years old. During the period,
Source(s) comScore 27 percent were male internet users and 29 percent were female internet users. For 2019, the number of internet
users in Vietnam was estimated at 59.2 million .
Conducted by comScore

Survey period May 2019

Region(s) Vietnam

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by comScore

Publication date August 2019

Original source State of Digital in Vietnam, page 5

Website URL visit the website

Notes: n.a.

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35 References
Distribution of internet traffic in Vietnam as of December 2020, by device
Distribution of internet traffic in Vietnam 2020, by device

Description
Source and methodology information
According to a report published by DataReportal , as of December 2020, around 58 percent of internet traffic in
Source(s) We Are Social; StatCounter; Hootsuite; DataReportal Vietnam was accessed with laptops and desktop computers. Compared to the same period of the previous year,
mobile phones had the highest increase in web traffic of around 147 percent.
Conducted by We Are Social; StatCounter

Survey period December 2020

Region(s) Vietnam

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by We Are Social; Hootsuite; DataReportal

Publication date February 2021

Original source Digital 2021: Vietnam, page 28

Website URL visit the website

Notes: Values are based on each device's share of all web pages served to web
browsers.

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36 References
Average duration of daily internet usage in Vietnam in 2019
Daily internet access duration in Vietnam in 2019

Description
Source and methodology information
According to a report published in July 2020 in Vietnam, 27 percent of the responding internet users stated that
Source(s) iDea; Ministry of Industry and Trade (Vietnam) they accessed the internet for three to five hours per day in 2019, which was the most popular duration of daily
internet usage in the country. In the same year, around 11 percent of respondents reported using the internet for
Conducted by iDea
more than nine hours per day.
Survey period 2019

Region(s) Vietnam

Number of respondents 1,002

Age group 18 years and older

Special characteristics among internet users

Published by iDea; Ministry of Industry and Trade (Vietnam)

Publication date July 2020

Original source Vietnam E-commerce sector report 2020, page 33

Website URL visit the website

Notes: n.a.

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37 References
Most popular online activities in Vietnam in 2019
Leading internet activities Vietnam 2019

Description
Source and methodology information
As surveyed in 2019, streaming was the most popular activity among online users in Vietnam, according to 60
Source(s) iDea; Ministry of Industry and Trade (Vietnam) percent of the respondents. Reading newspapers was the second-most common thing to do online among
Vietnamese, followed by participating in virtual forums or using social media platforms. Streaming services in
Conducted by iDea
Vietnam Vietnam has become more connected with a growing number of smartphone users and increasing
Survey period 2019 internet penetration. Although the share of internet users watching television in Vietnam with a conventional TV
set was still high, streaming services have gained popularity among many people. Video and music streaming
Region(s) Vietnam together accounted for over three hours of daily time spent using online media among Vietnamese . While
YouTube was the platform with the highest level of awareness of video streaming services in Vietnam , FPT Play
Number of respondents 1,002 and Netflix were the two most popular video streaming subscription services based on usage that year.
Emerging local platforms in Asia Throughout the world, American platforms like Netflix and Amazon often hold a
Age group 18 years and older
dominant share of the streaming service market. In Asia, the number of annual Netflix memberships has been
Special characteristics among internet users increasing yearly. On the other hand, many local platforms have emerged as preferred choices. China`s iQiyi
was expected to be the leading subscription video-on-demand (SVOD) platform with the highest forecasted
Published by iDea; Ministry of Industry and Trade (Vietnam) number of SOVD subscriptions in the Asia Pacific region .

Publication date July 2020

Original source Vietnam E-commerce sector report 2020, page 34

Website URL visit the website

Notes: n.a.

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38 References
Average time spent using online media in Vietnam as of 3rd quarter 2019, by activity (in
hours.minutes per day)
Daily time spent using online media in Vietnam 2019, by activity

Description
Source and methodology information
As of third quarter 2019, the average daily time spent using the internet was around six hours and 30 minutes in
Source(s) We Are Social; GlobalWebIndex; Hootsuite Vietnam. Compared to the previous year, respondents spent less time now on using the internet, social media,
watching television and listening to music and allocated this share of their time to using a games console.
Conducted by We Are Social; GlobalWebIndex

Survey period Q3 2019

Region(s) Vietnam

Number of respondents n.a.

Age group 16-64 years

Special characteristics n.a.

Published by We Are Social; Hootsuite

Publication date February 2020

Original source Digital 2020: Vietnam, page 22

Website URL visit the website

Notes: Figures are based on responses to a survey. Values have been rounded.

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39 References
Share of mobile app users in Vietnam as of 3rd quarter 2019, by activity
Share of mobile app users in Vietnam 2019

Description
Source and methodology information
As of third quarter 2019, around 94 percent of the respondents in Vietnam used social networking apps at least
Source(s) We Are Social; Google; Hootsuite once per month. In that period, Facebook ranked first among mobile apps.
Conducted by We Are Social; Google

Survey period Q3 2019

Region(s) Vietnam

Number of respondents n.a.

Age group 16-64 years

Special characteristics among internet users

Published by We Are Social; Hootsuite

Publication date February 2020

Original source Digital 2020: Vietnam, page 21

Website URL visit the website

Notes: Figures are based on responses to a survey. Values refer to percentage

of respondents who report using each type of mobile app each month.

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40 References
Recognition rate of video streaming subscription services among respondents in Vietnam in 2020
Recognition rate of video streaming subscription services in Vietnam 2020

Description
Source and methodology information
According to a survey conducted among Vietnamese, 31 percent of respondents were aware of video streaming
Source(s) Q&Me services. Some popular video streaming services in Vietnam are FPT Play, Zing TV, WeTV and Netflix.
Conducted by Q&Me

Survey period February 2020

Region(s) Vietnam

Number of respondents 617

Age group 20-49 years

Special characteristics n.a.

Published by Q&Me

Publication date March 2020

Original source Vietnam video streaming market study, slide 2

Website URL visit the website

Notes: n.a.

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41 References
Average time spent on video streaming services among respondents in Vietnam in 2020
Average time spent on video streaming services in Vietnam 2020

Description
Source and methodology information
In 2020, approximately 42 percent of respondents in Vietnam spent around two hours on video streaming
Source(s) Q&Me services. In the same survey, respondents stated that they used smartphones as their main video streaming
device.
Conducted by Q&Me

Survey period February 2020

Region(s) Vietnam

Number of respondents 202

Age group 20-49 years

Special characteristics among respondents who were aware of video streaming services

Published by Q&Me

Publication date March 2020

Original source Vietnam video streaming market study, slide 7

Website URL visit the website

Notes: n.a.

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42 References
Share of online game users among respondents in Vietnam in 2020
Share of online game users in Vietnam 2020

Description
Source and methodology information
According to a survey by Rakuten Insight on online gaming, about 69.04 percent of Vietnamese respondents
Source(s) Rakuten Insight stated that they played online games, while 29.52 percent of the respondents did not. In the same survey, the
majority of online gamers indicated that they played online games daily.
Conducted by Rakuten Insight

Survey period March 6 to 30, 2020

Region(s) Vietnam

Number of respondents 2,991

Age group 16 years and older

Special characteristics among female and male respondents

Published by Rakuten Insight

Publication date April 2020

Original source rakuten.com

Website URL visit the website

Notes: Original question: Do you play online games? Other surveyed countries
included China, Hong Kong, India, Indonesia, Korea, Malaysia,
Philippines, Singapore and Taiwan.

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43 References
Frequency of playing online games among respondents in Vietnam in 2020
Frequency of playing online games in Vietnam 2020

Description
Source and methodology information
According to a survey by Rakuten Insight on online gaming, about 43.2 percent of Vietnamese respondents
Source(s) Rakuten Insight stated that they played online games daily. In the same survey, the majority of online gamers indicated that one
gaming session lasted between one to two hours.
Conducted by Rakuten Insight

Survey period March 6 to 30, 2020

Region(s) Vietnam

Number of respondents 2,065

Age group 16 years and older

Special characteristics among female and male respondents who played online games

Published by Rakuten Insight

Publication date April 2020

Original source rakuten.com

Website URL visit the website

Notes: Original question: How often do you play online games? Other surveyed
countries included China, Hong Kong, India, Indonesia, Korea, Malaysia,
Philippines, Singapore and Taiwan.

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44 References
Time spent on playing online games among respondents in Vietnam in 2020
Time spent on playing online games in Vietnam 2020

Description
Source and methodology information
According to a survey by Rakuten Insight on online gaming, about 44.84 percent of Vietnamese respondents
Source(s) Rakuten Insight stated that one gaming session lasted between one to two hours. In the same survey, the majority of online
gamers indicated that they played online games daily.
Conducted by Rakuten Insight

Survey period March 6 to 30, 2020

Region(s) Vietnam

Number of respondents 2,065

Age group 16 years and older

Special characteristics among female and male respondents who played online games

Published by Rakuten Insight

Publication date April 2020

Original source rakuten.com

Website URL visit the website

Notes: Original question: For how many hours does one gaming session usually
last? Other surveyed countries included China, Hong Kong, India,
Indonesia, Korea, Malaysia, Philippines, Singapore and Taiwan.

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45 References
Frequency of online shopping among consumers in Vietnam in 2019
Online shopping frequency among consumers Vietnam 2019

Description
Source and methodology information
The statistic shows the result of a survey conducted in December 2019 about the frequency of online shopping
Source(s) Q&Me among consumers in Vietnam, broken down by gender. During the period examined, 32 percent of respondents
stated to shop online once or a few times a month.
Conducted by Q&Me

Survey period December 2019

Region(s) Vietnam

Number of respondents 535

Age group 18-39 years

Special characteristics online shoppers

Published by Q&Me

Publication date January 2020

Original source Vietnam EC market 2019-2020, page 9

Website URL visit the website

Notes: Original question: How often do you use online shopping?

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46 References
Share of e-payment users among respondents in Vietnam in 2020
E-payment usage among respondents in Vietnam 2020

Description
Source and methodology information
According to a survey by Rakuten Insight on e-payment usage, about 88 percent of Vietnamese respondents
Source(s) Rakuten Insight stated that they had made a transaction using e-payment methods, while 11 percent of the respondents had not.
In the same survey, the majority of e-payment users indicated convenience as a leading reason for making e-
Conducted by Rakuten Insight
payment transactions.
Survey period February 6 to 29, 2020

Region(s) Vietnam

Number of respondents 3,173

Age group 16 years and older

Special characteristics among female and male respondents

Published by Rakuten Insight

Publication date March 2020

Original source rakuten.com

Website URL visit the website

Notes: Original question: Have you made a transaction using e-payment

methods? The survey was conducted among 1,661 female and 1,512
male respondents. Other surveyed countries included China, Hong Kong,
India, Indonesia, Korea, Malaysia, Philippines, Singapore and Taiwan.

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47 References
Frequency of making e-payments among respondents in Vietnam in 2020
Frequency of e-payment usage among respondents in Vietnam 2020

Description
Source and methodology information
According to a survey by Rakuten Insight on e-payment usage, about 43 percent of e-payment users indicated
Source(s) Rakuten Insight that they made daily e-payment transactions. In the same survey, 88 percent of respondents had made a
transaction using e-payment methods.
Conducted by Rakuten Insight

Survey period February 6 to 29, 2020

Region(s) Vietnam

Number of respondents 2,784

Age group 16 years and older

Special characteristics among female and male respondents that had made e-payment
transactions

Published by Rakuten Insight

Publication date March 2020

Original source rakuten.com

Website URL visit the website

Notes: Original question: How often do you make such transactions? The survey
was conducted among 1,459 female and 1,325 male respondents. Other
surveyed countries included China, Hong Kong, India, Indonesia, Korea,
Malaysia, Philippines, Singapore and Taiwan.

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48 References
Social network user penetration in Vietnam from 2017 to 2023
Vietnam social media user penetration 2017-2023

Description
Source and methodology information
This statistic presents the social networking reach in Vietnam from 2017 to 2023. In 2017, 46 percent of the
Source(s) Statista; Statista Digital Market Outlook population in the country accessed social media. In 2019, this share is projected to reach 49 percent.
Conducted by Statista Digital Market Outlook

Survey period 2017 to 2018

Region(s) Vietnam

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Statista

Publication date February 2019

Original source Digital Market Outlook

Website URL visit the website

Notes: *Forecast Individuals who use a social network via any device at least
once per month

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49 References
Leading active social media platforms among internet users in Vietnam as of 1st quarter of 2021
Leading social media platforms in Vietnam in Q1 2021

Description
Source and methodology information
According to a survey among internet users conducted in Vietnam by Decision Lab in the first quarter of 2021,
Source(s) Decision Lab 95 percent of respondents stated that they used Facebook, followed by Zalo and YouTube. While Facebook and
YouTube are known globally, Zalo is Vietnam`s premier chatting platform that was launched in 2012. Social
Conducted by Decision Lab
media usage in Vietnam The number of social network users in Vietnam was forecasted to reach about 52.8
Survey period Q1 2021 million by 2023. Facebook and Zalo were primarily used to follow brands and to inquire about brand services .
Meanwhile, YouTube was mainly used to stream videos of kids and music channels and to follow the YouTube
Region(s) Vietnam channels of celebrities such as Son Tung M-TP, a famous singer in Vietnam. Zalo Zalo was created by Quang
Khai, current executive vice president of Vietnamese technology company VNG Corporation, and it had reached
Number of respondents 2028 over 100 million users worldwide. Zalo provides free messaging, voice messaging, individual or in group calls,
allowing users to send media files as well as calendar functions and private groups. It also has a diary function
Age group 16-60 years
for users to post emotions and upload photos. On average, people send about 900 million messages, deliver
Special characteristics among internet users nationwide around 45 million pictures and make 50 million minutes of calls every day.

Published by Decision Lab

Publication date May 2021

Original source Connected consumers report Q1 2021, page 8-9

Website URL visit the website

Notes: Original question: "Which of the following social media platforms are you
using? (Choose all that apply)"

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50 References
Leading active social media messenger in Vietnam in the 2nd and the 3rd quarter of 2018
Leading messengers in Vietnam in 2018

Description
Source and methodology information
This statistic illustrates the results of a survey about the leading active social messengers in Vietnam in the
Source(s) Hootsuite; We Are Social; GlobalWebIndex second and the third quarter of 2018. During the survey period, it was found that 79 percent of respondents used
Facebook Messenger.
Conducted by GlobalWebIndex

Survey period Q2 and Q3 2018

Region(s) Vietnam

Number of respondents n.a.

Age group 16-64 years

Special characteristics among internet users

Published by We Are Social; Hootsuite

Publication date January 2019

Original source Digital in 2019: Vietnam, page 33

Website URL visit the website

Notes: n.a.

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51 References
Market share of search engines across Vietnam in 2020
Market share of search engines in Vietnam 2020

Description
Source and methodology information
In 2020, Google dominated the search engine market in Vietnam with a share of 91.97 percent. In that year, the
Source(s) StatCounter largest Vietnamese browser and search engine company CocCoc ranked second with a share of 5.26 percent.
Conducted by StatCounter

Survey period 2020

Region(s) Vietnam

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by StatCounter

Publication date February 2021

Original source http://gs.statcounter.com

Website URL visit the website

Notes: The source did not provide a date of publication. The date used here is
the access date.

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52 References
Share of Chrome in the browser market across Vietnam from 2011 to 2020
Share of Chrome in browser market in Vietnam 2011-2020

Description
Source and methodology information
In 2020, Chrome accounted for a share of 66.72 percent in the browser market in Vietnam. The market share of
Source(s) StatCounter Chrome in Vietnam had been increasing steadily over the years, making it the leading browser in the country.
Conducted by StatCounter

Survey period 2011 to 2020

Region(s) Vietnam

Number of respondents n.a.

Age group n.a.

Special characteristics includes desktop, mobile, tablet, and console browsers

Published by StatCounter

Publication date February 2021

Original source gs.statcounter.com

Website URL visit the website

Notes: The source did not provide a date of publication. The date used here is
the access date.

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53 References
Share of Coc Coc in the browser market across Vietnam from 2013 to 2020
Share of Coc Coc in browser market in Vietnam 2013-2020

Description
Source and methodology information
In 2020, Coc Coc accounted for a share of 13.18 percent in the browser market in Vietnam. Compared to the
Source(s) StatCounter year before, the market share of Coc Coc decreased by almost three percent in 2020.
Conducted by StatCounter

Survey period 2013 to 2020

Region(s) Vietnam

Number of respondents n.a.

Age group n.a.

Special characteristics includes desktop, mobile, tablet, and console browsers

Published by StatCounter

Publication date February 2021

Original source gs.statcounter.com

Website URL visit the website

Notes: The source did not provide a date of publication. The date used here is
the access date.

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54 References
Share of Safari in the browser market across Vietnam from 2011 to 2020
Share of Safari in browser market in Vietnam 2011-2020

Description
Source and methodology information
In 2020, Safari accounted for a share of 10.68 percent in the browser market in Vietnam. Compared to the year
Source(s) StatCounter before, Safari's market share increased by over one percent in 2020.
Conducted by StatCounter

Survey period 2011 to 2020

Region(s) Vietnam

Number of respondents n.a.

Age group n.a.

Special characteristics includes desktop, mobile, tablet, and console browsers

Published by StatCounter

Publication date February 2021

Original source gs.statcounter.com

Website URL visit the website

Notes: The source did not provide a date of publication. The date used here is
the access date.

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55 References
Share of Firefox in the browser market across Vietnam from 2011 to 2020
Share of Firefox in browser market in Vietnam 2011-2020

Description
Source and methodology information
In 2020, Firefox held a share of 2.6 percent in the browser market in Vietnam. Firefox used to have over 38
Source(s) StatCounter percent of the browser market in 2011, but its market share had been decreasing over the observed period.
Conducted by StatCounter

Survey period 2011 to 2020

Region(s) Vietnam

Number of respondents n.a.

Age group n.a.

Special characteristics includes desktop, mobile, tablet, and console browsers

Published by StatCounter

Publication date February 2021

Original source gs.statcounter.com

Website URL visit the website

Notes: The source did not provide a date of publication. The date used here is
the access date.

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56 References
Share of Opera in the browser market across Vietnam from 2011 to 2020
Share of Opera in browser market in Vietnam 2011-2020

Description
Source and methodology information
In 2020, Opera held a market share of 1.48 percent in the browser market in Vietnam. Compared to the year
Source(s) StatCounter before, Opera's market share was slightly lower in 2020.
Conducted by StatCounter

Survey period 2011 to 2020

Region(s) Vietnam

Number of respondents n.a.

Age group n.a.

Special characteristics includes desktop, mobile, tablet, and console browsers

Published by StatCounter

Publication date February 2021

Original source gs.statcounter.com

Website URL visit the website

Notes: The source did not provide a date of publication. The date used here is
the access date.

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57 References
Share of UC Browser in the browser market across Vietnam from 2010 to 2019
Share of UC Browser in browser market in Vietnam 2010-2019

Description
Source and methodology information
In 2019, UC Browser held a share of 0.54 percent in the browser market. In that year, the leading browsers were
Source(s) StatCounter Chrome (64.89 percent), Coc Coc (16.04 percent) and Safari (9.23 percent).
Conducted by StatCounter

Survey period 2010 to 2019

Region(s) Vietnam

Number of respondents n.a.

Age group n.a.

Special characteristics includes desktop, mobile, tablet, and console browsers

Published by StatCounter

Publication date January 2020

Original source gs.statcounter.com

Website URL visit the website

Notes: The source did not provide a date of publication. The date used here is
the access date.

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58 References
Share of Internet Explorer in the browser market across Vietnam from 2009 to 2019
Share of Internet Explorer in browser market in Vietnam 2009 to 2019

Description
Source and methodology information
In 2019, Internet Explorer held a share of 0.77 percent in the browser market. In that year, the leading browsers
Source(s) StatCounter were Chrome (64.89 percent), Coc Coc (16.04 percent) and Safari (9.23 percent).
Conducted by StatCounter

Survey period 2009 to 2019

Region(s) Vietnam

Number of respondents n.a.

Age group n.a.

Special characteristics includes desktop, mobile, tablet, and console browsers

Published by StatCounter

Publication date January 2020

Original source gs.statcounter.com

Website URL visit the website

Notes: The source did not provide a date of publication. The date used here is
the access date.

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59 References