ENLISH COMMUNICATION LAB

END TERM PRESENTATION

TITLE – E-COMMERCE IN INDIA

TEAM MEMBERS -
1. KUNAL THAPLIYAL ID - 2023UEE2010
2. SHRAVAN DESHPANDEY ID - 2023UAI1894
3. DAKSH SUTHAR ID - 2023UMT1978
4. GAUTAM CHOUHAN ID - 2023UMT1982
5. PRAGATI BAJAJ ID - 2023UEE2012
 What is E-Commerce?

E-commerce (electronic commerce) is the buying and

selling of goods and services, or the transmitting of
funds or data, over an electronic network, primarily the
internet. These e-commerce transactions typically fall
within four types: business-to-business (B2B), business-
to-consumer (B2C), consumer-to-consumer or
consumer-to-business.
“The Lifecycle of an
eCommerce Product: From
Order to Delivery”
 Advantages Of E-Commerce

Saves Retailer Resources

Requires Lower Cost Of

Maintenance

Proposes More Affordable and

Effective Marketing

Extends Knowledge about Clients

 INDIA’S E-Commerce evolution

Before 2015 Between 2015-2020 2020 onwards

1 Restricted to selective categories 1 Expansion across categories 1 Shopper micro

2 Metro or tier 1 shoppers 2 New shoppers from tier 2
3 heavy cash on delivery cities
3 rise of digital payments
segments
2 new ‘India’ & gen z
shoppers
3 Metaverse & VR
shopping experience
 India’s online shoppers
450

425
400

350
Online shoppers in India

300

250

200
185
150
140
100 105

50

0
2019 2020 2021 2027(est)

year
 E-commerce market in India)
400

350

E-commerce market(in billions)

300

250

200

150

100

50

0
2021 2022 2027(est) 2030(est)
This Photo by Unknown Author is licensed under CC BY-SA-NC

Year
The Future of E-commerce
Omnichannel Experience
1 Seamless integration across all channels

Artificial Intelligence
2
Personalized recommendations and chatbots

Augmented Reality
3
Virtual product trials and visualization

Sustainability
4
Eco-friendly packaging and supply chains

Voice Commerce
5
Hands-free shopping with smart speakers
 AI in E-commerce Strategies

1 DATA MINING

2 MACHINE LEARNING

3 NATURAL LANGUAGE PROCESSING(NLP)

4 COMPUTER VISION
Some challenges with E – commerce in India
Some challenges with E – commerce in India

Highly Platform Centric

• High costs deter small businesses from launching own
platforms.

Paid product placement

• High platform fees and commissions.

Platform direct sourcing impacts retailers.

 UPI of E-Commerce ?

120 Online Transactions in India

100
Number of online Transactions(in Billions)

80

60

40

20

0
2012 2014 2016 2018 2020 2022 2024
Year
What and why is ONDC ?
What and why is ONDC ?

Initiative to Make E-Commerce more Democratic and accessible .

To make E-Commerce Platform independent.

To Bring to small businesses and MSMEs to online.

Streamlined order delivery: Integrated logistics

UNIFIED PLATFORM

ONDC
SELLERS
UNIFIED PLATFORM

PLATFORM 1

PLATFORM 2
ONDC

PLATFORM
SELLERS BUYERS
UNIFIED PLATFORM

PLATFORM 1 PLATFORM 1

PLATFORM 4

PLATFORM 2
ONDC
PLATFORM 6

PLATFORM PLATFORM 5
THANK YOU