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Cars, electrics are more associated with Japan, while the audience link entertainment,
fashion and cosmetics with Korean cultures
7% 5% 6% 6% 2%
9% 7% 11%
2% 2% 16%
4%
8% 17% 19%
10% 26% 39%
29% 8% 36% 31%
23% 9% 11%

21%
25% 35% 12% 12% 16%
16% 35%
22%

21% 22% 25%

17% 8% 26%
11%
42% 6% 8%
36% 7%
24% 27% 7%
19% 19% 16% 15% 11%

Car Electric Company to Countries to Food Movies / TV Music Fashion Cosmetics

product work for visit drama
Definitely Japanese Relatively Japanese Both the same Relatively Korean Definitely Korean Not interested in both

Q. Which one are you interested - Japanese or Korean for the following category? 3
 '()#$#*)+%(+,-.-(#*#+/+01$#-(+234)3$#+5 67+8#(9#$
Korean culture interest among female is higher than that of male in general, particularly in
the areas of entertainment, fashion and cosmetics.
Male
Japan Same Korea
67% 63%
48% 49%
43% 40%
32% 31% 35% 31% 35% 32%
28% 23% 27%
19% 19% 18% 20% 19% 20% 19%
6% 11%
0%

Electric product Car Company to Countries to visit Food Mu sic Mo vies / TV Fashion Cosmetics
work for drama

Female
Japan Same Korea
65% 61%
53% 51% 54%
49%
40% 42%
33% 32% 37% 39%
26% 30%
21% 23% 23%
18% 18% 18% 21%
5% 9% 9% 9%

Electric product Car Company to Countries to visit Food Mu sic Mo vies / TV Fashion Cosmetics
work for drama

Q. Which one are you interested - Japanese or Korean for the following category? 4
 5&0
58% are more interested in Japanese cars, while 10% are
interested in Korean cars

9% 6%
2% 12%
2% 9%
8% 2%
7%
19%
23%
26%
13%
16%
19%

50%
42%
33%

Total Male Female

Definitely Japanese Relatively Japanese Both the same
Relatively Korean Definitely Korean Not interested in both

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58% are more interested in Japanese products, while 6% are
interested in Korean products

7% 8% 5%
2% 1% 4%
2%
4% 6%

19%
29%
40%

22%
22%
21%

44%
36%
28%

Total Male Female

Definitely Japanese Relatively Japanese Both the same
Relatively Korean Definitely Korean Not interested in both

6
 8++7
30% are more interested in Japanese food, while 30% are
interested in Korean food

6% 5% 7%
13%
19%
7% 25%
11%

32% 14%

35%

19% 37%

11%
4%
19% 24%
14%

Total Male Female

Definitely Japanese Relatively Japanese Both the same
Relatively Korean Definitely Korean Not interested in both

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22% are more interested in Japanese fashion, while 47% are
interested in Korean fashion

6% 6% 7%
16%
26%
37%
17%

21%
27%
25%
25%
11%

7% 23%
24%
15% 4%
5%
Total Male Female
Definitely Japanese Relatively Japanese Both the same
Relatively Korean Definitely Korean Not interested in both

!"#$%&'()*$+,-+.//01&'()*$+,-+.230
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18% are more interested in Japanese products, while 55%
are interested in Korean products
2% 2%

39% 39%

16% 16%

26% 26%

7% 7%
11% 11%
0%
Total Male Female
Definitely Japanese Relatively Japanese Both the same
Relatively Korean Definitely Korean Not interested in both

!"#$%&'()*$+,-+.//01&'()*$+,-+.230
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24% are more interested in Japanese music, while 43% are
interested in Korean music

11% 11% 11%

31% 25%
37%

10%
12%
14%
23%
22%
9% 21%
8%
7%
16% 21%
11%

Total Male Female

Definitely Japanese Relatively Japanese Both the same
Relatively Korean Definitely Korean Not interested in both

!"#$%&'()*$+,-+.//01&'()*$+,-+.230
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25% are more interested in Japanese, while 48% are
interested in Korean

7% 4%
11%

19%
36%
53%
12%

12% 19%

9% 12%
21%

6% 23%
31%
19% 2%
7%
Total Male Female
Definitely Japanese Relatively Japanese Both the same
Relatively Korean Definitely Korean Not interested in both

11
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35% are more interested in visiting Japan, while 25% are
interested in visiting Korea

5% 4% 7%
11%
17%
8% 23%
8%
7%
28%
35%
11% 42%
8%

38% 5%
27%
16%

Total Male Female

Definitely Japanese Relatively Japanese Both the same
Relatively Korean Definitely Korean Not interested in both

!"#$%&'()*$+,-+.//01&'()*$+,-+.230
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41% are more interested in Japanese companies, while 19%
are interested in Korean companies

16% 14% 18%

10% 9%
11%
9% 11%
7%

18%
25%
32%
16%
17%
18%
32%
24%
16%

Total Male Female

Definitely Japanese Relatively Japanese Both the same
Definitely Korean Relatively Korean Not interested in both

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